Apple’s iPhone shipments in China increased by 12% in March, according to data from a Chinese government-affiliated research firm.
Liam Mo and Brenda Goh for Reuters:
Shipments of foreign-branded phones in China increased by 12% in March to 3.75 million units from 3.35 million a year earlier，data from the China Academy of Information and Communications Technology (CAICT) published on Wednesday showed.
Although the data did not explicitly mention Apple, the company is the dominant foreign phone maker in China’s smartphone-dominated market. This suggests that the increase in foreign-branded phone shipments can be attributed to Apple’s performance.
During the first quarter of this year, Apple’s smartphone shipments in China tumbled 19%, marking their worst performance since 2020, according to research firm Counterpoint.
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Counterpoint’s “research” vs. actual reality:
[W]e still saw growth on iPhone in some markets, including Mainland China, and according to Kantar during the quarter, the two best-selling smartphones in Urban China were the iPhone 15 and iPhone 15 Pro Max… [I]f you look at our results in Q2 for Greater China, we were down [overall] 8%. That’s an acceleration from the previous quarter in Q1. And the primary driver of the acceleration was iPhone. And if you then look at iPhone within Mainland China, we grew on a reported basis. That’s before any kind of normalization for the supply disruption that we mentioned earlier. – Apple CEO Tim Cook, May 2, 2024
Our iPhone active installed base grew to a new all-time high in total and in every geographic segment… In fact, according to a survey from Kantar, an iPhone was the top-selling model in the U.S., Urban China, Australia, the U.K., France, Germany and Japan. – Apple CFO Luca Maestri, May 2, 2024
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