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	<title>lament &#8211; Latest Apple News</title>
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	<title>lament &#8211; Latest Apple News</title>
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	<item>
		<title>Apple reportedly filed for ‘xrProOS’ trademark via shell company</title>
		<link>https://www.latest-apple-news.com/2023/05/22/apple-reportedly-filed-for-xrproos-trademark-via-shell-company/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Mon, 22 May 2023 13:37:44 +0000</pubDate>
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		<guid isPermaLink="false">https://macdailynews.com/?p=262810</guid>

					<description><![CDATA[<p>Just weeks away from its prerecorded WWDC 2023 keynote address on June 5th, it appears that Apple has secretly applied for "xrProOS" and…</p>
<p>The post <a rel="nofollow" href="https://macdailynews.com/2023/05/22/apple-reportedly-filed-for-xrproos-trademark-via-shell-company/">Apple reportedly filed for ‘xrProOS’ trademark via shell company</a> appeared first on <a rel="nofollow" href="https://macdailynews.com/">MacDailyNews</a>.</p]]></description>
										<content:encoded><![CDATA[<p>Just weeks away from its prerecorded WWDC 2023 keynote address on June 5th, it appears that Apple has secretly applied for &#8220;xrProOS&#8221;&#8216; and other trademarks related to its widely expected mixed-reality headset.</p>
<figure id="attachment_261997" aria-describedby="caption-attachment-261997" style="width: 660px" class="wp-caption alignnone"><a href="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/04/230419_apple_headset_concept.png?ssl=1"><img fetchpriority="high" decoding="async" src="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/04/230419_apple_headset_concept.png?resize=640%2C323&#038;ssl=1" alt="Designer Marcus Kane&#039;s conception Apple’s mixed reality headset (via Yanko Design)" width="640" height="323" class="size-full wp-image-261997" srcset="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/04/230419_apple_headset_concept.png?w=660&amp;ssl=1 660w, https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/04/230419_apple_headset_concept.png?resize=300%2C151&amp;ssl=1 300w" sizes="(max-width: 640px) 100vw, 640px" data-recalc-dims="1" /></a><figcaption id="caption-attachment-261997" class="wp-caption-text">Designer Marcus Kane&#8217;s conception Apple’s mixed reality headset (via Yanko Design)</figcaption></figure>
<p><a href="https://www.macrumors.com/2023/05/21/xrproos-trademark-application/">Joe Rossignol for MacRumors</a>:</p>
<blockquote>
<p>
Delaware-based shell company &#8220;Deep Dive LLC&#8221; submitted a trademark application for &#8220;xrProOS&#8221; stylized in Apple&#8217;s SF Pro font on May 18 in Argentina, Turkey, and the Phillippines, according to online records. The same company applied for an &#8220;xrOS&#8221; trademark in SF Pro in New Zealand earlier this month, and it is very likely that Apple is behind both filings as the company moves early to protect its headset-related intellectual property.</p>
<p>Deep Dive LLC also applied for xrProOS in Australia, New Zealand, and the UK on May 18, but without SF Pro styling. The company first applied for the trademark in Jamaica on April 27, according to the records. Jamaica is often where Apple first applies for trademarks related to future products, as the country lacks a searchable online trademark database, helping the company to maintain secrecy.</p>
<p>This is the first time that the xrProOS name has been reported, and it&#8217;s unclear how Apple plans to use the name, if at all. Bloomberg&#8217;s Mark Gurman said Apple&#8217;s headset operating system will be named xrOS, so it remains to be seen how the xrProOS name might fit into Apple&#8217;s plans.
</p>
</blockquote>
<p><strong><span style="color: #ff0000;">MacDailyNews Take: </span></strong>Apple&#8217;s next revolution looms!</p>
<p><em>Apple has the custom silicon. Apple has the installed base. Apple has the ecosystem. Apple has the services. Apple will have the profitable portion of the mixed-reality headset market. And then, a few years later, Apple will take the profitable portion of the smartglasses (AR) market, too.</p>
<p>And some people will slap their foreheads and lament, “I could’ve bought Apple shares under $140!”</em> &#8211; <a href="https://macdailynews.com/2022/05/24/why-apple-will-beat-meta-et-al-in-the-mixed-reality-headset-market/">MacDailyNews, May 24, 2022</a></p>
<p><em>Apple&#8217;s smartgoggles will be cool, but it&#8217;s the subsequent Apple smartglasses that will change the world.</em> &#8211; <a href="https://macdailynews.com/2022/07/11/after-3000-model-apple-will-offer-more-affordable-ar-vr-headset-in-2025/">MacDailyNews, July 11, 2022</a></p>
<p><em>Augmented Reality is going to change everything.</em> — <a href="http://macdailynews.com/2017/07/21/apples-arkit-will-deliver-the-future-of-maps/">MacDailyNews, July 21, 2017</a></p>
<p><em>Someday, hopefully sooner than later, we&#8217;ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint.</em> — <a href="http://macdailynews.com/2017/07/28/apples-rumored-new-glasses-will-be-an-even-bigger-deal-than-the-iphone/">MacDailyNews, July 28, 2017</a></p>
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<p>The post <a rel="nofollow" href="https://macdailynews.com/2023/05/22/apple-reportedly-filed-for-xrproos-trademark-via-shell-company/">Apple reportedly filed for &#8216;xrProOS&#8217; trademark via shell company</a> appeared first on <a rel="nofollow" href="https://macdailynews.com/">MacDailyNews</a>.</p>
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		<item>
		<title>The iPad Pro’s battery life is terrible and Apple isn’t doing anything about it</title>
		<link>https://www.latest-apple-news.com/2023/05/04/the-ipad-pros-battery-life-is-terrible-and-apple-isnt-doing-anything-about-it/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 04 May 2023 17:53:39 +0000</pubDate>
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		<guid isPermaLink="false">http://www.latest-apple-news.com/?guid=9f081918d8d1a718da15f799d202109f</guid>

					<description><![CDATA[Macworld






When I bought my first iPad at the Apple Store on Regent Street, when it hadn&#8217;t yet been released in my home country of Sweden, it seemed an almost magical device. The screen, which at that point offered neither ProMotion nor even ]]></description>
										<content:encoded><![CDATA[<p><a rel="nofollow" href="https://www.macworld.com/">Macworld</a></p>
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<p>When I bought my first iPad at the Apple Store on Regent Street, when it hadn&rsquo;t yet been released in my home country of Sweden, it seemed an almost magical device. The screen, which at that point offered neither ProMotion nor even a high resolution, nevertheless felt like a window into a digital world. But best of all was the battery life and especially the amazing standby time, which was superior to just about all the alternatives. </p>
<p>Today? Not so much. </p>
<p>What the heck happened? If I pick up my iPad Pro after leaving it unused for a few days, chances are the battery will be somewhere around 30% at best, or zero at worst. After the same amount of time, my MacBook is ready with a more or less fully charged battery. </p>
<p>Last time I checked, the two devices had the same type of processor, drawn from Apple&rsquo;s M-series. Their processors are very powerful while being incredibly energy-efficient&ndash;yet the latter only seems to apply when it&rsquo;s in a MacBook. Of course, it&rsquo;s possible to squeeze a larger battery into that machine&rsquo;s chassis, but this isn&rsquo;t enough to explain the disparity: the iPad Pro has gone from best in class to class clown. Not too many years ago the charge lasted for weeks of standby, but that&rsquo;s dropped to barely one. Battery life in general seems to have deteriorated too: after an hour of use, an alarming amount of charge has been consumed.</p>
<p>It&rsquo;s not just me, by the way. Two colleagues have complained of exactly the same phenomenon, and there are plenty of threads online to back us up: just glance at the <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://forums.macrumors.com/threads/what-happened-to-the-legendary-standby-time-of-ipad.2376100/&amp;xcust=1-1-1808426-1-0-0&amp;sref=https://www.macworld.com/feed" >MacRumors forum</a> or <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.reddit.com/r/ipad/comments/lv47eo/what_happened_to_ipads_famous_standby_time/&amp;xcust=1-1-1808426-1-0-0&amp;sref=https://www.macworld.com/feed" >Reddit</a>. The iPad Pro specifically seems to be the worst affected by this decline. One M2 Pro owner on the Apple discussions forum complains of <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://discussions.apple.com/thread/254470326&amp;xcust=1-1-1808426-1-0-0&amp;sref=https://www.macworld.com/feed" >&ldquo;awful battery life&rdquo;</a> and claims their iPhone 14 Pro Max lasts three times as long. &ldquo;This whole ordeal makes me regret buying this thing,&rdquo; they lament. Another M2 Pro owner, this time on <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.reddit.com/r/iPadPro/comments/yfsa66/insanely_bad_battery_life_129_m2/&amp;xcust=1-1-1808426-1-0-0&amp;sref=https://www.macworld.com/feed" >Reddit</a>, describes &ldquo;insanely bad battery life&rdquo; and claims watching YouTube on the tablet for just half an hour drained roughly 20 percent of the battery.</p>
<p>Apple hasn&rsquo;t addressed any of these concerns and I fear the rumors of a <a href="https://www.macworld.com/article/1805421/ipados-17-ipad-pro-stage-manager-final-cut-logic-macos-2024-rumors.html">14-inch model with an M3 Pro processor</a> will only make things worse. What good is all that screen and speed if you&rsquo;re constantly worried about it running out of power?</p>
<p>Has Apple&rsquo;s attempt to turn the iPad Pro into a laptop replacement ruined a product whose battery life used to be unbeatable? The question then becomes: Was it worth it? I still haven&rsquo;t met anyone who uses the iPad exclusively as their primary work machine. When I tried it myself during an Apple event last year, it was an extremely frustrating and limiting experience. It&rsquo;s not like compromising on battery life has turned the iPad Pro into a wildly successful work machine.</p>
<p>Apple, it&rsquo;s time to stop trying to get the tablet replace the laptop and let the iPad be what the iPad should be: A in-between device with a great display and fantastic battery life.</p>
<p>This article originally appeared on Macworld Sweden. It was translated and edited by David Price.</p>
<p><category>Apple, iPad</category></body></div>
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