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	<title>aggressively &#8211; Latest Apple News</title>
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		<title>Apple&#8217;s Market Valuation Returns to $3 Trillion After Almost 18 Months</title>
		<link>https://www.latest-apple-news.com/2023/06/30/apples-market-valuation-returns-to-3-trillion-after-almost-18-months/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Fri, 30 Jun 2023 13:31:06 +0000</pubDate>
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		<guid isPermaLink="false">https://www.macrumors.com/2023/06/30/apple-market-cap-hits-3-trillion-again/</guid>

					<description><![CDATA[Apple's market capitalization has once again hit $3 trillion as the company's shares opened at $191.78 this morning, up just over 1% compared to yesterday's closing price. It has been nearly 18 months since Apple <a href="https://www.macrumors.com/2022/01/03/apple-becomes-3-trillion-dollar-company/">very briefly hit the milestone</a> in January 2022 before declining along with the overall market.<br>
<br>
<img src="https://images.macrumors.com/article-new/2022/01/Apple-Logo-Cash-Feature-Blue.jpg" alt="" width="2676" height="1504" class="aligncenter size-full wp-image-834996"><br>
At the beginning of this year, Apple's value <a href="https://www.macrumors.com/2023/01/03/aapl-falls-below-2-trillion/">dipped below $2 trillion</a>, but the company's shares have risen 53% so far this year, pushing them back to all-time highs in recent days. Reaching the $3 trillion market capitalization milestone again has required a slightly higher share price than it did 18 months ago as Apple has continued to aggressively buy back its stock, reducing the overall share count of the company.<br>
<br>
Apple saw very strong revenue growth during the pandemic as its products and services were in particularly high demand as more people worked, learned, and connected with others from home. The company's momentum slowed along with <a href="https://www.macrumors.com/guide/iphone/">iPhone</a> production issues and general economic concerns in 2022, but optimism around the company has returned in 2023.<div class="linkback">Tag: <a href="https://www.macrumors.com/guide/aapl/">AAPL</a></div><br>This article, "<a href="https://www.macrumors.com/2023/06/30/apple-market-cap-hits-3-trillion-again/">Apple's Market Valuation Returns to $3 Trillion After Almost 18 Months</a>" first appeared on <a href="https://www.macrumors.com/">MacRumors.com</a><br><br><a href="https://forums.macrumors.com/threads/apples-market-valuation-returns-to-3-trillion-after-almost-18-months.2394650/">Discuss this article</a> in our forums<br><br]]></description>
										<content:encoded><![CDATA[<p>Apple&#8217;s market capitalization has once again hit &#36;3 trillion as the company&#8217;s shares opened at &#36;191.78 this morning, up just over 1% compared to yesterday&#8217;s closing price. It has been nearly 18 months since Apple <a href="https://www.macrumors.com/2022/01/03/apple-becomes-3-trillion-dollar-company/">very briefly hit the milestone</a> in January 2022 before declining along with the overall market.</p>
<p><img fetchpriority="high" decoding="async" src="https://images.macrumors.com/article-new/2022/01/Apple-Logo-Cash-Feature-Blue.jpg" alt="" width="2676" height="1504" class="aligncenter size-full wp-image-834996" /><br />
<br />
At the beginning of this year, Apple&#8217;s value <a href="https://www.macrumors.com/2023/01/03/aapl-falls-below-2-trillion/">dipped below &#36;2 trillion</a>, but the company&#8217;s shares have risen 53% so far this year, pushing them back to all-time highs in recent days. Reaching the &#36;3 trillion market capitalization milestone again has required a slightly higher share price than it did 18 months ago as Apple has continued to aggressively buy back its stock, reducing the overall share count of the company.</p>
<p>Apple saw very strong revenue growth during the pandemic as its products and services were in particularly high demand as more people worked, learned, and connected with others from home. The company&#8217;s momentum slowed along with <a href="https://www.macrumors.com/guide/iphone/">iPhone</a> production issues and general economic concerns in 2022, but optimism around the company has returned in 2023.</p>
<div class="linkback">Tag: <a href="https://www.macrumors.com/guide/aapl/">AAPL</a></div>
<p>This article, &quot;<a href="https://www.macrumors.com/2023/06/30/apple-market-cap-hits-3-trillion-again/">Apple&#039;s Market Valuation Returns to &#36;3 Trillion After Almost 18 Months</a>&quot; first appeared on <a href="https://www.macrumors.com/">MacRumors.com</a></p>
<p><a href="https://forums.macrumors.com/threads/apples-market-valuation-returns-to-3-trillion-after-almost-18-months.2394650/">Discuss this article</a> in our forums</p>
]]></content:encoded>
					
		
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		<title>CNBC reviews Apple’s 15-inch M2 MacBook Air: Priced aggressively; could seriously boost Mac sales</title>
		<link>https://www.latest-apple-news.com/2023/06/23/cnbc-reviews-apples-15-inch-m2-macbook-air-priced-aggressively-could-seriously-boost-mac-sales/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Fri, 23 Jun 2023 21:37:48 +0000</pubDate>
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		<guid isPermaLink="false">https://macdailynews.com/?p=263817</guid>

					<description><![CDATA[<p>Apple this month introduced the 15-inch MacBook Air, the world’s best 15-inch laptop. With an expansive 15.3-inch Liquid Retina display…</p>
<p>The post <a rel="nofollow" href="https://macdailynews.com/2023/06/23/cnbc-reviews-apples-15-inch-m2-macbook-air-priced-aggressively-could-seriously-boost-mac-sales/">CNBC reviews Apple’s 15-inch M2 MacBook Air: Priced aggressively; could seriously boost Mac sales</a> appeared first on <a rel="nofollow" href="https://macdailynews.com/">MacDailyNews</a>.</p]]></description>
										<content:encoded><![CDATA[<p>Apple this month introduced the 15-inch MacBook Air, the world’s best 15-inch laptop. With an expansive 15.3-inch Liquid Retina display, the incredible performance of M2, up to 18 hours of battery life, and a silent, fanless design, the new MacBook Air brings power and portability — all in the world’s thinnest 15-inch laptop.</p>
<figure id="attachment_263615" aria-describedby="caption-attachment-263615" style="width: 660px" class="wp-caption alignnone"><a href="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/06/230614_macbook_air.png?ssl=1"><img decoding="async" src="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/06/230614_macbook_air.png?resize=640%2C86&#038;ssl=1" alt="15-inch M2 MacBook Air" width="640" height="86" class="size-full wp-image-263615" srcset="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/06/230614_macbook_air.png?w=660&amp;ssl=1 660w, https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/06/230614_macbook_air.png?resize=300%2C40&amp;ssl=1 300w" sizes="(max-width: 640px) 100vw, 640px" data-recalc-dims="1" /></a><figcaption id="caption-attachment-263615" class="wp-caption-text">15-inch M2 MacBook Air</figcaption></figure>
<p>With an all-new six-speaker sound system, the 15-inch MacBook Air delivers immersive Spatial Audio, along with a 1080p FaceTime HD camera, MagSafe charging, and the power and ease of macOS Ventura for an unrivaled experience. the 15-inch MacBook Air is now available for order.</p>
<p><a href="https://www.cnbc.com/2023/06/12/apple-macbook-air-15-inch-wins-on-battery-life-portability-price.html">Kif Leswing for CNBC</a>:</p>
<blockquote>
<p>
The MacBook Air has come in 11-inch and 13-inch versions in the past, but this is the first time it’s had a 15-inch screen, which is the most popular laptop size. It could seriously boost Mac sales…</p>
<p>[T]he 15-inch MacBook Air hits the sweet spot for most people in terms of price, capability, and portability. </p>
<p>It’s probably the best laptop for most people if you like the MacOS operating system and plan to use it for everyday tasks like writing documents and spreadsheets, going to school, or using the internet…</p>
<p>Meanwhile, the 13-inch MacBook Air got a price cut to $1,099, which makes it a good deal for people who don’t care about the larger screen, or people who plan to primarily use it while plugged into a monitor. However, I don’t think the smaller laptop is significantly more portable — they’re both light enough to stick in your bag and forget about.</p>
<p>All in all, the 15-inch MacBook Air is one of the first laptops from Apple since the M-series transition to be priced aggressively, and represents a great option for people who want a daily use laptop.
</p>
</blockquote>
<p><strong><span style="color: #ff0000;">MacDailyNews Take: </span></strong>While our favorite road Mac, perhaps ever, is the 11-inch MacBook Air, the 15-inch MacBook Air, weighing just 3.3 pounds (1.51 kg), is calling our names as we debate moving back to Mac desktops for our desktops and MacBooks for the road. (Right now, we&#8217;re still using 16-inch MacBook Pro units everywhere which are just a bit big and heavy for the road, especially compared to the 2.38-pound (1.08 kg) 11-inch MBA units we used to carry.)</p>
<p>TGIF! Intern&#8217;s light that candle! Prost, everyone! <img decoding="async" src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f37b.png" alt="🍻" class="wp-smiley" style="height: 1em; max-height: 1em;" /><img decoding="async" src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f37b.png" alt="🍻" class="wp-smiley" style="height: 1em; max-height: 1em;" /><img decoding="async" src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f37b.png" alt="🍻" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
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<p>The post <a rel="nofollow" href="https://macdailynews.com/2023/06/23/cnbc-reviews-apples-15-inch-m2-macbook-air-priced-aggressively-could-seriously-boost-mac-sales/">CNBC reviews Apple&#8217;s 15-inch M2 MacBook Air: Priced aggressively; could seriously boost Mac sales</a> appeared first on <a rel="nofollow" href="https://macdailynews.com/">MacDailyNews</a>.</p>
]]></content:encoded>
					
		
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		<title>iPhone 15 said to get ultra wideband upgrade, iPhone 16 likely to offer Wi-Fi 7</title>
		<link>https://www.latest-apple-news.com/2023/06/20/iphone-15-said-to-get-ultra-wideband-upgrade-iphone-16-likely-to-offer-wi-fi-7/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Tue, 20 Jun 2023 13:37:05 +0000</pubDate>
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		<guid isPermaLink="false">https://macdailynews.com/?p=263706</guid>

					<description><![CDATA[<p>Apple's iPhone 15 will likely see an specification upgrade of UWB, with the production process moving from 16nm to more advanced 7nm…</p>
<p>The post <a rel="nofollow" href="https://macdailynews.com/2023/06/20/iphone-15-said-to-get-ultra-wideband-upgrade-iphone-16-likely-to-offer-wi-fi-7/">iPhone 15 said to get ultra wideband upgrade, iPhone 16 likely to offer Wi-Fi 7</a> appeared first on <a rel="nofollow" href="https://macdailynews.com/">MacDailyNews</a>.</p]]></description>
										<content:encoded><![CDATA[<p>Apple&#8217;s iPhone 15 will likely see an specification upgrade of ultra wideband (UWB), with the production process moving from 16nm to more advanced 7nm and, in 2024, iPhone 16 is likely to upgrade to Wi-Fi 7, according to TF International Securities&#8217; analyst Ming-Chi Kuo.</p>
<figure id="attachment_260902" aria-describedby="caption-attachment-260902" style="width: 660px" class="wp-caption alignnone"><img decoding="async" src="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/02/230227_iphone_15_ultra.png?resize=640%2C494&#038;ssl=1" alt="iPhone 15 Pro Max (iPhone 15 Ultra) rendering based on CAD. (imagevia @UniverseIce)" width="640" height="494" class="size-full wp-image-260902" srcset="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/02/230227_iphone_15_ultra.png?w=660&amp;ssl=1 660w, https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/02/230227_iphone_15_ultra.png?resize=300%2C231&amp;ssl=1 300w" sizes="(max-width: 640px) 100vw, 640px" data-recalc-dims="1" /><figcaption id="caption-attachment-260902" class="wp-caption-text">iPhone 15 Pro Max (iPhone 15 Ultra) rendering based on CAD. (imagevia @UniverseIce)</figcaption></figure>
<p><a href="https://twitter.com/mingchikuo/status/1670619672096686080">Ming-Chi Kuo via Twitter</a>:</p>
<blockquote>
<p>
Apple will aggressively upgrade hardware specifications to build a more competitive ecosystem for Vision Pro</p>
<p>1. The ecosystem is one of the key success factors for Vision Pro, including the integration with other Apple hardware products, and related main hardware specifications are Wi-Fi and UWB.</p>
<p>2. iPhone 15 will likely see an specification upgrade of UWB, with the production process moving from 16nm to more advanced 7nm, allowing for improved performance or reduced power consumption for nearby Interactions.</p>
<p>3. iPhone 16 will likely upgrade to Wi-Fi 7, which will be more conducive to Apple&#8217;s integration of hardware products running on the same local network and provide a better ecosystem experience.
</p>
</blockquote>
<p><a href="https://twitter.com/mingchikuo/status/1670621463446167552">Ming-Chi Kuo via Twitter</a>:</p>
<blockquote>
<p>
JCET’s 2H23 gross margin/profit will benefit from the iPhone 15 UWB process upgrade… iPhone 15&#8217;s UWB production process will be upgraded from 16nm to more advanced 7nm. JCET is the back-end SiP supplier, and this upgrade will help improve profits. Generally speaking, when 16nm is upgraded to the more advanced 7nm, the profit margin of the back-end process can increase by more than 10-20%.
</p>
</blockquote>
<p><a href="https://9to5mac.com/2023/06/19/iphone-wifi-7-support-features/">Chance Miller for 9to5Mac</a>:</p>
<blockquote>
<p>
According to the Wi-Fi Alliance, Wi-Fi could offer peak data rates of more than 40Gbps, making it up to four times faster than Wi-Fi 6 And Wi-Fi 6E, and nearly six times faster than Wi-Fi 5.</p>
<p>In addition to those impressively fast speeds, Wi-Fi 7 will also introduce something called Multi-Link Operation technology. This will allow devices to simultaneously send and receive data over multiple radio bands. One of the biggest changes is an increase in the number of multi-user MIMO (multi-user, multiple input, multiple output) streams, doubling from eight to 16.</p>
<p>The best way to explain these changes without getting too technical is that they dramatically reduce latency.
</p>
</blockquote>
<p><strong><span style="color: #ff0000;">MacDailyNews Take: </span></strong>Revive AirPort, Apple!</p>
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<p>The post <a rel="nofollow" href="https://macdailynews.com/2023/06/20/iphone-15-said-to-get-ultra-wideband-upgrade-iphone-16-likely-to-offer-wi-fi-7/">iPhone 15 said to get ultra wideband upgrade, iPhone 16 likely to offer Wi-Fi 7</a> appeared first on <a rel="nofollow" href="https://macdailynews.com/">MacDailyNews</a>.</p>
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		<title>Apple will upgrade iPhone 15 Ultra Wideband chip for Vision Pro integration, says Kuo</title>
		<link>https://www.latest-apple-news.com/2023/06/19/apple-will-upgrade-iphone-15-ultra-wideband-chip-for-vision-pro-integration-says-kuo/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Mon, 19 Jun 2023 09:30:09 +0000</pubDate>
				<category><![CDATA[Latest Apple News]]></category>
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		<guid isPermaLink="false">https://appleinsider.com/articles/23/06/19/apple-will-upgrade-iphone-15-ultra-wideband-chip-for-vision-pro-integration-says-kuo?utm_medium=rss</guid>

					<description><![CDATA[Analyst Ming-Chi Kuo claims that Apple will "aggressively upgrade" its iPhone hardware to better integrate with the new Apple Vision Pro.Apple Vision Pro with mockup of iPhone 15 ProIt's only to be expected that Apple sees its Vision Pro as part of the]]></description>
										<content:encoded><![CDATA[<p>Analyst Ming-Chi Kuo claims that Apple will &#8220;aggressively upgrade&#8221; its iPhone hardware to better integrate with the new <a href="https://appleinsider.com/inside/apple-vision-pro" title="Apple Vision Pro" data-kpt="1">Apple Vision Pro</a>.</p>
<div align="center"><img decoding="async" src="https://photos5.appleinsider.com/gallery/54988-111548-000-lead-Vision-Pro-with-iPhone-xl.jpg" alt="Apple Vision Pro with mockup of iPhone 15 Pro"  height="720"  /><span class="minor2 small gray">Apple Vision Pro with mockup of iPhone 15 Pro</span></div>
<p>It&#8217;s only to be expected that Apple sees its Vision Pro as part of the company&#8217;s ecosystem of devices and services, but analyst <a href="https://appleinsider.com/inside/ming-chi-kuo" title="Ming-Chi Kuo" data-kpt="1">Ming-Chi Kuo</a> claims to know the specifics of Apple&#8217;s hardware plans.</p>
<p> <a href="https://appleinsider.com/articles/23/06/19/apple-will-upgrade-iphone-15-ultra-wideband-chip-for-vision-pro-integration-says-kuo?utm_medium=rss">Read more&#8230;</a></p>
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		<title>Kuo: iPhone 15 to Get Next-Gen Ultra Wideband Chip for Enhanced Vision Pro Headset Integration</title>
		<link>https://www.latest-apple-news.com/2023/06/19/kuo-iphone-15-to-get-next-gen-ultra-wideband-chip-for-enhanced-vision-pro-headset-integration/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Mon, 19 Jun 2023 09:26:46 +0000</pubDate>
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		<guid isPermaLink="false">https://www.macrumors.com/2023/06/19/iphone-15-new-u1-chip-vision-pro-headset/</guid>

					<description><![CDATA[Apple's upcoming iPhone 15 will feature an upgraded Ultra Wideband (UWB) chip to optimize integration with the company's Vision Pro headset, according to analyst Ming-Chi Kuo.


In his latest Twitter post, Kuo said upgrading the UWB processor, which]]></description>
										<content:encoded><![CDATA[<p>Apple&#8217;s upcoming iPhone 15 will feature an upgraded Ultra Wideband (UWB) chip to optimize integration with the company&#8217;s Vision Pro headset, according to analyst Ming-Chi Kuo.</p>
<p><img loading="lazy" decoding="async" src="https://images.macrumors.com/article-new/2023/05/iphone-15-dummy-models.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-897373" /><br />
<br />
In his <a href="https://twitter.com/mingchikuo/status/1670619672096686080?s=20">latest Twitter post</a>, Kuo said upgrading the UWB processor, which Apple currently calls the U1 chip, is part of a plan to &#8220;aggressively upgrade hardware specifications to build a more competitive ecosystem for Vision Pro.&#8221; Kuo goes on:<br />
</p>
<blockquote><p>The ecosystem is one of the key success factors for Vision Pro, including the integration with other Apple hardware products, and related main hardware specifications are Wi-Fi and UWB.</p>
<p>iPhone 15 will likely see an specification upgrade of UWB, with the production process moving from 16nm to more advanced 7nm, allowing for improved performance or reduced power consumption for nearby interactions.</p></blockquote>
<p>First debuting in the iPhone 11, the U1 chip powers several of Apple&#8217;s location-based features like Find My, Precision Finding, and AirDrop. The U1 chip is also included in Apple Watch Series 6, the HomePod mini, the second-generation HomePod, AirTag trackers, and the charging case for the second-generation AirPods Pro.</p>
<p>Looking further ahead, Kuo says the iPhone 16 will feature support for Wi-Fi 7, &#8220;which will be more conducive to Apple&#8217;s integration of hardware products running on the same local network and provide a better ecosystem experience.&#8221; </p>
<p>Positioned as the next major generational Wi-Fi technology evolution, Wi-Fi 7 is expected to provide speeds of &#8220;at least 30&#8221; gigabits per second and could even hit 40Gbps, according to the Wi-Fi Alliance.</p>
<p>Wi-Fi 7 is also able to use 320MHz channels and supports 4K quadrature amplitude modulation (QAM) technology, ultimately providing up to 2.4x faster speeds than Wi-Fi 6 with the same number of antennas.</p>
<p>Apple previewed its Vision Pro headset earlier this month at WWDC, but did not reveal all the details of its hardware specifications. The headset is set to launch early next year, and Apple reportedly plans to launch a more affordable model by the <a href="https://www.macrumors.com/2023/06/12/cheaper-apple-vision-headset-2025/">end of 2025</a>.</p>
<div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/apple-vision-pro/">Apple Vision Pro</a>, <a href="https://www.macrumors.com/roundup/iphone-15/">iPhone 15</a>, <a href="https://www.macrumors.com/roundup/iphone-16/">iPhone 16</a></div>
<div class="linkback">Tags: <a href="https://www.macrumors.com/guide/ming-chi-kuo/">Ming-Chi Kuo</a>, <a href="https://www.macrumors.com/guide/ultra-wideband/">U1 Chip</a></div>
<div class="linkback">Related Forums: <a href="https://forums.macrumors.com/forums/apple-vision-pro.209">Apple Vision Pro</a>, <a href="https://forums.macrumors.com/forums/iphone.99">iPhone</a></div>
<p>This article, &quot;<a href="https://www.macrumors.com/2023/06/19/iphone-15-new-u1-chip-vision-pro-headset/">Kuo: iPhone 15 to Get Next-Gen Ultra Wideband Chip for Enhanced Vision Pro Headset Integration</a>&quot; first appeared on <a href="https://www.macrumors.com/">MacRumors.com</a></p>
<p><a href="https://forums.macrumors.com/threads/kuo-iphone-15-to-get-next-gen-ultra-wideband-chip-for-enhanced-vision-pro-headset-integration.2393474/">Discuss this article</a> in our forums</p>
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		<title>Google keeps trying to hammer on Apple for not adopting RCS</title>
		<link>https://www.latest-apple-news.com/2023/05/10/google-keeps-trying-to-hammer-on-apple-for-not-adopting-rcs/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Wed, 10 May 2023 18:32:08 +0000</pubDate>
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		<guid isPermaLink="false">https://appleinsider.com/articles/22/12/02/google-keeps-trying-to-hammer-on-apple-for-not-adopting-rcs?utm_medium=rss</guid>

					<description><![CDATA[In a birthday post earlier in 2023, and again during Wednesday's I/O conference, Google continues to court Apple, trying to get it to adopt RCS. It's still not ready, not a standard, and not something Google is all-in on itself.Google continues to beg ]]></description>
										<content:encoded><![CDATA[<p>In a birthday post earlier in 2023, and again during Wednesday&#8217;s I/O conference, Google continues to court Apple, trying to get it to adopt RCS. It&#8217;s still not ready, not a standard, and not something Google is all-in on itself.</p>
<div align="center"><img decoding="async" src="https://photos5.appleinsider.com/gallery/51731-102484-RCS-xl.jpg" alt="Google continues to beg Apple to fix its messaging problem"  height="738"  /><span class="minor2 small gray">Google continues to beg Apple to fix its messaging problem</span></div>
<p>Apple&#8217;s products rely on <a href="https://appleinsider.com/inside/imessage" title="iMessage" data-kpt="1">iMessage</a> when commuting with other Apple products, then fall back on SMS for everyone else. Google has been aggressively pushing a newer standard called RCS, but it <a href="https://appleinsider.com/articles/22/06/23/rcs-is-still-half-baked-and-apple-has-no-reason-to-adopt-it">isn&#8217;t quite ready</a> for primetime.</p>
<p> <a href="https://appleinsider.com/articles/22/12/02/google-keeps-trying-to-hammer-on-apple-for-not-adopting-rcs?utm_medium=rss">Read more&#8230;</a></p>
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		<title>Google keeps trying to hammer on Apple for not adopting RCS</title>
		<link>https://www.latest-apple-news.com/2023/05/10/google-keeps-trying-to-hammer-on-apple-for-not-adopting-rcs-2/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Wed, 10 May 2023 18:32:08 +0000</pubDate>
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		<guid isPermaLink="false">https://appleinsider.com/articles/22/12/02/google-keeps-trying-to-hammer-on-apple-for-not-adopting-rcs?utm_medium=rss</guid>

					<description><![CDATA[In a birthday post earlier in 2023, and again during Wednesday's I/O conference, Google continues to court Apple, trying to get it to adopt RCS. It's still not ready, not a standard, and not something Google is all-in on itself.Google continues to beg ]]></description>
										<content:encoded><![CDATA[<p>In a birthday post earlier in 2023, and again during Wednesday&#8217;s I/O conference, Google continues to court Apple, trying to get it to adopt RCS. It&#8217;s still not ready, not a standard, and not something Google is all-in on itself.</p>
<div align="center"><img decoding="async" src="https://photos5.appleinsider.com/gallery/51731-102484-RCS-xl.jpg" alt="Google continues to beg Apple to fix its messaging problem"  height="738"  /><span class="minor2 small gray">Google continues to beg Apple to fix its messaging problem</span></div>
<p>Apple&#8217;s products rely on <a href="https://appleinsider.com/inside/imessage" title="iMessage" data-kpt="1">iMessage</a> when commuting with other Apple products, then fall back on SMS for everyone else. Google has been aggressively pushing a newer standard called RCS, but it <a href="https://appleinsider.com/articles/22/06/23/rcs-is-still-half-baked-and-apple-has-no-reason-to-adopt-it">isn&#8217;t quite ready</a> for primetime.</p>
<p> <a href="https://appleinsider.com/articles/22/12/02/google-keeps-trying-to-hammer-on-apple-for-not-adopting-rcs?utm_medium=rss">Read more&#8230;</a></p>
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		<title>Google keeps trying to hammer on Apple for not adopting RCS</title>
		<link>https://www.latest-apple-news.com/2023/05/10/google-keeps-trying-to-hammer-on-apple-for-not-adopting-rcs-3/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Wed, 10 May 2023 18:32:08 +0000</pubDate>
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		<guid isPermaLink="false">https://appleinsider.com/articles/22/12/02/google-keeps-trying-to-hammer-on-apple-for-not-adopting-rcs?utm_medium=rss</guid>

					<description><![CDATA[In a birthday post earlier in 2023, and again during Wednesday's I/O conference, Google continues to court Apple, trying to get it to adopt RCS. It's still not ready, not a standard, and not something Google is all-in on itself.Google continues to beg ]]></description>
										<content:encoded><![CDATA[<p>In a birthday post earlier in 2023, and again during Wednesday&#8217;s I/O conference, Google continues to court Apple, trying to get it to adopt RCS. It&#8217;s still not ready, not a standard, and not something Google is all-in on itself.</p>
<div align="center"><img decoding="async" src="https://photos5.appleinsider.com/gallery/51731-102484-RCS-xl.jpg" alt="Google continues to beg Apple to fix its messaging problem"  height="738"  /><span class="minor2 small gray">Google continues to beg Apple to fix its messaging problem</span></div>
<p>Apple&#8217;s products rely on <a href="https://appleinsider.com/inside/imessage" title="iMessage" data-kpt="1">iMessage</a> when commuting with other Apple products, then fall back on SMS for everyone else. Google has been aggressively pushing a newer standard called RCS, but it <a href="https://appleinsider.com/articles/22/06/23/rcs-is-still-half-baked-and-apple-has-no-reason-to-adopt-it">isn&#8217;t quite ready</a> for primetime.</p>
<p> <a href="https://appleinsider.com/articles/22/12/02/google-keeps-trying-to-hammer-on-apple-for-not-adopting-rcs?utm_medium=rss">Read more&#8230;</a></p>
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		<title>Tim Cook Says Apple Still Not Considering &#8216;Mass Layoffs&#8217;</title>
		<link>https://www.latest-apple-news.com/2023/05/04/tim-cook-says-apple-still-not-considering-mass-layoffs/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 04 May 2023 20:50:50 +0000</pubDate>
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		<guid isPermaLink="false">https://www.macrumors.com/2023/05/04/tim-cook-says-apple-not-considering-mass-layoffs/</guid>

					<description><![CDATA[Apple CEO Tim Cook today said he still views mass layoffs as a "last resort," and ensured this is not something the company is considering right now.<br>
<br>
<img src="https://images.macrumors.com/article-new/2023/05/Tim-Cook-MacBook-16x9.jpeg" alt="" width="1600" height="900" class="aligncenter size-full wp-image-894618"><br>
"I view that as a last resort and, so, mass layoffs is not something that we're talking about at this moment," said Cook, in an <a href="https://www.cnbc.com/2023/05/04/apple-aapl-earnings-report-q2-2023.html">interview with <em>CNBC</em></a>.<br>
<br>
Major tech companies like Google and Facebook parent Meta have laid off tens of thousands of employees in recent months amid economic uncertainty, after aggressively hiring during the COVID-19 pandemic. Apple has not made any mass layoffs of full-time employees, but the company has reportedly laid off some corporate employees <a href="https://www.macrumors.com/2023/04/03/apple-corporate-retail-employee-layoffs/">within its retail teams</a>, let go of <a href="https://www.bloomberg.com/news/articles/2022-08-16/apple-lays-off-recruiters-as-part-of-its-slowdown-in-hiring">some recruiter contractors</a>, and <a href="https://www.macrumors.com/2023/03/14/apple-cutting-costs-hiring-freeze-bonus-delay/">stopped hiring for some roles</a>.<div class="linkback">Tags: <a href="https://www.macrumors.com/guide/tim-cook/">Tim Cook</a>, <a href="https://www.macrumors.com/guide/earnings/">Earnings</a>, <a href="https://www.macrumors.com/guide/aapl/">AAPL</a></div><br>This article, "<a href="https://www.macrumors.com/2023/05/04/tim-cook-says-apple-not-considering-mass-layoffs/">Tim Cook Says Apple Still Not Considering 'Mass Layoffs'</a>" first appeared on <a href="https://www.macrumors.com/">MacRumors.com</a><br><br><a href="https://forums.macrumors.com/threads/tim-cook-says-apple-still-not-considering-mass-layoffs.2388688/">Discuss this article</a> in our forums<br><br]]></description>
										<content:encoded><![CDATA[<p>Apple CEO Tim Cook today said he still views mass layoffs as a &#8220;last resort,&#8221; and ensured this is not something the company is considering right now.</p>
<p><img loading="lazy" decoding="async" src="https://images.macrumors.com/article-new/2023/05/Tim-Cook-MacBook-16x9.jpeg" alt="" width="1600" height="900" class="aligncenter size-full wp-image-894618" /><br />
<br />
&#8220;I view that as a last resort and, so, mass layoffs is not something that we&#8217;re talking about at this moment,&#8221; said Cook, in an <a href="https://www.cnbc.com/2023/05/04/apple-aapl-earnings-report-q2-2023.html">interview with <em>CNBC</em></a>.</p>
<p>Major tech companies like Google and Facebook parent Meta have laid off tens of thousands of employees in recent months amid economic uncertainty, after aggressively hiring during the COVID-19 pandemic. Apple has not made any mass layoffs of full-time employees, but the company has reportedly laid off some corporate employees <a href="https://www.macrumors.com/2023/04/03/apple-corporate-retail-employee-layoffs/">within its retail teams</a>, let go of <a href="https://www.bloomberg.com/news/articles/2022-08-16/apple-lays-off-recruiters-as-part-of-its-slowdown-in-hiring">some recruiter contractors</a>, and <a href="https://www.macrumors.com/2023/03/14/apple-cutting-costs-hiring-freeze-bonus-delay/">stopped hiring for some roles</a>.</p>
<div class="linkback">Tags: <a href="https://www.macrumors.com/guide/tim-cook/">Tim Cook</a>, <a href="https://www.macrumors.com/guide/earnings/">Earnings</a>, <a href="https://www.macrumors.com/guide/aapl/">AAPL</a></div>
<p>This article, &quot;<a href="https://www.macrumors.com/2023/05/04/tim-cook-says-apple-not-considering-mass-layoffs/">Tim Cook Says Apple Still Not Considering &#039;Mass Layoffs&#039;</a>&quot; first appeared on <a href="https://www.macrumors.com/">MacRumors.com</a></p>
<p><a href="https://forums.macrumors.com/threads/tim-cook-says-apple-still-not-considering-mass-layoffs.2388688/">Discuss this article</a> in our forums</p>
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