11.12.2025
The main reason the Digital Markets Act exists according to the European Union is to lower costs for consumers. For App Store customers, developers didn't bother to cut prices.An EU
An EU flag with the App Store logo
The Digital Markets Act (DMA) is how the European Union (EU) and its European Commission (EC) were able to fine Apple $570 million over allegedly treating consumers unfairly. It's how the EU could fine the company $2 billion for purportedly abusing its monopoly position and again doing so to the detriment of European users.
Now Apple is saying more specifically that the DMA is failing to achieve the price cuts for consumers that it set out to do. A new study examined App Store prices before and after Apple lower its fees to developers, and saw practically no difference.
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