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	<item>
		<title>How could Apple&#8217;s leadership team evolve in the next 10 years?</title>
		<link>https://www.latest-apple-news.com/2024/11/08/how-could-apples-leadership-team-evolve-in-the-next-10-years/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Fri, 08 Nov 2024 00:40:43 +0000</pubDate>
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		<guid isPermaLink="false">https://www.latest-apple-news.com/?p=62521</guid>

					<description><![CDATA[As technology continues to advance at an unprecedented pace, the leadership of tech giants plays a pivotal role in shaping ]]></description>
										<content:encoded><![CDATA[<p>As technology continues to advance at an unprecedented pace, the leadership of tech giants plays a pivotal role in shaping the future of the industry. Apple, one of the most influential companies globally, is no exception. In this article, we will explore potential developments in Apple&#8217;s leadership team over the next 10 years.<span id="more-62521"></span></p>
<h2><strong>1. Transition at the Top: CEO Succession</strong></h2>
<p><strong>Tim Cook&#8217;s Legacy:</strong> As of now, Tim Cook has been at the helm of Apple since 2011, succeeding the iconic Steve Jobs. Speculation abounds about Cook&#8217;s succession plan, with industry observers closely watching for any hints or announcements regarding the next CEO.</p>
<p><strong>Potential Internal Candidates:</strong> Apple has a tradition of promoting from within its ranks. Executives like Jeff Williams (Chief Operating Officer) and Craig Federighi (Senior Vice President of Software Engineering) have been long-time fixtures in the company. The next CEO could emerge from this cadre of seasoned leaders.</p>
<p><strong>External Influences:</strong> Changing market dynamics and technological shifts may necessitate a leader with a unique skill set. Apple might look outside its current leadership pool to bring in fresh perspectives, especially if the industry landscape undergoes significant transformation.</p>
<h2><strong>2. Emphasis on Diversity and Inclusion</strong></h2>
<p><strong>Addressing Industry Imbalances:</strong> The tech industry has faced criticism for its lack of diversity, and Apple has not been immune to such scrutiny. Over the next decade, there could be a concerted effort to diversify the leadership team, bringing in individuals from different backgrounds and underrepresented groups.</p>
<p><strong>Incorporating Varied Perspectives:</strong> A more diverse leadership team can contribute to a broader range of ideas and strategies. Apple might prioritize inclusivity not only for ethical reasons but also to enhance innovation and better resonate with a global customer base.</p>
<h2><strong>3. Technological Expertise and Innovation</strong></h2>
<p><strong>Focus on Emerging Technologies:</strong> As Apple continues to expand its product portfolio, leadership roles may evolve to include specialists in emerging technologies. The company could benefit from executives with expertise in areas like artificial intelligence, augmented reality, and quantum computing.</p>
<p><strong>Cross-Functional Collaboration:</strong> The integration of hardware, software, and services is a hallmark of Apple&#8217;s success. In the coming years, the leadership team might become even more interdisciplinary, fostering collaboration among experts from various domains to drive innovation and seamless product experiences.</p>
<h2><strong>4. Global Expansion and Market Adaptation</strong></h2>
<p><strong>Navigating Geopolitical Challenges:</strong> The next decade may pose new geopolitical challenges for Apple, affecting market access and supply chain dynamics. Leaders with adept diplomatic and strategic skills may become increasingly valuable in navigating these complexities.</p>
<p><strong>Tailoring Products for Diverse Markets:</strong> To maintain its global dominance, Apple&#8217;s leadership team might focus on tailoring products to diverse markets. Regional expertise could become a crucial attribute for executives tasked with expanding Apple&#8217;s presence in emerging economies.</p>
<h2><strong>Conclusion</strong></h2>
<p>As Apple embarks on the next decade, the evolution of its leadership team will be crucial in navigating the ever-changing landscape of technology. Whether through CEO succession, a commitment to diversity, a focus on emerging technologies, or adapting to global challenges, Apple&#8217;s leaders will play a pivotal role in shaping the company&#8217;s future success. Only time will reveal the precise trajectory, but one thing is certain – the evolution of Apple&#8217;s leadership will be a closely watched and influential narrative in the tech industry.</p>
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		<title>Apple&#8217;s Impact on the Environment: Taking Action to Reduce Its Carbon Footprint</title>
		<link>https://www.latest-apple-news.com/2024/09/18/apples-impact-on-the-environment-taking-action-to-reduce-its-carbon-footprint/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Tue, 17 Sep 2024 23:26:21 +0000</pubDate>
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		<guid isPermaLink="false">https://www.latest-apple-news.com/?p=62051</guid>

					<description><![CDATA[Apple, the tech giant synonymous with sleek devices and innovative software, also faces scrutiny for its environmental impact. From resource ]]></description>
										<content:encoded><![CDATA[<p>Apple, the tech giant synonymous with sleek devices and innovative software, also faces scrutiny for its environmental impact. From resource extraction to product disposal, the company&#8217;s operations leave a footprint. However, Apple is increasingly taking action to reduce its carbon footprint and mitigate its environmental impact. This article delves into the company&#8217;s environmental challenges and its efforts to become a more sustainable force.<span id="more-62051"></span></p>
<h3>The Challenge: A Complex Ecosystem</h3>
<p>Apple&#8217;s supply chain stretches across the globe, encompassing material mining, manufacturing, transportation, and product use. Each stage generates greenhouse gas emissions, consumes resources, and creates waste. Additionally, the short lifecycles of some electronics, coupled with complex recycling processes, exacerbate the environmental burden.</p>
<h3>Taking Action: A Multi-Pronged Approach</h3>
<p>Apple acknowledges its environmental responsibility and has implemented various initiatives to address its impact. <strong>Here are some key areas of focus:</strong></p>
<ul>
<li>Renewable Energy: Apple has transitioned to 100% renewable energy for its global corporate operations, including data centers and retail stores. It also encourages its suppliers to adopt renewable energy sources.</li>
<li>Energy-Efficient Products: The company designs its products to be more energy-efficient. From the M1 chip&#8217;s power optimization in Macbooks to energy-saving features in iPhones, Apple strives to reduce the environmental impact during product use.</li>
<li>Responsible Material Sourcing: Apple is committed to using recycled materials in its products. For instance, over 60% of the aluminum used in iPhones comes from recycled sources, significantly reducing the carbon footprint of production.</li>
<li>Sustainable Packaging: The company is transitioning to more sustainable packaging materials, such as recycled paper and fiber. It also aims to eliminate unnecessary plastic packaging altogether.</li>
<li>Product Recycling and Reuse: Apple offers trade-in programs for old devices, encouraging reuse and refurbishment. It also partners with recycling facilities to ensure responsible end-of-life management of its products.</li>
</ul>
<h3>Progress and Challenges: A Balancing Act</h3>
<p>While Apple has made significant strides in reducing its environmental impact, challenges remain. The company still faces criticism for its reliance on rare earth minerals and the environmental impact of its global supply chain. Additionally, the ever-increasing demand for new devices poses a challenge to achieving true sustainability.</p>
<h3>Looking Ahead: A Commitment to Progress</h3>
<p>Apple&#8217;s commitment to environmental responsibility is evident in its ongoing initiatives and ambitious goals. The company aims to be 100% carbon neutral across its entire supply chain and product lifecycle by 2030. Achieving this ambitious target will require continued innovation, collaboration with suppliers, and a shift in consumer behavior towards responsible consumption and product lifecycles.</p>
<p><strong>Conclusion:</strong></p>
<p>Apple&#8217;s impact on the environment is complex and multifaceted. While the company has made significant progress in reducing its carbon footprint, challenges remain. However, Apple&#8217;s commitment to sustainability and its ongoing efforts to address its environmental impact offer a positive outlook for the future. By holding companies accountable and supporting sustainable practices, we can collectively work towards a greener future for technology and the planet.</p>
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		<title>What questions does Apple need to answer over the next 10 years?</title>
		<link>https://www.latest-apple-news.com/2024/05/10/what-questions-does-apple-need-to-answer-over-the-next-10-years/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Fri, 10 May 2024 15:05:32 +0000</pubDate>
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		<guid isPermaLink="false">https://www.latest-apple-news.com/?p=58879</guid>

					<description><![CDATA[Navigating the Future: Critical Questions Apple Needs to Answer Over the Next Decade Apple has long been a pioneer in ]]></description>
										<content:encoded><![CDATA[<p><strong>Navigating the Future: Critical Questions Apple Needs to Answer Over the Next Decade</strong><br />
Apple has long been a pioneer in the tech industry, consistently pushing the boundaries of innovation and redefining the user experience. However, as the tech landscape evolves at an unprecedented pace, Apple faces a series of critical questions that will shape its trajectory for the next decade.<span id="more-58879"></span></p>
<ol>
<li><strong>Maintaining its premium brand image in a competitive market:</strong> Apple&#8217;s reputation for quality and design has been a cornerstone of its success. But as the tech industry becomes increasingly crowded with affordable alternatives, Apple must find ways to maintain its premium positioning without alienating its core customer base. One key strategy could involve focusing on exclusive features and services that set its products apart.</li>
<li><strong>Embracing emerging technologies and the metaverse:</strong> The metaverse, a virtual world where users can interact and engage in various activities, is poised to revolutionize the way we use technology. Apple&#8217;s ability to seamlessly integrate metaverse experiences into its products will be crucial in capturing this emerging market. This could involve developing AR glasses, creating immersive virtual environments, or enabling seamless connectivity between the physical and virtual worlds.</li>
<li><strong>Securing its privacy-centric approach in the face of data concerns:</strong> Apple&#8217;s commitment to user privacy has been a defining feature of its brand. As data privacy becomes an increasingly important issue for consumers, Apple must continue to innovate in this area and differentiate itself from competitors that prioritize data collection. This could involve developing even stronger encryption methods, providing more transparency around data handling practices, and empowering users with greater control over their personal information.</li>
<li><strong>Rethinking its app ecosystem and the App Store:</strong> The App Store has been a key driver of Apple&#8217;s success, but it has also faced criticism for its restrictive policies and revenue-sharing practices. Apple needs to find a balance between supporting innovation and protecting its ecosystem while also addressing concerns about fairness and transparency. This could involve exploring alternative revenue models, providing more support for developers, and streamlining the App Store review process.</li>
<li><strong>Diversifying its product portfolio and expanding its reach:</strong> While Apple has traditionally focused on consumer electronics, it needs to expand its product offerings to tap into new markets and stay ahead of the curve. This could involve developing smart home appliances, venturing into the automotive industry, or exploring the potential of wearables and health-related technologies. By diversifying its portfolio, Apple can attract new customers and strengthen its overall brand presence.</li>
</ol>
<p>As Apple navigates the challenges and opportunities of the next decade, it will need to demonstrate agility, innovation, and a deep understanding of its customers&#8217; evolving needs. By addressing these critical questions and embracing new technologies, Apple can continue to thrive as a leading force in the tech industry.</p>
]]></content:encoded>
					
		
		
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		<item>
		<title>Why People Criticize Apple?</title>
		<link>https://www.latest-apple-news.com/2023/12/05/why-people-criticize-apple/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Tue, 05 Dec 2023 14:53:25 +0000</pubDate>
				<category><![CDATA[Apple News]]></category>
		<category><![CDATA[1.]]></category>
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		<category><![CDATA[anti-competitive.]]></category>
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		<guid isPermaLink="false">https://www.latest-apple-news.com/?p=34066</guid>

					<description><![CDATA[Apple is one of the most successful companies in the world, but it is also one of the most criticized. ]]></description>
										<content:encoded><![CDATA[<p>Apple is one of the most successful companies in the world, but it is also one of the most criticized. There are many reasons why people criticize Apple, including the company&#8217;s high prices, its closed ecosystem, and its environmental impact.</p>
<p><strong>High Prices</strong></p>
<p>One of the most common criticisms of Apple is its high prices. Apple products are often more expensive than comparable products from other companies. For example, the iPhone 13 Pro Max starts at $1,099, while the Samsung Galaxy S22 Ultra starts at $1,199.<span id="more-34066"></span></p>
<p>Apple&#8217;s high prices have been criticized as being unfair to consumers. Some people argue that Apple is taking advantage of its loyal customers by charging them more for products that are not necessarily better than competing products.</p>
<p><strong>Closed Ecosystem</strong></p>
<p>Another common criticism of Apple is its closed ecosystem. Apple products are designed to work best with other Apple products. This can make it difficult for users to switch to other brands or to use their Apple products with non-Apple products.</p>
<p>Apple&#8217;s closed ecosystem has been criticized as being restrictive and anti-competitive. Some people argue that Apple is making it difficult for consumers to choose the best products for their needs.</p>
<p><strong>Environmental Impact</strong></p>
<p>Apple has also been criticized for its environmental impact. Apple products are made with a variety of materials, including some that are considered to be harmful to the environment. For example, Apple products use cobalt, which is a mineral that is mined in countries where child labor is a problem.</p>
<p>Apple&#8217;s environmental impact has been criticized as being irresponsible. Some people argue that Apple is not doing enough to reduce the environmental impact of its products.</p>
<p><strong>Other Criticisms</strong></p>
<p>In addition to these common criticisms, Apple has also been criticized for its lack of innovation, its customer service, and its handling of privacy issues.</p>
<ul>
<li>Apple&#8217;s lack of innovation has been criticized as being a sign that the company is resting on its laurels. Some people argue that Apple is not as innovative as it used to be and that it is not doing enough to keep up with the competition.</li>
<li>Apple&#8217;s customer service has also been criticized as being poor. Some people have reported having difficulty getting help from Apple when they have problems with their products.</li>
<li>Apple&#8217;s handling of privacy issues has also been criticized. Some people argue that Apple is not doing enough to protect the privacy of its users.</li>
</ul>
<p><strong>Conclusion</strong></p>
<p>Apple is a successful company, but it is also a controversial company. There are many reasons why people criticize Apple, including the company&#8217;s high prices, its closed ecosystem, and its environmental impact.</p>
]]></content:encoded>
					
		
		
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		<item>
		<title>5 facts about Vision Pro Apple doesn’t want you to know yet</title>
		<link>https://www.latest-apple-news.com/2023/07/07/5-facts-about-vision-pro-apple-doesnt-want-you-to-know-yet/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Fri, 07 Jul 2023 02:37:46 +0000</pubDate>
				<category><![CDATA[Latest Apple News]]></category>
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		<guid isPermaLink="false">http://www.latest-apple-news.com/?guid=9f860334d9614180e1be3d5329556fa4</guid>

					<description><![CDATA[Macworld






For a product that isn&#8217;t debuting until 2024, Apple has said a lot about the Vision Pro, its mixed reality headset. Apple spent nearly an hour in the WWDC keynote discussing it. It has rolled out developer tools for visionOS, which]]></description>
										<content:encoded><![CDATA[<p><a rel="nofollow" href="https://www.macworld.com/">Macworld</a></p>
<div id="link_wrapped_content">
<body></p>
<section class="wp-block-bigbite-multi-title">
<div class="container"></div>
</section>
<p>For a product that isn&rsquo;t debuting until 2024, Apple has said a lot about the <a href="https://www.macworld.com/article/557878/apple-reality-headset-ar-vr-design-features-specs-price.html">Vision Pro</a>, its mixed reality headset. Apple spent nearly an hour in the WWDC keynote discussing it. It has rolled out developer tools for visionOS, which has given us even more clarity about what visionOS can and can&rsquo;t do.</p>
<p>And yet I remain firmly convinced that Apple hasn&rsquo;t told us the whole story. The <a href="https://www.macworld.com/article/1942679/wwdc-2023-keynote-macbook-air-m2-ultra-ios-17-macos-14-vision-pro.html">WWDC keynote</a> was the time to make a first impression&ndash;but there&rsquo;s half a year to go before the final story is told. As a result, Apple emphasized the features of the device that it felt would best represent the device. It emphasized the fact that it&rsquo;s an augmented-reality product that keeps you connected with people around you as a way to blunt criticism that Apple&rsquo;s trying to use its technology to wall people off from each other.</p>
<p>With the Vision Pro, there&rsquo;s more to come. Here&rsquo;s where I think Apple will have a much larger story to tell.</p>
<h2 class="wp-block-heading" id="yes-its-really-a-vr-headset">Yes, it&rsquo;s really a VR headset</h2>
<p>By defaulting to a view of the world around you and requiring that the user dial reality out via the Digital Crown, Apple sends the signal that the Vision Pro is an augmented-reality headset. But the truth is, it&rsquo;s a VR headset that emulates AR, and that emulation can be dropped easily. If you don&rsquo;t want to work in the very spacious rooms on display in Apple&rsquo;s demo video, you can just as easily work in a virtual-reality environment.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?quality=50&amp;strip=all" alt="Apple-vision-pro" class="wp-image-1942272" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?quality=50&amp;strip=all 1167w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?resize=300%2C168&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?resize=768%2C432&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?resize=150%2C84&amp;quality=50&amp;strip=all 150w" width="1024" height="576" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">
<p>Apple touted the Vision Pro&rsquo;s functionality with augmented reality, but</p>
<p> that AR is emulated.</figcaption></figure>
<p class="imageCredit">Foundry</p>
</div>
<p>But even more than that, app developers can create entire VR experiences within their apps. While Apple will strongly encourage apps to work in augmented reality&ndash;and if you want to walk around objects, it&rsquo;s required&ndash;that won&rsquo;t stop the ability for apps that do what we think of as &ldquo;traditional&rdquo; VR experiences.</p>
<p>In other words, Apple didn&rsquo;t talk about VR games, the most popular category of software in existing VR hardware, but VR games will absolutely be a part of the Vision Pro experience. No, we don&rsquo;t know how good Apple&rsquo;s hand- and eye-tracking technology will be when it comes to the needs of various VR games. But we will certainly find out.</p>
<h2 class="wp-block-heading" id="yes-there-will-be-fitness-apps">Yes, there will be fitness apps</h2>
<p>Apple didn&rsquo;t announce any Vision Pro integration with its Fitness+ service, which I admit was a bit of a surprise. On Meta&rsquo;s headsets, apps like Supernatural and Beat Saber have gained huge followings as ways to spice up the drudgery of regular workouts.</p>
<p>I can&rsquo;t say whether <a href="https://www.macworld.com/article/234585/apple-fitness-plus-what-you-need-to-know.html">Fitness+</a> will appear on Vision Pro at launch&ndash;Bloomberg&rsquo;s Mark Gurman suggests it won&rsquo;t&ndash;but if Apple doesn&rsquo;t fill the gap, someone else will. Savvy app developers will try to be the next Beat Saber. And no matter how heavy or awkward the Vision Pro might be, no matter how much sweat the Vision Pro&rsquo;s 3-D-knit headband might soak in, people will try to use VR for workouts. It&rsquo;s going to happen.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full"><img decoding="async" src="https://bilder.macwelt.de/4269471_original.jpg?quality=50&amp;strip=all" alt="Fitness Plus" class="wp-image-978946" loading="lazy" /><figcaption class="wp-element-caption">
<p>Apple Fitness+ seems like a natural fit for the Apple Vision Pro, but the company has yet to reveal any plans for the service.</p>
</figcaption></figure>
<p class="imageCredit">Apple</p>
</div>
<h2 class="wp-block-heading" id="yes-there-will-be-memoji">Yes, there will be Memoji</h2>
<p>Apple wanted to impress everyone with the Digital Persona, a replica of your face created via an in-depth initial scan that&rsquo;s animated by Vision Pro sensors looking at your eye, face, and body gestures. I found them creepy, and I definitely wasn&rsquo;t the only person who used the Vision Pro at WWDC who thought so.</p>
<p>I&rsquo;m pretty sure Apple has never intended the Digital Persona to be the only option for users who need a proxy for interaction with other people when wearing the Vision Pro. It&rsquo;s technology Apple was proud of, so it showed it off as a way to boast&ndash;as well as a way of explaining how the EyeSight feature was created.</p>
<p>But it can&rsquo;t be the only option. Let&rsquo;s start with the fact that not everyone will feel comfortable using a representation of themselves as they are if they can help it. There&rsquo;s a good reason why Apple&rsquo;s Memoji creation interface lets you choose a wide range of characteristics, including many that don&rsquo;t even exist in human beings! Or you can choose to be an animated emoji character.</p>
<p>And really, if we&rsquo;re being honest, it&rsquo;s highly likely that the entire Memoji project was an early move in the direction of avatars for the Vision Pro. Do we really think Apple&rsquo;s going to insist on Digital Personas for everyone, even if they&rsquo;d rather just be an elephant? Not gonna happen.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Memoji headwear" class="wp-image-704708" srcset="https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?quality=50&amp;strip=all 1300w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=1200%2C799&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="799" sizes="auto, (max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">
<p>Memojis seem like a natural fit with the VIsion Pro.</p>
</figcaption></figure>
<p class="imageCredit">Foundry</p>
</div>
<h2 class="wp-block-heading" id="yes-siri-will-be-involved">Yes, Siri will be involved</h2>
<p>Apple&rsquo;s film about the Vision Pro shows a user reading out a website address via voice at one point. It&rsquo;s pretty much the only example of Apple&rsquo;s voice assistant being shown with the headset. But it&rsquo;s almost inconceivable that voice control won&rsquo;t be a major portion of the device&rsquo;s interface.</p>
<p><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://sixcolors.com/post/2023/06/eyes-and-head-on-with-the-apple-vision-pro/&amp;xcust=1-1-1978828-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">When I used the Vision Pro</a>, there were numerous moments when I realized that rather than manipulating a virtual interface via hand gesture, I&rsquo;d probably be better off just issuing a voice command. But Siri wasn&rsquo;t active on our demo headsets, probably because it&rsquo;s just not good enough&ndash;and because if Apple leaned into it <em>too</em> much, it would make the rest of the Vision Pro interface work the company has done look a little less special.</p>
<p>A reliance on voice control by all of those people in solitary environments, sprawled on couches or sitting in chairs, might also reinforce the antisocial nature of these devices&ndash;if you&rsquo;re comfortable constantly interjecting to Siri, that implies that nobody else is within earshot&ndash;and that&rsquo;s very much not the impression Apple wants to give right now.</p>
<p>But there&rsquo;s just no way that visionOS is a platform that isn&rsquo;t strongly linked to voice commands. It just makes too much sense.</p>
<h2 class="wp-block-heading" id="yes-your-other-apple-devices-will-play-a-role">Yes your other Apple devices will play a role</h2>
<p>The Vision Pro appears to be a peer to the iPad and iPhone, capable of running iOS apps itself without any connection to those devices. Still, we didn&rsquo;t see much direct integration between Apple&rsquo;s most popular product and the Vision Pro.</p>
<p>Perhaps it won&rsquo;t be there on day one, but I have a hard time believing that the iPhone won&rsquo;t work tightly with Vision Pro. In <a href="https://www.macworld.com/article/1670742/macos-14-release-date-features-compatibility-beta.html">macOS Sonoma</a>, Apple&rsquo;s introducing the concept of iPhone widgets that are projected right onto your Mac desktop. Why not extend that to Vision Pro? What about launching apps on your iPhone and viewing them right within Vision Pro? Maybe even more than one at a time?</p>
<p>Sure, you can look down and use your iPhone while using Vision Pro, but that&rsquo;s always going to be a pretty limited experience. I have to think that Apple is working hard to figure out the best ways to use Continuity features to attach all of its devices to the Vision Pro&ndash;but most especially the iPhone.</p>
<p>The Vision Pro won&rsquo;t be here for some time yet. We&rsquo;ve heard Apple&rsquo;s opening sales pitch, but it isn&rsquo;t nearly time for the company to close the deal. There&rsquo;s more to this story than we&rsquo;ve heard so far. Stay tuned.</p>
<p><category>Virtual Reality</category></body></div>
]]></content:encoded>
					
		
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		<item>
		<title>5 Vision Pro features Apple doesn’t want to talk about</title>
		<link>https://www.latest-apple-news.com/2023/07/05/5-vision-pro-features-apple-doesnt-want-to-talk-about/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Wed, 05 Jul 2023 10:30:00 +0000</pubDate>
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		<guid isPermaLink="false">http://www.latest-apple-news.com/?guid=8b3c30f5a6c13f0936c80e15ef20679e</guid>

					<description><![CDATA[Macworld






For a product that isn&#8217;t debuting until 2024, Apple has said a lot about the Vision Pro, its mixed reality headset. Apple spent nearly an hour in the WWDC keynote discussing it. It has rolled out developer tools for visionOS, which]]></description>
										<content:encoded><![CDATA[<p><a rel="nofollow" href="https://www.macworld.com/">Macworld</a></p>
<div id="link_wrapped_content">
<body></p>
<section class="wp-block-bigbite-multi-title">
<div class="container"></div>
</section>
<p>For a product that isn&rsquo;t debuting until 2024, Apple has said a lot about the <a href="https://www.macworld.com/article/557878/apple-reality-headset-ar-vr-design-features-specs-price.html">Vision Pro</a>, its mixed reality headset. Apple spent nearly an hour in the WWDC keynote discussing it. It has rolled out developer tools for visionOS, which has given us even more clarity about what visionOS can and can&rsquo;t do.</p>
<p>And yet I remain firmly convinced that Apple hasn&rsquo;t told us the whole story. The <a href="https://www.macworld.com/article/1942679/wwdc-2023-keynote-macbook-air-m2-ultra-ios-17-macos-14-vision-pro.html">WWDC keynote</a> was the time to make a first impression&ndash;but there&rsquo;s half a year to go before the final story is told. As a result, Apple emphasized the features of the device that it felt would best represent the device. It emphasized the fact that it&rsquo;s an augmented-reality product that keeps you connected with people around you as a way to blunt criticism that Apple&rsquo;s trying to use its technology to wall people off from each other.</p>
<p>With the Vision Pro, there&rsquo;s more to come. Here&rsquo;s where I think Apple will have a much larger story to tell.</p>
<h2 class="wp-block-heading" id="yes-its-really-a-vr-headset">Yes, it&rsquo;s really a VR headset</h2>
<p>By defaulting to a view of the world around you and requiring that the user dial reality out via the Digital Crown, Apple sends the signal that the Vision Pro is an augmented-reality headset. But the truth is, it&rsquo;s a VR headset that emulates AR, and that emulation can be dropped easily. If you don&rsquo;t want to work in the very spacious rooms on display in Apple&rsquo;s demo video, you can just as easily work in a virtual-reality environment.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?quality=50&amp;strip=all" alt="Apple-vision-pro" class="wp-image-1942272" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?quality=50&amp;strip=all 1167w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?resize=300%2C168&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?resize=768%2C432&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple.jpg?resize=150%2C84&amp;quality=50&amp;strip=all 150w" width="1024" height="576" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">
<p>Apple touted the Vision Pro&rsquo;s functionality with augmented reality, but</p>
<p> that AR is emulated.</figcaption></figure>
<p class="imageCredit">Foundry</p>
</div>
<p>But even more than that, app developers can create entire VR experiences within their apps. While Apple will strongly encourage apps to work in augmented reality&ndash;and if you want to walk around objects, it&rsquo;s required&ndash;that won&rsquo;t stop the ability for apps that do what we think of as &ldquo;traditional&rdquo; VR experiences.</p>
<p>In other words, Apple didn&rsquo;t talk about VR games, the most popular category of software in existing VR hardware, but VR games will absolutely be a part of the Vision Pro experience. No, we don&rsquo;t know how good Apple&rsquo;s hand- and eye-tracking technology will be when it comes to the needs of various VR games. But we will certainly find out.</p>
<h2 class="wp-block-heading" id="yes-there-will-be-fitness-apps">Yes, there will be fitness apps</h2>
<p>Apple didn&rsquo;t announce any Vision Pro integration with its Fitness+ service, which I admit was a bit of a surprise. On Meta&rsquo;s headsets, apps like Supernatural and Beat Saber have gained huge followings as ways to spice up the drudgery of regular workouts.</p>
<p>I can&rsquo;t say whether <a href="https://www.macworld.com/article/234585/apple-fitness-plus-what-you-need-to-know.html">Fitness+</a> will appear on Vision Pro at launch&ndash;Bloomberg&rsquo;s Mark Gurman suggests it won&rsquo;t&ndash;but if Apple doesn&rsquo;t fill the gap, someone else will. Savvy app developers will try to be the next Beat Saber. And no matter how heavy or awkward the Vision Pro might be, no matter how much sweat the Vision Pro&rsquo;s 3-D-knit headband might soak in, people will try to use VR for workouts. It&rsquo;s going to happen.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full"><img decoding="async" src="https://bilder.macwelt.de/4269471_original.jpg?quality=50&amp;strip=all" alt="Fitness Plus" class="wp-image-978946" loading="lazy" /><figcaption class="wp-element-caption">
<p>Apple Fitness+ seems like a natural fit for the Apple Vision Pro, but the company has yet to reveal any plans for the service.</p>
</figcaption></figure>
<p class="imageCredit">Apple</p>
</div>
<h2 class="wp-block-heading" id="yes-there-will-be-memoji">Yes, there will be Memoji</h2>
<p>Apple wanted to impress everyone with the Digital Persona, a replica of your face created via an in-depth initial scan that&rsquo;s animated by Vision Pro sensors looking at your eye, face, and body gestures. I found them creepy, and I definitely wasn&rsquo;t the only person who used the Vision Pro at WWDC who thought so.</p>
<p>I&rsquo;m pretty sure Apple has never intended the Digital Persona to be the only option for users who need a proxy for interaction with other people when wearing the Vision Pro. It&rsquo;s technology Apple was proud of, so it showed it off as a way to boast&ndash;as well as a way of explaining how the EyeSight feature was created.</p>
<p>But it can&rsquo;t be the only option. Let&rsquo;s start with the fact that not everyone will feel comfortable using a representation of themselves as they are if they can help it. There&rsquo;s a good reason why Apple&rsquo;s Memoji creation interface lets you choose a wide range of characteristics, including many that don&rsquo;t even exist in human beings! Or you can choose to be an animated emoji character.</p>
<p>And really, if we&rsquo;re being honest, it&rsquo;s highly likely that the entire Memoji project was an early move in the direction of avatars for the Vision Pro. Do we really think Apple&rsquo;s going to insist on Digital Personas for everyone, even if they&rsquo;d rather just be an elephant? Not gonna happen.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Memoji headwear" class="wp-image-704708" srcset="https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?quality=50&amp;strip=all 1300w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=1200%2C799&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2022/05/memoji-headwear.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="799" sizes="auto, (max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">
<p>Memojis seem like a natural fit with the VIsion Pro.</p>
</figcaption></figure>
<p class="imageCredit">Foundry</p>
</div>
<h2 class="wp-block-heading" id="yes-siri-will-be-involved">Yes, Siri will be involved</h2>
<p>Apple&rsquo;s film about the Vision Pro shows a user reading out a website address via voice at one point. It&rsquo;s pretty much the only example of Apple&rsquo;s voice assistant being shown with the headset. But it&rsquo;s almost inconceivable that voice control won&rsquo;t be a major portion of the device&rsquo;s interface.</p>
<p><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://sixcolors.com/post/2023/06/eyes-and-head-on-with-the-apple-vision-pro/&amp;xcust=1-1-1978828-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">When I used the Vision Pro</a>, there were numerous moments when I realized that rather than manipulating a virtual interface via hand gesture, I&rsquo;d probably be better off just issuing a voice command. But Siri wasn&rsquo;t active on our demo headsets, probably because it&rsquo;s just not good enough&ndash;and because if Apple leaned into it <em>too</em> much, it would make the rest of the Vision Pro interface work the company has done look a little less special.</p>
<p>A reliance on voice control by all of those people in solitary environments, sprawled on couches or sitting in chairs, might also reinforce the antisocial nature of these devices&ndash;if you&rsquo;re comfortable constantly interjecting to Siri, that implies that nobody else is within earshot&ndash;and that&rsquo;s very much not the impression Apple wants to give right now.</p>
<p>But there&rsquo;s just no way that visionOS is a platform that isn&rsquo;t strongly linked to voice commands. It just makes too much sense.</p>
<h2 class="wp-block-heading" id="your-other-apple-devices-will-probably-be-more-involved">Your other Apple devices will probably be more involved</h2>
<p>The Vision Pro appears to be a peer to the iPad and iPhone, capable of running iOS apps itself without any connection to those devices. Still, we didn&rsquo;t see much direct integration between Apple&rsquo;s most popular product and the Vision Pro.</p>
<p>Perhaps it won&rsquo;t be there on day one, but I have a hard time believing that the iPhone won&rsquo;t work tightly with Vision Pro. In <a href="https://www.macworld.com/article/1670742/macos-14-release-date-features-compatibility-beta.html">macOS Sonoma</a>, Apple&rsquo;s introducing the concept of iPhone widgets that are projected right onto your Mac desktop. Why not extend that to Vision Pro? What about launching apps on your iPhone and viewing them right within Vision Pro? Maybe even more than one at a time?</p>
<p>Sure, you can look down and use your iPhone while using Vision Pro, but that&rsquo;s always going to be a pretty limited experience. I have to think that Apple is working hard to figure out the best ways to use Continuity features to attach all of its devices to the Vision Pro&ndash;but most especially the iPhone.</p>
<p>The Vision Pro won&rsquo;t be here for some time yet. We&rsquo;ve heard Apple&rsquo;s opening sales pitch, but it isn&rsquo;t nearly time for the company to close the deal. There&rsquo;s more to this story than we&rsquo;ve heard so far. Stay tuned.</p>
<p><category>Virtual Reality</category></body></div>
]]></content:encoded>
					
		
		<enclosure url="" length="0" type="" />

			</item>
		<item>
		<title>MacBook Air M2 vs M1: Spending $100 has never made more sense</title>
		<link>https://www.latest-apple-news.com/2023/06/29/macbook-air-m2-vs-m1-spending-100-has-never-made-more-sense/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 29 Jun 2023 13:26:35 +0000</pubDate>
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		<guid isPermaLink="false">http://www.latest-apple-news.com/?guid=3a2e95758b23599f79c05985ad71e175</guid>

					<description><![CDATA[Macworld





At a glance
Our VerdictThe MacBook Air with M2 is a significant improvement over its predecessor. It offers better performance, a more modern design, an improved display and some small but excellent improvements. There will be many for wh]]></description>
										<content:encoded><![CDATA[<p><a rel="nofollow" href="https://www.macworld.com/">Macworld</a></p>
<div id="link_wrapped_content">
<body></p>
<section class="wp-block-bigbite-multi-title">
<div class="container"></div>
</section>
<div id="review-body" class="review"><span class="review-title">At a glance</span></p>
<h3 class="review-subTitle review-subTitle--borderTop" id="our-verdict">Our Verdict</h3>
<p class="verdict">The MacBook Air with M2 is a significant improvement over its predecessor. It offers better performance, a more modern design, an improved display and some small but excellent improvements. There will be many for whom the older model is more than adequate, but the newer model costs just $100/&pound;100 more and offers so much more value for money so it is our recommendation.  </p>
</div>
<h3 class="review-best-price" id="best-prices-today-apple-13-inch-macbook-air-2022-m2">
			Best Prices Today: Apple 13-inch MacBook Air (2022, M2)		</h3>
<div class="wp-block-price-comparison price-comparison ">
<div class="price-comparison__record price-comparison__record--header">
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					<span>Retailer</span>
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<div class="price-comparison__price">
					<span>Price</span>
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</p></div>
<div class="price-comparison__record">
<div class="price-comparison__image">
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<p>The M2 MacBook Air went on sale in July 2022. Compared to the M1 MacBook Air that launched in November 2020, it was completely revised, not just on the inside, but for the first time in years, also on the outside. The 2022 MacBook Air has a better chip, a bigger display (13.6-inch, up from 13.3-inch), and a brand-new design. But if you look in the Apple Store you will notice you can still buy its predecessor (at least for now). Is it worth spending more to get the new model? </p>
<p>In this article, we look at how the 13.6-inch MacBook Air, M2 compares to the 13.3-inch MacBook Air, M1 from 2020, examining how much more powerful the new model is, and whether that extra oomph is worth the higher price. For even more information, check out our full reviews of the <a href="https://www.macworld.com/article/234819/macbook-air-m1-review-an-absolutely-stunning-debut-for-apple-silicon-in-a-mac.html" data-type="URL" data-id="https://www.macworld.com/article/234819/macbook-air-m1-review-an-absolutely-stunning-debut-for-apple-silicon-in-a-mac.html">M1 MacBook Air</a> and <a href="https://www.macworld.com/article/807892/m2-macbook-air-review.html">M2 MacBook Air</a>. We also evaluate <a href="https://www.macworld.com/article/669997/best-macbook-apple-laptop.html">which Mac laptop is best</a> in our separate buying guide.</p>
<p>Since we first wrote this article in July 2022, a couple of things have changed: in June 2023 Apple introduced a larger version of the <a href="https://www.macworld.com/article/1948603/15-inch-macbook-air-m2-review.html">M2 MacBook Air with a 15-inch screen</a>. At the same time, the company dropped the price of the M2 MacBook Air with 13.6-inch screen by $100/&pound;100. The new price for the entry-level M2 MacBook Air is now $1,099/&pound;1,149, which is just $100/&pound;150 more than the price of the older M1 MacBook Air that remains on sale. </p>
<h2 class="wp-block-heading toc" id="m2-macbook-air-vs-m1-design">M2 MacBook Air vs M1: Design</h2>
<p>The 2022 MacBook Air is certainly an eye-catcher and stands out clearly from its predecessor. This MacBook Air gained a brand new design that includes a bigger screen as well as new color finishes. But it still has a similar footprint to the M1 model:</p>
<h3 class="wp-block-heading" id="13-6-inch-macbook-air-m2-dimensions">13.6-inch MacBook Air, M2, dimensions</h3>
<ul>
<li>0.44in x 11.97in x 8.46in</li>
<li>1.13cm x 30.41cm x 21.5cm</li>
<li>2.7 pounds (1.24 kg)</li>
</ul>
<h3 class="wp-block-heading" id="13-3-inch-macbook-air-m1-dimensions">13.3-inch MacBook Air, M1, dimensions</h3>
<ul>
<li>0.16&ndash;0.63in x 11.97in x 8.36in</li>
<li>0.41&ndash;1.61cm x 30.41cm x 21.24cm</li>
<li>2.8 pounds (1.29 kg)</li>
</ul>
<p>The 2023 15-inch MacBook Air is larger and heavier, as you would expect. </p>
<p>The width of the two laptops is the same, which makes sense because it allows for a full-size keyboard. The M2 model is a few millimeters deeper to allow for a larger screen and on average, this model is narrower than before &ndash; although it&rsquo;s not tapered so the smallest edge isn&rsquo;t as slim as it was.</p>
<p>While the tapered design allowed Apple to make a light laptop, it was also a disadvantage, as it meant less space for ports on the outside and limited space on the inside for heat dispersion. Despite the difference in design, however, both models are fanless, which could be a disadvantage to power users.</p>
<p>Rumors that the 2022 MacBook Air was losing its tapered design proved correct, but any hopes that this would mean more ports have been scuppered. The M2 MacBook Air has the same two Thunderbolt/USB 4 ports as its predecessor and doesn&rsquo;t have an HDMI port like the 14-inch or 16-inch MacBook Pro. The new model adds MagSafe for charging to free up a Thunderbolt port, but otherwise, both models are the same: Touch ID, two Thunderbolt/USB 4 ports, 802.11ax, Wi-Fi 6, and Bluetooth 5.0.</p>
<p>Another big difference is the color options. The M2 models have a choice of Midnight (bluish-black) and Starlight (pale gold), as well as space gray and silver (which looks slightly paler than the previous shade). The 2020 MacBook Air comes in space gray, silver, and gold.</p>
<p>The other eye-catching difference between the M1 and M2 models is the addition of a notch for the camera. Like the 14-inch and 16-inch MacBook Pros, the M2 MacBook Air has very slim bezels that can&rsquo;t quite fit the camera. When the notch arrived on the larger MacBook Pro models in 2021 there was some criticism, but if you consider that Apple has added screen space on either side of the notch and made the display taller, you&rsquo;re not actually losing any space.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full"><img decoding="async" src="https://bilder.macwelt.de/4350164_original.jpg?quality=50&amp;strip=all" alt="Macbook Air M2" class="wp-image-984188" loading="lazy" /><figcaption class="wp-element-caption">
<p>The M2 MacBook Air looks a lot like MacBook Pro now.</p>
</figcaption></figure>
<p class="imageCredit">IDG</p>
</div>
<h2 class="wp-block-heading toc" id="m2-macbook-air-vs-m1-display">M2 MacBook Air vs M1: Display</h2>
<p>The display size is the other key difference between the new M1 and M2 MacBook Air. The 2022 model has a 13.6-inch display, compared to the 13.3-inch display on the M1 model. The new model is also brighter:</p>
<ul>
<li>MacBook Air M2: 13.6 inches, 2560 x 1664, 500 nits brightness</li>
<li>MacBook Air M1: 13.3 inches, 2560 x 1600, 400 nits brightness</li>
</ul>
<p>The brighter screen brings it into line with the 13-inch MacBook Pro, but places it far below that of the 14-inch and 16-inch MacBook Pro models with 1,000 nits of max brightness. It also lacks the ProMotion technology of those models.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?quality=50&amp;strip=all&amp;w=1200" alt="M2 vs M1 MacBook Air display size" class="wp-image-808106" srcset="https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?quality=50&amp;strip=all 6000w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=1200%2C800&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=1536%2C1024&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=2048%2C1365&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="800" sizes="auto, (max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">M2 MacBook Air has a larger display compared to M1 MacBook Air</figcaption></figure>
<p class="imageCredit">IDG</p>
</div>
<p>The M2 MacBook Air has a Liquid&nbsp;Retina display, rather than the Retina display of the M1 model (and the M2 MacBook Pro). The main difference is that the Liquid Retina display has better contrast ratios, support for more colors (a billion, rather than millions), and more pixels per inch. The 14-inch and 16-inch MacBook Pro go a step further with the superior Liquid Retina XDR display.</p>
<p>Thanks to these changes the display of the M2 MacBook Air isn&rsquo;t only better than its predecessor&mdash;it&rsquo;s also better than the 13-inch MacBook Pro. In everyday life, however, these differences will rarely be noticeable, although the increased brightness is a plus. The better color representation, on the other hand, will be a benefit for professional design work.</p>
<p>If a big screen is what you are after you might be interested to learn about the <a href="https://www.macworld.com/article/819516/15-inch-macbook-air-release-date-specs-rumors.html">15-inch MacBook Air</a> which launched in July 2023. </p>
<h2 class="wp-block-heading toc" id="m2-macbook-air-vs-m1-processor-ram-and-battery">M2 MacBook Air vs M1: Processor, RAM, and battery</h2>
<p>Apple currently sells five MacBook Air models: one <a href="https://www.macworld.com/article/676321/m1-pro-max-ultra-guide.html">M1</a> 13-inch model and two <a href="https://www.macworld.com/article/678191/apple-m2-everything-you-need-to-know-about-the-m2-macs.html">M2</a> 13-inch models and two 15-inch MacBook Air. There are also a number of build-to-order options. All the M2 MacBook Air models have identical specs, so we won&rsquo;t list the 15-inch specs separately.  </p>
<ul>
<li>MacBook Air M1 with 8-core CPU, 7-core GPU, 8GB RAM, 256GB storage: $999/&pound;999</li>
</ul>
<p>In terms of upgrade options, you can add 16GB RAM for $200, 512GB storage ($200), 1TB storage ($400), 2TB storage ($800). The 8-core GPU option is no longer available for this model.</p>
<ul>
<li>MacBook Air M2 with 8-core CPU, 8-core GPU, 8GB memory, 256GB storage: $1,099/&pound;1,149</li>
</ul>
<p>In terms of upgrade options, you can add 16GB RAM for $200, 24GB ($400) 512GB storage ($200), 1TB storage ($400), 2TB storage ($800).</p>
<ul>
<li>MacBook Air M2 with 8-core CPU, 10-core GPU, 8GB memory, 512GB storage: $1,399/&pound;1,449</li>
</ul>
<p>In terms of upgrade options, you can add 16GB RAM for $200, 24GB ($400), 1TB storage ($200), 2TB storage ($600).</p>
<p>We&rsquo;ll look into those components in more detail below:</p>
<h3 class="wp-block-heading" id="cpu">CPU</h3>
<p>Like the M1, the M2 has four performance cores and four efficiency cores, for a total of 8 CPU cores, but the efficiency cores have been enhanced and there is a larger cache (16MB rather than 12MB). As a result clock speeds can be faster and you can expect improved multithreaded performance compared to the M1. In our testing, the M2 has an 18 percent faster CPU than the M1.</p>
<p>The new chip doesn&rsquo;t just mean that the new Macs can accomplish more though, they use less power doing so: Apple promises an increased CPU performance of 18 percent with the same energy consumption thanks to various optimizations.</p>
<p>We originally ran Geekbench 5 to see how the new CPU performed. Since then Geekbench 6.1 has arrived so we have run benchmarks again, which can be seen below. </p>
<p><iframe loading="lazy" src="https://e.infogram.com/9d249a11-7801-4282-a5b8-e6c8329237f4?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="710" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<p>Our original Geekbench 5 scores showed that the M2 MacBook Air delivered peak performance in line with the M2 MacBook Pro, and was a bit better than the M1. It&rsquo;s not going to beat the <a href="https://www.macworld.com/article/556384/apple-silicon-iphone-ipad-mac-processors-benchmarks.html">higher-end M2 Pro and Max processors in the MacBook Pro</a> though. </p>
<p><iframe loading="lazy" src="https://e.infogram.com/c01a5a96-8d8c-4324-af04-e775b7110683?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="788" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<p>We also ran the Cinebench R23 benchmark, here it was more obvious that the active cooling of the MacBook Pro makes a difference despite the same M2 chip being used. But the 2022 MacBook Air was 15 percent faster than the M1 model.</p>
<p><iframe loading="lazy" src="https://e.infogram.com/2d99aa05-8f9e-47e1-b370-bc2b752845c8?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="788" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<h3 class="wp-block-heading" id="gpu">GPU</h3>
<p>The higher-end M2 with 10 GPU cores offers a 35 percent more powerful GPU than the M1, based on benchmarks. However, the base model of the M2 Air has a slightly lesser GPU with only 8 GPU cores, so we expect the gains to be less with the $1,099 model.</p>
<p>Another factor aiding the M2&rsquo;s graphics prowess is the addition of engines specifically for video editing in the M2. Plus Apple claims that the Neural Engine is 40 percent faster than in the M1.</p>
<p>We ran the Geekbench 5 Compute test on the 10-core GPU MacBook Air. This model was almost 60 percent faster than the old 7-core M1 MacBook Air (which is no real surprise), but they were also about 40 percent faster than the 8 GPU cores in the M1 MacBook Pro and on par with the same M2 chip in the MacBook Pro.</p>
<p><iframe loading="lazy" src="https://e.infogram.com/c9830c18-cd8c-43be-bfea-aae78c6994ec?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="788" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<p>In our tests the M2 MacBook Air, with a full 10-core GPU, was also roughly 40% faster than the M1 Air with 7 GPU cores in Rise of the Tomb Raider, and between 20-50 percent faster in Civilization VI, depending on the settings.</p>
<p><iframe loading="lazy" src="https://e.infogram.com/53efb1dc-fb11-41ba-8621-7f35dba306af?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="788" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<h3 class="wp-block-heading" id="memory-and-storage">Memory and Storage</h3>
<p>While the standard memory offered by both the M1 and M2 MacBook Pro is the same: 8GB Unified Memory, the performance is not the same. According to Apple, the M2 delivers 50 percent more memory bandwidth compared to M1 (100GB/s memory bandwidth) so there should be some noticeable improvements.</p>
<p>But the biggest difference is the amount of memory. Where the M1 MacBook Air tops off at 16GB memory, the M2 MacBook Air can take as much as 24GB. That&rsquo;s still less than the 32GB of the M1 Pro models, but it&rsquo;s an improvement and will no doubt please those who were concerned that 16GB wasn&rsquo;t enough.</p>
<p>As for storage, both the M1 and M2 MacBook Air ship with 256GB as standard and max out at 2TB for up to $800 more.</p>
<h3 class="wp-block-heading" id="webcam-and-speakers">Webcam and Speakers</h3>
<p>The webcam in the M2 supports a resolution of 1080p, which is significantly better than the low-grade 720p FaceTime HD camera in the M1 MacBook Air. That leaves the M1 MacBook Air and M2 MacBook Pro as the only laptops with the old camera.</p>
<p>The speakers have also been updated in the M2 MacBook Air. Instead of relying on a stereo system, the 2022 MacBook Air features four speakers with support for 3D audio, aka Spatial Audio. In addition, the 3.5mm headphone jack offers advanced support for high-impedance headphone. </p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?quality=50&amp;strip=all&amp;w=1200" alt="MacBook Air from the side showing Magsafe and two Thunderbolt ports" class="wp-image-782217" srcset="https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?quality=50&amp;strip=all 1579w, https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?resize=300%2C134&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?resize=768%2C342&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?resize=1200%2C535&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?resize=1536%2C685&amp;quality=50&amp;strip=all 1536w" width="1200" height="535" sizes="auto, (max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">The new MacBook Air with M2 also offers a MagSafe port. </figcaption></figure>
<p class="imageCredit">Apple</p>
</div>
<h3 class="wp-block-heading" id="power-and-battery">Power and battery</h3>
<p>With a new 67W power supply (sold separately for $20 with the 8-core GPU model, or a free option with the 10-core GPU model) you can quickly charge the M2 MacBook Air to 50 percent charge in 30 minutes. The M2 MacBook Air charges via the magnetically attached MagSafe port, so you no longer have to worry about pulling your MacBook off a desk when you stumble over the cable. There&rsquo;s a 30W USB-C Power Adapter (included with the 8-core GPU M2 and the choice of a more compact 35W Dual USB-C Port Compact Power Adapter (with the 10-core GPU M2).</p>
<p>The M2 MacBook Air has a larger battery than its predecessor: a 52.6-watt-hour lithium-polymer battery rather than the 49.9-watt-hour lithium-polymer battery of the previous generation. Coupled with Apple&rsquo;s claims that the M2 means the 2022 MacBook Air is more power efficient might lead you to suppose that the new MacBook Air would have better battery life, but Apple states that battery life is the same 18 hours.</p>
<p>In our own battery tests the battery lasted 17.5 hours, which was very close enough to Apple&rsquo;s 18-hour claim. In our tests the M2 MacBook Air battery beat the M1 MacBook Air and M2 MacBook Pro by almost an hour and a half.</p>
<p>We also ran our Movie playback battery life test on the two sizes of M2 MacBook Air and the M1 MacBook Air, and found that the difference between the two M2 models isn&rsquo;t as big as you might think, given the larger battery in the larger MacBook. Bith are better than the M1 MacBook AIr, and on a par with the 14-inch MacBook Pro. </p>
<p><iframe loading="lazy" src="https://e.infogram.com/a3984ae3-87e4-41fe-be09-51f6a0c4d006?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="710" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<p>Read our roundup of the <a href="https://www.macworld.com/article/819438/best-macbook-usb-c-charger.html">best chargers for MacBook Air</a>.</p>
<h2 class="wp-block-heading toc" id="m2-macbook-air-vs-m1-price">M2 MacBook Air vs M1: Price</h2>
<p>If you are considering buying a MacBook Air right now there are three models to choose from: the original 2020 M1 MacBook Air with a 7-core GPU for <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/shop/buy-mac/macbook-air/with-m1-chip&amp;xcust=1-1-784743-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">$999/&pound;999</a>, a 2022 <a href="https://www.macworld.com/article/676165/new-macbook-air.html">M2 MacBook Air</a> with an 8-core GPU for <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/shop/buy-mac/macbook-air/with-m2-chip&amp;xcust=1-1-784743-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">$1,099/&pound;1,149</a> (reduced from $1,199/&pound;1,239, and a top-of-the-range M2 MacBook Air with 10-core GPU for <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/shop/buy-mac/macbook-air/with-m2-chip&amp;xcust=1-1-784743-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">$1,399/&pound;1,449</a> (reduced from $1,499/&pound;1,549). Read about why if you can afford it then you should buy the $1,399/&pound;1,449 MacBook Air in <a href="https://www.macworld.com/article/820921/m2-macbook-air-m2-performance-cpu-gpu-ssd.html">the $1,099 M2 MacBook Air isn&rsquo;t as good as it looks</a>.</p>
<p>The new model offers an M2 processor with more GPU cores, a bigger screen, and a brand-new design for just $100/&pound;150 more than the M1 model.</p>
<p>The decision is pretty simple really. The newer MacBook Air only costs a small amount more than the older model and for that $100/&pound;150 extra you get a lot more. </p>
<p>There is only one reason to consider the M1 MacBook Air&ndash;it may not be on sale for much longer. If you want the older style MacBook AIr then time may be running out to buy one. </p>
<h2 class="wp-block-heading toc" id="m1-vs-m2-macbook-air-our-recommendation">M1 vs M2 MacBook Air: Our recommendation</h2>
<p>The MacBook Air with M2 is in many respects a significant improvement over its predecessor. It offers better performance, a more modern design, an improved display, and some smaller but notable improvements.</p>
<p>If you are one of those users who use the MacBook primarily for everyday tasks, such as surfing the web, reading emails or watching videos, you may be attracted to the cheaper $999/&pound;999 M1 MacBook Air. A M1 Macbook Air will be able to handle all these tasks without any problems.</p>
<p>However, if you want to save money, rather than buy an M1 MacBook Air we recommend looking for a deal on the M2 MacBook Air. If you look around you may be able to get an M2 MacBook Air for as much as, or less than, the M1 model. See our round-up of <a href="https://www.macworld.com/article/673333/best-macbook-air-deals.html">MacBook Air deals</a>.</p>
<p>If you do more with your MacBook or use it for professional applications such as video editing or photo editing, the M2 MacBook Air is definitely worth the extra money compared to its predecessor. In fact, if your budget allows, we recommend jumping to the higher-end model with a 10-core GPU, extra storage and better graphics. And as always, you should buy as much memory as you can afford.</p>
<p>The M1 MacBook Air is still a good machine, even as it heads for its third anniversary, but you&rsquo;ll be much happier with the newer MacBook Air in a year or two.</p>
<p>The best prices for the MacBook Air M1, usually $999/&pound;999 are below. </p>
<div class="wp-block-price-comparison price-comparison ">
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								<span>$799.99</span>
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								<span>$799.99</span>
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								<a class="price-comparison__view-button" href="https://bestbuy.7tiv.net/c/321564/633495/10014?prodsku=6539358&amp;u=https://bestbuy.7tiv.net/c/321564/633495/10014?prodsku=6418597&amp;u=https%3A%2F%2Fapi.bestbuy.com%2Fclick%2F-%2F6418597%2Fpdp&amp;intsrc=CATF_4831&amp;intsrc=CATF_4831&amp;subid1=1-1-784743-4-663712-9934" data-vars-product-name="Apple MacBook Air (2020) M1" data-vars-product-id="663712" data-vars-category="MacBook" data-vars-manufacturer-id="9934" data-vars-manufacturer="Apple" data-vars-vendor="" data-vars-po="" data-product="663712" data-vars-link-position-id="000" data-vars-link-position="Price Comparison Body" data-vars-outbound-link="https://bestbuy.7tiv.net/c/321564/633495/10014?prodsku=6418597&amp;u=https%3A%2F%2Fapi.bestbuy.com%2Fclick%2F-%2F6418597%2Fpdp&amp;intsrc=CATF_4831"  rel="nofollow">View Deal</a>							</div>
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								<span>$999.00</span>
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								<a class="price-comparison__view-button" href="https://apple.sjv.io/c/321564/473657/7613?prodsku=MGND3LL%2FA&amp;u=https%3A%2F%2Fwww.apple.com%2Fus%2Fshop%2Fgo%2Fproduct%2FMGND3&amp;intsrc=CATF_3652&amp;subid1=1-1-784743-4-663712-9934" data-vars-product-name="Apple MacBook Air (2020) M1" data-vars-product-id="663712" data-vars-category="MacBook" data-vars-manufacturer-id="9934" data-vars-manufacturer="Apple" data-vars-vendor="" data-vars-po="" data-product="663712" data-vars-link-position-id="000" data-vars-link-position="Price Comparison Body" data-vars-outbound-link="https://apple.sjv.io/c/321564/473657/7613?prodsku=MGND3LL%2FA&amp;u=https%3A%2F%2Fwww.apple.com%2Fus%2Fshop%2Fgo%2Fproduct%2FMGND3&amp;intsrc=CATF_3652"  rel="nofollow">View Deal</a>							</div>
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		<title>MacBook Air M2 vs M1: Spending $100 has never made more sense</title>
		<link>https://www.latest-apple-news.com/2023/06/29/macbook-air-m2-vs-m1-spending-100-has-never-made-more-sense-2/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 29 Jun 2023 13:26:35 +0000</pubDate>
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					<description><![CDATA[Macworld





At a glance
Our VerdictThe MacBook Air with M2 is a significant improvement over its predecessor. It offers better performance, a more modern design, an improved display and some small but excellent improvements. There will be many for wh]]></description>
										<content:encoded><![CDATA[<p><a rel="nofollow" href="https://www.macworld.com/">Macworld</a></p>
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<div id="review-body" class="review"><span class="review-title">At a glance</span></p>
<h3 class="review-subTitle review-subTitle--borderTop" id="our-verdict">Our Verdict</h3>
<p class="verdict">The MacBook Air with M2 is a significant improvement over its predecessor. It offers better performance, a more modern design, an improved display and some small but excellent improvements. There will be many for whom the older model is more than adequate, but the newer model costs just $100/&pound;100 more and offers so much more value for money so it is our recommendation.  </p>
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<h3 class="review-best-price" id="best-prices-today-apple-13-inch-macbook-air-2022-m2">
			Best Prices Today: Apple 13-inch MacBook Air (2022, M2)		</h3>
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<p>The M2 MacBook Air went on sale in July 2022. Compared to the M1 MacBook Air that launched in November 2020, it was completely revised, not just on the inside, but for the first time in years, also on the outside. The 2022 MacBook Air has a better chip, a bigger display (13.6-inch, up from 13.3-inch), and a brand-new design. But if you look in the Apple Store you will notice you can still buy its predecessor (at least for now). Is it worth spending more to get the new model? </p>
<p>In this article, we look at how the 13.6-inch MacBook Air, M2 compares to the 13.3-inch MacBook Air, M1 from 2020, examining how much more powerful the new model is, and whether that extra oomph is worth the higher price. For even more information, check out our full reviews of the <a href="https://www.macworld.com/article/234819/macbook-air-m1-review-an-absolutely-stunning-debut-for-apple-silicon-in-a-mac.html" data-type="URL" data-id="https://www.macworld.com/article/234819/macbook-air-m1-review-an-absolutely-stunning-debut-for-apple-silicon-in-a-mac.html">M1 MacBook Air</a> and <a href="https://www.macworld.com/article/807892/m2-macbook-air-review.html">M2 MacBook Air</a>. We also evaluate <a href="https://www.macworld.com/article/669997/best-macbook-apple-laptop.html">which Mac laptop is best</a> in our separate buying guide.</p>
<p>Since we first wrote this article in July 2022, a couple of things have changed: in June 2023 Apple introduced a larger version of the <a href="https://www.macworld.com/article/1948603/15-inch-macbook-air-m2-review.html">M2 MacBook Air with a 15-inch screen</a>. At the same time, the company dropped the price of the M2 MacBook Air with 13.6-inch screen by $100/&pound;100. The new price for the entry-level M2 MacBook Air is now $1,099/&pound;1,149, which is just $100/&pound;150 more than the price of the older M1 MacBook Air that remains on sale. </p>
<h2 class="wp-block-heading toc" id="m2-macbook-air-vs-m1-design">M2 MacBook Air vs M1: Design</h2>
<p>The 2022 MacBook Air is certainly an eye-catcher and stands out clearly from its predecessor. This MacBook Air gained a brand new design that includes a bigger screen as well as new color finishes. But it still has a similar footprint to the M1 model:</p>
<h3 class="wp-block-heading" id="13-6-inch-macbook-air-m2-dimensions">13.6-inch MacBook Air, M2, dimensions</h3>
<ul>
<li>0.44in x 11.97in x 8.46in</li>
<li>1.13cm x 30.41cm x 21.5cm</li>
<li>2.7 pounds (1.24 kg)</li>
</ul>
<h3 class="wp-block-heading" id="13-3-inch-macbook-air-m1-dimensions">13.3-inch MacBook Air, M1, dimensions</h3>
<ul>
<li>0.16&ndash;0.63in x 11.97in x 8.36in</li>
<li>0.41&ndash;1.61cm x 30.41cm x 21.24cm</li>
<li>2.8 pounds (1.29 kg)</li>
</ul>
<p>The 2023 15-inch MacBook Air is larger and heavier, as you would expect. </p>
<p>The width of the two laptops is the same, which makes sense because it allows for a full-size keyboard. The M2 model is a few millimeters deeper to allow for a larger screen and on average, this model is narrower than before &ndash; although it&rsquo;s not tapered so the smallest edge isn&rsquo;t as slim as it was.</p>
<p>While the tapered design allowed Apple to make a light laptop, it was also a disadvantage, as it meant less space for ports on the outside and limited space on the inside for heat dispersion. Despite the difference in design, however, both models are fanless, which could be a disadvantage to power users.</p>
<p>Rumors that the 2022 MacBook Air was losing its tapered design proved correct, but any hopes that this would mean more ports have been scuppered. The M2 MacBook Air has the same two Thunderbolt/USB 4 ports as its predecessor and doesn&rsquo;t have an HDMI port like the 14-inch or 16-inch MacBook Pro. The new model adds MagSafe for charging to free up a Thunderbolt port, but otherwise, both models are the same: Touch ID, two Thunderbolt/USB 4 ports, 802.11ax, Wi-Fi 6, and Bluetooth 5.0.</p>
<p>Another big difference is the color options. The M2 models have a choice of Midnight (bluish-black) and Starlight (pale gold), as well as space gray and silver (which looks slightly paler than the previous shade). The 2020 MacBook Air comes in space gray, silver, and gold.</p>
<p>The other eye-catching difference between the M1 and M2 models is the addition of a notch for the camera. Like the 14-inch and 16-inch MacBook Pros, the M2 MacBook Air has very slim bezels that can&rsquo;t quite fit the camera. When the notch arrived on the larger MacBook Pro models in 2021 there was some criticism, but if you consider that Apple has added screen space on either side of the notch and made the display taller, you&rsquo;re not actually losing any space.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full"><img decoding="async" src="https://bilder.macwelt.de/4350164_original.jpg?quality=50&amp;strip=all" alt="Macbook Air M2" class="wp-image-984188" loading="lazy" /><figcaption class="wp-element-caption">
<p>The M2 MacBook Air looks a lot like MacBook Pro now.</p>
</figcaption></figure>
<p class="imageCredit">IDG</p>
</div>
<h2 class="wp-block-heading toc" id="m2-macbook-air-vs-m1-display">M2 MacBook Air vs M1: Display</h2>
<p>The display size is the other key difference between the new M1 and M2 MacBook Air. The 2022 model has a 13.6-inch display, compared to the 13.3-inch display on the M1 model. The new model is also brighter:</p>
<ul>
<li>MacBook Air M2: 13.6 inches, 2560 x 1664, 500 nits brightness</li>
<li>MacBook Air M1: 13.3 inches, 2560 x 1600, 400 nits brightness</li>
</ul>
<p>The brighter screen brings it into line with the 13-inch MacBook Pro, but places it far below that of the 14-inch and 16-inch MacBook Pro models with 1,000 nits of max brightness. It also lacks the ProMotion technology of those models.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?quality=50&amp;strip=all&amp;w=1200" alt="M2 vs M1 MacBook Air display size" class="wp-image-808106" srcset="https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?quality=50&amp;strip=all 6000w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=1200%2C800&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=1536%2C1024&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=2048%2C1365&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2022/07/m2-macbook-air-display-size.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="800" sizes="auto, (max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">M2 MacBook Air has a larger display compared to M1 MacBook Air</figcaption></figure>
<p class="imageCredit">IDG</p>
</div>
<p>The M2 MacBook Air has a Liquid&nbsp;Retina display, rather than the Retina display of the M1 model (and the M2 MacBook Pro). The main difference is that the Liquid Retina display has better contrast ratios, support for more colors (a billion, rather than millions), and more pixels per inch. The 14-inch and 16-inch MacBook Pro go a step further with the superior Liquid Retina XDR display.</p>
<p>Thanks to these changes the display of the M2 MacBook Air isn&rsquo;t only better than its predecessor&mdash;it&rsquo;s also better than the 13-inch MacBook Pro. In everyday life, however, these differences will rarely be noticeable, although the increased brightness is a plus. The better color representation, on the other hand, will be a benefit for professional design work.</p>
<p>If a big screen is what you are after you might be interested to learn about the <a href="https://www.macworld.com/article/819516/15-inch-macbook-air-release-date-specs-rumors.html">15-inch MacBook Air</a> which launched in July 2023. </p>
<h2 class="wp-block-heading toc" id="m2-macbook-air-vs-m1-processor-ram-and-battery">M2 MacBook Air vs M1: Processor, RAM, and battery</h2>
<p>Apple currently sells five MacBook Air models: one <a href="https://www.macworld.com/article/676321/m1-pro-max-ultra-guide.html">M1</a> 13-inch model and two <a href="https://www.macworld.com/article/678191/apple-m2-everything-you-need-to-know-about-the-m2-macs.html">M2</a> 13-inch models and two 15-inch MacBook Air. There are also a number of build-to-order options. All the M2 MacBook Air models have identical specs, so we won&rsquo;t list the 15-inch specs separately.  </p>
<ul>
<li>MacBook Air M1 with 8-core CPU, 7-core GPU, 8GB RAM, 256GB storage: $999/&pound;999</li>
</ul>
<p>In terms of upgrade options, you can add 16GB RAM for $200, 512GB storage ($200), 1TB storage ($400), 2TB storage ($800). The 8-core GPU option is no longer available for this model.</p>
<ul>
<li>MacBook Air M2 with 8-core CPU, 8-core GPU, 8GB memory, 256GB storage: $1,099/&pound;1,149</li>
</ul>
<p>In terms of upgrade options, you can add 16GB RAM for $200, 24GB ($400) 512GB storage ($200), 1TB storage ($400), 2TB storage ($800).</p>
<ul>
<li>MacBook Air M2 with 8-core CPU, 10-core GPU, 8GB memory, 512GB storage: $1,399/&pound;1,449</li>
</ul>
<p>In terms of upgrade options, you can add 16GB RAM for $200, 24GB ($400), 1TB storage ($200), 2TB storage ($600).</p>
<p>We&rsquo;ll look into those components in more detail below:</p>
<h3 class="wp-block-heading" id="cpu">CPU</h3>
<p>Like the M1, the M2 has four performance cores and four efficiency cores, for a total of 8 CPU cores, but the efficiency cores have been enhanced and there is a larger cache (16MB rather than 12MB). As a result clock speeds can be faster and you can expect improved multithreaded performance compared to the M1. In our testing, the M2 has an 18 percent faster CPU than the M1.</p>
<p>The new chip doesn&rsquo;t just mean that the new Macs can accomplish more though, they use less power doing so: Apple promises an increased CPU performance of 18 percent with the same energy consumption thanks to various optimizations.</p>
<p>We originally ran Geekbench 5 to see how the new CPU performed. Since then Geekbench 6.1 has arrived so we have run benchmarks again, which can be seen below. </p>
<p><iframe loading="lazy" src="https://e.infogram.com/9d249a11-7801-4282-a5b8-e6c8329237f4?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="710" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<p>Our original Geekbench 5 scores showed that the M2 MacBook Air delivered peak performance in line with the M2 MacBook Pro, and was a bit better than the M1. It&rsquo;s not going to beat the <a href="https://www.macworld.com/article/556384/apple-silicon-iphone-ipad-mac-processors-benchmarks.html">higher-end M2 Pro and Max processors in the MacBook Pro</a> though. </p>
<p><iframe loading="lazy" src="https://e.infogram.com/c01a5a96-8d8c-4324-af04-e775b7110683?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="788" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<p>We also ran the Cinebench R23 benchmark, here it was more obvious that the active cooling of the MacBook Pro makes a difference despite the same M2 chip being used. But the 2022 MacBook Air was 15 percent faster than the M1 model.</p>
<p><iframe loading="lazy" src="https://e.infogram.com/2d99aa05-8f9e-47e1-b370-bc2b752845c8?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="788" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<h3 class="wp-block-heading" id="gpu">GPU</h3>
<p>The higher-end M2 with 10 GPU cores offers a 35 percent more powerful GPU than the M1, based on benchmarks. However, the base model of the M2 Air has a slightly lesser GPU with only 8 GPU cores, so we expect the gains to be less with the $1,099 model.</p>
<p>Another factor aiding the M2&rsquo;s graphics prowess is the addition of engines specifically for video editing in the M2. Plus Apple claims that the Neural Engine is 40 percent faster than in the M1.</p>
<p>We ran the Geekbench 5 Compute test on the 10-core GPU MacBook Air. This model was almost 60 percent faster than the old 7-core M1 MacBook Air (which is no real surprise), but they were also about 40 percent faster than the 8 GPU cores in the M1 MacBook Pro and on par with the same M2 chip in the MacBook Pro.</p>
<p><iframe loading="lazy" src="https://e.infogram.com/c9830c18-cd8c-43be-bfea-aae78c6994ec?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="788" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<p>In our tests the M2 MacBook Air, with a full 10-core GPU, was also roughly 40% faster than the M1 Air with 7 GPU cores in Rise of the Tomb Raider, and between 20-50 percent faster in Civilization VI, depending on the settings.</p>
<p><iframe loading="lazy" src="https://e.infogram.com/53efb1dc-fb11-41ba-8621-7f35dba306af?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="788" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<h3 class="wp-block-heading" id="memory-and-storage">Memory and Storage</h3>
<p>While the standard memory offered by both the M1 and M2 MacBook Pro is the same: 8GB Unified Memory, the performance is not the same. According to Apple, the M2 delivers 50 percent more memory bandwidth compared to M1 (100GB/s memory bandwidth) so there should be some noticeable improvements.</p>
<p>But the biggest difference is the amount of memory. Where the M1 MacBook Air tops off at 16GB memory, the M2 MacBook Air can take as much as 24GB. That&rsquo;s still less than the 32GB of the M1 Pro models, but it&rsquo;s an improvement and will no doubt please those who were concerned that 16GB wasn&rsquo;t enough.</p>
<p>As for storage, both the M1 and M2 MacBook Air ship with 256GB as standard and max out at 2TB for up to $800 more.</p>
<h3 class="wp-block-heading" id="webcam-and-speakers">Webcam and Speakers</h3>
<p>The webcam in the M2 supports a resolution of 1080p, which is significantly better than the low-grade 720p FaceTime HD camera in the M1 MacBook Air. That leaves the M1 MacBook Air and M2 MacBook Pro as the only laptops with the old camera.</p>
<p>The speakers have also been updated in the M2 MacBook Air. Instead of relying on a stereo system, the 2022 MacBook Air features four speakers with support for 3D audio, aka Spatial Audio. In addition, the 3.5mm headphone jack offers advanced support for high-impedance headphone. </p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?quality=50&amp;strip=all&amp;w=1200" alt="MacBook Air from the side showing Magsafe and two Thunderbolt ports" class="wp-image-782217" srcset="https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?quality=50&amp;strip=all 1579w, https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?resize=300%2C134&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?resize=768%2C342&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?resize=1200%2C535&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2022/06/Apple-WWDC22-MacBook-Air-ports-220606.jpg?resize=1536%2C685&amp;quality=50&amp;strip=all 1536w" width="1200" height="535" sizes="auto, (max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">The new MacBook Air with M2 also offers a MagSafe port. </figcaption></figure>
<p class="imageCredit">Apple</p>
</div>
<h3 class="wp-block-heading" id="power-and-battery">Power and battery</h3>
<p>With a new 67W power supply (sold separately for $20 with the 8-core GPU model, or a free option with the 10-core GPU model) you can quickly charge the M2 MacBook Air to 50 percent charge in 30 minutes. The M2 MacBook Air charges via the magnetically attached MagSafe port, so you no longer have to worry about pulling your MacBook off a desk when you stumble over the cable. There&rsquo;s a 30W USB-C Power Adapter (included with the 8-core GPU M2 and the choice of a more compact 35W Dual USB-C Port Compact Power Adapter (with the 10-core GPU M2).</p>
<p>The M2 MacBook Air has a larger battery than its predecessor: a 52.6-watt-hour lithium-polymer battery rather than the 49.9-watt-hour lithium-polymer battery of the previous generation. Coupled with Apple&rsquo;s claims that the M2 means the 2022 MacBook Air is more power efficient might lead you to suppose that the new MacBook Air would have better battery life, but Apple states that battery life is the same 18 hours.</p>
<p>In our own battery tests the battery lasted 17.5 hours, which was very close enough to Apple&rsquo;s 18-hour claim. In our tests the M2 MacBook Air battery beat the M1 MacBook Air and M2 MacBook Pro by almost an hour and a half.</p>
<p>We also ran our Movie playback battery life test on the two sizes of M2 MacBook Air and the M1 MacBook Air, and found that the difference between the two M2 models isn&rsquo;t as big as you might think, given the larger battery in the larger MacBook. Bith are better than the M1 MacBook AIr, and on a par with the 14-inch MacBook Pro. </p>
<p><iframe loading="lazy" src="https://e.infogram.com/a3984ae3-87e4-41fe-be09-51f6a0c4d006?src=https://www.macworld.com/article/784743/embed%22 width="100%" height="710" frameborder="0" style="border:none" allowfullscreen="allowfullscreen"></iframe></p>
<p>Read our roundup of the <a href="https://www.macworld.com/article/819438/best-macbook-usb-c-charger.html">best chargers for MacBook Air</a>.</p>
<h2 class="wp-block-heading toc" id="m2-macbook-air-vs-m1-price">M2 MacBook Air vs M1: Price</h2>
<p>If you are considering buying a MacBook Air right now there are three models to choose from: the original 2020 M1 MacBook Air with a 7-core GPU for <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/shop/buy-mac/macbook-air/with-m1-chip&amp;xcust=1-1-784743-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">$999/&pound;999</a>, a 2022 <a href="https://www.macworld.com/article/676165/new-macbook-air.html">M2 MacBook Air</a> with an 8-core GPU for <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/shop/buy-mac/macbook-air/with-m2-chip&amp;xcust=1-1-784743-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">$1,099/&pound;1,149</a> (reduced from $1,199/&pound;1,239, and a top-of-the-range M2 MacBook Air with 10-core GPU for <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/shop/buy-mac/macbook-air/with-m2-chip&amp;xcust=1-1-784743-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">$1,399/&pound;1,449</a> (reduced from $1,499/&pound;1,549). Read about why if you can afford it then you should buy the $1,399/&pound;1,449 MacBook Air in <a href="https://www.macworld.com/article/820921/m2-macbook-air-m2-performance-cpu-gpu-ssd.html">the $1,099 M2 MacBook Air isn&rsquo;t as good as it looks</a>.</p>
<p>The new model offers an M2 processor with more GPU cores, a bigger screen, and a brand-new design for just $100/&pound;150 more than the M1 model.</p>
<p>The decision is pretty simple really. The newer MacBook Air only costs a small amount more than the older model and for that $100/&pound;150 extra you get a lot more. </p>
<p>There is only one reason to consider the M1 MacBook Air&ndash;it may not be on sale for much longer. If you want the older style MacBook AIr then time may be running out to buy one. </p>
<h2 class="wp-block-heading toc" id="m1-vs-m2-macbook-air-our-recommendation">M1 vs M2 MacBook Air: Our recommendation</h2>
<p>The MacBook Air with M2 is in many respects a significant improvement over its predecessor. It offers better performance, a more modern design, an improved display, and some smaller but notable improvements.</p>
<p>If you are one of those users who use the MacBook primarily for everyday tasks, such as surfing the web, reading emails or watching videos, you may be attracted to the cheaper $999/&pound;999 M1 MacBook Air. A M1 Macbook Air will be able to handle all these tasks without any problems.</p>
<p>However, if you want to save money, rather than buy an M1 MacBook Air we recommend looking for a deal on the M2 MacBook Air. If you look around you may be able to get an M2 MacBook Air for as much as, or less than, the M1 model. See our round-up of <a href="https://www.macworld.com/article/673333/best-macbook-air-deals.html">MacBook Air deals</a>.</p>
<p>If you do more with your MacBook or use it for professional applications such as video editing or photo editing, the M2 MacBook Air is definitely worth the extra money compared to its predecessor. In fact, if your budget allows, we recommend jumping to the higher-end model with a 10-core GPU, extra storage and better graphics. And as always, you should buy as much memory as you can afford.</p>
<p>The M1 MacBook Air is still a good machine, even as it heads for its third anniversary, but you&rsquo;ll be much happier with the newer MacBook Air in a year or two.</p>
<p>The best prices for the MacBook Air M1, usually $999/&pound;999 are below. </p>
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		<title>Apple urges UK to rethink anti-encryption Online Safety Bill</title>
		<link>https://www.latest-apple-news.com/2023/06/27/apple-urges-uk-to-rethink-anti-encryption-online-safety-bill/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Tue, 27 Jun 2023 14:42:55 +0000</pubDate>
				<category><![CDATA[Latest Apple News]]></category>
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		<guid isPermaLink="false">https://appleinsider.com/articles/23/06/27/apple-urges-uk-to-rethink-anti-encryption-online-safety-bill?utm_medium=rss</guid>

					<description><![CDATA[Apple has denounced the UK's Online Safety Bill's kneecapping of end-to-end encryption as a "serious threat" to citizens, and is trying to make the UK government think twice about the changes.UK Houses of ParliamentThe Online Safety Bill is being consi]]></description>
										<content:encoded><![CDATA[<p>Apple has denounced the UK&#8217;s Online Safety Bill&#8217;s kneecapping of end-to-end encryption as a &#8220;serious threat&#8221; to citizens, and is trying to make the UK government think twice about the changes.</p>
<div align="center"><img decoding="async" src="https://photos5.appleinsider.com/gallery/55128-111904-54139-109079-48836-95405-000-lead-UK-xl-xl-xl.jpg" alt="UK Houses of Parliament"  height="720" ><span class="minor2 small gray">UK Houses of Parliament</span></div>
<p>The <a href="https://bills.parliament.uk/bills/3137">Online Safety Bill</a> is being considered by the UK parliament as a potential law that could force online messaging services that use encryption to scan for potential images of child abuse. As part of a wider criticism of the bill&#8217;s intentions, Apple has publicly objected to the law&#8217;s implementation.</p>
<p> <a href="https://appleinsider.com/articles/23/06/27/apple-urges-uk-to-rethink-anti-encryption-online-safety-bill?utm_medium=rss">Read more&#8230;</a></p>
]]></content:encoded>
					
		
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		<title>Apple urges UK to rethink anti-encryption Online Safety Bill</title>
		<link>https://www.latest-apple-news.com/2023/06/27/apple-urges-uk-to-rethink-anti-encryption-online-safety-bill-2/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Tue, 27 Jun 2023 14:42:55 +0000</pubDate>
				<category><![CDATA[Latest Apple News]]></category>
		<category><![CDATA[appleinsider]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[center]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[citizens]]></category>
		<category><![CDATA[considered]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[denounced]]></category>
		<category><![CDATA[encryption]]></category>
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		<category><![CDATA[height]]></category>
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		<category><![CDATA[images]]></category>
		<category><![CDATA[implementation]]></category>
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		<category><![CDATA[objected]]></category>
		<category><![CDATA[online]]></category>
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		<category><![CDATA[publicly]]></category>
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		<guid isPermaLink="false">https://appleinsider.com/articles/23/06/27/apple-urges-uk-to-rethink-anti-encryption-online-safety-bill?utm_medium=rss</guid>

					<description><![CDATA[Apple has denounced the UK's Online Safety Bill's kneecapping of end-to-end encryption as a "serious threat" to citizens, and is trying to make the UK government think twice about the changes.UK Houses of ParliamentThe Online Safety Bill is being consi]]></description>
										<content:encoded><![CDATA[<p>Apple has denounced the UK&#8217;s Online Safety Bill&#8217;s kneecapping of end-to-end encryption as a &#8220;serious threat&#8221; to citizens, and is trying to make the UK government think twice about the changes.</p>
<div align="center"><img decoding="async" src="https://photos5.appleinsider.com/gallery/55128-111904-54139-109079-48836-95405-000-lead-UK-xl-xl-xl.jpg" alt="UK Houses of Parliament"  height="720" ><span class="minor2 small gray">UK Houses of Parliament</span></div>
<p>The <a href="https://bills.parliament.uk/bills/3137">Online Safety Bill</a> is being considered by the UK parliament as a potential law that could force online messaging services that use encryption to scan for potential images of child abuse. As part of a wider criticism of the bill&#8217;s intentions, Apple has publicly objected to the law&#8217;s implementation.</p>
<p> <a href="https://appleinsider.com/articles/23/06/27/apple-urges-uk-to-rethink-anti-encryption-online-safety-bill?utm_medium=rss">Read more&#8230;</a></p>
]]></content:encoded>
					
		
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