ISSEY MIYAKE and Apple this week unveiled iPhone Pocket. Inspired by the concept of “a piece of cloth,” its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items. It’s already sold out – in short and long lengths and all colors – in America
Samantha Kelly for Bloomberg News:
The iPhone Pocket, as it’s called, is a wearable smartphone sling made in collaboration with Issey Miyake, the famed Japanese label that created the signature black turtleneck often worn by Apple co-founder Steve Jobs. But the fashion brand also has a loyal following in its own right, which helps explain the queue of customers who treated the launch like a drop from Supreme or Nike.
“It’s so cool design-wise because it’s designed by Issey Miyake,” said Lee Aizner, a 26-year-old women’s fashion designer in New York City. “As a designer, I love it. I heard it was sold out and it makes me immediately want to have it.” Aizner, who said she owns several Issey Miyake items, including a blouse and pants, said she hoped to buy one of the longer ones in black but that it sold out minutes before she arrived.
Available in two sizes — short ($150) and long ($230) — the Pocket comes in a rainbow of colors and has a 3D-knitted construction designed to fit any size iPhone…
It closely resembles a karate belt in both texture and size and can be worn several ways, including over the body, tied to a bag or held by hand.
Apple’s website lists only 10 retail locations worldwide that will sell the product in stores, and the SoHo location is the only one in the US. The others include major cities such as London, Milan, Tokyo, Hong Kong and Paris. The iPhone Pocket was also available for purchase online, but all color options and sizes were listed as sold out for delivery as of Friday morning.
MacDailyNews Take: Those who appreciate Miyake understand.
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