Apple’s Black Friday 2025: Apple’s deal

Apple holds its own shopping event every Black Friday, but it doesn’t offer actual discounts. Instead, Apple gives away gift cards when you buy certain products, which can be used on a future purchase.

In 2024 Apple offered the following gift card values over Black Friday:

• $25/£20 Apple Gift Card: AirPods 4, iPhone SE, Apple TV 4K, Apple Pencil Pro, Apple Pencil (2nd generation), Magic Keyboard for iPad Pro (M4), Magic Keyboard for iPad Air (M2), Magic Keyboard Folio, Smart Folio for iPad Pro, Smart Folio for iPads Pro, Air And 10th gen, Beats Solo Buds, Beats Pill, or Beats Flex
• $50/£40 Apple Gift Card: iPhone 14, HomePod, AirPods Pro 2, Apple Watch SE, iPad 10th gen, Beats Studio Pro, Beats Solo 4 Wireless, Beats Fit Pro, Beats Studio Buds +
• $75/£60 Apple Gift Card: iPhone 15, AirPods Max, iPad Air (M2)
• $100/£80 Apple Gift Card: iPad Pro (M4)
• $150/£120 Apple Gift Card: 13-inch MacBook Air (M2)
• $175/£140 Apple Gift Card: 13-inch MacBook Air (M3)
• $200/£160 Apple Gift Card: 15-inch MacBook Air (M3)

We expect this year’s discounts will be similar, with newer models replacing the ones on this list (M4 MacBook Air for M3 MacBook Air; iPhone 16e replacing iPhone SE, etc.). Apple typically announces the products that are included in its shopping event offers the week before Thanksgiving.

Early Black Friday MacBook Air and MacBook Pro deals

Apple released the new M5 MacBook Pro in October, but still sells M4 Pro and M4 Max models as well as the M4 MacBook Air. The new M5 model is mostly a chip refresh, so we’ll spotlight any significant discounts on the M4 model as well. The M4 models are all excellent laptops, especially if you can save $200 or more.

U.S.

• Amazon, 13-inch M4 MacBook Air (256GB): $890 ($109 off, MSRP $999)
• Amazon, 13-inch M4 MacBook Air (512GB/24GB): $1,150 ($249 off, MSRP $1,399)
• Amazon, 15-inch M4 MacBook Air (256GB/16GB): $1,093 ($106 off, MSRP $1,199)
• Amazon, 15-inch M4 MacBook Air (512GB/16GB): $1,119 ($280 off, MSRP $1,399)

• Amazon, 14-inch M5 MacBook Pro (512B/16GB RAM): $1,538 ($61 off, MSRP $1,599)
• Amazon, 14-inch M5 MacBook Pro (1TB/16GB RAM): $1,657 ($142 off, MSRP $1,799)
• Amazon, 14-inch M4 MacBook Pro (512GB): $1,340 ($259 off, MSRP $1,599)
• Amazon, 14-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $1,750 ($247 off, MSRP $1,999)
• Amazon, 16-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $2,199 ($300 off, MSRP $2,499)
• Amazon, 16-inch M4 Max MacBook Pro (48GB RAM, 1TB): $3,450 ($549 off, MSRP $3,999)

Foundry

U.K.

• Amazon, 13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 256GB/16GB RAM): £879 (£120 off, RRP £999)
• Amazon, 13-inch MacBook Air, M4 (10-core CPU/10-core GPU, 1TB/16GB RAM): £1,268 (£131 off, RRP £1,399)
• KRCS, 13-inch MacBook Air, M4 (10-core CPU/10-core GPU, 512GB/24GB RAM): £1,259 (£140 off, RRP £1,399)
• Amazon, 15-inch MacBook Air, M4 (10-core CPU/10-core GPU, 256GB/16GB RAM): £1,079.97 (£119 off, RRP £1,199)
• KRCS, 15-inch MacBook Air, M4 (10-core CPU/10-core GPU, 512GB/16GB RAM): £1,259 (£140 off, RRP £1,399)

• KRCS, 14-inch M5 MacBook Pro (512GB/16GB RAM): £1,439.10 (£160 off, RRP £1,599)
• Amazon, 14-inch M4 Pro MacBook Pro (512GB/24GB RAM): £1,750 (£250 off, RRP £1,999)
• Amazon, 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): £2,119.97 (£279 off, RRP £2,399)
• Amazon, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): £2,194.99 (£304 off, RRP £2,499)
• Amazon, 16-inch M4 Pro MacBook Pro (512GB/48GB RAM): £2,650 (£249 off, RRP £2,899)

Early Black Friday iMac and Mac mini deals

The iMac and Mac mini received an M4 update in October 2024, with the Mac mini also getting a dramatic redesign that shrunk the case down to just 5 inches. We don’t know if they will be getting M5 chips, but if they are, they won’t arrive until 2026, and it likely won’t be much more than a faster chip. So we recommend picking up one of these deals if you’re looking for a Mac desktop.

Foundry

U.S.

• Amazon, M4 Mac mini (256GB): $499 ($100 off, MSRP $599)
• Amazon, M4 Mac mini (24GB RAM, 512GB): $890 ($109 off, MSRP $999)
• Amazon, M4 Pro Mac mini (24GB RAM, 512GB): $1,270 ($129 off, MSRP $1,399)
• Amazon, M4 iMac (8-core GPU, 256GB): $1,182 ($117 off, MSRP $1,299)
• Amazon, M4 iMac, 10-core GPU, 256GB): $1,374 ($125 off, MSRP $1,499)

U.K.

• Amazon, M4 Mac mini, 256GB/16GB RAM, £529 (£70 off, RRP £599)
• Amazon, M4 Mac mini, 512GB/16GB RAM, £714.99(£84 off, RRP £799)
• KRCS, M4 Mac mini, 512GB/24GB RAM, £899 (£100 off, RRP £799)
• Amazon, M4 Pro Mac mini, 512GB/24GB RAM, £1,249.99 (£149 off, RRP £1,399)
• KRCS, M4 iMac (8-core GPU, 256GB/16GB RAM), £1,169 (£130 off, RRP £1,299)
• KRCS, M4 iMac (10-Core GPU, 256GB/16GB RAM), £1,349 (£150 off, RRP £1,499)
• KRCS, M4 iMac (10-Core GPU, 512GB RAM) £1,529 (£170 off, RRP £1,699)

Early Black Friday AirPods deals

Apple released the AirPods Pro 3 in September 2025, with a slightly new design, foam-infused eartips, a heart-rate sensor, and the same $249 price tag in the U.S., while the price in the U.K. dropped to £219 from £229.

Even the AirPods 4 are relatively new, arriving in late 2024, and the AirPods Max gained a USB-C port and refreshed color options in 2024.

We usually see some tremendous savings on AirPods over Black Friday, and we don’t expect this year to be any different. Look for the newer AirPods Pro 3 at a modest $30-$50 off, but other models could get deep discounts. We expect to see AirPods Pro 2 as low as $150, AirPods 4 dropping under $85 for the first time, and AirPods 4 with active noise cancellation under $115.

Petter Ahrnstedt

U.S.

• Amazon, AirPods 4: $84.99 ($44 off, MSRP $129)
• Amazon, AirPods 4 (with ANC): $149 ($30 off, MSRP $179)
• Amazon, AirPods Pro 2: OUT OF STOCK (MSRP $199)
• Amazon, AirPods Pro 3: $249 ($0 off, MSRP £249)
• Amazon, AirPods Max: $499.99 ($53 off, MSRP $549)
• Amazon, Wired EarPods (USB-C): $17 ($2 off, MSRP $19)

U.K.

• Amazon, AirPods Pro 2 (USB-C case): £199 (Note AirPods Pro 3 are only £219)
• Amazon, AirPods Pro 3: £219 (£0 off, RRP £219)
• Amazon, AirPods 4: £119 (£0 off, RRP £119)
• Amazon, AirPods 4 (with ANC): £169 (£0 off, RRP £169)

Early Black Friday Apple Watch deals

Mike Sawh

Apple launched the Apple Watch Series 11 in September, but there aren’t many exclusive new features beyond better battery life and 5G networking. The two new health features, hypertension alerts and Sleep Score, are also available on the Series 10, and there isn’t a new color this year.

The Ultra 3 is also new, with a larger screen and satellite connectivity, while the SE 3 got the biggest update of all, gaining an always-on display, temperature sensor, a faster chip, on-device Siri, and fast charging.

We’ll spotlight clearance deals on older models, especially the Series 10. However, we don’t think the Apple Watch SE 2 is worth getting unless it drops under $150.

U.S.

• Amazon, Apple Watch Series 11 (42mm): $390 ($9 off, MSRP $399)
• Amazon, Apple Watch Series 11 (46mm): $420 ($9 off, MSRP $429)
• Amazon, Apple Watch SE 3 (40mm): $199 ($50 off, MSRP $249)
• Amazon, Apple Watch SE 3 (44mm): $229 ($50 off, MSRP $279)
• Amazon, Apple Watch Ultra 3: $700 ($99 off, MSRP $799)

• Amazon, Apple Watch Series 10 (42mm): $280 ($119 off, MSRP $399)
• Amazon, Apple Watch Series 10 (46mm): $309 ($120 off, MSRP $429)

U.K.

In the U.K., Apple Watch Series 11 and Ultra 3 prices have been cut by £30 and £50, respectively, compared to their predecessors. Keep this in mind when shopping, because some stores might make savings appear to be larger than they actually are.

• KRCS, Apple Watch SE 3 (40mm): £215 (£4 off, RRP £219)
• Amazon, Apple Watch Ultra 2: £599 (£200 off, RRP was £799, Ultra 3 is £749)
• Currys, Apple Watch Series 10 (42mm) GPS: £279 (£120 off, was £399, Series 11 is £369)
• Currys, Apple Watch Series 10 (46mm) GPS: £299 (£130 off, was £429, Series 11 is £399)
• Amazon, Apple Watch SE 2 (44mm): £179 (£40 off, MSRP was £219)

Early Black Friday iPad deals

Apple updated the iPad Air with an M3 chip and the iPad Pro with an M5 chip this year. Otherwise, Apple’s tablet lineup remains the same, so expect to see at least $100 off most models, with the A16 iPad possibly dropping down to $275 or lower.

Foundry

U.S.

• Amazon, iPad (A16, 128GB): $299 ($50 off, MSRP $349)
• Amazon, iPad mini (A17 Pro, 128 GB): $474 ($25 off, MSRP $499)
• Amazon, 11-inch M3 iPad Air (128GB): $549 ($50 off, MSRP $599)
• Amazon, 13-inch M3 iPad Air (128GB): $749 ($50 off, MSRP $799)
• Amazon, 11-inch M5 iPad Pro (128GB): $949 ($50 off, MSRP $999)
• Amazon, 13-inch M5 iPad Pro (128GB): $1,249 ($50 off, MSRP $1,299)
• Amazon, 11-inch M4 iPad Pro (512GB): $1,099 ($100 off, MSRP $1,199)
• Amazon, 13-inch M4 iPad Pro (256GB): $1,099 ($200 off, MSRP $1,299)

U.K.

• KRCS, 11-inch M5 iPad Pro (128GB): £979 (£20 off, RRP £999)
• KRCS, 13-inch M5 iPad Pro (128GB): £1,273 (£26 off, RRP £1,299)
• Amazon, iPad (A16, 128GB): £299 (£30 off, RRP £329)
• Amazon, iPad mini (A17 Pro, 128GB): £429 (£70 off, RRP £499)
• Amazon, 11-inch iPad Air (M3, 128GB): £560 (£39 off, RRP £599)
• Amazon, 13-inch iPad Air (M3, 256GB): £849.97(£50 off, RRP £899)
• Amazon, 11-inch M4 iPad Pro (256GB): £944 (£55 off, RRP £999)
• Amazon, 11-inch M4 iPad Pro (512GB): £1,079 (£120 off, RRP £1,199)

Early Black Friday iPhone deals

David Price / Foundry

Apple launched the iPhone 17 lineup in September, so shoppers should look for discounts on the iPhone 16 and 16 Plus, which were already cut by $100/£100. Additionally, the iPhone 16e will likely drop by $100 or more. Carriers will likely have enticing deals with trade-ins as well, but be wary of long-term contracts and terms.

Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line.

In the U.K. there are less limitations on the sale of iPhones so you will be able to pick one up unlocked at a discount if you would prefer to buy an iPhone up front, rather than on a contract. These are the best deals we’ve seen:

• Amazon, iPhone 16e (128GB): £509 (£90 off, RRP £599)
• Amazon, iPhone 16e (256GB): £649 (£50 off, RRP £699)
• Amazon, iPhone 16e (512GB): £849 (£50 off, RRP £899)
• AO, iPhone 16 (128GB): £659 (£40 off, RRP now £699)
• Amazon, iPhone 16 Plus (128GB): £799 (Full Price, RRP now £799)
• AO, iPhone 16 Pro Max (256GB): £1,099 (£100 off, RRP was £1,199)

You can read our best Black Friday iPhone deals roundup for more information.

Early Black Friday Apple accessories deals

There are lots more Apple products you can buy to go with your new Mac, iPhone or iPad. Whether it’s a mouse and keyboard for your Mac, an Apple Pencil or keyboard cover to go with your iPad, charging cables and adapters, or AirTags so you can keep track of everything, you can grab a discount this Black Friday.

If you see a deal on any Apple Pencils make sure they work with your iPad first: the Apple Pencil Pro is the newest model and compatible with the iPad Pro, iPad Air, and iPad mini. The USB-C Apple Pencil is also compatible with these models as well as the 10th-gen iPad, but doesn’t have squeeze gestures and magnetic charging, and because it doesn’t support pressure sensitivity it’s less good for artists. You can still buy the original Apple Pencil, which does allow you to use different levels of pressure with your drawing, but it charges via Lightning so you need an adapter.

Thiago Trevisan/Foundry

U.S.

• Amazon, Apple Pencil Pro: $99 ($30 off, MSRP $129)
• Amazon, Apple Pencil USB-C: $70 ($9 off, MSRP $79)
• Amazon, Magic Keyboard Folio for iPad: $200 ($49 off, MSRP $249)
• Amazon, Apple Magic Keyboard case (11-inch iPad Air): $249 ($70 off, MSRP $269)

• Amazon, AirTag (4-pack): $65 ($34 off, MSRP $99)
• Amazon, AirTag (single): $24 ($5 off, MSRP $29)
• Amazon, Apple USB-C Charge Cable (2m): $25 ($4 off, $29)
• Amazon, Apple 35W Dual USB-C compact Port Power Adapter: $39 ($20 off, MSRP $59)
• Amazon, Apple MagSafe Charger (2m): $45 ($4 off, MSRP $49)
• Amazon, Apple 35W Dual USB-C Power Adapter: $59 ($0 off, MSRP $59)
• Amazon, Apple MagSafe Charger (2m): $44 ($5 off, MSRP $49)
• Amazon, Magic Keyboard with Touch ID & Numeric Pad: $170 ($9 off, RRP $179)
• Amazon, Magic TrackPad: $119 ($9 off, MSRP $129)

U.K.

• Amazon, Apple Pencil Pro: £119 (£10 off, RRP £129)
• Amazon, Apple Magic Keyboard case (13-inch iPad Pro): £329 (£20 off, RRP £349)

• Amazon, Magic Keyboard: £84 (£15 off, RRP £99)
• Amazon, Magic Keyboard with Touch ID: £129 (£20 off, RRP £149)
• Amazon, Magic Keyboard with Touch ID & Numeric Pad: £170 (£9 off, RRP £179)
• Amazon, Magic Mouse (white): £75.98 (£3 off, RRP £79)
• Amazon, AirTag (4-pack): £92 (£27 off, RRP £119)
• Amazon, AirTag (single): £28 (£7 off, RRP £35)
• Amazon, Apple TV 4K, 128GB: £158 (£11 off, RRP 169)