Embracing Sustainability and Ethical Practices

With increasing global awareness of environmental issues and ethical business practices, Apple is likely to amplify its efforts towards sustainability. The company has already made significant strides in reducing its carbon footprint, transitioning to renewable energy sources, and incorporating recycled materials into its products. Over the next decade, Apple could intensify these initiatives, aiming for carbon neutrality across its entire supply chain and further enhancing transparency regarding the sourcing of materials and labor conditions.

Expanding Services and Subscription Model

Apple’s services segment, including iCloud, Apple Music, and the App Store, has been a lucrative avenue for revenue growth. In the coming years, we can anticipate Apple expanding its services portfolio, potentially delving into sectors such as healthcare, financial services, or even augmented reality (AR) experiences. Embracing a subscription-based model for an array of services could not only bolster recurring revenue streams but also deepen customer engagement and loyalty.

Investing in Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) and Machine Learning (ML) are poised to play pivotal roles across various industries in the future, and Apple is likely to heavily invest in these technologies. Enhanced AI capabilities can revolutionize user experiences, powering features like intelligent personal assistants, predictive analytics, and contextual recommendations. Moreover, Apple’s focus on privacy could differentiate its AI offerings by ensuring robust data protection measures while leveraging the vast amounts of user data available within its ecosystem.

Pioneering in Augmented Reality and Wearable Tech

Augmented Reality (AR) holds immense potential to transform how we interact with digital content and the physical world. Apple’s ARKit platform has already laid the groundwork for AR applications on iOS devices, but the company may further integrate AR into its product lineup, including wearables like the Apple Watch and perhaps even AR glasses. By seamlessly blending digital experiences with the real world, Apple could open up new frontiers in entertainment, education, and productivity.

Navigating Regulatory and Geopolitical Challenges

As a global corporation, Apple must navigate a complex web of regulatory frameworks and geopolitical tensions. Over the next decade, the company may face heightened scrutiny regarding antitrust concerns, data privacy regulations, and trade policies. Adapting its business strategy to comply with evolving regulations while maintaining its competitive edge will be crucial for Apple’s long-term success.

Fostering Innovation through Strategic Partnerships

Collaborations and strategic partnerships could serve as catalysts for Apple’s innovation agenda in the coming years. Whether through joint ventures with tech startups, alliances with established players in adjacent industries, or alliances with academia for research and development, Apple can leverage external expertise and resources to fuel its product pipeline and stay ahead of the curve.

Conclusion

As we speculate about the trajectory of Apple’s business strategy over the next decade, one thing remains certain: change is inevitable. Whether through advancements in sustainability, expansion of services, integration of cutting-edge technologies, or adept navigation of regulatory landscapes, Apple is poised to continue shaping the future of technology and enriching the lives of its customers worldwide. By staying true to its core values of innovation, design excellence, and user-centricity, Apple is well-positioned to thrive amidst the challenges and opportunities that lie ahead.

1. Embracing Artificial Intelligence (AI) Integration

AI-driven innovations have the potential to revolutionize the way consumers interact with technology. Apple could prioritize the integration of AI across its product ecosystem to deliver personalized experiences and streamline daily tasks. Whether it’s through enhanced virtual assistants like Siri or predictive algorithms in its software, leveraging AI can anticipate user needs and provide intuitive solutions.

2. Pioneering Sustainable Practices

With increasing environmental consciousness among consumers, sustainability will be a key factor influencing purchasing decisions. Apple has already made strides in this area by committing to carbon neutrality and transitioning to recycled materials in its products. Over the next decade, the company could further invest in renewable energy initiatives, implement eco-friendly manufacturing processes, and promote product longevity through repairability and upgradability.

3. Fostering Community Engagement and Accessibility

As technology becomes more intertwined with everyday life, fostering community engagement and ensuring accessibility for all users will be essential. Apple could expand its outreach programs to underserved communities, improve accessibility features in its devices, and prioritize inclusivity in product design. By listening to diverse voices and catering to a broader range of needs, Apple can strengthen its connection with consumers and build a more inclusive tech ecosystem.

4. Innovating in Health and Wellness Technology

The focus on health and wellness is expected to grow exponentially in the coming years, presenting opportunities for Apple to innovate in this space. Building upon the success of the Apple Watch and Health app, the company could develop advanced health monitoring technologies, such as non-invasive glucose monitoring or early detection systems for various health conditions. By empowering users to take control of their health, Apple can position itself as a leader in the intersection of technology and well-being.

5. Navigating Privacy and Data Security Concerns

In an era of heightened privacy concerns, Apple’s commitment to protecting user data sets it apart from competitors. Over the next decade, the company must navigate evolving regulatory landscapes and consumer expectations regarding data privacy. By doubling down on encryption, transparency, and user control over their data, Apple can reinforce trust among its customer base and maintain its reputation as a privacy-conscious brand.

6. Continuously Evolving Product Ecosystem

Finally, Apple’s ability to adapt to changing consumer needs hinges on its capacity for innovation and iteration. Whether it’s through groundbreaking hardware advancements, software updates, or new product categories, the company must remain agile and responsive to emerging trends. By staying ahead of the curve and anticipating future needs, Apple can continue to delight and inspire its customers for years to come.

In conclusion, the next decade presents both challenges and opportunities for Apple to respond to changing consumer needs. By embracing AI integration, prioritizing sustainability, fostering inclusivity, innovating in health technology, prioritizing privacy, and continuously evolving its product ecosystem, Apple can solidify its position as a leader in the tech industry while staying true to its core values of innovation, design, and user experience.

1. Mixed Reality Mania: Apple’s rumored AR/VR headset, tentatively named “Reality Pro,” could be a game-changer. Imagine seamlessly blending virtual worlds with your physical surroundings, transforming entertainment, education, and even work. Expect further integration with existing Apple ecosystems, making the experience truly immersive.

2. Health & Wellness Take Center Stage: Apple Watch has already established itself as a health and fitness companion. We could see even deeper integration with healthcare systems, personalized health monitoring, and even preventative measures powered by AI and advanced sensors.

3. The Rise of the Mind Machine: Apple’s continued investment in AI could lead to groundbreaking advancements in human-computer interaction. Imagine voice commands that understand context and intent, or AI assistants that anticipate your needs before you even ask.

4. Beyond the Screen: Foldable iPhones, holographic displays, and flexible screen technology could redefine how we interact with devices. Imagine a phone that unfolds into a tablet, or a display that projects information directly onto your surroundings.

5. The Connected Home Revolution: Apple’s HomeKit platform could become the brain of a truly smart home. Imagine seamless control over lighting, appliances, and security systems, all integrated with your Apple devices for a unified experience.

6. The Metaverse Beckons: While the metaverse itself remains undefined, Apple is well-positioned to play a major role. Imagine virtual worlds powered by Apple’s hardware and software, where users can work, play, and socialize in immersive environments.

7. Sustainability at the Core: Apple has made significant strides in sustainability, but the next 5 years could see even bolder moves. Imagine devices made from recycled materials, powered by renewable energy, and designed for extended lifespans.

8. The Democratization of Technology: Apple’s focus on accessibility could lead to groundbreaking assistive technologies that empower people with disabilities. Imagine voice-controlled interfaces that understand diverse speech patterns, or augmented reality tools that aid navigation and communication.

9. The Privacy Paradox: Apple’s commitment to user privacy could lead to innovative solutions that protect data while still offering personalized experiences. Imagine AI-powered anonymization tools that safeguard user information while still allowing for targeted advertising and recommendations.

10. The Services Surge: Apple’s services like Apple Music, iCloud, and Apple TV+ are already flourishing. Expect further expansion and integration, potentially including healthcare, education, and even financial services.

These are just some of the exciting possibilities that lie ahead for Apple. While predicting the future is always tricky, one thing is certain: Apple will continue to innovate and push the boundaries of what’s possible. The next 5 years promise to be a thrilling ride for Apple and its loyal fans.

1. AI-Enhanced Devices

Apple is renowned for its sleek and powerful devices. Leveraging AI to enhance the capabilities of existing products could be a significant step forward. Imagine iPhones with advanced AI-driven camera features, improved voice recognition, and intelligent battery management. AI could also play a pivotal role in enhancing the user experience on MacBooks, iPads, and other Apple devices.

2. AI-Powered Health and Wellness Solutions

In recent years, Apple has made substantial strides in the health and wellness sector with products like the Apple Watch. Integrating AI into health-related features could take this to the next level. AI-driven algorithms could provide more accurate health monitoring, personalized fitness recommendations, and early detection of potential health issues.

3. Advanced Virtual Assistants

Siri, Apple’s virtual assistant, has been a staple in the Apple ecosystem for years. However, with the rapid advancements in natural language processing and machine learning, Apple could introduce a more advanced and context-aware virtual assistant. This could revolutionize how users interact with their devices, making tasks more seamless and intuitive.

4. AI-Infused Software and Services

Apple’s software suite, including iOS, macOS, and various applications, could benefit from AI integration. Intelligent features like predictive text, context-aware suggestions, and personalized content recommendations could enhance user engagement. Additionally, AI-powered security measures could strengthen Apple’s commitment to user privacy.

5. Enhanced Augmented Reality (AR) Experiences

Apple has been investing heavily in augmented reality, and AI could be the missing piece to unlock its full potential. AI algorithms could improve AR applications, making them more immersive and responsive. This could extend to gaming, navigation, and even educational experiences, providing users with a more captivating and interactive environment.

6. AI-Driven Content Creation Tools

For the creative community, Apple could develop AI-powered tools to streamline content creation. From advanced photo and video editing features to intelligent design assistance, such tools could empower users to unleash their creativity without the steep learning curve.

7. AI in Autonomous Systems

With the growing interest in autonomous vehicles, Apple could venture into AI-driven technologies for transportation. Whether through partnerships or proprietary developments, integrating AI into autonomous systems could be a strategic move for Apple’s future in the automotive industry.

Conclusion

As Apple continues to push the boundaries of innovation, the integration of artificial intelligence into its product and service offerings seems inevitable. From enhancing existing devices to venturing into new frontiers like health and autonomous systems, the possibilities are vast. As the tech giant navigates the AI landscape, users can anticipate a future where Apple products seamlessly blend cutting-edge technology with the unparalleled user experience that defines the brand.

With rumors swirling and patents hinting at the next big thing, one thing is clear: wearables and augmented reality (AR) are poised to be at the forefront of Apple’s future endeavors. This article delves into the exciting possibilities that await us, exploring potential breakthroughs in these burgeoning fields.

Wearables: Beyond Fitness Trackers

Apple Watch, though undoubtedly successful, currently functions primarily as a fitness tracker and notification center. However, the future of wearables is far more expansive. Experts anticipate advancements in:

• Health Monitoring: Imagine seamless integration with blood glucose monitoring, real-time stress analysis, and even early detection of health risks. Apple’s focus on health and wellness suggests wearables with advanced health-tracking capabilities are a strong possibility.
• Biometric Authentication: Replacing passwords and PINs with facial or fingerprint recognition embedded in wearables could offer enhanced security and convenience.
• Fashion Fusion: The lines between technology and fashion will continue to blur, with wearables seamlessly integrated into stylish accessories like bracelets and rings.

Augmented Reality: Merging the Physical and Digital

AR has the potential to revolutionize how we interact with information and our surroundings. Apple, with its ARKit development platform, has already laid the groundwork for innovative AR experiences. The future could see:

• AR Glasses: Imagine lightweight, stylish glasses overlaying digital information onto the real world. Imagine directions hovering before you, product information displayed on shelves, or educational content brought to life in museums.
• Gaming and Entertainment: Immerse yourself in interactive games or augmented narratives, blurring the lines between reality and fantasy.
• Productivity and Education: Imagine learning anatomy through interactive 3D models or visualizing complex data overlaid on physical objects.

Breakthroughs at the Intersection of Wearables and AR

The true magic might lie where wearables and AR converge. Imagine:

• Personalized Health Coaching: Imagine AR wearables projecting personalized exercise routines onto your surroundings, guiding you through workouts in real-time.
• Smart Assistants in Your Field of View: Imagine receiving step-by-step instructions for repairs or DIY projects overlaid on the objects you’re working on.
• Enhanced Communication and Collaboration: Imagine sharing 3D models or annotating real-world objects in real-time with colleagues or friends, regardless of location.

The Road Ahead: Challenges and Opportunities

While the potential for these advancements is undeniable, challenges remain. Battery life, miniaturization of technology, and ensuring seamless user experiences are just a few hurdles to overcome. Additionally, ethical considerations regarding privacy and data security in AR environments need careful attention.

Despite the challenges, Apple’s history of innovation suggests they are well-positioned to address these concerns and lead the way in this exciting new era. The next generation of Apple devices, with their potential to seamlessly integrate wearables and AR, could fundamentally change how we live, work, and interact with the world around us. As we eagerly await Apple’s next unveilings, one thing is certain: the future is brimming with possibilities, and Apple is likely to be at the forefront of shaping it.

1. Innovation Beyond Devices:

   Apple has traditionally been synonymous with groundbreaking hardware, from the iconic iPhone to the sleek MacBook. However, the next decade may see Apple diversifying its portfolio by venturing into new product categories. Augmented Reality (AR) and Virtual Reality (VR) present promising frontiers for exploration, providing Apple with opportunities to create immersive experiences that go beyond the confines of traditional devices.

2. Sustainability and Environmental Responsibility:

   With an increasing focus on environmental sustainability, Apple is likely to intensify its efforts to reduce its carbon footprint. The company has already made strides in this direction by committing to a carbon-neutral footprint, utilizing recycled materials in its products, and investing in renewable energy. Over the next decade, Apple could further prioritize sustainability, embracing circular design principles and pushing the boundaries of eco-friendly technology.

3. Services Ecosystem Expansion:

   Apple’s services business, including Apple Music, Apple TV+, and the App Store, has become a significant revenue stream. Looking ahead, Apple may continue to expand its services ecosystem, potentially delving into areas such as healthcare, financial services, or even education. By creating a seamless integration of hardware, software, and services, Apple could further enhance the overall user experience and build stronger customer loyalty.

4. Advancements in Artificial Intelligence (AI):

   As AI continues to evolve, Apple may invest heavily in integrating advanced AI technologies into its products. This could manifest in enhanced personalization features, improved virtual assistants, and more intelligent automation. AI-driven innovations have the potential to not only improve user experiences but also to streamline internal processes, driving efficiency and productivity across the organization.

5. Global Market Expansion:

   While Apple has a strong global presence, there are still untapped markets that present opportunities for growth. The next decade could see Apple strategically expanding its reach into emerging economies, customizing its products and services to cater to diverse consumer needs. This expansion might involve partnerships with local businesses, governments, and a keen understanding of cultural nuances.

6. Cybersecurity and Privacy Leadership:

   As concerns over data privacy and cybersecurity escalate, Apple is likely to reinforce its commitment to user privacy. The company has been a proponent of end-to-end encryption and privacy-centric features. Over the next decade, Apple could continue to lead the industry in developing robust cybersecurity measures, ensuring that its users’ data remains secure and protected.

7. Adaptation to Regulatory Changes:

   In an era of rapidly changing regulations and geopolitical dynamics, Apple must remain adaptable. Navigating complex legal landscapes and international trade policies will be crucial for the company’s sustained success. Proactive engagement with regulators and a commitment to compliance will help Apple weather potential challenges on the regulatory front.

Conclusion:

The next 10 years are poised to be transformative for Apple, and the company’s ability to innovate, adapt, and align with global trends will be key to its success. By exploring new technologies, embracing sustainability, expanding its services ecosystem, and prioritizing user privacy, Apple can position itself not only as a technological powerhouse but also as a responsible and forward-thinking corporate leader. As consumers eagerly anticipate the next wave of Apple innovations, the company’s strategies over the next decade will undoubtedly shape the future of technology.

One connected lock does not a smart home make. If you want to get serious with home automation, start with a smart home platform.

When you first get started with home automation, you’ll quickly find that your smart gadgets do even more when they work together. Yes, it’s great that your smart lights can turn on automatically at sunset and your smart lock will lock itself, but what’s even better is saying “Good night” to a voice assistant and having the shades lower, the lights turn off, the door locks lock, and the alarm system arm. For this, you need a smart home platform.

As a smart home reviewer, I am often asked which is the best platform to use. Is it Apple Home, Google Home, Amazon Alexa, Samsung SmartThings, or something else? I tend to tread carefully when making a recommendation. Picking a smart home platform is a commitment. This is something you’re bringing into your home and will live with every day. I know from experience that it will make you both very happy and also drive you up the wall.

So, similar to how a therapist might guide you to the right decision, I’ll help you choose the smart home platform for you by providing the tools you need to make that decision. I’ll go over exactly what a smart home platform is, whether you need a hub, and give you my top tips for how to pick the best smart home platform for you.

What is a smart home platform, and do I need one?

Photo by Jennifer Pattison Tuohy / The Verge

A smart home platform is a software framework that controls and manages multiple devices from multiple manufacturers, usually through a smartphone or tablet app. Most smart home platforms have a hardware component, such as a hub and / or a smart speaker / display (more on hubs in a bit). Of course, if you have a smartphone, you already have a smart home platform in your hand, although you’ll want to add a hub or smart speaker for the fun stuff.

A smart speaker adds hands-free voice control to your smart home, and the voice assistant you choose will likely dictate the platform you use. A smart display also adds touch controls for smart home devices.

The main advantage of a smart home platform is organization. It allows you to put all your connected devices in one app where you can organize them by groups. This makes controlling things much easier. For example, grouping all the lights in the kitchen into a “Kitchen” group means you can hit a smart button or say, “Turn on the kitchen lights” and have all the lights turn on.

A smart home platform is also essential for creating automations (also known as scenes and routines) that make your home “smart.” These can run devices automatically based on certain triggers, such as time of day, when an action happens (motion in a hallway, a door locking), or a command to a voice assistant. Automations can do one task or many. For example, at 9PM every night, lock the back door; or, when the front door unlocks between 5PM and 8PM, have the smart speaker play a playlist, turn the lights to full brightness, and adjust the thermostat.

You don’t need a platform to use smart home devices. If you have a couple of smart gadgets that largely look after themselves, such as a smart thermostat and a smart door lock, and you don’t mind using a couple of different apps, then don’t sweat it. But if you want to manage all your devices with one app, control them in groups using your voice, and maybe connect them all together into smart home automations, then picking a platform is pretty important.

Many devices can work across multiple ecosystems — for example, Nest security cameras work with Alexa smart displays, Ring doorbells work with Samsung smart fridges, and Ecobee thermostats work with every platform. But cross-platform compatibility is still complicated. Despite the new smart home standard Matter that’s designed to fix this (more on this later), we’re sadly still a long way from the point where you can buy any smart device and plug it in, and it will just work with your smart home.

To avoid frustration, my advice is to pick one platform and stick with devices that work with it. I would also consider buying Matter devices when available, which work with all the major platforms. This means if Matter does succeed in making interoperability a nonissue, migrating to another platform will also be easier.

Four things to consider when picking a smart home platform

Photo by Jennifer Pattison Tuohy / The Verge

For most people, one of the four mainstream DIY smart home platforms — Amazon Alexa, Apple Home, Google Home, or Samsung SmartThings — is the best place to start. There are other options — the open-source Home Assistant, professionally installed solutions like Crestron, Savant, and Vivint, and smaller DIY platforms like Hubitat and Homey. But these are largely specialized, and unless you know one of these will fit your needs, I’d recommend starting with one of the generally less expensive, more mainstream options.

To help choose which one will work for you, ask yourself these questions:

Which smartphone do you use?

Your smartphone comes with a smart home platform built in. If you use an iPhone, then Apple Home is an excellent option. Samsung Galaxy users will find SmartThings integrates really well with their devices — the same with Google Pixel and the Google Home platform. While Amazon doesn’t have a phone (its Alexa app works on iOS and Android), if your family uses Amazon’s Fire tablets or already has an Echo Dot, Alexa will fit in well. But keep in mind that while you can easily use Alexa, SmartThings, or Google Home with an iPhone, you can’t use Apple Home with Android.

In short, the more personal computing devices you already have in an ecosystem — smartwatches, tablets, laptops, plus media devices like speakers or streaming sticks — the better that dedicated ecosystem will work for you. If you’re in a household with multiple different smartphone ecosystems, you’ll need a platform or platforms that works with everyone’s devices.

Which devices do you already own?

The next thing to consider is which smart devices you already own. All of the major players have key pieces of hardware that allow their platforms to do more in your home. If you have a smart speaker or streaming device from Apple, Amazon, or Google, you’ve got a good foundation for building your smart home on that platform. These add voice control and can act as a hub for controlling your devices when you’re away from home.

If you already have a smart device like an Amazon smart thermostat or Google Nest video doorbell, you should consider that platform first. Similarly, if you already have some smart lights, a smart lock, or maybe a smart security system, check to see which platforms your existing devices are compatible with before picking your platform. However, remember that many smart devices work across multiple ecosystems, so you aren’t necessarily stuck with the one you started with.

Which is your favorite voice assistant?

Do you love Alexa’s fart jokes? Are you a Google search addict? Do you like your voice assistant to be pretty but not so smart (*cough* Apple)? The three main voice assistants are Amazon’s Alexa, Apple’s Siri, and Google Assistant (sorry, Bixby!), each of which has a distinct “personality.” The one you get along with best will be key to picking the platform you want to use. (Samsung SmartThings works with both Alexa and Google Assistant),

All three work well for smart home management, letting you control connected devices with your voice. “Hey Siri, turn on the lights.” “Hey Google, turn on the TV.” “Alexa, lock the door.” All can be used with a smartphone or tablet, but for smart home control, they work better with a smart speaker or display so that anyone in your house can summon them.

Smart speakers and their screen-toting siblings also have more functions. They can work as home intercoms, listen for things happening in your home when you’re away (such as smoke alarms or glass breaking), and function as a chime for a video doorbell. With a screen, they can also show livestreams from a security camera: “Hey Google, show me who is at the front door.”

Which features do you want?

Along with automating your gadgets, a smart home platform can add new abilities to them. Deciding what you want your smart home to do for you will help you choose which platform will fit your needs. We have deep dives into each platform coming this week, but here are some examples of features each platform does well:

• Apple Home’s HomeKit Secure Video platform provides a secure way to use connected cameras in your home, with all the processing done locally on an Apple TV or HomePod before being securely stored in your iCloud account.
• Samsung’s SmartThings Energy is an energy management system that monitors your home’s energy use (through compatible devices — largely Samsung appliances for now) and provides proactive tips to help you save energy.
• Amazon’s Alexa Hunches feature uses AI to learn your routines and suggest helpful actions — such as reminding you if you’ve left your door unlocked at night.
• Google Home’s presence-sensing feature can automatically adjust your home based on whether there is anyone in it.

What’s a smart home hub, and do you need one?

Photo by Chris Welch / The Verge

You don’t need a smart home hub to run a smart home, but it can do more with one. A smart home hub is the brains of your smart home platform, managing and controlling your devices in your home. While the smart home app on your phone largely does the same thing, when you leave the house with your phone, your smart home has to rely on the cloud to operate. With a hub in your home, everything on the platform can still run automatically and, in some cases, run locally on your home network. This means your lights will still turn on even if the internet is down.

The traditional smart home hub has been a small plastic box packed with home automation radios that you plug into your router and which acts as a translator for devices that use different smart home protocols, such as Z-Wave, Zigbee, Bluetooth LE, Thread, and Wi-Fi. But the concept of a hub has changed in the last few years, and that type of multi-radio hub is more suited for advanced setups, particularly if you want to use Z-Wave devices. Some options include Hubitat, Homey, and the Aeotec Smart Home Hub.

Today, hubs have become more general-purpose, and all four platforms have variations on the concept. The Apple TV and HomePods are Apple Home Hubs, Samsung SmartThings has hubs built into its TVs and other devices, and Google’s Nest Hubs are smart displays that support Thread. Amazon Alexa’s Echo (fourth-gen) speaker and Echo Show 10 (second-gen) smart display are smart home hubs because they support Zigbee, unlike the company’s other smart speakers and displays. If you use any of these platforms, having one of these hubs will expand the functionality of your smart home.

It’s worth quickly mentioning bridges here, which are sometimes called hubs, just to confuse things further. Generally, a bridge controls one protocol and is manufacturer-specific — such as Philips Hue’s bridge which controls its Zigbee-based smart lighting system, or Aqara hubs which control its smart home devices. Bridges can connect to smart home hubs to add their devices to that platform.

All the major platforms have added Matter controller functionality to their existing hubs, meaning you may already have one in your home. Matter controllers do the same thing as a smart home hub — they connect devices (specifically, Matter devices) to each other and to the internet and allow you to control them through a smart home platform. A key benefit of Matter is that it works locally in your home over Wi-Fi and Thread protocols.

Matter is not a smart home platform, nor is it technically a protocol. Rather, it’s a new communication standard designed to make it easier for smart home devices to work together and with every platform. You can use Matter devices with Apple Home, Google Home, Amazon Alexa, Samsung SmartThings, Home Assistant, and others. This is designed to make it easier to buy connected devices because if something works with Matter, it should work with all of the major smart home platforms.

The smart home can be a daunting prospect, and a smart home platform makes it easier to get started with connected devices and to get the most out of them. Whether you choose Apple Home, Google Home, SmartThings, Amazon Alexa, or another option, picking a platform can take your home from automated to smart.

]]> https://www.latest-apple-news.com/2023/06/12/how-to-pick-a-smart-home-platform/ Mon, 12 Jun 2023 12:30:00 +0000 https://www.theverge.com/23751295/smart-home-platform-google-amazon-apple-samsung

One connected lock does not a smart home make. If you want to get serious with home automation, start with a smart home platform.

When you first get started with home automation, you’ll quickly find that your smart gadgets do even more when they work together. Yes, it’s great that your smart lights can turn on automatically at sunset and your smart lock will lock itself, but what’s even better is saying “Good night” to a voice assistant and having the shades lower, the lights turn off, the door locks lock, and the alarm system arm. For this, you need a smart home platform.

As a smart home reviewer, I am often asked which is the best platform to use. Is it Apple Home, Google Home, Amazon Alexa, Samsung SmartThings, or something else? I tend to tread carefully when making a recommendation. Picking a smart home platform is a commitment. This is something you’re bringing into your home and will live with every day. I know from experience that it will make you both very happy and also drive you up the wall.

So, similar to how a therapist might guide you to the right decision, I’ll help you choose the smart home platform for you by providing the tools you need to make that decision. I’ll go over exactly what a smart home platform is, whether you need a hub, and give you my top tips for how to pick the best smart home platform for you.

What is a smart home platform, and do I need one?

Photo by Jennifer Pattison Tuohy / The Verge

A smart home platform is a software framework that controls and manages multiple devices from multiple manufacturers, usually through a smartphone or tablet app. Most smart home platforms have a hardware component, such as a hub and / or a smart speaker / display (more on hubs in a bit). Of course, if you have a smartphone, you already have a smart home platform in your hand, although you’ll want to add a hub or smart speaker for the fun stuff.

A smart speaker adds hands-free voice control to your smart home, and the voice assistant you choose will likely dictate the platform you use. A smart display also adds touch controls for smart home devices.

The main advantage of a smart home platform is organization. It allows you to put all your connected devices in one app where you can organize them by groups. This makes controlling things much easier. For example, grouping all the lights in the kitchen into a “Kitchen” group means you can hit a smart button or say, “Turn on the kitchen lights” and have all the lights turn on.

A smart home platform is also essential for creating automations (also known as scenes and routines) that make your home “smart.” These can run devices automatically based on certain triggers, such as time of day, when an action happens (motion in a hallway, a door locking), or a command to a voice assistant. Automations can do one task or many. For example, at 9PM every night, lock the back door; or, when the front door unlocks between 5PM and 8PM, have the smart speaker play a playlist, turn the lights to full brightness, and adjust the thermostat.

You don’t need a platform to use smart home devices. If you have a couple of smart gadgets that largely look after themselves, such as a smart thermostat and a smart door lock, and you don’t mind using a couple of different apps, then don’t sweat it. But if you want to manage all your devices with one app, control them in groups using your voice, and maybe connect them all together into smart home automations, then picking a platform is pretty important.

Many devices can work across multiple ecosystems — for example, Nest security cameras work with Alexa smart displays, Ring doorbells work with Samsung smart fridges, and Ecobee thermostats work with every platform. But cross-platform compatibility is still complicated. Despite the new smart home standard Matter that’s designed to fix this (more on this later), we’re sadly still a long way from the point where you can buy any smart device and plug it in, and it will just work with your smart home.

To avoid frustration, my advice is to pick one platform and stick with devices that work with it. I would also consider buying Matter devices when available, which work with all the major platforms. This means if Matter does succeed in making interoperability a nonissue, migrating to another platform will also be easier.

Four things to consider when picking a smart home platform

Photo by Jennifer Pattison Tuohy / The Verge

For most people, one of the four mainstream DIY smart home platforms — Amazon Alexa, Apple Home, Google Home, or Samsung SmartThings — is the best place to start. There are other options — the open-source Home Assistant, professionally installed solutions like Crestron, Savant, and Vivint, and smaller DIY platforms like Hubitat and Homey. But these are largely specialized, and unless you know one of these will fit your needs, I’d recommend starting with one of the generally less expensive, more mainstream options.

To help choose which one will work for you, ask yourself these questions:

Which smartphone do you use?

Your smartphone comes with a smart home platform built in. If you use an iPhone, then Apple Home is an excellent option. Samsung Galaxy users will find SmartThings integrates really well with their devices — the same with Google Pixel and the Google Home platform. While Amazon doesn’t have a phone (its Alexa app works on iOS and Android), if your family uses Amazon’s Fire tablets or already has an Echo Dot, Alexa will fit in well. But keep in mind that while you can easily use Alexa, SmartThings, or Google Home with an iPhone, you can’t use Apple Home with Android.

In short, the more personal computing devices you already have in an ecosystem — smartwatches, tablets, laptops, plus media devices like speakers or streaming sticks — the better that dedicated ecosystem will work for you. If you’re in a household with multiple different smartphone ecosystems, you’ll need a platform or platforms that works with everyone’s devices.

Which devices do you already own?

The next thing to consider is which smart devices you already own. All of the major players have key pieces of hardware that allow their platforms to do more in your home. If you have a smart speaker or streaming device from Apple, Amazon, or Google, you’ve got a good foundation for building your smart home on that platform. These add voice control and can act as a hub for controlling your devices when you’re away from home.

If you already have a smart device like an Amazon smart thermostat or Google Nest video doorbell, you should consider that platform first. Similarly, if you already have some smart lights, a smart lock, or maybe a smart security system, check to see which platforms your existing devices are compatible with before picking your platform. However, remember that many smart devices work across multiple ecosystems, so you aren’t necessarily stuck with the one you started with.

Which is your favorite voice assistant?

Do you love Alexa’s fart jokes? Are you a Google search addict? Do you like your voice assistant to be pretty but not so smart (*cough* Apple)? The three main voice assistants are Amazon’s Alexa, Apple’s Siri, and Google Assistant (sorry, Bixby!), each of which has a distinct “personality.” The one you get along with best will be key to picking the platform you want to use. (Samsung SmartThings works with both Alexa and Google Assistant),

All three work well for smart home management, letting you control connected devices with your voice. “Hey Siri, turn on the lights.” “Hey Google, turn on the TV.” “Alexa, lock the door.” All can be used with a smartphone or tablet, but for smart home control, they work better with a smart speaker or display so that anyone in your house can summon them.

Smart speakers and their screen-toting siblings also have more functions. They can work as home intercoms, listen for things happening in your home when you’re away (such as smoke alarms or glass breaking), and function as a chime for a video doorbell. With a screen, they can also show livestreams from a security camera: “Hey Google, show me who is at the front door.”

Which features do you want?

Along with automating your gadgets, a smart home platform can add new abilities to them. Deciding what you want your smart home to do for you will help you choose which platform will fit your needs. We have deep dives into each platform coming this week, but here are some examples of features each platform does well:

• Apple Home’s HomeKit Secure Video platform provides a secure way to use connected cameras in your home, with all the processing done locally on an Apple TV or HomePod before being securely stored in your iCloud account.
• Samsung’s SmartThings Energy is an energy management system that monitors your home’s energy use (through compatible devices — largely Samsung appliances for now) and provides proactive tips to help you save energy.
• Amazon’s Alexa Hunches feature uses AI to learn your routines and suggest helpful actions — such as reminding you if you’ve left your door unlocked at night.
• Google Home’s presence-sensing feature can automatically adjust your home based on whether there is anyone in it.

What’s a smart home hub, and do you need one?

Photo by Chris Welch / The Verge

You don’t need a smart home hub to run a smart home, but it can do more with one. A smart home hub is the brains of your smart home platform, managing and controlling your devices in your home. While the smart home app on your phone largely does the same thing, when you leave the house with your phone, your smart home has to rely on the cloud to operate. With a hub in your home, everything on the platform can still run automatically and, in some cases, run locally on your home network. This means your lights will still turn on even if the internet is down.

The traditional smart home hub has been a small plastic box packed with home automation radios that you plug into your router and which acts as a translator for devices that use different smart home protocols, such as Z-Wave, Zigbee, Bluetooth LE, Thread, and Wi-Fi. But the concept of a hub has changed in the last few years, and that type of multi-radio hub is more suited for advanced setups, particularly if you want to use Z-Wave devices. Some options include Hubitat, Homey, and the Aeotec Smart Home Hub.

Today, hubs have become more general-purpose, and all four platforms have variations on the concept. The Apple TV and HomePods are Apple Home Hubs, Samsung SmartThings has hubs built into its TVs and other devices, and Google’s Nest Hubs are smart displays that support Thread. Amazon Alexa’s Echo (fourth-gen) speaker and Echo Show 10 (second-gen) smart display are smart home hubs because they support Zigbee, unlike the company’s other smart speakers and displays. If you use any of these platforms, having one of these hubs will expand the functionality of your smart home.

It’s worth quickly mentioning bridges here, which are sometimes called hubs, just to confuse things further. Generally, a bridge controls one protocol and is manufacturer-specific — such as Philips Hue’s bridge which controls its Zigbee-based smart lighting system, or Aqara hubs which control its smart home devices. Bridges can connect to smart home hubs to add their devices to that platform.

All the major platforms have added Matter controller functionality to their existing hubs, meaning you may already have one in your home. Matter controllers do the same thing as a smart home hub — they connect devices (specifically, Matter devices) to each other and to the internet and allow you to control them through a smart home platform. A key benefit of Matter is that it works locally in your home over Wi-Fi and Thread protocols.

Matter is not a smart home platform, nor is it technically a protocol. Rather, it’s a new communication standard designed to make it easier for smart home devices to work together and with every platform. You can use Matter devices with Apple Home, Google Home, Amazon Alexa, Samsung SmartThings, Home Assistant, and others. This is designed to make it easier to buy connected devices because if something works with Matter, it should work with all of the major smart home platforms.

The smart home can be a daunting prospect, and a smart home platform makes it easier to get started with connected devices and to get the most out of them. Whether you choose Apple Home, Google Home, SmartThings, Amazon Alexa, or another option, picking a platform can take your home from automated to smart.

]]> https://www.latest-apple-news.com/2023/06/10/fitbits-old-school-oled-equipped-inspire-3-is-down-to-just-80/ Sat, 10 Jun 2023 15:58:33 +0000 https://www.theverge.com/2023/6/10/23755467/fitbit-inspire-3-tracker-beats-fit-pro-earbuds-peacock-premium-streaming-deal-sale

In today’s day and age, it often feels like we’re constantly wanting our devices to offer more — more pixels, more sensors, more processing power. However, a back-to-the-basics fitness tracker like the Fitbit Inspire 3 can be a welcome change of pace, especially since it’s on sale at Amazon, Best Buy, and Target right now for $79.95 ($20 off).

The Inspire 3 is pretty bare-bones, but that’s by design. You won’t find built-in GPS or virtual assistants like Alexa or Google Assistant, but rather a color OLED screen and a colorful, comfortable band that’s reminiscent of the kind you’d find on the Fitbits of the late-aughts. Still, the fitness band can last up to 10 days on a single charge and offers a few modern conveniences, including advanced sleep tracking capabilities and several stress management features. Overall, Fitbit’s latest fitness band is relatively simple and straightforward, which is sometimes all you need.

Read our hands-on impressions of the Fitbit Inspire 3.

Summer is coming, whether you’re ready for the absurd weather it’s likely to bring or not. And while many of us might see the warmer months ahead as a perfectly legit excuse to stay in and burn through Tears of the Kingdom, it’s also a great time to go outside and get in shape. Fortunately, if you’re in need of great pair of workout earbuds, the Beats Fit Pro are on sale at Amazon, Best Buy, and Walmart for $159.95 ($40 off), nearly matching their best price to date.

In some ways, the Beats Fit Pro are a lot like the first-gen AirPods Pro, only with more color options and a greater emphasis on fitness. Their noise cancellation is on par with Apple’s more premium earbuds, and they offer the same deep integration with other Apple devices as the rest of the AirPods lineup. That said, the comfortable wireless earbuds also tout a sportier design that relies on a comfortable set of wing tips, which provide a secure fit regardless of whether you’re at your desk or literally pounding the pavement on a run.

Read our Beats Fit Pro review.

The streaming world continues to evolve, with Netflix’s new password-sharing crackdown now in full effect and Amazon Prime Video is reportedly planning an ad-supported tier. Peacock isn’t exempt from changes, either, having dropped its free membership tier in February. Fortunately, new and returning subscribers can still sign up for a year of Peacock Premium for $19.99 ($30 off) through tomorrow, June 11th, when they use promo code SUMMEROFPEACOCK.

Peacock isn’t a streaming giant in the same way Netflix or Hulu is, but there’s more to the service than reality TV and shoddy true crime docs. It’s still the only place you can stream The Office — err, the American version, not one of the other 11 adaptations in existence — along with newer films like Renfield and M3gan. A Peacock Premium subscription also grants you access to news and select sporting events, including Sunday Night Football and the occasional Premier League game, making Peackock’s ad-supported plan a solid jack-of-all-trades option if you’re someone who likes to watch a bit of everything.

Deals, discounts, and other weekend savings

• If you’re looking for a beast of a TV, TCL’s 6-Series is on clearance at Best Buy in the 75-inch configuration for $1,274.99 ($225 off). The 4K set’s Mini LED panel is not going to compete with newer OLED models in terms of picture quality, however, the Roku TV offers a slew of features that make it a great budget-friendly choice for gamers, including low input lag, a 120Hz refresh rate, and support for HDMI 2.1. Read our review of the Google TV model.
• Amazon’s latest Echo Show 8 is once again on sale at Amazon, Best Buy, and B&H Photo for $74.99 ($55 off), which matches the smart speaker’s second-best price to date. The second-gen model remains our favorite Alexa-equipped display even with the arrival of the third-gen Echo Show 5, namely because it offers a pair of powerful speakers and a 13-megapixel camera with a built-in privacy shutter that can be used for video calls. Read our review.
• When it comes to the best noise-canceling headphones, Sony and Bose reign supreme. The Bose Noise Cancelling Headphones 700, which are currently on sale for $299 ($80 off) at Amazon and Best Buy, are a good example of why. Bose’s flagship over-ears offer superb noise cancellation, multipoint Bluetooth functionality, and sound great while taking calls — something that can’t be said of all Bose headphones. Read our review.
• Hoto’s cordless, electric screwdriver is down to just $37.49 (about $12 off) on Amazon thanks to an on-page coupon for 35 percent off. It’s not as techy as a pair of wireless earbuds or a laptop, but hey, there’s something to be said about a sleek tool with 12 steel bits that allows you to work on your favorite tech and tackle odd jobs around the house.
• Sony’s recent PlayStation showcase was great — that is, assuming you own a PS5. Thankfully, if you don’t, Amazon, Best Buy, and Walmart are all selling the PlayStation 5 God of War Ragnarök Bundle for just shy of $500 ($60 off). The bundle includes a disc-based PS5 console and a digital copy of God of War Ragnarök, which is arguably the best game of 2022 no matter what Elden Ring stans tell you. Read our God of War Ragnarök review.
• Google’s Pixel 6A is still matching its all-time low of $299 ($150 off) at Amazon, Best Buy, and the Google Store, which remains its best price to date. The 6A was our favorite budget Android phone before the Pixel 7A arrived in May, and though it lacks the 90Hz screen and wireless charging found on the newer model, it’s still equipped with a small 6.1-inch OLED panel, a great camera, and other impressive features that have no business being on a phone this affordable. Read our full review.

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