The optimism surrounding VR circa 2016 was not met by reality, as adoption rates remained low, “with less than one in five Americans having ever used VR as of 2023,” Max Kraynov writes for Entrepreneur. Apple VR/AR headset concept by Antonio DeRosa Apple’s new mixed-reality (AR/VR)headset is expected to be unveiled at Apple’s WWDC 2023 event in June and will reportedly retail for around $3,000. Max Kraynov for Entrepreneur: [W]ith WWDC around the corner once again, 2023 may be the year VR re-enters mainstream consciousness as Apple brings its pioneering marketing and pricing strategies, acclaimed hardware design and sleek UX (user experience) into the virtual world… [O]ne of the key success factors for Apple’s device will be how long people…

The new Apple TV+ series “High Desert” follows Peggy (Patricia Arquette), an on-again-off-again addict who decides to make a new start after the death of her beloved mother, with whom she lived in the small desert town of Yucca Valley, California, and makes a life-changing decision to become a private investigator. “High Desert” is an eight-episode dark comedy series, starring and executive produced by Patricia Arquette, set to premiere globally on May 17, 2023 on Apple TV+. The series stars Matt Dillon, Christine Taylor, Weruche Opia, Brad Garrett, Bernadette Peters, Rupert Friend and Keir O’Donnell. Directed by Emmy Award winner Jay Roach, created by Nancy Fichman, Katie Ford and Jennifer Hoppe, and executive produced by Ben Stiller, the half-hour series…

Apple TV+ announced that epic saga “Foundation,” from storyteller David S. Goyer, will return for season two on Friday, July 14, 2023. Apple TV+ today unveiled a teaser for the second season of “Foundation,” the epic saga from storyteller David S. Goyer, and announced that the series will finally return for season two on Friday, July 14th. The finale for season one streamed on November 19, 2021. Based on Isaac Asimov’s award-winning stories, and featuring an international cast led by Emmy-nominated actors Jared Harris and Lee Pace, alongside rising stars Lou Llobell and Leah Harvey, the 10-episode second season of “Foundation” will debut globally with one episode on Friday, July 14 on Apple TV+, followed by new episodes weekly, every…

An independent study conducted by economists at Analysis Group found that small developers on Apple’s App Store grew their businesses and reached more customers around the world, even outpacing larger developers. With the support of a wide range of App Store tools and initiatives, small developers globally — defined as those earning up to $1 million a year and with fewer than 1 million annual downloads — grew revenue 71 percent between 2020 and 2022. In the U.S., those developers saw an above-average increase of 83 percent in earnings during the same period. Entrepreneurs Find New Possibilities and Global Growth In a new study titled “Small Business Developers and App Creators on the App Store in 2022,” Analysis Group economists…

Apple Music Live — the live performance series that gives the biggest stars in music a stage to connect with audiences around the world — will return for its second season on May 10th with global superstar Ed Sheeran. Apple Music Live returns for a brand-new season May 10th with a performance by Ed Sheeran. Season Two will kick off with an exclusive performance by award-winning global superstar Ed Sheeran at the Eventim Apollo in London. In the intimate live performance, Sheeran will showcase his brand-new album, – (pronounced “subtract”), in full for the first time alongside a 12-piece band that includes Aaron Dessner of The National. Sheeran’s Apple Music Live performance will debut on Wednesday, May 10, at noon…

Apple is expected to announce iOS 17 during its WWDC 2023 keynote on June 5, which is just over a month away. Ahead of time, rumors suggest the update will include at least eight new features and changes for iPhones, as outlined below. The first iOS 17 beta should be made available to members of Apple's Developer Program moments after the keynote, while a public beta will likely be available in July for members of Apple's Beta Software Program. As usual, the update should be widely released in September, around the time that new iPhones launch. Some of the features and changes listed below might not be added until later iOS 17 versions, such as iOS 17.1 or iOS 17.2.…