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	<title>nytimes &#8211; Latest Apple News</title>
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	<item>
		<title>Coming to Apple TV+: ‘The Morning Show’ returns on September 13</title>
		<link>https://www.latest-apple-news.com/2023/06/29/coming-to-apple-tv-the-morning-show-returns-on-september-13/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 29 Jun 2023 16:27:16 +0000</pubDate>
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		<category><![CDATA[highwayman]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Historical]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Hodgson]]></category>
		<category><![CDATA[Holland]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[hollywoodreporter]]></category>
		<category><![CDATA[homemakers]]></category>
		<category><![CDATA[hopping]]></category>
		<category><![CDATA[horror]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[hottest]]></category>
		<category><![CDATA[housewife]]></category>
		<category><![CDATA[housewives]]></category>
		<category><![CDATA[Howard]]></category>
		<category><![CDATA[Howell]]></category>
		<category><![CDATA[Hudlin]]></category>
		<category><![CDATA[humanity]]></category>
		<category><![CDATA[husband]]></category>
		<category><![CDATA[husbands]]></category>
		<category><![CDATA[iacute]]></category>
		<category><![CDATA[iconic]]></category>
		<category><![CDATA[idgesg]]></category>
		<category><![CDATA[iframe]]></category>
		<category><![CDATA[imageCredit]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[Imogen]]></category>
		<category><![CDATA[impacted]]></category>
		<category><![CDATA[implicates]]></category>
		<category><![CDATA[important]]></category>
		<category><![CDATA[imprint]]></category>
		<category><![CDATA[improprieties]]></category>
		<category><![CDATA[Improvisation]]></category>
		<category><![CDATA[include]]></category>
		<category><![CDATA[individual]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Ingram]]></category>
		<category><![CDATA[ingredients]]></category>
		<category><![CDATA[innocent]]></category>
		<category><![CDATA[Inspector]]></category>
		<category><![CDATA[inspired]]></category>
		<category><![CDATA[institutions]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[intimate]]></category>
		<category><![CDATA[introvert]]></category>
		<category><![CDATA[inventor]]></category>
		<category><![CDATA[investigative]]></category>
		<category><![CDATA[investigator]]></category>
		<category><![CDATA[involved]]></category>
		<category><![CDATA[Jackson]]></category>
		<category><![CDATA[Jakeways]]></category>
		<category><![CDATA[Janine]]></category>
		<category><![CDATA[Japanese]]></category>
		<category><![CDATA[JeCobi]]></category>
		<category><![CDATA[Jenkins]]></category>
		<category><![CDATA[Jennifer]]></category>
		<category><![CDATA[Jenson]]></category>
		<category><![CDATA[Jessica]]></category>
		<category><![CDATA[Joaquin]]></category>
		<category><![CDATA[Johansson]]></category>
		<category><![CDATA[Johnson]]></category>
		<category><![CDATA[jonathan]]></category>
		<category><![CDATA[Joseph]]></category>
		<category><![CDATA[Joshuah]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[juggling]]></category>
		<category><![CDATA[Juliette]]></category>
		<category><![CDATA[Justin]]></category>
		<category><![CDATA[Katherine]]></category>
		<category><![CDATA[Kelley]]></category>
		<category><![CDATA[Kessler]]></category>
		<category><![CDATA[Khoudri]]></category>
		<category><![CDATA[Kicking]]></category>
		<category><![CDATA[killers]]></category>
		<category><![CDATA[kinberg]]></category>
		<category><![CDATA[Kingdom]]></category>
		<category><![CDATA[Kirsten]]></category>
		<category><![CDATA[kitchen]]></category>
		<category><![CDATA[Knight]]></category>
		<category><![CDATA[Kopple]]></category>
		<category><![CDATA[Kosinski]]></category>
		<category><![CDATA[kristen]]></category>
		<category><![CDATA[Kristine]]></category>
		<category><![CDATA[ladder]]></category>
		<category><![CDATA[LaKeith]]></category>
		<category><![CDATA[lamarr]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[larson]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[launches]]></category>
		<category><![CDATA[Lauren]]></category>
		<category><![CDATA[LaValle]]></category>
		<category><![CDATA[Lawrence]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[leading]]></category>
		<category><![CDATA[League]]></category>
		<category><![CDATA[leagues]]></category>
		<category><![CDATA[legacy]]></category>
		<category><![CDATA[legendary]]></category>
		<category><![CDATA[Lehane]]></category>
		<category><![CDATA[length]]></category>
		<category><![CDATA[Leonardo]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[leveled]]></category>
		<category><![CDATA[likely]]></category>
		<category><![CDATA[limited]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[little]]></category>
		<category><![CDATA[living]]></category>
		<category><![CDATA[Llobell]]></category>
		<category><![CDATA[loading]]></category>
		<category><![CDATA[locations]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[Longoria]]></category>
		<category><![CDATA[longtime]]></category>
		<category><![CDATA[losing]]></category>
		<category><![CDATA[lovers]]></category>
		<category><![CDATA[loving]]></category>
		<category><![CDATA[luchador]]></category>
		<category><![CDATA[lyrics]]></category>
		<category><![CDATA[machine]]></category>
		<category><![CDATA[macworld]]></category>
		<category><![CDATA[Maddie]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[maintaining]]></category>
		<category><![CDATA[manhunt]]></category>
		<category><![CDATA[manual]]></category>
		<category><![CDATA[Marcel]]></category>
		<category><![CDATA[Marcie]]></category>
		<category><![CDATA[Marigaby]]></category>
		<category><![CDATA[Martin]]></category>
		<category><![CDATA[Martinez]]></category>
		<category><![CDATA[marvel]]></category>
		<category><![CDATA[masters]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[matter]]></category>
		<category><![CDATA[Matthew]]></category>
		<category><![CDATA[Maurice]]></category>
		<category><![CDATA[Maxine]]></category>
		<category><![CDATA[McElhenney]]></category>
		<category><![CDATA[McGuinness]]></category>
		<category><![CDATA[meanwhile]]></category>
		<category><![CDATA[medical]]></category>
		<category><![CDATA[Meirelles]]></category>
		<category><![CDATA[Melissa]]></category>
		<category><![CDATA[Members]]></category>
		<category><![CDATA[memoir]]></category>
		<category><![CDATA[Mendelsohn]]></category>
		<category><![CDATA[Menken]]></category>
		<category><![CDATA[Menzies]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[Michael]]></category>
		<category><![CDATA[midnight]]></category>
		<category><![CDATA[midwestern]]></category>
		<category><![CDATA[missing]]></category>
		<category><![CDATA[models]]></category>
		<category><![CDATA[modern]]></category>
		<category><![CDATA[monarch]]></category>
		<category><![CDATA[monkey]]></category>
		<category><![CDATA[monsters]]></category>
		<category><![CDATA[Monsterverse]]></category>
		<category><![CDATA[Montgomery]]></category>
		<category><![CDATA[months]]></category>
		<category><![CDATA[morning]]></category>
		<category><![CDATA[mortals]]></category>
		<category><![CDATA[Mother]]></category>
		<category><![CDATA[motherhood]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[mportant]]></category>
		<category><![CDATA[Murder]]></category>
		<category><![CDATA[Murders]]></category>
		<category><![CDATA[Murray]]></category>
		<category><![CDATA[Museum]]></category>
		<category><![CDATA[musical]]></category>
		<category><![CDATA[musician]]></category>
		<category><![CDATA[mysterious]]></category>
		<category><![CDATA[Mystery]]></category>
		<category><![CDATA[mythic]]></category>
		<category><![CDATA[napoleon]]></category>
		<category><![CDATA[nascent]]></category>
		<category><![CDATA[Natalie]]></category>
		<category><![CDATA[Nathan]]></category>
		<category><![CDATA[Nathaniel]]></category>
		<category><![CDATA[nathanwpyle]]></category>
		<category><![CDATA[nationwide]]></category>
		<category><![CDATA[native]]></category>
		<category><![CDATA[natural]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[nearly]]></category>
		<category><![CDATA[nester]]></category>
		<category><![CDATA[Nestor]]></category>
		<category><![CDATA[Newton]]></category>
		<category><![CDATA[Nickelodeon]]></category>
		<category><![CDATA[Nicole]]></category>
		<category><![CDATA[nights]]></category>
		<category><![CDATA[nofollow]]></category>
		<category><![CDATA[nominee]]></category>
		<category><![CDATA[nonfiction]]></category>
		<category><![CDATA[Nothing]]></category>
		<category><![CDATA[novels]]></category>
		<category><![CDATA[November]]></category>
		<category><![CDATA[number]]></category>
		<category><![CDATA[nytimes]]></category>
		<category><![CDATA[oacute]]></category>
		<category><![CDATA[occupation]]></category>
		<category><![CDATA[October]]></category>
		<category><![CDATA[Odyssey]]></category>
		<category><![CDATA[oembed]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[official]]></category>
		<category><![CDATA[officially]]></category>
		<category><![CDATA[ogReJyWgkBU]]></category>
		<category><![CDATA[oklahoma]]></category>
		<category><![CDATA[omnivore]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[operative]]></category>
		<category><![CDATA[ordered]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[original]]></category>
		<category><![CDATA[originals]]></category>
		<category><![CDATA[Orloff]]></category>
		<category><![CDATA[others]]></category>
		<category><![CDATA[outbid]]></category>
		<category><![CDATA[outdoors]]></category>
		<category><![CDATA[outside]]></category>
		<category><![CDATA[overall]]></category>
		<category><![CDATA[palmer]]></category>
		<category><![CDATA[Panther]]></category>
		<category><![CDATA[Paramount]]></category>
		<category><![CDATA[parenthood]]></category>
		<category><![CDATA[participate]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[passionate]]></category>
		<category><![CDATA[Patriots]]></category>
		<category><![CDATA[Peanuts]]></category>
		<category><![CDATA[pearce]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[Perhaps]]></category>
		<category><![CDATA[perilous]]></category>
		<category><![CDATA[Perkins]]></category>
		<category><![CDATA[persona]]></category>
		<category><![CDATA[Phoenix]]></category>
		<category><![CDATA[physical]]></category>
		<category><![CDATA[picture]]></category>
		<category><![CDATA[pieces]]></category>
		<category><![CDATA[pioneering]]></category>
		<category><![CDATA[pitcher]]></category>
		<category><![CDATA[Pittman]]></category>
		<category><![CDATA[Planet]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[player]]></category>
		<category><![CDATA[players]]></category>
		<category><![CDATA[police]]></category>
		<category><![CDATA[politicians]]></category>
		<category><![CDATA[Portman]]></category>
		<category><![CDATA[possible]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[powerful]]></category>
		<category><![CDATA[predict]]></category>
		<category><![CDATA[premiere]]></category>
		<category><![CDATA[premieres]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[presents]]></category>
		<category><![CDATA[prestige]]></category>
		<category><![CDATA[presumed]]></category>
		<category><![CDATA[previously]]></category>
		<category><![CDATA[Private]]></category>
		<category><![CDATA[privately]]></category>
		<category><![CDATA[produce]]></category>
		<category><![CDATA[produced]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[producers]]></category>
		<category><![CDATA[producing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[program]]></category>
		<category><![CDATA[progressive]]></category>
		<category><![CDATA[project]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[promises]]></category>
		<category><![CDATA[Prosecuting]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[Protosevich]]></category>
		<category><![CDATA[provider]]></category>
		<category><![CDATA[published]]></category>
		<category><![CDATA[Pulitzer]]></category>
		<category><![CDATA[pulled]]></category>
		<category><![CDATA[puppets]]></category>
		<category><![CDATA[pursue]]></category>
		<category><![CDATA[pursued]]></category>
		<category><![CDATA[pushes]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[questioning]]></category>
		<category><![CDATA[quirky]]></category>
		<category><![CDATA[rabbit]]></category>
		<category><![CDATA[Rangrarok]]></category>
		<category><![CDATA[Rapace]]></category>
		<category><![CDATA[Rashida]]></category>
		<category><![CDATA[rating]]></category>
		<category><![CDATA[Ravenscroft]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[really]]></category>
		<category><![CDATA[reasons]]></category>
		<category><![CDATA[recipient]]></category>
		<category><![CDATA[record]]></category>
		<category><![CDATA[redirectingat]]></category>
		<category><![CDATA[Redzepi]]></category>
		<category><![CDATA[Reginald]]></category>
		<category><![CDATA[reimagining]]></category>
		<category><![CDATA[reinvent]]></category>
		<category><![CDATA[rejects]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[released]]></category>
		<category><![CDATA[relied]]></category>
		<category><![CDATA[remote]]></category>
		<category><![CDATA[Renata]]></category>
		<category><![CDATA[Renier]]></category>
		<category><![CDATA[renowned]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[reported]]></category>
		<category><![CDATA[reporter]]></category>
		<category><![CDATA[reports]]></category>
		<category><![CDATA[residents]]></category>
		<category><![CDATA[resize]]></category>
		<category><![CDATA[respected]]></category>
		<category><![CDATA[Restaurant]]></category>
		<category><![CDATA[retelling]]></category>
		<category><![CDATA[retirement]]></category>
		<category><![CDATA[return]]></category>
		<category><![CDATA[returns]]></category>
		<category><![CDATA[reveal]]></category>
		<category><![CDATA[revealed]]></category>
		<category><![CDATA[revealing]]></category>
		<category><![CDATA[reveals]]></category>
		<category><![CDATA[revenge]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Richard]]></category>
		<category><![CDATA[Richardson]]></category>
		<category><![CDATA[Ridley]]></category>
		<category><![CDATA[rights]]></category>
		<category><![CDATA[Robbins]]></category>
		<category><![CDATA[Robert]]></category>
		<category><![CDATA[robotic]]></category>
		<category><![CDATA[robots]]></category>
		<category><![CDATA[Rockwell]]></category>
		<category><![CDATA[Rodriguez]]></category>
		<category><![CDATA[romance]]></category>
		<category><![CDATA[rookie]]></category>
		<category><![CDATA[Rovander]]></category>
		<category><![CDATA[Rovzar]]></category>
		<category><![CDATA[rumors]]></category>
		<category><![CDATA[Samuel]]></category>
		<category><![CDATA[Sandra]]></category>
		<category><![CDATA[Sarian]]></category>
		<category><![CDATA[satchel]]></category>
		<category><![CDATA[savant]]></category>
		<category><![CDATA[saving]]></category>
		<category><![CDATA[saying]]></category>
		<category><![CDATA[Scarlett]]></category>
		<category><![CDATA[scheduling]]></category>
		<category><![CDATA[Schiff]]></category>
		<category><![CDATA[Schitt]]></category>
		<category><![CDATA[Schneider]]></category>
		<category><![CDATA[school]]></category>
		<category><![CDATA[Schwartz]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[scientific]]></category>
		<category><![CDATA[scientist]]></category>
		<category><![CDATA[scientists]]></category>
		<category><![CDATA[Scorsese]]></category>
		<category><![CDATA[scouts]]></category>
		<category><![CDATA[Scovel]]></category>
		<category><![CDATA[screen]]></category>
		<category><![CDATA[script]]></category>
		<category><![CDATA[Scrubs]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[season]]></category>
		<category><![CDATA[seasons]]></category>
		<category><![CDATA[Sebasti]]></category>
		<category><![CDATA[second]]></category>
		<category><![CDATA[secret]]></category>
		<category><![CDATA[secrets]]></category>
		<category><![CDATA[section]]></category>
		<category><![CDATA[secure]]></category>
		<category><![CDATA[Seehorn]]></category>
		<category><![CDATA[seeking]]></category>
		<category><![CDATA[Sendak]]></category>
		<category><![CDATA[September]]></category>
		<category><![CDATA[serial]]></category>
		<category><![CDATA[series]]></category>
		<category><![CDATA[server]]></category>
		<category><![CDATA[several]]></category>
		<category><![CDATA[severed]]></category>
		<category><![CDATA[Shadows]]></category>
		<category><![CDATA[Sherman]]></category>
		<category><![CDATA[Sherwood]]></category>
		<category><![CDATA[shocking]]></category>
		<category><![CDATA[shocks]]></category>
		<category><![CDATA[shooting]]></category>
		<category><![CDATA[showcased]]></category>
		<category><![CDATA[showrun]]></category>
		<category><![CDATA[showrunner]]></category>
		<category><![CDATA[showrunners]]></category>
		<category><![CDATA[Showtime]]></category>
		<category><![CDATA[Silverstein]]></category>
		<category><![CDATA[Simmons]]></category>
		<category><![CDATA[single]]></category>
		<category><![CDATA[Sittenfeld]]></category>
		<category><![CDATA[sketches]]></category>
		<category><![CDATA[Skydance]]></category>
		<category><![CDATA[Slater]]></category>
		<category><![CDATA[smiley]]></category>
		<category><![CDATA[snoopy]]></category>
		<category><![CDATA[snowblind]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[solitude]]></category>
		<category><![CDATA[something]]></category>
		<category><![CDATA[sometimes]]></category>
		<category><![CDATA[source]]></category>
		<category><![CDATA[Southern]]></category>
		<category><![CDATA[Spanish]]></category>
		<category><![CDATA[special]]></category>
		<category><![CDATA[specials]]></category>
		<category><![CDATA[specifically]]></category>
		<category><![CDATA[speculative]]></category>
		<category><![CDATA[spellbound]]></category>
		<category><![CDATA[spends]]></category>
		<category><![CDATA[Spielberg]]></category>
		<category><![CDATA[spirit]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[spring]]></category>
		<category><![CDATA[srcset]]></category>
		<category><![CDATA[Stanfield]]></category>
		<category><![CDATA[stardom]]></category>
		<category><![CDATA[staring]]></category>
		<category><![CDATA[starRating]]></category>
		<category><![CDATA[starring]]></category>
		<category><![CDATA[starts]]></category>
		<category><![CDATA[status]]></category>
		<category><![CDATA[Stephen]]></category>
		<category><![CDATA[Steven]]></category>
		<category><![CDATA[stolen]]></category>
		<category><![CDATA[stopped]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[storyline]]></category>
		<category><![CDATA[straight]]></category>
		<category><![CDATA[strange]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[strong]]></category>
		<category><![CDATA[struck]]></category>
		<category><![CDATA[student]]></category>
		<category><![CDATA[Studio]]></category>
		<category><![CDATA[Studios]]></category>
		<category><![CDATA[subject]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[summer]]></category>
		<category><![CDATA[supermodels]]></category>
		<category><![CDATA[supported]]></category>
		<category><![CDATA[supreme]]></category>
		<category><![CDATA[surgery]]></category>
		<category><![CDATA[survive]]></category>
		<category><![CDATA[Susanna]]></category>
		<category><![CDATA[Susannah]]></category>
		<category><![CDATA[suspected]]></category>
		<category><![CDATA[taking]]></category>
		<category><![CDATA[talent]]></category>
		<category><![CDATA[Tamayo]]></category>
		<category><![CDATA[taylor]]></category>
		<category><![CDATA[teaser]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[theaters]]></category>
		<category><![CDATA[theatrical]]></category>
		<category><![CDATA[thieves]]></category>
		<category><![CDATA[things]]></category>
		<category><![CDATA[Thomason]]></category>
		<category><![CDATA[thought]]></category>
		<category><![CDATA[Threapleton]]></category>
		<category><![CDATA[thriller]]></category>
		<category><![CDATA[through]]></category>
		<category><![CDATA[throughout]]></category>
		<category><![CDATA[thunderous]]></category>
		<category><![CDATA[Tiffany]]></category>
		<category><![CDATA[tightly]]></category>
		<category><![CDATA[timberlake]]></category>
		<category><![CDATA[titans]]></category>
		<category><![CDATA[titled]]></category>
		<category><![CDATA[titles]]></category>
		<category><![CDATA[Tobias]]></category>
		<category><![CDATA[together]]></category>
		<category><![CDATA[tourist]]></category>
		<category><![CDATA[Trailer]]></category>
		<category><![CDATA[trails]]></category>
		<category><![CDATA[transgressions]]></category>
		<category><![CDATA[traveling]]></category>
		<category><![CDATA[treasure]]></category>
		<category><![CDATA[trotting]]></category>
		<category><![CDATA[troubled]]></category>
		<category><![CDATA[troupe]]></category>
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					<description><![CDATA[Macworld






Apple&#8217;s list of currently available content for Apple TV+ continues to grow, and so does the list of upcoming projects in the works. Films, limited series, specials, and multi-season series&#8212;Apple&#8217;s got lots of irons in ]]></description>
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<p>Apple&rsquo;s list of <a href="https://www.macworld.com/article/230863/apple-tv-originals-release-dates-rumors-news-actors-directors.html">currently available content for Apple TV+</a> continues to grow, and so does the list of upcoming projects in the works. Films, limited series, specials, and multi-season series&mdash;Apple&rsquo;s got lots of irons in the fire.</p>
<p>Some of these projects have been officially announced and acknowledged by Apple, while others have been reported by the Hollywood press, which always has its ear to the ground about what projects actors, directors, and producers are involved in.</p>
<p>We&rsquo;ve divided this list in two: <em>Coming Soon</em> is a list of shows for which Apple has given an official release date or release window, and <em>Further Out</em> compiles content that is still in production or perhaps haven&rsquo;t even begun yet.</p>
<p><em><strong>Updated 06/29/23:</strong> </em>The third season of <em>The Morning Show</em> is finally on the way, and premieres on September 13. This season adds John Hamm and Nicole Beharie to the cast.</p>
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							<img decoding="async" width="1960" height="1103" class="product-widget__image" src="https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?quality=50&amp;strip=all" loading="lazy" alt="Apple TV 4K (2022, 3. Gen.) 128GB WiFi + Ethernet" srcset="https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?quality=50&amp;strip=all 1960w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=300%2C168&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=768%2C432&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=1200%2C675&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=1536%2C864&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=1240%2C697&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=150%2C84&amp;quality=50&amp;strip=all 150w" sizes="auto, (max-width: 300px) 100vw, 300px" />
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<p>You <a href="https://www.macworld.com/article/233186/apple-tv-plus-faq.html">don&rsquo;t need an Apple TV set top box to watch Apple TV+</a>, nor do you have to pay for a subscription, see: <a href="https://www.macworld.com/article/673723/how-to-get-apple-tv-plus-free.html">How to watch Apple TV+ for free</a>. </p>
<h2 class="wp-block-heading toc" id="coming-soon">Coming Soon</h2>
<p class="p1">The following shows, series, and movies have been officially announced by Apple and will typically will begin streaming in the next few weeks or months. </p>
<h3 class="wp-block-heading" id="duck-goose-season-2">Duck &amp; Goose (season 2)</h3>
<p><strong>What it&rsquo;s about:</strong> Feathered friends Duck and Goose couldn&rsquo;t be more different, but in this preschool show, they learn how to bring out the best in one another. Based on books by Tad Hills.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Duck &amp; Goose" class="wp-image-1922151" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?quality=50&amp;strip=all 3840w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=300%2C168&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=768%2C432&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=1200%2C675&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=1536%2C864&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=2048%2C1152&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=1240%2C697&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=150%2C84&amp;quality=50&amp;strip=all 150w" width="1200" height="675" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
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<p><strong>Important names:</strong> Stars Connor Andrade as Duck and JeCobi Swain as Goose.</p>
<p><strong>When you can watch:</strong> The second season of <em>Duck &amp; Goose</em> premieres on July 7, 2023.</p>
<h3 class="wp-block-heading" id="the-afterparty-season-2">The Afterparty (season 2)</h3>
<p><strong>What it&rsquo;s about:</strong> Detective Danner returns to solve a whodunnit by questioning family members, star-crossed lovers, and business partners. Each epioside focuses on a retelling of the events from each character&rsquo;s point of view, with their own unique style.</p>
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<iframe loading="lazy" title="The Afterparty &mdash; Season 2 Official Trailer | Apple TV+" width="500" height="281" src="https://www.youtube.com/embed/5Z53HGeGQfA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<p><strong>Important names:</strong> Tiffany Haddish returns alongside Sam Richardson, Zo&euml; Chao, Elizabeth Perkins, Zach Woods, Paul Walter Hauser, Poppy Liu, and more.</p>
<p><strong>When you can watch:</strong> Season 2 of <em>The Afterparty</em> premieres on July 12, 2023.</p>
<h3 class="wp-block-heading" id="foundation-season-2">Foundation (season 2)</h3>
<p><strong>What it&rsquo;s about:</strong> The second season of Apple&rsquo;s epic big-budget sci-fi drama based on the Issac Asimov books of the same name.</p>
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<iframe loading="lazy" title="Foundation &mdash; Season 2 Official Teaser | Apple TV+" width="500" height="281" src="https://www.youtube.com/embed/ogReJyWgkBU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<p><strong>Important names:</strong> Stars Lee Pace, Jared Harris, Lou Llobell, and Leah Harvey.</p>
<p><strong>When you can watch:</strong> Season 2 of <em>Foundation</em> premieres on July 14, 2023.</p>
<h3 class="wp-block-heading" id="stephen-curry-underrated">Stephen Curry: Underrated</h3>
<p><strong>What it&rsquo;s about:</strong> This feature documentary blends intimate cin&eacute;ma v&eacute;rit&eacute;, archival footage ,and on camera interviews to documents Stephen Curry&rsquo;s rise from an undersized college player at a small town Division I college to a four-time NBA champion, building one of the most dominant sports dynasties in the world.</p>
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<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Stephen Curry: Underrated" class="wp-image-1811777" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?quality=50&amp;strip=all 1958w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=300%2C202&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=768%2C517&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=1200%2C808&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=1536%2C1035&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="808" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
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<p><strong>Important names:</strong> Stephen Curry, of course. Directed by Peter Nicks.</p>
<p><strong>When you can watch:</strong> <em>Stephen Curry: Underrated</em> will premiere on July 21, 2023.</p>
<h3 class="wp-block-heading"><strong>The Beanie Bubble</strong></h3>
<p><strong>What it&rsquo;s about:</strong> A comedy drama about the story behind Beanie Babies, one of the hottest speculative crazes of the &rsquo;90s.</p>
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<iframe loading="lazy" title="The Beanie Bubble &mdash; Official Trailer | Apple TV+" width="500" height="281" src="https://www.youtube.com/embed/KV32siOI9mU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<p><strong>Important names:</strong> Starring Elizabeth Banks, Zach Galifianakis, Sarah Snook, and Geraldine Viswanathan</p>
<p><strong>When you can watch: </strong><em>The Beanie Bubble</em> premieres on July 28, 2023.</p>
<h3 class="wp-block-heading" id="physical-season-3">Physical (season 3)</h3>
<p><strong>What it&rsquo;s about:</strong> The third and final season of this comedy/drama about a housewife who starts a home fitness business in the 80s, and it takes her on a journey of empowerment.</p>
<p><strong>Important names:</strong> Stars Rose Byrne, Murray Bartlett, Rory Scovel, and Dierdre Friel. Created by Annie Weisman.</p>
<p><strong>When you can watch:</strong> The third season of Physical debuts on August 2, 2023.</p>
<h3 class="wp-block-heading"><strong>Snoopy Presents: One-of-a-Kind Marcie</strong></h3>
<p><strong>What it&rsquo;s about:</strong> This Peanuts special follows Marcie, an introvert who loves her solitude but also enjoys helping her friends.&nbsp;</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Apple TV One-of-a-Kind Marcie" class="wp-image-1922143" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?quality=50&amp;strip=all 3840w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=300%2C149&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=768%2C381&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=1200%2C595&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=1536%2C761&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=2048%2C1015&amp;quality=50&amp;strip=all 2048w" width="1200" height="595" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
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<p><strong>Important names:</strong> Features the same Peanuts characters we&rsquo;ve come to know over the decades.</p>
<p><strong>When you can watch:</strong> <em>One-of-a-Kind Marcie</em> premieres on August 18, 2023</p>
<h3 class="wp-block-heading" id="the-morning-show-season-3">The Morning Show (season 3)</h3>
<p><strong>What it&rsquo;s about:</strong> One of Apple big launch shows and the recipient of several awards, we&rsquo;ve been waiting a long time for the third season of this drama. </p>
<p><strong>Important names:</strong> Jennifer Aniston, Reese Witherspoon, Billy Crudup, Mark Duplass, Nestor Carbonell, Karen Pittman, and Greta Lee star. Season three adds Jon Hamm and Nicole Beharie to the cast.</p>
<p><strong>When you can watch:</strong> Season 3 of <em>The Morning Show</em> premieres on September 13, 2023.</p>
<h3 class="wp-block-heading" id="lessons-in-chemistry">Lessons in Chemistry</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2021/tv/news/brie-larson-apple-lessons-in-chemistry-1234888875/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed">Variety reports</a> that this will be a drama series based on the upcoming novel by Bonnie Garmus. Set in the 1950s, the story follows a woman who dreams of being a scientist in a world that demands women stay homemakers. She eventually lands a job hosting a TV cooking show and uses it as a platform to teach science to housewives.</p>
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Lessons in Chemistry &mdash; First Look | Apple TV+" width="500" height="281" src="https://www.youtube.com/embed/0PQE-Xcx1Gs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
</div>
</figure>
<p class="p1"><strong>Important names:</strong> Brie Larson will star, and&nbsp;Susannah Grant will write (she previously won an Academy Award for writing <em>Erin Brockovich</em>).</p>
<p class="p1"><strong>When you can watch:</strong> <em>Lessons in Chemistry</em> will debut on October 13, 2023.</p>
<h3 class="wp-block-heading" id="killers-of-the-flower-moon">Killers of the Flower Moon</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> Based on the book&nbsp;<em>Killers Of The Flower Moon: The Osage Murders And The Birth Of The FBI</em>. It tells the story of a series of murders of wealthy Osage Native Americans in Oklahoma in the 1920s after oil was found on their land. According to Deadline, Paramount will distribute the film in theaters, while it will be an Apple TV+ streaming exclusive.</p>
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Killers of the Flower Moon &mdash; Official Teaser Trailer" width="500" height="281" src="https://www.youtube.com/embed/EG0si5bSd6I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
</div>
</figure>
<p class="p1"><strong>Important names:</strong> Directed by Martin Scorsese, with Leonardo DiCaprio and Robert De Niro in the leading roles.</p>
<p class="p1"><strong>When you can watch:</strong> The film will get a limited theatrical release on October 6, 2023, followed by a wider release on October 20. There has been no announcement of the Apple TV+ home streaming release yet.</p>
<h3 class="wp-block-heading" id="napoleon">Napoleon</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A big historical action epic film about Napoleon Bonaparte.&nbsp;</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Apple TV+ Napoleon" class="wp-image-1782566" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?quality=50&amp;strip=all 6546w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=1200%2C800&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=1536%2C1024&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=2048%2C1365&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="800" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
</div>
<p class="p1"><strong>Important names:</strong> Joaquin Phoenix is to star as Napoleon, Ridley Scott will direct.</p>
<p class="p1"><strong>When you can watch:</strong> <em>Napoleon</em> will release into theaters on November 22, 2023. There has been no streaming date set yet.</p>
<h3 class="wp-block-heading" id="camp-snoopy">Camp Snoopy</h3>
<p><strong>What it&rsquo;s about:</strong> After discovering their troop is in danger of disbanding, Snoopy and the Beagle Scouts set off to the Great Outdoors to earn their performance badges, with the Beagle Scout Manual as their guide. Meanwhile, Charlie Brown and friends enjoy their summer at Camp Spring Lake, crossing paths with Snoopy as they experience everything camp and the outdoors have to offer.</p>
<p><strong>Important names: </strong>Features the same Peanuts characters we&rsquo;ve known for decades.</p>
<p><strong>When you can watch:</strong> <em>Camp Snoopy</em> is a new series set to debut in 2024, with no release date yet.</p>
<h2 class="wp-block-heading toc" id="further-out">Further Out</h2>
<p class="p1">These shows, series, and movies may or may not have been officially announced, and do not yet have definitive release dates. Some may debut in the next few months, others be more than a year away. It&rsquo;s even possible that some of these projects will never be released.</p>
<h3 class="wp-block-heading" id="carme">Car&ecirc;me</h3>
<p><strong>What it&rsquo;s about:</strong> A biography drama about Antonin Car&ecirc;me, the so-called first celebrity chef, who rose to stardom in the 19th century. While he dreams only of becoming the most famous chef in the world, his talent and ambitions attract the attention of renowned and powerful politicians, who use him as a spy for France.</p>
<p><strong>Important names: </strong>Benjamin Voisin stars as Car&ecirc;me, with J&eacute;r&eacute;mie Renier and Lyna Khoudri co-staring.</p>
<p><strong>When you can watch:</strong> <em>Car&ecirc;me</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="the-savant">The Savant</h3>
<p><strong>What it&rsquo;s about:</strong> An eight-episode limited series inspired by a true story published by Cosmopolitan. The storyline and character details are being kept under wraps for now.</p>
<p><strong>Important names:</strong> Written and showrun by Melissa James Gibson, starring Jessica Chastain in the lead role.</p>
<p><strong>When you can watch:</strong> <em>The Savant</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="mere-mortals">Mere Mortals</h3>
<p><strong>What it&rsquo;s about:</strong> An eight-episode series of individual tales set in the world of Mythic Quest that will explore the lives of employees, players, and fans who are impacted by the game. It is said to be in the vein of Mythic Quest episodes &ldquo;A Dark Quiet Death,&rdquo; &ldquo;Backstory!,&rdquo; &ldquo;Everlight,&rdquo; and &ldquo;Sarian.&rdquo;</p>
<p><strong>Important names:</strong> The series is created by <em>Mythic Quest</em> writers Ashly Burch, John Howell Harris, and Katie McElhenney.</p>
<p><strong>When you can watch:</strong> <em>Mere Mortals</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="firebug">Firebug</h3>
<p><strong>What it&rsquo;s about:</strong> A fictional drama series inspired by true events, <em>Firebug</em> will follow a troubled detective and an enigmatic arson investigator as they pursue the trails of two serial arsonists.</p>
<p><strong>Important names:</strong> Written and created by Dennis Lehane, starring Taron Egerton.</p>
<p><strong>When you can watch:</strong> <em>Firebug</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="untitled-vince-gilligan-drama">Untitled Vince Gilligan drama</h3>
<p><strong>What it&rsquo;s about:</strong> It is described as a &ldquo;described as a blended, grounded genre drama,&rdquo; which doesn&rsquo;t tell us much.</p>
<p><strong>Important names:</strong> Vince Gilligan gave us Breaking Bad and Better Call Saul. Rhea Seehorn is attached to star in the lead role.</p>
<p><strong>When you can watch:</strong> This new series does not yet have a release date.</p>
<h3 class="wp-block-heading" id="land-of-women">Land of Women</h3>
<p><strong>What it&rsquo;s about:</strong> Based on Sandra Barneda&rsquo;s bestselling novel of the same name. A six-episode dramedy about Gala, a New York empty nester whose life is turned upside down when her husband implicates the family in financial improprieties, and she is forced to flee the city alongside her aging mother and college-age daughter.</p>
<p><strong>Important names:</strong> Will star Eva Longoria and Carmen Maura. Directed by Carlos Sedes.</p>
<p><strong>When you can watch:</strong> <em>Land of Women</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="the-buccaneers">The Buccaneers</h3>
<p><strong>What it&rsquo;s about:</strong> A group of fun-loving young American girls explode into the tightly corseted London season of the 1870s, kicking off a culture clash. Sent to secure husbands and titles, the buccaneers&rsquo; hearts are set on much more than that, and saying &ldquo;I do&rdquo; is just the beginning&hellip;</p>
<p><strong>Important names: </strong>Stars Kristine Froseth, Alisha Boe, Josie Totah, Aubri Ibrag, Imogen Waterhouse, and Mia Threapleton. Written by Katherine Jakeways. Directed by Susanna White.</p>
<p><strong>When you can watch:</strong> <em>The Buccaneers </em>does not yet have a release date.</p>
<h3 class="wp-block-heading" id="criminal-record">Criminal Record</h3>
<p><strong>What it&rsquo;s about:</strong> An eight-episode, one-hour series set in London. An anonymous phone call draws two brilliant detectives into a confrontation over an old murder case. </p>
<p><strong>Important names:</strong> Stars Peter Capaldi and Cush Jumbo, directed by Jim Loach.</p>
<p><strong>When you can watch:</strong> <em>Criminal Record</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="sugar">Sugar</h3>
<p><strong>What it&rsquo;s about:</strong> Not much is known about the story yet, with Apple only calling it a &ldquo;genre-bending series&rdquo; and Deadline describes it as a &ldquo;Los Angeles-based, contemporary take on the private detective story.&rdquo;</p>
<p><strong>Important names:</strong> Starring Colin Farrell, directed by Fernando Meirelles, created by&nbsp;Mark Protosevich.</p>
<p><strong>When you can watch:</strong> <em>Sugar</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="untitled-formula-one-film-starring-brad-pitt">Untitled Formula One film starring Brad Pitt</h3>
<p><strong>What it&rsquo;s about:</strong> We don&rsquo;t know much, other than that Apple says &ldquo;Brad Pitt stars as a driver who comes out of retirement to compete alongside a rookie driver against the titans of the sport.&rdquo;</p>
<p><strong>Important names:</strong> Brad Pitt stars, with Joseph Kosinski directing, and seven-time Formula One champion Sir Lewis Hamilton producing.</p>
<p><strong>When you can watch:</strong> The film does not yet have a release date.</p>
<h3 class="wp-block-heading" id="speed-racer">Speed Racer</h3>
<p><strong>What it&rsquo;s about:</strong> A live-action series based on the beloved Japanese animated show from the &rsquo;60s. </p>
<p><strong>Important names: </strong>Will be produced by J.J. Abrams&rsquo; Bad Robot production company, with Hiram Martinez&nbsp;and Ron Fitzgerald as writers and showrunners.</p>
<p><strong>When you can watch:</strong> <em>Speed Racer </em>has no release date yet.</p>
<h3 class="wp-block-heading" id="las-azules">Las Azules</h3>
<p><strong>What it&rsquo;s about: </strong>A 10-episode crime drama series set in 1970 and based on the true stories of Mexico&rsquo;s first&nbsp;female police force.</p>
<p><strong>Important names:</strong> &nbsp;Fernando Rovzar&nbsp;and Pablo Aramendi serve as directors and showrunners. Starring B&aacute;rbara Mori.</p>
<p><strong>When you can watch:</strong> <em>Las Azules</em> is in production but does not yet have a release date.</p>
<h3 class="wp-block-heading" id="untitled-noel-fielding-comedy-series">Untitled Noel Fielding comedy series</h3>
<p><strong>What it&rsquo;s about:</strong> A comedy series about the legendary British highwayman Dick Turpin.</p>
<p><strong>Important names:</strong> Stars Noel Fielding, directed by Ben Palmer.</p>
<p><strong>When you can watch:</strong> This series does not have a release date yet, nor a title.</p>
<h3 class="wp-block-heading" id="the-white-darkness">The White Darkness</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series based on David Grann&rsquo;s nonfiction book about Henry Worsley, who crossed Antarctica on foot.</p>
<p><strong>Important names:</strong> Tom Hiddleston stars, Soo Hugh directs.</p>
<p><strong>When you can watch:</strong> <em>The White Darkness</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="the-big-cigar">The Big Cigar</h3>
<p><strong>What it&rsquo;s about: </strong>A six-episode limited series that tells the story of how Black Panther leader Huey P. Newton relied on his best friend Bert Schneider, the Hollywood producer behind &ldquo;Easy Rider,&rdquo; to elude a nationwide manhunt and escape to Cuba while being pursued into exile by the FBI.</p>
<p>I<strong>mportant names: </strong>Janine Sherman Barrois, Don Cheadle, Jim Hecht, and Joshuah Bearman, are on on board as producers. Don Cheadle will also direct the first two episodes. Andr&eacute; Holland is in discussions to star.</p>
<p><strong>When you can watch:</strong> <em>The Big Cigar</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="constellation">Constellation</h3>
<p><strong>What it&rsquo;s about:</strong> A thriller about Jo, a woman who returns to Earth after a disaster in space only to discover that key pieces of her life seem to be missing.</p>
<p><strong>Important names: </strong>The series will star Noomi Rapace and Jonathan Banks.</p>
<p><strong>When you can watch:</strong> <em>Constellation</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="dark-matter">Dark Matter</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A series based on the novel <em><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.amazon.com/dp/1101904240&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Dark Matter</a></em>; an alternate-universe thriller about a man who is abducted, drugged, and wakes up in a reality in which he made different choices in the past.</p>
<p class="p1"><strong>Important names:</strong> The series is being adapted as a series by the author Blake Crouch and stars Joel Edgerton.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="untitled-lewis-hamilton-documentary">Untitled Lewis Hamilton documentary</h3>
<p><strong>What it&rsquo;s about:</strong> A feature documentary about the groundbreaking life and career of seven-time Formula One world champion Lewis Hamilton</p>
<p><strong>Important names:</strong> Directed by Matt Kay, featuring full access to Hamilton and his team.</p>
<p><strong>When you can watch:</strong> This documentary does not yet have a release date.</p>
<h3 class="wp-block-heading" id="midnight-family">Midnight Family</h3>
<p><strong>What it&rsquo;s about:</strong> Apple&rsquo;s first all-Spanish-language series, with an entirely Hispanic cast and crew. The story follows Marigaby Tamayo, a medical student by day who spends her nights saving lives throughout Mexico City aboard her family&rsquo;s privately owned ambulance.</p>
<p><strong>Important names:</strong> Stars Joaqu&iacute;n Cos&iacute;o, Renata Vaca, Diego Calva, Yalitza Aparicio, Itzan Escamilla, and more.</p>
<p><strong>When you can watch:</strong> <em>Midnight Family</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="argylle">Argylle</h3>
<p><strong>What it&rsquo;s about:</strong> Follows the globe-trotting adventures of a super-spy named Argylle across the U.S., London and other exotic locations.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Apple TV+ Argylle" class="wp-image-1974575" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?quality=50&amp;strip=all 8640w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=1200%2C800&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=1536%2C1024&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=2048%2C1365&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="800" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
</div>
<p><strong>Important names:</strong> An ensemble cast starring Henry Cavill, Bryce Dallas Howard, Sam Rockwell, Bryan Cranston, Catherine O&rsquo;Hara, Dua Lipa and Ariana DeBose with John Cena and Samuel L. Jackson.</p>
<p><strong>When you can watch:</strong> <em>Argylle</em> will get a theatrical release on February 2, 2024. It will stream on Apple TV+ after that date (likely a month or two later).</p>
<h3 class="wp-block-heading" id="benjamin-franklin-biography-series">Benjamin Franklin biography series</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series about one of America&rsquo;s founding fathers, based on the book <em>A Great Improvisation: Franklin, France, and the Birth of America</em> by Pulitzer Prize winner Stacy Schiff.</p>
<p><strong>Important names:</strong> Michael Douglass is set to star as Benjamin Franklin. </p>
<p><strong>When you can watch:</strong> This series does not yet have a release date, nor a final title.</p>
<h3 class="wp-block-heading" id="the-new-look">The New Look</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series that Apple describes as, &ldquo;an epic thriller set against the World War II Nazi occupation of Paris when Coco Chanel&rsquo;s reign as the world&rsquo;s most famous fashion designer ends and Christian Dior rises helping return spirit and life to the world with his groundbreaking, iconic imprint of beauty and influence that will go on to define generations to come.&rdquo;</p>
<p><strong>Important names:</strong> Written and executive produced by Todd A. Kessler, starring Ben Mendelsohn and Juliette Binoche.</p>
<p><strong>When you can watch:</strong> <em>The New Look</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="omnivore">Omnivore</h3>
<p><strong>What it&rsquo;s about:</strong> A food documentary series that tells the story of humanity and the planet through eight defining ingredients.</p>
<p><strong>Important names:</strong> Created by filmmaker Cary Joji Fukunaga and chef Ren&eacute; Redzepi.</p>
<p><strong>When you can watch:</strong> <em>Omnivore</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="the-dynasty">The Dynasty</h3>
<p><strong>What it&rsquo;s about:</strong> A 10-part documentary event series about the New England Patriots, based on the New York Times bestselling book by author Jeff Benedict.</p>
<p><strong>Important names:</strong> Directed by Matthew Hamachek.</p>
<p><strong>When you can watch:</strong> <em>The Dynasty</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="presumed-innocent">Presumed Innocent</h3>
<p><strong>What it&rsquo;s about:</strong> An eight-episode limited series inspired by the Scott Turow novel of the same name. A courtroom drama that tells the story of a murder that ends up in the Chicago Prosecuting Attorneys&rsquo; office when one of its own is suspected of the crime.</p>
<p><strong>Important names:</strong> The showrunner is David E. Kelley, with J.J. Abrams and Dustin Thomason as executive producers.</p>
<p><strong>When you can watch:</strong> <em>Presumed Innocent</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="mrs-american-pie">Mrs. American Pie</h3>
<p><strong>What it&rsquo;s about:</strong> A 10-episode comedy series <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/tv-pr/news/2022/02/apple-studios-greenlights-new-comedy-mrs-american-pie-starring-academy-award-nominee-kristen-wiig/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">in production at Apple Studios</a>. Set in the early 1970s, it tells the story of Maxine Simmons as she attempts to secure her place in Palm Beach high society.</p>
<p><strong>Important names:</strong> Starring Kirsten Wiig and Laura Dern.</p>
<p><strong>When you can watch:</strong> <em>Mrs. American Pie</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="sunny">Sunny</h3>
<p><strong>What it&rsquo;s about:</strong> Apple describes this 10-episodes series as a &ldquo;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/tv-pr/news/2022/02/apple-tv-announces-new-dark-comedy-sunny-starring-rashida-jones/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">darkly comedic half-hour drama</a>&rdquo; about Suzie, an American woman living in Kyoto, Japan. When her husband and son disappear in a mysterious plane crash, she&rsquo;s given Sunny, one of a new class of domestic robots made by her husband&rsquo;s electronics company. They develop an unexpected friendship, and uncover the dark truth of what really happened to Suzie&rsquo;s family.</p>
<p><strong>Important names:</strong> Rashida Jones stars as Suzie, written and executive produced by Katie Robbins.</p>
<p><strong>When you can watch:</strong> <em>Sunny</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="untitled-godzilla-and-the-titans-series">Untitled Godzilla and the Titans series</h3>
<p><strong>What it&rsquo;s about:</strong> A live-action series in partnership with production company Legendary, taking place in the Monsterverse. Following the thunderous battle between Godzilla and the Titans that leveled San Francisco and the shocking new reality that monsters are real, the series explores one family&rsquo;s journey to uncover its buried secrets and a legacy linking them to the secret organization known as Monarch.</p>
<p><strong>Important names:</strong> Chris Black will server as executive producer and showrunner. The cast has not yet been revealed.</p>
<p><strong>When you can watch:</strong> The Godzilla series does not yet have a release date.</p>
<h3 class="wp-block-heading" id="manhunt">Manhunt</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series true crime story about the hunt for John Wilkes Booth and the aftermath of Abraham Lincoln&rsquo;s assassination.</p>
<p><strong>Important names:</strong> Set to star Tobias Menzies, directed by Carl Franklin.</p>
<p><strong>When you can watch:</strong> <em>Manhunt</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="disclaimer">Disclaimer</h3>
<p><strong>What it&rsquo;s about:</strong> Based on the novel of the same name by Renee Knight. Catherine Ravenscroft is a television documentary&nbsp;journalist whose work has been built on revealing the concealed transgressions of long-respected institutions. A novel written by a widower has her as a key character in a story that she had hoped was long buried in the past. A story that reveals her darkest secret. A secret she thought was hers alone.</p>
<p><strong>Important names:</strong> Acclaimed filmmaker Alfonso Cuar&oacute;n will write and direct all episodes. Cate Blanchett and Kevin Kline will star.</p>
<p><strong>When you can watch:</strong> This series has no release date yet.</p>
<h3 class="wp-block-heading" id="untitled-jon-watts-brad-pitt-george-clooney-film">Untitled Jon Watts / Brad Pitt / George Clooney film</h3>
<p><strong>What it&rsquo;s about:</strong> A thriller in which two lone-wolf fixers (Pitt and Clooney) get assigned to the same job. Deadline reports that Apple outbid other major studios and distributors for the film rights. The film doesn&rsquo;t have a title yet.</p>
<p><strong>Important names:</strong> Written and directed by Jon Watts, starring George Clooney and Brad Pitt.</p>
<p><strong>When you can watch:</strong> This film has no release date yet.</p>
<h3 class="wp-block-heading" id="yo-gabba-gabba">Yo Gabba Gabba!</h3>
<p><strong>What it&rsquo;s about:</strong> A beloved Nickelodeon series that ran for six seasons and featured live action, puppets, short sketches, and music. Apple has acquired the entire back catalog and rights to produce new episodes. So far, there are plans to produce 20 new episodes as a &ldquo;a reimagining based on the heart and essence of what&nbsp;<em>Yo Gabba Gabba!</em>&nbsp;is.&rdquo;</p>
<p><strong>Important names:</strong> It&rsquo;s unclear which of the original cast or crew will participate in the new episodes.</p>
<p><strong>When you can watch:</strong> We don&rsquo;t have word yet on when old episodes will appear on Apple TV+, nor when the new episodes will debut.</p>
<h3 class="wp-block-heading" id="the-changeling">The Changeling</h3>
<p><strong>What it&rsquo;s about: </strong>According to Apple, <em>The Changeling</em> is a fairytale for grown-ups. A horror story, a parenthood fable and a perilous odyssey through a New York City you didn&rsquo;t know existed. It&rsquo;s based on the novel of the same name by Victor LaValle.</p>
<p><strong>Important names: </strong>The series will star LaKeith Stanfield and be written/adapted by Kelly Marcel, who will also serve as showrunner.</p>
<p><strong>When you can watch:</strong> <em>The Changeling</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="bad-monkey">Bad Monkey</h3>
<p><strong>What it&rsquo;s about:</strong> An adaptation of the <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.amazon.com/Bad-Monkey-Carl-Hiaasen/dp/0446556149&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Carl Hiaasen novel</a> of the same name, &ldquo;Bad Monkey&rdquo; tells the story of Andrew Yancy, a one-time detective demoted to restaurant inspector in Southern Florida. A severed arm found by a tourist out fishing pulls Yancy into the world of greed and corruption that decimates the land and environment in both Florida and the Bahamas. And yes, there&rsquo;s a monkey.</p>
<p><strong>Important names: </strong>Written and produced by Bill Lawrence (Scrubs, Ted Lasso, Cougar Town) and starring Vince Vaughn. </p>
<p><strong>When you can watch:</strong> <em>Bad Monkey</em> has no release date yet.</p>
<h3 class="wp-block-heading" id=""></h3>
<h3 class="wp-block-heading" id="untitled-negro-league-baseball-series">Untitled Negro League Baseball series</h3>
<p><strong>What it&rsquo;s about:</strong> Follows the life and career of legendary pitcher Leroy &ldquo;Satchel&rdquo; Paige. </p>
<p><strong>Important names:</strong> The series is produced by Erving &ldquo;Magic&rdquo; Johnson, among others. It is in conjunction with the Negro Leagues Baseball Museum and MLB.</p>
<p><strong>When you can watch:</strong> This series has no release date yet.</p>
<h3 class="wp-block-heading" id="strange-planet">Strange Planet</h3>
<p><strong>What it&rsquo;s about: </strong>An animated series based on the <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://twitter.com/nathanwpyle/status/1098710518058176512&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">web-based comic</a> and graphics novels by Nathan Pyle. The comic features aliens who live lives not unlike our own, but refer to our everyday activities with usual, sometimes scientific-ish verbiage (like calling a hug &ldquo;limb enclosure&rdquo;).</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Strange Planet" class="wp-image-349431" srcset="https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?quality=50&amp;strip=all 2870w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=768%2C516&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=1200%2C806&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=1536%2C1031&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=2048%2C1375&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="806" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://twitter.com/nathanwpyle/status/1098710518058176512&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed"  class="imageCredit" rel="nofollow">Nathan Pyle</a></div>
<p><strong>Important names:</strong> The series is being developed in part by Dan Harmon, of <em>Community</em> and <em>Rick and Morty</em> fame.</p>
<p><strong>When you can watch:</strong> The series has no release date yet.</p>
<h3 class="wp-block-heading" id="the-big-door-prize">The Big Door Prize</h3>
<p><strong>What it&rsquo;s about:</strong> Based on <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.amazon.com/Big-Door-Prize-M-Walsh/dp/073521848X&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">the bestselling novel</a> by M. O. Walsh. The residents of the small town Deerfield one day discover a mystery machine in their local grocery story that promises to predict one&rsquo;s future potential, and craziness ensues.</p>
<p><strong>Important names:</strong> David West Read, who was writer and executive producer on <em>Schitt&rsquo;s Creek</em>, will write the adaptation and serve as showrunner.</p>
<p><strong>When you can watch:</strong> <em>The Big Door Prize</em> does not have a release date yet.</p>
<h3 class="wp-block-heading" id="number-one-on-the-call-sheet">Number One on the Call Sheet</h3>
<p><strong>What it&rsquo;s about:</strong> A pair of documentary films that examine the history of black actors and actresses in Hollywood. One focuses on leading men, the other on leading women.</p>
<p><strong>Important names: </strong>Producers include Jamie Foxx, Kevin Hart, Datari Turner, Dan Cogan, Angela Bassett, Halle Berry, Reginald Hudlin, and Bryan Smiley.</p>
<p><strong>When you can watch:</strong> These two companion films have no release date yet.</p>
<h3 class="wp-block-heading" id="black-blues-the-colorful-ballad-of-louis-armstrong">Black &amp; Blues: The Colorful Ballad of Louis Armstrong</h3>
<p><strong>What it&rsquo;s about:</strong> A documentary film about the life of the pioneering jazz musician. Using a ton of never-before-seen archival footage, the film will tell the story of Armstrong&rsquo;s life entirely through his own words.</p>
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<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?quality=50&amp;strip=all&amp;w=1024" alt="Louis Armstrong" class="wp-image-343214" srcset="https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?quality=50&amp;strip=all 4133w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=300%2C233&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=768%2C597&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=1200%2C932&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=1536%2C1193&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=2048%2C1591&amp;quality=50&amp;strip=all 2048w" width="1024" height="796" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
<p class="imageCredit">Apple</p>
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<p><strong>Important names:</strong> Louis Armstrong is the big name here. The film will be directed by Sacha Jenkins.</p>
<p><strong>When you can watch:</strong> This film is set to release in the fall of 2022.</p>
<h3 class="wp-block-heading" id="untitled-chuck-barris-drama">Untitled Chuck Barris drama</h3>
<p><strong>What it&rsquo;s about:</strong> Gong Show host Chuck Barris famously claimed to be a secret CIA assassin in his autobiography <em>Confessions of a Dangerous Mind</em>, which was made into a feature film in 2002. A <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://deadline.com/2021/04/justin-timberlake-chuck-barris-apple-tv-series-auction-gong-show-host-cia-assassin-confessions-of-a-dangerous-mind-1234731030/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Deadline report</a> says Apple is developing an hour-long drama series about Barris as both Gong Show host and CIA assassin.</p>
<p><strong>Important names:</strong> Justin Timberlake is attached to star as Chuck Barris.</p>
<p><strong>When you can watch:</strong> This series has no release date yet.  </p>
<h3 class="wp-block-heading" id="lady-in-the-lake">Lady in the Lake</h3>
<p><strong>What it&rsquo;s about:</strong> Apple&rsquo;s description of this limited series says it &ldquo;takes place in &rsquo;60s Baltimore, where an unsolved murder pushes housewife and mother Maddie Schwartz to reinvent her life as an investigative journalist and sets her on a collision course with Cleo Sherwood, a hard-working woman juggling motherhood, many jobs and a passionate commitment to advancing Baltimore&rsquo;s Black progressive agenda.&rdquo;</p>
<p><strong>Important names:</strong>&nbsp;It will star Natalie Portman and&nbsp;Moses Ingram. Directed by&nbsp;Alma Har&rsquo;el.</p>
<p><strong>When you can watch:</strong>&nbsp;No release date yet.</p>
<h3 class="wp-block-heading" id="the-search-for-wondla">The Search for WondLa</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> Based on the children&rsquo;s book by Tony DiTerlizzi, which follows the story of Eva Nine, a girl who spent most of her life living underground before being forced to flee outside and survive with a robot named Muthr, an alien named Rovander Kitt, and a water bear named Otto. Apple plans to run at least two seasons of this show.</p>
<p class="p1"><strong>Important names:</strong> Written and produced by&nbsp;Lauren Montgomery.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="spellbound">Spellbound</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A musical that&nbsp;follows Elian, a young girl who sets out to break the spell that has divided her kingdom in two.</p>
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<figure class="wp-block-image"><a class="zoom" href="https://images.idgesg.net/images/article/2021/02/spellbound_skydance-100877854-orig.jpg" rel="nofollow"><img decoding="async" src="https://images.idgesg.net/images/article/2021/02/spellbound_skydance-100877854-large.jpg?auto=webp&amp;quality=85,70" alt="spellbound skydance" loading="lazy" /></a></figure>
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<p class="p1"><strong>Important names:</strong> Directed by Vicky Jenson, with music by&nbsp;Alan Menken and lyrics by Glenn Slater.</p>
<p class="p1"><strong>When you can watch:</strong> <em>Spellbound</em> is currently expected to be released in late 2023.</p>
<h3 class="wp-block-heading" id="dolly">Dolly</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://deadline.com/2021/02/apple-tv-dolly-with-florence-pugh-drew-pearce-vanessa-taylor-1234691631/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Deadline</a> describes it as a &ldquo;sci-fi courtroom drama in which a robotic &lsquo;companion doll&rsquo; kills its owner and then shocks the world by claiming that she is not guilty and asking for a lawyer.&rdquo;</p>
<p class="p1"><strong>Important names:</strong> Florence Pugh and Vanessa Taylor are attached to star and Drew Pearce will write the script.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="bride">Bride</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> Deadline reports that this is a genre-bending film about an engineered &ldquo;ideal wife&rdquo; who rejects her creator, escapes captivity, and discovers her true self.</p>
<p class="p1"><strong>Important names:</strong>&nbsp;The film will star Scarlett Johansson and will be directed by&nbsp;Sebasti&aacute;n Lelio.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="earthsound">Earthsound</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A natural history documentary series that uses new audio technology and cinematic 360-degree audio to reveal untold nature stories from every continent.</p>
<p class="p1"><strong>Important names:</strong> It will be executive produced by&nbsp;Alex Williamson, and the series producer is Sam Hodgson.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="the-supermodels">The Supermodels</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A documentary series exploring the careers of&nbsp;Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington. Four models whose fame and prestige made them bigger names than the fashion brands and designers they showcased.</p>
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<figure class="wp-block-image"><a class="zoom" href="https://images.idgesg.net/images/article/2020/10/apple-the-supermodels-100861040-orig.jpg" rel="nofollow"><img decoding="async" src="https://images.idgesg.net/images/article/2020/10/apple-the-supermodels-100861040-large.jpg?auto=webp&amp;quality=85,70" alt="apple the supermodels" loading="lazy" /></a></figure>
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<p class="p1"><strong>Important names:</strong> Outside of the four aforementioned models, the series is directed by&nbsp;Barbara Kopple, who has two academy awards.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id=""></h3>
<h3 class="wp-block-heading" id="untitled-idris-elba-spy-thriller">Untitled Idris Elba spy thriller</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2020/film/news/idris-elba-simon-kinberg-apple-spy-romance-film-1234735319/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed">According to Variety</a>, this is to be a &ldquo;spy movie with romance set in Africa&rdquo; but little else is known about the nascent project. The report says it&rsquo;s early in production.&nbsp;</p>
<p class="p1"><strong>Important names:</strong> The film will star Idris Elba and is produced by Simon Kinberg and&nbsp;Audrey Chon.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="snow-blind">Snow Blind</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> When a high school student in a small Alaskan town posts a photo of his dad online, and discovers that his family is in the Witness Protection Program.&nbsp;A man seeking revenge soon finds them, the FBI shows up&hellip;but what if his dad&rsquo;s reasons for going into the program aren&rsquo;t as innocent as he says?</p>
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<figure class="wp-block-image"><a class="zoom" href="https://images.idgesg.net/images/article/2020/07/snowblind-graphic-novel-100851556-orig.jpg" rel="nofollow"><img decoding="async" src="https://images.idgesg.net/images/article/2020/07/snowblind-graphic-novel-100851556-large.jpg?auto=webp&amp;quality=85,70" alt="snowblind graphic novel" loading="lazy" /></a></figure>
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<p class="p1"><strong>Important names:</strong> Jake Gyllenhaal is set to start with&nbsp;Gustav M&ouml;ller directing.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="hedy-lamarr-series">Hedy Lamarr series</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> According to <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.hollywoodreporter.com/live-feed/gal-gadot-led-hedy-lamarr-series-moves-apple-showtime-1296281&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">The Hollywood Reporter</a>, it&rsquo;s an eight-episode series about the 1930s and 40s actress and inventor Hedy Lamarr (whose frequency-hopping radio technology is still the basis for many modern wireless communications).</p>
<p class="p1"><strong>Important names</strong>: Gal Gadot is set to star as Lamarr, with a script written by Sarah Treem.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="where-the-wild-things-are">Where the Wild Things Are</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> Apple has struck an overall deal with The Maurice Sendak Foundation to produce shows or series based on the author&rsquo;s works for children. The most famous of these, by far, is <em>Where the Wild Things Ar</em>e.</p>
<p class="p1"><strong>Important names:</strong> Apple is working with longtime Sendak collaborator&nbsp;Arthur Yorinks and his production studio Night Kitchen Studios.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="custom-of-the-country">Custom of the Country</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A limited-series adaptation of the Edith Wharton novel&nbsp;<em>The Custom of the Country</em>. The novel, published in the early 20th century, is about a midwestern girl who climbs the ladder of New York high society.</p>
<p class="p1"><strong>Important names:</strong>&nbsp;The big one is Sofia Coppola, who is developing the series for Apple. No word yet on whether she will direct it.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="el-gato-negro">El Gato Negro</h3>
<p><strong>What it&rsquo;s about:</strong>&nbsp;Based on&nbsp;Richard Dominguez&rsquo;s comic book about an aging&nbsp;luchador who teams up with his grandson to use the El Gato Negro persona to fight crime in South Texas.</p>
<p><strong>Important names:</strong>&nbsp;Robert Rodriguez will direct and produce, while&nbsp;Diego Boneta will star and also produce.</p>
<p><strong>When you can watch:</strong>&nbsp;No release date yet.</p>
<h3 class="wp-block-heading" id="masters-of-the-air">Masters of the Air</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series about the bombers of World War II. It is something of a follow-up to the hit HBO series <em>Band of Brothers.&nbsp;</em>Nearly all of the content on Apple TV+, while original and exclusive, is produced by outside production companies and studios. But <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2019/tv/news/apple-launches-in-house-studio-sets-band-of-brothers-follow-up-series-1203367345/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">according to Variety</a>, Apple is also building its own internal studio, named Masters, and this is its first project.</p>
<p><strong>Important names:</strong> It will be written by one of <em>Band of Brothers</em> writers,&nbsp;John Orloff, with Steven Spielberg and Tom Hanks once again on as executive producers. Several other producers and alumni of <em>Band of Brothers</em> will be involved with the project, too.</p>
<p><strong>When you can watch:</strong>&nbsp;No release date yet.</p>
<h3 class="wp-block-heading" id="brie-larson-cia-biography-series">Brie Larson CIA biography series</h3>
<p><strong>What it&rsquo;s about:</strong> A report in <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2019/tv/news/captain-marvel-brie-larson-apple-series-1203156340/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed">Variety</a> says that Apple has made a direct-to-series order for a new drama based on the&nbsp;real-life experiences of CIA undercover operative Amaryllis Fox. Fox has a hot novel named <em>Life Undercover: Coming of Age in the CIA</em> that released in October 2019.&nbsp;</p>
<p><strong>Important names:</strong>&nbsp;Brie Larson will star and executive produce the series.</p>
<p><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="my-glory-was-i-had-such-friends">My Glory Was I Had Such Friends</h3>
<p><strong>What it&rsquo;s about:</strong>&nbsp;A <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2018/tv/news/jennifer-garner-j-j-abrams-apple-my-glory-was-i-had-such-friends-1203089145/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">report from Variety</a> says that Apple has made a direct-to-series order of <em>My Glory Was I Had Such Friends</em>. The limited series, based on the&nbsp;Amy Silverstein memoir about a woman awaiting heart surgery and the women who supported her, will star Jennifer Garner and be executive produced by J.J. Abrams through his Bad Robot production company.</p>
<p><strong>Important names:</strong> J.J. Abrams and Jennifer Garner are working together again for the first time since the show <em>Alias</em>.</p>
<p><strong>When you can watch:&nbsp;</strong>No release date yet.</p>
<h3 class="wp-block-heading" id="losing-earth">Losing Earth</h3>
<p><strong>What it&rsquo;s about:</strong> This summer, <em>The New York Times Magazine</em> published an epic feature titled, &ldquo;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.nytimes.com/interactive/2018/08/01/magazine/climate-change-losing-earth.html&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Losing Earth: The Decade We Almost Stopped Climate Change</a>.&rdquo; At over 30,000 words, it took up an entire issue of the magazine and earned critical acclaim. It focused on how, from 1979 to 1989, a small team of scientists, activists, and politicians tried to stop climate change while there was still time.&nbsp;</p>
<p>We don&rsquo;t know the format the show will take, but The New York Times specifically calls it a &ldquo;series.&rdquo; Based on the source material, it seems like a single-season limited series makes the most sense.</p>
<p><strong>Important names:</strong>&nbsp;The article&rsquo;s author, Nathaniel Rich, will serve as executive producer together with Anonymous Content founder and CEO Steve Golin.</p>
<p><strong>When you can watch: </strong>No release date yet.</p>
<h3 class="wp-block-heading" id="time-bandits">Time Bandits</h3>
<p><strong>What it&rsquo;s about:</strong> Terry Gilliam&rsquo;s time-traveling adventure comedy <em>Time Bandits</em> may make its way to the small screen in a TV series. <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://deadline.com/2018/07/time-bandits-apple-tv-series-deal-terry-gilliam-anonymous-content-paramount-television-mrc-1202435077/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Deadline reports</a> that Apple is buying up the rights to make a TV show of the cult classic film.</p>
<p>The film, about a young boy who gets caught up with a troupe of thieves as they hop across history to steal treasure, ever on the run from the &ldquo;supreme being&rdquo; from whom they&rsquo;ve stolen their time map, is good fodder for a TV show. But the film has a dedicated cult following who will place high demands on maintaining the film&rsquo;s heart and quirky sense of British humor.</p>
<p><strong>Important names:</strong> Terry Gilliam will have an executive producer role, but will not write for the show. A <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2019/tv/news/taika-waititi-time-bandits-series-apple-1203160217/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">report in Variety</a> says that the series will be directed by Taika Waititi, whose quirky film&nbsp;<em>What We Do in the Shadows</em> earned him a cult following, and who earned huge international acclaim for his direction of <em>Thor: Rangrarok</em> and <em>Jojo Rabbit</em>.&nbsp;</p>
<p><strong>When you can watch: </strong>No release date yet.</p>
<h3 class="wp-block-heading" id="you-think-it-ill-say-it">You Think It, I&rsquo;ll Say It</h3>
<p><strong>What it&rsquo;s about:</strong>&nbsp;&nbsp;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=http://variety.com/2018/tv/news/kristen-wiig-reese-witherspoon-comedy-series-apple-1202667008/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">According to Variety</a>, Apple has ordered a 10-episode, half-hour run of a new comedy variety show. The show&nbsp;is inspired by Curtis Sittenfeld&rsquo;s collection of short stories <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.amazon.com/You-Think-Ill-Say-Stories/dp/0399592865&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow"><em>You Think It, I&rsquo;ll Say It</em></a>.</p>
<p><strong>Important names:</strong> SNL alum Kristen Wiig was set to star, but pulled out citing scheduling conflicts with <em>Wonder Woman 1984.</em>&nbsp;The show is created and produced by Colleen McGuinness (<em>30 Rock</em>, <em>About a Boy</em>).</p>
<p><strong>When you can watch:</strong> This project does not yet have a title or release date.</p>
<h3 class="wp-block-heading" id="damien-chazelle-drama-series">Damien Chazelle drama series</h3>
<p><strong>What it&rsquo;s about:</strong> According to Variety, Apple has gone straight-to-series (ordered a whole season of a series without first shooting a pilot) on a drama by Damien Chazelle. Chazelle is the acclaimed writer and director of <em>La La Land</em> and <em>Whiplash</em>, and is currently working on a Neil Armstrong biopic called <em>First Man</em>.</p>
<p>No details have been given about the series at all, except that Chazelle will write and direct every episode. We don&rsquo;t know the subject matter, the stars, the length of each episode&hellip;really nothing at all.&nbsp;</p>
<p><strong>Important names:</strong>&nbsp;Chazelle is the acclaimed writer and director of <em>La La Land</em> and <em>Whiplash</em>, and is currently working on a Neil Armstrong biopic called <em>First Man</em>.</p>
<p><strong>When you can watch:</strong> No release date yet.</p>
<p><category>Apple TV</category></body></div>
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		<title>Coming to Apple TV+: ‘The Morning Show’ returns on September 13</title>
		<link>https://www.latest-apple-news.com/2023/06/29/coming-to-apple-tv-the-morning-show-returns-on-september-13-2/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 29 Jun 2023 16:27:16 +0000</pubDate>
				<category><![CDATA[Latest Apple News]]></category>
		<category><![CDATA[aacute]]></category>
		<category><![CDATA[abducted]]></category>
		<category><![CDATA[aboard]]></category>
		<category><![CDATA[Abraham]]></category>
		<category><![CDATA[Abrams]]></category>
		<category><![CDATA[Academy]]></category>
		<category><![CDATA[accelerometer]]></category>
		<category><![CDATA[access]]></category>
		<category><![CDATA[acclaim]]></category>
		<category><![CDATA[acclaimed]]></category>
		<category><![CDATA[according]]></category>
		<category><![CDATA[acknowledged]]></category>
		<category><![CDATA[acquired]]></category>
		<category><![CDATA[across]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[activists]]></category>
		<category><![CDATA[Activities]]></category>
		<category><![CDATA[actors]]></category>
		<category><![CDATA[Actress]]></category>
		<category><![CDATA[actresses]]></category>
		<category><![CDATA[adaptation]]></category>
		<category><![CDATA[adapted]]></category>
		<category><![CDATA[advancing]]></category>
		<category><![CDATA[adventure]]></category>
		<category><![CDATA[adventures]]></category>
		<category><![CDATA[aforementioned]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[aftermath]]></category>
		<category><![CDATA[afterparty]]></category>
		<category><![CDATA[against]]></category>
		<category><![CDATA[agenda]]></category>
		<category><![CDATA[Alaskan]]></category>
		<category><![CDATA[Alfonso]]></category>
		<category><![CDATA[aliens]]></category>
		<category><![CDATA[Alisha]]></category>
		<category><![CDATA[allowfullscreen]]></category>
		<category><![CDATA[almost]]></category>
		<category><![CDATA[alongside]]></category>
		<category><![CDATA[alternate]]></category>
		<category><![CDATA[alumni]]></category>
		<category><![CDATA[always]]></category>
		<category><![CDATA[Amaryllis]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[ambitions]]></category>
		<category><![CDATA[ambulance]]></category>
		<category><![CDATA[America]]></category>
		<category><![CDATA[American]]></category>
		<category><![CDATA[Americans]]></category>
		<category><![CDATA[Andrade]]></category>
		<category><![CDATA[Andrew]]></category>
		<category><![CDATA[Angela]]></category>
		<category><![CDATA[angeles]]></category>
		<category><![CDATA[animated]]></category>
		<category><![CDATA[ANISTON]]></category>
		<category><![CDATA[announced]]></category>
		<category><![CDATA[announcement]]></category>
		<category><![CDATA[announces]]></category>
		<category><![CDATA[anonymous]]></category>
		<category><![CDATA[another]]></category>
		<category><![CDATA[Antarctica]]></category>
		<category><![CDATA[Antonin]]></category>
		<category><![CDATA[Aparicio]]></category>
		<category><![CDATA[appear]]></category>
		<category><![CDATA[Aramendi]]></category>
		<category><![CDATA[archival]]></category>
		<category><![CDATA[argylle]]></category>
		<category><![CDATA[Ariana]]></category>
		<category><![CDATA[armstrong]]></category>
		<category><![CDATA[arsonists]]></category>
		<category><![CDATA[Arthur]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[Asimov]]></category>
		<category><![CDATA[asking]]></category>
		<category><![CDATA[aspect]]></category>
		<category><![CDATA[Assassin]]></category>
		<category><![CDATA[assassination]]></category>
		<category><![CDATA[assigned]]></category>
		<category><![CDATA[attached]]></category>
		<category><![CDATA[attempts]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Attorneys]]></category>
		<category><![CDATA[attract]]></category>
		<category><![CDATA[auction]]></category>
		<category><![CDATA[Audrey]]></category>
		<category><![CDATA[August]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[autobiography]]></category>
		<category><![CDATA[autoplay]]></category>
		<category><![CDATA[available]]></category>
		<category><![CDATA[awaiting]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[azules]]></category>
		<category><![CDATA[Babies]]></category>
		<category><![CDATA[Backstory]]></category>
		<category><![CDATA[badges]]></category>
		<category><![CDATA[Bahamas]]></category>
		<category><![CDATA[ballad]]></category>
		<category><![CDATA[Baltimore]]></category>
		<category><![CDATA[bandits]]></category>
		<category><![CDATA[Barbara]]></category>
		<category><![CDATA[Barneda]]></category>
		<category><![CDATA[barris]]></category>
		<category><![CDATA[Barrois]]></category>
		<category><![CDATA[Bartlett]]></category>
		<category><![CDATA[Baseball]]></category>
		<category><![CDATA[Bassett]]></category>
		<category><![CDATA[Battle]]></category>
		<category><![CDATA[beagle]]></category>
		<category><![CDATA[Beanie]]></category>
		<category><![CDATA[Bearman]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[becoming]]></category>
		<category><![CDATA[before]]></category>
		<category><![CDATA[beginning]]></category>
		<category><![CDATA[Beharie]]></category>
		<category><![CDATA[behind]]></category>
		<category><![CDATA[beloved]]></category>
		<category><![CDATA[bending]]></category>
		<category><![CDATA[Benedict]]></category>
		<category><![CDATA[Benjamin]]></category>
		<category><![CDATA[bestselling]]></category>
		<category><![CDATA[better]]></category>
		<category><![CDATA[between]]></category>
		<category><![CDATA[bigbite]]></category>
		<category><![CDATA[bigger]]></category>
		<category><![CDATA[Binoche]]></category>
		<category><![CDATA[biography]]></category>
		<category><![CDATA[biopic]]></category>
		<category><![CDATA[Blanchett]]></category>
		<category><![CDATA[blended]]></category>
		<category><![CDATA[blends]]></category>
		<category><![CDATA[bombers]]></category>
		<category><![CDATA[Bonaparte]]></category>
		<category><![CDATA[Boneta]]></category>
		<category><![CDATA[Bonnie]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[breaking]]></category>
		<category><![CDATA[brilliant]]></category>
		<category><![CDATA[British]]></category>
		<category><![CDATA[Brockovich]]></category>
		<category><![CDATA[brothers]]></category>
		<category><![CDATA[Bubble]]></category>
		<category><![CDATA[buccaneers]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[buried]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[called]]></category>
		<category><![CDATA[calling]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[Campbell]]></category>
		<category><![CDATA[Capaldi]]></category>
		<category><![CDATA[Captain]]></category>
		<category><![CDATA[captivity]]></category>
		<category><![CDATA[Carbonell]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[Carlos]]></category>
		<category><![CDATA[Carmen]]></category>
		<category><![CDATA[catalog]]></category>
		<category><![CDATA[category]]></category>
		<category><![CDATA[Catherine]]></category>
		<category><![CDATA[caught]]></category>
		<category><![CDATA[Cavill]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[century]]></category>
		<category><![CDATA[champion]]></category>
		<category><![CDATA[Chanel]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[changeling]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[Charlie]]></category>
		<category><![CDATA[Chastain]]></category>
		<category><![CDATA[chazelle]]></category>
		<category><![CDATA[Cheadle]]></category>
		<category><![CDATA[chemistry]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[choices]]></category>
		<category><![CDATA[Christian]]></category>
		<category><![CDATA[Christy]]></category>
		<category><![CDATA[Cinematic]]></category>
		<category><![CDATA[citing]]></category>
		<category><![CDATA[claimed]]></category>
		<category><![CDATA[claiming]]></category>
		<category><![CDATA[classic]]></category>
		<category><![CDATA[climate]]></category>
		<category><![CDATA[climbs]]></category>
		<category><![CDATA[clipboard]]></category>
		<category><![CDATA[clooney]]></category>
		<category><![CDATA[collaborator]]></category>
		<category><![CDATA[Collection]]></category>
		<category><![CDATA[Colleen]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[collision]]></category>
		<category><![CDATA[colorful]]></category>
		<category><![CDATA[comedic]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[coming]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[companion]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[compiles]]></category>
		<category><![CDATA[concealed]]></category>
		<category><![CDATA[Confessions]]></category>
		<category><![CDATA[conflicts]]></category>
		<category><![CDATA[confrontation]]></category>
		<category><![CDATA[conjunction]]></category>
		<category><![CDATA[Connor]]></category>
		<category><![CDATA[constellation]]></category>
		<category><![CDATA[container]]></category>
		<category><![CDATA[contemporary]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[contenthub]]></category>
		<category><![CDATA[continent]]></category>
		<category><![CDATA[continues]]></category>
		<category><![CDATA[Cooking]]></category>
		<category><![CDATA[Coppola]]></category>
		<category><![CDATA[coreImage]]></category>
		<category><![CDATA[corruption]]></category>
		<category><![CDATA[corseted]]></category>
		<category><![CDATA[Cosmopolitan]]></category>
		<category><![CDATA[Cougar]]></category>
		<category><![CDATA[couldn]]></category>
		<category><![CDATA[Country]]></category>
		<category><![CDATA[course]]></category>
		<category><![CDATA[courtroom]]></category>
		<category><![CDATA[Cranston]]></category>
		<category><![CDATA[Crawford]]></category>
		<category><![CDATA[crazes]]></category>
		<category><![CDATA[craziness]]></category>
		<category><![CDATA[created]]></category>
		<category><![CDATA[creator]]></category>
		<category><![CDATA[criminal]]></category>
		<category><![CDATA[critical]]></category>
		<category><![CDATA[crossed]]></category>
		<category><![CDATA[crossing]]></category>
		<category><![CDATA[Crouch]]></category>
		<category><![CDATA[Crudup]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[currently]]></category>
		<category><![CDATA[Curtis]]></category>
		<category><![CDATA[Custom]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[damien]]></category>
		<category><![CDATA[danger]]></category>
		<category><![CDATA[dangerous]]></category>
		<category><![CDATA[Danner]]></category>
		<category><![CDATA[darkest]]></category>
		<category><![CDATA[darkly]]></category>
		<category><![CDATA[Darkness]]></category>
		<category><![CDATA[Datari]]></category>
		<category><![CDATA[daughter]]></category>
		<category><![CDATA[deadline]]></category>
		<category><![CDATA[DeBose]]></category>
		<category><![CDATA[debuts]]></category>
		<category><![CDATA[decade]]></category>
		<category><![CDATA[decades]]></category>
		<category><![CDATA[decimates]]></category>
		<category><![CDATA[decoding]]></category>
		<category><![CDATA[dedicated]]></category>
		<category><![CDATA[Deerfield]]></category>
		<category><![CDATA[define]]></category>
		<category><![CDATA[defining]]></category>
		<category><![CDATA[definitive]]></category>
		<category><![CDATA[degree]]></category>
		<category><![CDATA[demands]]></category>
		<category><![CDATA[demoted]]></category>
		<category><![CDATA[Dennis]]></category>
		<category><![CDATA[described]]></category>
		<category><![CDATA[describes]]></category>
		<category><![CDATA[description]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[details]]></category>
		<category><![CDATA[detective]]></category>
		<category><![CDATA[detectives]]></category>
		<category><![CDATA[develop]]></category>
		<category><![CDATA[developed]]></category>
		<category><![CDATA[developing]]></category>
		<category><![CDATA[DiCaprio]]></category>
		<category><![CDATA[Dierdre]]></category>
		<category><![CDATA[different]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[Directed]]></category>
		<category><![CDATA[directing]]></category>
		<category><![CDATA[direction]]></category>
		<category><![CDATA[director]]></category>
		<category><![CDATA[directors]]></category>
		<category><![CDATA[directs]]></category>
		<category><![CDATA[disappear]]></category>
		<category><![CDATA[disaster]]></category>
		<category><![CDATA[disbanding]]></category>
		<category><![CDATA[disclaimer]]></category>
		<category><![CDATA[discover]]></category>
		<category><![CDATA[discovering]]></category>
		<category><![CDATA[discovers]]></category>
		<category><![CDATA[discussions]]></category>
		<category><![CDATA[distribute]]></category>
		<category><![CDATA[distributors]]></category>
		<category><![CDATA[DiTerlizzi]]></category>
		<category><![CDATA[divided]]></category>
		<category><![CDATA[division]]></category>
		<category><![CDATA[documentary]]></category>
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		<category><![CDATA[domestic]]></category>
		<category><![CDATA[dominant]]></category>
		<category><![CDATA[Dominguez]]></category>
		<category><![CDATA[Douglass]]></category>
		<category><![CDATA[dramedy]]></category>
		<category><![CDATA[dreams]]></category>
		<category><![CDATA[driver]]></category>
		<category><![CDATA[drugged]]></category>
		<category><![CDATA[Duplass]]></category>
		<category><![CDATA[Dustin]]></category>
		<category><![CDATA[dynasties]]></category>
		<category><![CDATA[dynasty]]></category>
		<category><![CDATA[eacute]]></category>
		<category><![CDATA[earned]]></category>
		<category><![CDATA[earthsound]]></category>
		<category><![CDATA[Edgerton]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[Egerton]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Elizabeth]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[empowerment]]></category>
		<category><![CDATA[enclosure]]></category>
		<category><![CDATA[encrypted]]></category>
		<category><![CDATA[Engineered]]></category>
		<category><![CDATA[England]]></category>
		<category><![CDATA[enigmatic]]></category>
		<category><![CDATA[enjoys]]></category>
		<category><![CDATA[ensemble]]></category>
		<category><![CDATA[ensues]]></category>
		<category><![CDATA[entire]]></category>
		<category><![CDATA[entirely]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[epioside]]></category>
		<category><![CDATA[Episode]]></category>
		<category><![CDATA[episodes]]></category>
		<category><![CDATA[Erving]]></category>
		<category><![CDATA[Escamilla]]></category>
		<category><![CDATA[escape]]></category>
		<category><![CDATA[escapes]]></category>
		<category><![CDATA[essence]]></category>
		<category><![CDATA[ethernet]]></category>
		<category><![CDATA[Evangelista]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[eventually]]></category>
		<category><![CDATA[everlight]]></category>
		<category><![CDATA[everyday]]></category>
		<category><![CDATA[Everything]]></category>
		<category><![CDATA[examine]]></category>
		<category><![CDATA[except]]></category>
		<category><![CDATA[exclusive]]></category>
		<category><![CDATA[executive]]></category>
		<category><![CDATA[existed]]></category>
		<category><![CDATA[exotic]]></category>
		<category><![CDATA[expected]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[experiences]]></category>
		<category><![CDATA[explode]]></category>
		<category><![CDATA[explore]]></category>
		<category><![CDATA[explores]]></category>
		<category><![CDATA[exploring]]></category>
		<category><![CDATA[extendedBlock]]></category>
		<category><![CDATA[fairytale]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[famous]]></category>
		<category><![CDATA[famously]]></category>
		<category><![CDATA[Farrell]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fathers]]></category>
		<category><![CDATA[Feathered]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[featuring]]></category>
		<category><![CDATA[February]]></category>
		<category><![CDATA[female]]></category>
		<category><![CDATA[Fernando]]></category>
		<category><![CDATA[fictional]]></category>
		<category><![CDATA[fielding]]></category>
		<category><![CDATA[figure]]></category>
		<category><![CDATA[filmmaker]]></category>
		<category><![CDATA[finally]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[firebug]]></category>
		<category><![CDATA[fishing]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[Fitzgerald]]></category>
		<category><![CDATA[fixers]]></category>
		<category><![CDATA[florence]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[Flower]]></category>
		<category><![CDATA[focused]]></category>
		<category><![CDATA[focuses]]></category>
		<category><![CDATA[fodder]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[followed]]></category>
		<category><![CDATA[Following]]></category>
		<category><![CDATA[follows]]></category>
		<category><![CDATA[footage]]></category>
		<category><![CDATA[forced]]></category>
		<category><![CDATA[format]]></category>
		<category><![CDATA[Formula]]></category>
		<category><![CDATA[foundation]]></category>
		<category><![CDATA[founder]]></category>
		<category><![CDATA[founding]]></category>
		<category><![CDATA[frameborder]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Francisco]]></category>
		<category><![CDATA[Franklin]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[friend]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[friendship]]></category>
		<category><![CDATA[Froseth]]></category>
		<category><![CDATA[Fukunaga]]></category>
		<category><![CDATA[further]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Galifianakis]]></category>
		<category><![CDATA[Garmus]]></category>
		<category><![CDATA[garner]]></category>
		<category><![CDATA[generation]]></category>
		<category><![CDATA[generations]]></category>
		<category><![CDATA[george]]></category>
		<category><![CDATA[Geraldine]]></category>
		<category><![CDATA[Gibson]]></category>
		<category><![CDATA[Gilliam]]></category>
		<category><![CDATA[gilligan]]></category>
		<category><![CDATA[godzilla]]></category>
		<category><![CDATA[grandson]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[greenlights]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[ground]]></category>
		<category><![CDATA[groundbreaking]]></category>
		<category><![CDATA[grounded]]></category>
		<category><![CDATA[guilty]]></category>
		<category><![CDATA[Gustav]]></category>
		<category><![CDATA[Gyllenhaal]]></category>
		<category><![CDATA[gyroscope]]></category>
		<category><![CDATA[Haddish]]></category>
		<category><![CDATA[Hamachek]]></category>
		<category><![CDATA[Hamilton]]></category>
		<category><![CDATA[happened]]></category>
		<category><![CDATA[Harmon]]></category>
		<category><![CDATA[Harris]]></category>
		<category><![CDATA[Harvey]]></category>
		<category><![CDATA[Hauser]]></category>
		<category><![CDATA[heading]]></category>
		<category><![CDATA[Hearts]]></category>
		<category><![CDATA[height]]></category>
		<category><![CDATA[hellip]]></category>
		<category><![CDATA[helping]]></category>
		<category><![CDATA[Hiaasen]]></category>
		<category><![CDATA[Hiddleston]]></category>
		<category><![CDATA[highwayman]]></category>
		<category><![CDATA[Hispanic]]></category>
		<category><![CDATA[Historical]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Hodgson]]></category>
		<category><![CDATA[Holland]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[hollywoodreporter]]></category>
		<category><![CDATA[homemakers]]></category>
		<category><![CDATA[hopping]]></category>
		<category><![CDATA[horror]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[hottest]]></category>
		<category><![CDATA[housewife]]></category>
		<category><![CDATA[housewives]]></category>
		<category><![CDATA[Howard]]></category>
		<category><![CDATA[Howell]]></category>
		<category><![CDATA[Hudlin]]></category>
		<category><![CDATA[humanity]]></category>
		<category><![CDATA[husband]]></category>
		<category><![CDATA[husbands]]></category>
		<category><![CDATA[iacute]]></category>
		<category><![CDATA[iconic]]></category>
		<category><![CDATA[idgesg]]></category>
		<category><![CDATA[iframe]]></category>
		<category><![CDATA[imageCredit]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[Imogen]]></category>
		<category><![CDATA[impacted]]></category>
		<category><![CDATA[implicates]]></category>
		<category><![CDATA[important]]></category>
		<category><![CDATA[imprint]]></category>
		<category><![CDATA[improprieties]]></category>
		<category><![CDATA[Improvisation]]></category>
		<category><![CDATA[include]]></category>
		<category><![CDATA[individual]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Ingram]]></category>
		<category><![CDATA[ingredients]]></category>
		<category><![CDATA[innocent]]></category>
		<category><![CDATA[Inspector]]></category>
		<category><![CDATA[inspired]]></category>
		<category><![CDATA[institutions]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[intimate]]></category>
		<category><![CDATA[introvert]]></category>
		<category><![CDATA[inventor]]></category>
		<category><![CDATA[investigative]]></category>
		<category><![CDATA[investigator]]></category>
		<category><![CDATA[involved]]></category>
		<category><![CDATA[Jackson]]></category>
		<category><![CDATA[Jakeways]]></category>
		<category><![CDATA[Janine]]></category>
		<category><![CDATA[Japanese]]></category>
		<category><![CDATA[JeCobi]]></category>
		<category><![CDATA[Jenkins]]></category>
		<category><![CDATA[Jennifer]]></category>
		<category><![CDATA[Jenson]]></category>
		<category><![CDATA[Jessica]]></category>
		<category><![CDATA[Joaquin]]></category>
		<category><![CDATA[Johansson]]></category>
		<category><![CDATA[Johnson]]></category>
		<category><![CDATA[jonathan]]></category>
		<category><![CDATA[Joseph]]></category>
		<category><![CDATA[Joshuah]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[journey]]></category>
		<category><![CDATA[juggling]]></category>
		<category><![CDATA[Juliette]]></category>
		<category><![CDATA[Justin]]></category>
		<category><![CDATA[Katherine]]></category>
		<category><![CDATA[Kelley]]></category>
		<category><![CDATA[Kessler]]></category>
		<category><![CDATA[Khoudri]]></category>
		<category><![CDATA[Kicking]]></category>
		<category><![CDATA[killers]]></category>
		<category><![CDATA[kinberg]]></category>
		<category><![CDATA[Kingdom]]></category>
		<category><![CDATA[Kirsten]]></category>
		<category><![CDATA[kitchen]]></category>
		<category><![CDATA[Knight]]></category>
		<category><![CDATA[Kopple]]></category>
		<category><![CDATA[Kosinski]]></category>
		<category><![CDATA[kristen]]></category>
		<category><![CDATA[Kristine]]></category>
		<category><![CDATA[ladder]]></category>
		<category><![CDATA[LaKeith]]></category>
		<category><![CDATA[lamarr]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[larson]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[launches]]></category>
		<category><![CDATA[Lauren]]></category>
		<category><![CDATA[LaValle]]></category>
		<category><![CDATA[Lawrence]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[leading]]></category>
		<category><![CDATA[League]]></category>
		<category><![CDATA[leagues]]></category>
		<category><![CDATA[legacy]]></category>
		<category><![CDATA[legendary]]></category>
		<category><![CDATA[Lehane]]></category>
		<category><![CDATA[length]]></category>
		<category><![CDATA[Leonardo]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[leveled]]></category>
		<category><![CDATA[likely]]></category>
		<category><![CDATA[limited]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[little]]></category>
		<category><![CDATA[living]]></category>
		<category><![CDATA[Llobell]]></category>
		<category><![CDATA[loading]]></category>
		<category><![CDATA[locations]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[Longoria]]></category>
		<category><![CDATA[longtime]]></category>
		<category><![CDATA[losing]]></category>
		<category><![CDATA[lovers]]></category>
		<category><![CDATA[loving]]></category>
		<category><![CDATA[luchador]]></category>
		<category><![CDATA[lyrics]]></category>
		<category><![CDATA[machine]]></category>
		<category><![CDATA[macworld]]></category>
		<category><![CDATA[Maddie]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[maintaining]]></category>
		<category><![CDATA[manhunt]]></category>
		<category><![CDATA[manual]]></category>
		<category><![CDATA[Marcel]]></category>
		<category><![CDATA[Marcie]]></category>
		<category><![CDATA[Marigaby]]></category>
		<category><![CDATA[Martin]]></category>
		<category><![CDATA[Martinez]]></category>
		<category><![CDATA[marvel]]></category>
		<category><![CDATA[masters]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[matter]]></category>
		<category><![CDATA[Matthew]]></category>
		<category><![CDATA[Maurice]]></category>
		<category><![CDATA[Maxine]]></category>
		<category><![CDATA[McElhenney]]></category>
		<category><![CDATA[McGuinness]]></category>
		<category><![CDATA[meanwhile]]></category>
		<category><![CDATA[medical]]></category>
		<category><![CDATA[Meirelles]]></category>
		<category><![CDATA[Melissa]]></category>
		<category><![CDATA[Members]]></category>
		<category><![CDATA[memoir]]></category>
		<category><![CDATA[Mendelsohn]]></category>
		<category><![CDATA[Menken]]></category>
		<category><![CDATA[Menzies]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[Michael]]></category>
		<category><![CDATA[midnight]]></category>
		<category><![CDATA[midwestern]]></category>
		<category><![CDATA[missing]]></category>
		<category><![CDATA[models]]></category>
		<category><![CDATA[modern]]></category>
		<category><![CDATA[monarch]]></category>
		<category><![CDATA[monkey]]></category>
		<category><![CDATA[monsters]]></category>
		<category><![CDATA[Monsterverse]]></category>
		<category><![CDATA[Montgomery]]></category>
		<category><![CDATA[months]]></category>
		<category><![CDATA[morning]]></category>
		<category><![CDATA[mortals]]></category>
		<category><![CDATA[Mother]]></category>
		<category><![CDATA[motherhood]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[mportant]]></category>
		<category><![CDATA[Murder]]></category>
		<category><![CDATA[Murders]]></category>
		<category><![CDATA[Murray]]></category>
		<category><![CDATA[Museum]]></category>
		<category><![CDATA[musical]]></category>
		<category><![CDATA[musician]]></category>
		<category><![CDATA[mysterious]]></category>
		<category><![CDATA[Mystery]]></category>
		<category><![CDATA[mythic]]></category>
		<category><![CDATA[napoleon]]></category>
		<category><![CDATA[nascent]]></category>
		<category><![CDATA[Natalie]]></category>
		<category><![CDATA[Nathan]]></category>
		<category><![CDATA[Nathaniel]]></category>
		<category><![CDATA[nathanwpyle]]></category>
		<category><![CDATA[nationwide]]></category>
		<category><![CDATA[native]]></category>
		<category><![CDATA[natural]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[nearly]]></category>
		<category><![CDATA[nester]]></category>
		<category><![CDATA[Nestor]]></category>
		<category><![CDATA[Newton]]></category>
		<category><![CDATA[Nickelodeon]]></category>
		<category><![CDATA[Nicole]]></category>
		<category><![CDATA[nights]]></category>
		<category><![CDATA[nofollow]]></category>
		<category><![CDATA[nominee]]></category>
		<category><![CDATA[nonfiction]]></category>
		<category><![CDATA[Nothing]]></category>
		<category><![CDATA[novels]]></category>
		<category><![CDATA[November]]></category>
		<category><![CDATA[number]]></category>
		<category><![CDATA[nytimes]]></category>
		<category><![CDATA[oacute]]></category>
		<category><![CDATA[occupation]]></category>
		<category><![CDATA[October]]></category>
		<category><![CDATA[Odyssey]]></category>
		<category><![CDATA[oembed]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[official]]></category>
		<category><![CDATA[officially]]></category>
		<category><![CDATA[ogReJyWgkBU]]></category>
		<category><![CDATA[oklahoma]]></category>
		<category><![CDATA[omnivore]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[operative]]></category>
		<category><![CDATA[ordered]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[original]]></category>
		<category><![CDATA[originals]]></category>
		<category><![CDATA[Orloff]]></category>
		<category><![CDATA[others]]></category>
		<category><![CDATA[outbid]]></category>
		<category><![CDATA[outdoors]]></category>
		<category><![CDATA[outside]]></category>
		<category><![CDATA[overall]]></category>
		<category><![CDATA[palmer]]></category>
		<category><![CDATA[Panther]]></category>
		<category><![CDATA[Paramount]]></category>
		<category><![CDATA[parenthood]]></category>
		<category><![CDATA[participate]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[passionate]]></category>
		<category><![CDATA[Patriots]]></category>
		<category><![CDATA[Peanuts]]></category>
		<category><![CDATA[pearce]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[Perhaps]]></category>
		<category><![CDATA[perilous]]></category>
		<category><![CDATA[Perkins]]></category>
		<category><![CDATA[persona]]></category>
		<category><![CDATA[Phoenix]]></category>
		<category><![CDATA[physical]]></category>
		<category><![CDATA[picture]]></category>
		<category><![CDATA[pieces]]></category>
		<category><![CDATA[pioneering]]></category>
		<category><![CDATA[pitcher]]></category>
		<category><![CDATA[Pittman]]></category>
		<category><![CDATA[Planet]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[player]]></category>
		<category><![CDATA[players]]></category>
		<category><![CDATA[police]]></category>
		<category><![CDATA[politicians]]></category>
		<category><![CDATA[Portman]]></category>
		<category><![CDATA[possible]]></category>
		<category><![CDATA[potential]]></category>
		<category><![CDATA[powerful]]></category>
		<category><![CDATA[predict]]></category>
		<category><![CDATA[premiere]]></category>
		<category><![CDATA[premieres]]></category>
		<category><![CDATA[preschool]]></category>
		<category><![CDATA[presents]]></category>
		<category><![CDATA[prestige]]></category>
		<category><![CDATA[presumed]]></category>
		<category><![CDATA[previously]]></category>
		<category><![CDATA[Private]]></category>
		<category><![CDATA[privately]]></category>
		<category><![CDATA[produce]]></category>
		<category><![CDATA[produced]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[producers]]></category>
		<category><![CDATA[producing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[program]]></category>
		<category><![CDATA[progressive]]></category>
		<category><![CDATA[project]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[promises]]></category>
		<category><![CDATA[Prosecuting]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[Protosevich]]></category>
		<category><![CDATA[provider]]></category>
		<category><![CDATA[published]]></category>
		<category><![CDATA[Pulitzer]]></category>
		<category><![CDATA[pulled]]></category>
		<category><![CDATA[puppets]]></category>
		<category><![CDATA[pursue]]></category>
		<category><![CDATA[pursued]]></category>
		<category><![CDATA[pushes]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[questioning]]></category>
		<category><![CDATA[quirky]]></category>
		<category><![CDATA[rabbit]]></category>
		<category><![CDATA[Rangrarok]]></category>
		<category><![CDATA[Rapace]]></category>
		<category><![CDATA[Rashida]]></category>
		<category><![CDATA[rating]]></category>
		<category><![CDATA[Ravenscroft]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[really]]></category>
		<category><![CDATA[reasons]]></category>
		<category><![CDATA[recipient]]></category>
		<category><![CDATA[record]]></category>
		<category><![CDATA[redirectingat]]></category>
		<category><![CDATA[Redzepi]]></category>
		<category><![CDATA[Reginald]]></category>
		<category><![CDATA[reimagining]]></category>
		<category><![CDATA[reinvent]]></category>
		<category><![CDATA[rejects]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[released]]></category>
		<category><![CDATA[relied]]></category>
		<category><![CDATA[remote]]></category>
		<category><![CDATA[Renata]]></category>
		<category><![CDATA[Renier]]></category>
		<category><![CDATA[renowned]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[reported]]></category>
		<category><![CDATA[reporter]]></category>
		<category><![CDATA[reports]]></category>
		<category><![CDATA[residents]]></category>
		<category><![CDATA[resize]]></category>
		<category><![CDATA[respected]]></category>
		<category><![CDATA[Restaurant]]></category>
		<category><![CDATA[retelling]]></category>
		<category><![CDATA[retirement]]></category>
		<category><![CDATA[return]]></category>
		<category><![CDATA[returns]]></category>
		<category><![CDATA[reveal]]></category>
		<category><![CDATA[revealed]]></category>
		<category><![CDATA[revealing]]></category>
		<category><![CDATA[reveals]]></category>
		<category><![CDATA[revenge]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Richard]]></category>
		<category><![CDATA[Richardson]]></category>
		<category><![CDATA[Ridley]]></category>
		<category><![CDATA[rights]]></category>
		<category><![CDATA[Robbins]]></category>
		<category><![CDATA[Robert]]></category>
		<category><![CDATA[robotic]]></category>
		<category><![CDATA[robots]]></category>
		<category><![CDATA[Rockwell]]></category>
		<category><![CDATA[Rodriguez]]></category>
		<category><![CDATA[romance]]></category>
		<category><![CDATA[rookie]]></category>
		<category><![CDATA[Rovander]]></category>
		<category><![CDATA[Rovzar]]></category>
		<category><![CDATA[rumors]]></category>
		<category><![CDATA[Samuel]]></category>
		<category><![CDATA[Sandra]]></category>
		<category><![CDATA[Sarian]]></category>
		<category><![CDATA[satchel]]></category>
		<category><![CDATA[savant]]></category>
		<category><![CDATA[saving]]></category>
		<category><![CDATA[saying]]></category>
		<category><![CDATA[Scarlett]]></category>
		<category><![CDATA[scheduling]]></category>
		<category><![CDATA[Schiff]]></category>
		<category><![CDATA[Schitt]]></category>
		<category><![CDATA[Schneider]]></category>
		<category><![CDATA[school]]></category>
		<category><![CDATA[Schwartz]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[scientific]]></category>
		<category><![CDATA[scientist]]></category>
		<category><![CDATA[scientists]]></category>
		<category><![CDATA[Scorsese]]></category>
		<category><![CDATA[scouts]]></category>
		<category><![CDATA[Scovel]]></category>
		<category><![CDATA[screen]]></category>
		<category><![CDATA[script]]></category>
		<category><![CDATA[Scrubs]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[season]]></category>
		<category><![CDATA[seasons]]></category>
		<category><![CDATA[Sebasti]]></category>
		<category><![CDATA[second]]></category>
		<category><![CDATA[secret]]></category>
		<category><![CDATA[secrets]]></category>
		<category><![CDATA[section]]></category>
		<category><![CDATA[secure]]></category>
		<category><![CDATA[Seehorn]]></category>
		<category><![CDATA[seeking]]></category>
		<category><![CDATA[Sendak]]></category>
		<category><![CDATA[September]]></category>
		<category><![CDATA[serial]]></category>
		<category><![CDATA[series]]></category>
		<category><![CDATA[server]]></category>
		<category><![CDATA[several]]></category>
		<category><![CDATA[severed]]></category>
		<category><![CDATA[Shadows]]></category>
		<category><![CDATA[Sherman]]></category>
		<category><![CDATA[Sherwood]]></category>
		<category><![CDATA[shocking]]></category>
		<category><![CDATA[shocks]]></category>
		<category><![CDATA[shooting]]></category>
		<category><![CDATA[showcased]]></category>
		<category><![CDATA[showrun]]></category>
		<category><![CDATA[showrunner]]></category>
		<category><![CDATA[showrunners]]></category>
		<category><![CDATA[Showtime]]></category>
		<category><![CDATA[Silverstein]]></category>
		<category><![CDATA[Simmons]]></category>
		<category><![CDATA[single]]></category>
		<category><![CDATA[Sittenfeld]]></category>
		<category><![CDATA[sketches]]></category>
		<category><![CDATA[Skydance]]></category>
		<category><![CDATA[Slater]]></category>
		<category><![CDATA[smiley]]></category>
		<category><![CDATA[snoopy]]></category>
		<category><![CDATA[snowblind]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[solitude]]></category>
		<category><![CDATA[something]]></category>
		<category><![CDATA[sometimes]]></category>
		<category><![CDATA[source]]></category>
		<category><![CDATA[Southern]]></category>
		<category><![CDATA[Spanish]]></category>
		<category><![CDATA[special]]></category>
		<category><![CDATA[specials]]></category>
		<category><![CDATA[specifically]]></category>
		<category><![CDATA[speculative]]></category>
		<category><![CDATA[spellbound]]></category>
		<category><![CDATA[spends]]></category>
		<category><![CDATA[Spielberg]]></category>
		<category><![CDATA[spirit]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[spring]]></category>
		<category><![CDATA[srcset]]></category>
		<category><![CDATA[Stanfield]]></category>
		<category><![CDATA[stardom]]></category>
		<category><![CDATA[staring]]></category>
		<category><![CDATA[starRating]]></category>
		<category><![CDATA[starring]]></category>
		<category><![CDATA[starts]]></category>
		<category><![CDATA[status]]></category>
		<category><![CDATA[Stephen]]></category>
		<category><![CDATA[Steven]]></category>
		<category><![CDATA[stolen]]></category>
		<category><![CDATA[stopped]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[storyline]]></category>
		<category><![CDATA[straight]]></category>
		<category><![CDATA[strange]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[strong]]></category>
		<category><![CDATA[struck]]></category>
		<category><![CDATA[student]]></category>
		<category><![CDATA[Studio]]></category>
		<category><![CDATA[Studios]]></category>
		<category><![CDATA[subject]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[summer]]></category>
		<category><![CDATA[supermodels]]></category>
		<category><![CDATA[supported]]></category>
		<category><![CDATA[supreme]]></category>
		<category><![CDATA[surgery]]></category>
		<category><![CDATA[survive]]></category>
		<category><![CDATA[Susanna]]></category>
		<category><![CDATA[Susannah]]></category>
		<category><![CDATA[suspected]]></category>
		<category><![CDATA[taking]]></category>
		<category><![CDATA[talent]]></category>
		<category><![CDATA[Tamayo]]></category>
		<category><![CDATA[taylor]]></category>
		<category><![CDATA[teaser]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[theaters]]></category>
		<category><![CDATA[theatrical]]></category>
		<category><![CDATA[thieves]]></category>
		<category><![CDATA[things]]></category>
		<category><![CDATA[Thomason]]></category>
		<category><![CDATA[thought]]></category>
		<category><![CDATA[Threapleton]]></category>
		<category><![CDATA[thriller]]></category>
		<category><![CDATA[through]]></category>
		<category><![CDATA[throughout]]></category>
		<category><![CDATA[thunderous]]></category>
		<category><![CDATA[Tiffany]]></category>
		<category><![CDATA[tightly]]></category>
		<category><![CDATA[timberlake]]></category>
		<category><![CDATA[titans]]></category>
		<category><![CDATA[titled]]></category>
		<category><![CDATA[titles]]></category>
		<category><![CDATA[Tobias]]></category>
		<category><![CDATA[together]]></category>
		<category><![CDATA[tourist]]></category>
		<category><![CDATA[Trailer]]></category>
		<category><![CDATA[trails]]></category>
		<category><![CDATA[transgressions]]></category>
		<category><![CDATA[traveling]]></category>
		<category><![CDATA[treasure]]></category>
		<category><![CDATA[trotting]]></category>
		<category><![CDATA[troubled]]></category>
		<category><![CDATA[troupe]]></category>
		<category><![CDATA[Turlington]]></category>
		<category><![CDATA[turned]]></category>
		<category><![CDATA[turner]]></category>
		<category><![CDATA[Turpin]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[typically]]></category>
		<category><![CDATA[unclear]]></category>
		<category><![CDATA[uncover]]></category>
		<category><![CDATA[undefined]]></category>
		<category><![CDATA[undercover]]></category>
		<category><![CDATA[underground]]></category>
		<category><![CDATA[underrated]]></category>
		<category><![CDATA[undersized]]></category>
		<category><![CDATA[unexpected]]></category>
		<category><![CDATA[unique]]></category>
		<category><![CDATA[Universe]]></category>
		<category><![CDATA[Unlike]]></category>
		<category><![CDATA[unsolved]]></category>
		<category><![CDATA[Untitled]]></category>
		<category><![CDATA[untold]]></category>
		<category><![CDATA[upcoming]]></category>
		<category><![CDATA[updated]]></category>
		<category><![CDATA[uploads]]></category>
		<category><![CDATA[upside]]></category>
		<category><![CDATA[vanessa]]></category>
		<category><![CDATA[variety]]></category>
		<category><![CDATA[Vaughn]]></category>
		<category><![CDATA[verbiage]]></category>
		<category><![CDATA[Victor]]></category>
		<category><![CDATA[Viswanathan]]></category>
		<category><![CDATA[Voisin]]></category>
		<category><![CDATA[Waiting]]></category>
		<category><![CDATA[waititi]]></category>
		<category><![CDATA[walter]]></category>
		<category><![CDATA[Waterhouse]]></category>
		<category><![CDATA[wealthy]]></category>
		<category><![CDATA[Weisman]]></category>
		<category><![CDATA[Wharton]]></category>
		<category><![CDATA[whether]]></category>
		<category><![CDATA[Whiplash]]></category>
		<category><![CDATA[whodunnit]]></category>
		<category><![CDATA[widget]]></category>
		<category><![CDATA[widower]]></category>
		<category><![CDATA[Wilkes]]></category>
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					<description><![CDATA[Macworld






Apple&#8217;s list of currently available content for Apple TV+ continues to grow, and so does the list of upcoming projects in the works. Films, limited series, specials, and multi-season series&#8212;Apple&#8217;s got lots of irons in ]]></description>
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<p>Apple&rsquo;s list of <a href="https://www.macworld.com/article/230863/apple-tv-originals-release-dates-rumors-news-actors-directors.html">currently available content for Apple TV+</a> continues to grow, and so does the list of upcoming projects in the works. Films, limited series, specials, and multi-season series&mdash;Apple&rsquo;s got lots of irons in the fire.</p>
<p>Some of these projects have been officially announced and acknowledged by Apple, while others have been reported by the Hollywood press, which always has its ear to the ground about what projects actors, directors, and producers are involved in.</p>
<p>We&rsquo;ve divided this list in two: <em>Coming Soon</em> is a list of shows for which Apple has given an official release date or release window, and <em>Further Out</em> compiles content that is still in production or perhaps haven&rsquo;t even begun yet.</p>
<p><em><strong>Updated 06/29/23:</strong> </em>The third season of <em>The Morning Show</em> is finally on the way, and premieres on September 13. This season adds John Hamm and Nicole Beharie to the cast.</p>
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							<img decoding="async" width="1960" height="1103" class="product-widget__image" src="https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?quality=50&amp;strip=all" loading="lazy" alt="Apple TV 4K (2022, 3. Gen.) 128GB WiFi + Ethernet" srcset="https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?quality=50&amp;strip=all 1960w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=300%2C168&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=768%2C432&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=1200%2C675&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=1536%2C864&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=1240%2C697&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2022/10/Apple-TV-4K-Siri-Remote-221018.jpg?resize=150%2C84&amp;quality=50&amp;strip=all 150w" sizes="auto, (max-width: 300px) 100vw, 300px" />
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<p>You <a href="https://www.macworld.com/article/233186/apple-tv-plus-faq.html">don&rsquo;t need an Apple TV set top box to watch Apple TV+</a>, nor do you have to pay for a subscription, see: <a href="https://www.macworld.com/article/673723/how-to-get-apple-tv-plus-free.html">How to watch Apple TV+ for free</a>. </p>
<h2 class="wp-block-heading toc" id="coming-soon">Coming Soon</h2>
<p class="p1">The following shows, series, and movies have been officially announced by Apple and will typically will begin streaming in the next few weeks or months. </p>
<h3 class="wp-block-heading" id="duck-goose-season-2">Duck &amp; Goose (season 2)</h3>
<p><strong>What it&rsquo;s about:</strong> Feathered friends Duck and Goose couldn&rsquo;t be more different, but in this preschool show, they learn how to bring out the best in one another. Based on books by Tad Hills.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Duck &amp; Goose" class="wp-image-1922151" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?quality=50&amp;strip=all 3840w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=300%2C168&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=768%2C432&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=1200%2C675&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=1536%2C864&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=2048%2C1152&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=1240%2C697&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-duck-and-goose.jpg?resize=150%2C84&amp;quality=50&amp;strip=all 150w" width="1200" height="675" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
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<p><strong>Important names:</strong> Stars Connor Andrade as Duck and JeCobi Swain as Goose.</p>
<p><strong>When you can watch:</strong> The second season of <em>Duck &amp; Goose</em> premieres on July 7, 2023.</p>
<h3 class="wp-block-heading" id="the-afterparty-season-2">The Afterparty (season 2)</h3>
<p><strong>What it&rsquo;s about:</strong> Detective Danner returns to solve a whodunnit by questioning family members, star-crossed lovers, and business partners. Each epioside focuses on a retelling of the events from each character&rsquo;s point of view, with their own unique style.</p>
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<iframe loading="lazy" title="The Afterparty &mdash; Season 2 Official Trailer | Apple TV+" width="500" height="281" src="https://www.youtube.com/embed/5Z53HGeGQfA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<p><strong>Important names:</strong> Tiffany Haddish returns alongside Sam Richardson, Zo&euml; Chao, Elizabeth Perkins, Zach Woods, Paul Walter Hauser, Poppy Liu, and more.</p>
<p><strong>When you can watch:</strong> Season 2 of <em>The Afterparty</em> premieres on July 12, 2023.</p>
<h3 class="wp-block-heading" id="foundation-season-2">Foundation (season 2)</h3>
<p><strong>What it&rsquo;s about:</strong> The second season of Apple&rsquo;s epic big-budget sci-fi drama based on the Issac Asimov books of the same name.</p>
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<iframe loading="lazy" title="Foundation &mdash; Season 2 Official Teaser | Apple TV+" width="500" height="281" src="https://www.youtube.com/embed/ogReJyWgkBU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<p><strong>Important names:</strong> Stars Lee Pace, Jared Harris, Lou Llobell, and Leah Harvey.</p>
<p><strong>When you can watch:</strong> Season 2 of <em>Foundation</em> premieres on July 14, 2023.</p>
<h3 class="wp-block-heading" id="stephen-curry-underrated">Stephen Curry: Underrated</h3>
<p><strong>What it&rsquo;s about:</strong> This feature documentary blends intimate cin&eacute;ma v&eacute;rit&eacute;, archival footage ,and on camera interviews to documents Stephen Curry&rsquo;s rise from an undersized college player at a small town Division I college to a four-time NBA champion, building one of the most dominant sports dynasties in the world.</p>
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<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Stephen Curry: Underrated" class="wp-image-1811777" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?quality=50&amp;strip=all 1958w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=300%2C202&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=768%2C517&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=1200%2C808&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=1536%2C1035&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/05/stephen-curry-underrated.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="808" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
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<p><strong>Important names:</strong> Stephen Curry, of course. Directed by Peter Nicks.</p>
<p><strong>When you can watch:</strong> <em>Stephen Curry: Underrated</em> will premiere on July 21, 2023.</p>
<h3 class="wp-block-heading"><strong>The Beanie Bubble</strong></h3>
<p><strong>What it&rsquo;s about:</strong> A comedy drama about the story behind Beanie Babies, one of the hottest speculative crazes of the &rsquo;90s.</p>
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<iframe loading="lazy" title="The Beanie Bubble &mdash; Official Trailer | Apple TV+" width="500" height="281" src="https://www.youtube.com/embed/KV32siOI9mU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<p><strong>Important names:</strong> Starring Elizabeth Banks, Zach Galifianakis, Sarah Snook, and Geraldine Viswanathan</p>
<p><strong>When you can watch: </strong><em>The Beanie Bubble</em> premieres on July 28, 2023.</p>
<h3 class="wp-block-heading" id="physical-season-3">Physical (season 3)</h3>
<p><strong>What it&rsquo;s about:</strong> The third and final season of this comedy/drama about a housewife who starts a home fitness business in the 80s, and it takes her on a journey of empowerment.</p>
<p><strong>Important names:</strong> Stars Rose Byrne, Murray Bartlett, Rory Scovel, and Dierdre Friel. Created by Annie Weisman.</p>
<p><strong>When you can watch:</strong> The third season of Physical debuts on August 2, 2023.</p>
<h3 class="wp-block-heading"><strong>Snoopy Presents: One-of-a-Kind Marcie</strong></h3>
<p><strong>What it&rsquo;s about:</strong> This Peanuts special follows Marcie, an introvert who loves her solitude but also enjoys helping her friends.&nbsp;</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Apple TV One-of-a-Kind Marcie" class="wp-image-1922143" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?quality=50&amp;strip=all 3840w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=300%2C149&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=768%2C381&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=1200%2C595&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=1536%2C761&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/05/apple-tv-marcie.jpg?resize=2048%2C1015&amp;quality=50&amp;strip=all 2048w" width="1200" height="595" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
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<p><strong>Important names:</strong> Features the same Peanuts characters we&rsquo;ve come to know over the decades.</p>
<p><strong>When you can watch:</strong> <em>One-of-a-Kind Marcie</em> premieres on August 18, 2023</p>
<h3 class="wp-block-heading" id="the-morning-show-season-3">The Morning Show (season 3)</h3>
<p><strong>What it&rsquo;s about:</strong> One of Apple big launch shows and the recipient of several awards, we&rsquo;ve been waiting a long time for the third season of this drama. </p>
<p><strong>Important names:</strong> Jennifer Aniston, Reese Witherspoon, Billy Crudup, Mark Duplass, Nestor Carbonell, Karen Pittman, and Greta Lee star. Season three adds Jon Hamm and Nicole Beharie to the cast.</p>
<p><strong>When you can watch:</strong> Season 3 of <em>The Morning Show</em> premieres on September 13, 2023.</p>
<h3 class="wp-block-heading" id="lessons-in-chemistry">Lessons in Chemistry</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2021/tv/news/brie-larson-apple-lessons-in-chemistry-1234888875/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed">Variety reports</a> that this will be a drama series based on the upcoming novel by Bonnie Garmus. Set in the 1950s, the story follows a woman who dreams of being a scientist in a world that demands women stay homemakers. She eventually lands a job hosting a TV cooking show and uses it as a platform to teach science to housewives.</p>
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Lessons in Chemistry &mdash; First Look | Apple TV+" width="500" height="281" src="https://www.youtube.com/embed/0PQE-Xcx1Gs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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<p class="p1"><strong>Important names:</strong> Brie Larson will star, and&nbsp;Susannah Grant will write (she previously won an Academy Award for writing <em>Erin Brockovich</em>).</p>
<p class="p1"><strong>When you can watch:</strong> <em>Lessons in Chemistry</em> will debut on October 13, 2023.</p>
<h3 class="wp-block-heading" id="killers-of-the-flower-moon">Killers of the Flower Moon</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> Based on the book&nbsp;<em>Killers Of The Flower Moon: The Osage Murders And The Birth Of The FBI</em>. It tells the story of a series of murders of wealthy Osage Native Americans in Oklahoma in the 1920s after oil was found on their land. According to Deadline, Paramount will distribute the film in theaters, while it will be an Apple TV+ streaming exclusive.</p>
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Killers of the Flower Moon &mdash; Official Teaser Trailer" width="500" height="281" src="https://www.youtube.com/embed/EG0si5bSd6I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
</div>
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<p class="p1"><strong>Important names:</strong> Directed by Martin Scorsese, with Leonardo DiCaprio and Robert De Niro in the leading roles.</p>
<p class="p1"><strong>When you can watch:</strong> The film will get a limited theatrical release on October 6, 2023, followed by a wider release on October 20. There has been no announcement of the Apple TV+ home streaming release yet.</p>
<h3 class="wp-block-heading" id="napoleon">Napoleon</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A big historical action epic film about Napoleon Bonaparte.&nbsp;</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Apple TV+ Napoleon" class="wp-image-1782566" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?quality=50&amp;strip=all 6546w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=1200%2C800&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=1536%2C1024&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=2048%2C1365&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2023/04/Apple-TV-Napoleon.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="800" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
</div>
<p class="p1"><strong>Important names:</strong> Joaquin Phoenix is to star as Napoleon, Ridley Scott will direct.</p>
<p class="p1"><strong>When you can watch:</strong> <em>Napoleon</em> will release into theaters on November 22, 2023. There has been no streaming date set yet.</p>
<h3 class="wp-block-heading" id="camp-snoopy">Camp Snoopy</h3>
<p><strong>What it&rsquo;s about:</strong> After discovering their troop is in danger of disbanding, Snoopy and the Beagle Scouts set off to the Great Outdoors to earn their performance badges, with the Beagle Scout Manual as their guide. Meanwhile, Charlie Brown and friends enjoy their summer at Camp Spring Lake, crossing paths with Snoopy as they experience everything camp and the outdoors have to offer.</p>
<p><strong>Important names: </strong>Features the same Peanuts characters we&rsquo;ve known for decades.</p>
<p><strong>When you can watch:</strong> <em>Camp Snoopy</em> is a new series set to debut in 2024, with no release date yet.</p>
<h2 class="wp-block-heading toc" id="further-out">Further Out</h2>
<p class="p1">These shows, series, and movies may or may not have been officially announced, and do not yet have definitive release dates. Some may debut in the next few months, others be more than a year away. It&rsquo;s even possible that some of these projects will never be released.</p>
<h3 class="wp-block-heading" id="carme">Car&ecirc;me</h3>
<p><strong>What it&rsquo;s about:</strong> A biography drama about Antonin Car&ecirc;me, the so-called first celebrity chef, who rose to stardom in the 19th century. While he dreams only of becoming the most famous chef in the world, his talent and ambitions attract the attention of renowned and powerful politicians, who use him as a spy for France.</p>
<p><strong>Important names: </strong>Benjamin Voisin stars as Car&ecirc;me, with J&eacute;r&eacute;mie Renier and Lyna Khoudri co-staring.</p>
<p><strong>When you can watch:</strong> <em>Car&ecirc;me</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="the-savant">The Savant</h3>
<p><strong>What it&rsquo;s about:</strong> An eight-episode limited series inspired by a true story published by Cosmopolitan. The storyline and character details are being kept under wraps for now.</p>
<p><strong>Important names:</strong> Written and showrun by Melissa James Gibson, starring Jessica Chastain in the lead role.</p>
<p><strong>When you can watch:</strong> <em>The Savant</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="mere-mortals">Mere Mortals</h3>
<p><strong>What it&rsquo;s about:</strong> An eight-episode series of individual tales set in the world of Mythic Quest that will explore the lives of employees, players, and fans who are impacted by the game. It is said to be in the vein of Mythic Quest episodes &ldquo;A Dark Quiet Death,&rdquo; &ldquo;Backstory!,&rdquo; &ldquo;Everlight,&rdquo; and &ldquo;Sarian.&rdquo;</p>
<p><strong>Important names:</strong> The series is created by <em>Mythic Quest</em> writers Ashly Burch, John Howell Harris, and Katie McElhenney.</p>
<p><strong>When you can watch:</strong> <em>Mere Mortals</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="firebug">Firebug</h3>
<p><strong>What it&rsquo;s about:</strong> A fictional drama series inspired by true events, <em>Firebug</em> will follow a troubled detective and an enigmatic arson investigator as they pursue the trails of two serial arsonists.</p>
<p><strong>Important names:</strong> Written and created by Dennis Lehane, starring Taron Egerton.</p>
<p><strong>When you can watch:</strong> <em>Firebug</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="untitled-vince-gilligan-drama">Untitled Vince Gilligan drama</h3>
<p><strong>What it&rsquo;s about:</strong> It is described as a &ldquo;described as a blended, grounded genre drama,&rdquo; which doesn&rsquo;t tell us much.</p>
<p><strong>Important names:</strong> Vince Gilligan gave us Breaking Bad and Better Call Saul. Rhea Seehorn is attached to star in the lead role.</p>
<p><strong>When you can watch:</strong> This new series does not yet have a release date.</p>
<h3 class="wp-block-heading" id="land-of-women">Land of Women</h3>
<p><strong>What it&rsquo;s about:</strong> Based on Sandra Barneda&rsquo;s bestselling novel of the same name. A six-episode dramedy about Gala, a New York empty nester whose life is turned upside down when her husband implicates the family in financial improprieties, and she is forced to flee the city alongside her aging mother and college-age daughter.</p>
<p><strong>Important names:</strong> Will star Eva Longoria and Carmen Maura. Directed by Carlos Sedes.</p>
<p><strong>When you can watch:</strong> <em>Land of Women</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="the-buccaneers">The Buccaneers</h3>
<p><strong>What it&rsquo;s about:</strong> A group of fun-loving young American girls explode into the tightly corseted London season of the 1870s, kicking off a culture clash. Sent to secure husbands and titles, the buccaneers&rsquo; hearts are set on much more than that, and saying &ldquo;I do&rdquo; is just the beginning&hellip;</p>
<p><strong>Important names: </strong>Stars Kristine Froseth, Alisha Boe, Josie Totah, Aubri Ibrag, Imogen Waterhouse, and Mia Threapleton. Written by Katherine Jakeways. Directed by Susanna White.</p>
<p><strong>When you can watch:</strong> <em>The Buccaneers </em>does not yet have a release date.</p>
<h3 class="wp-block-heading" id="criminal-record">Criminal Record</h3>
<p><strong>What it&rsquo;s about:</strong> An eight-episode, one-hour series set in London. An anonymous phone call draws two brilliant detectives into a confrontation over an old murder case. </p>
<p><strong>Important names:</strong> Stars Peter Capaldi and Cush Jumbo, directed by Jim Loach.</p>
<p><strong>When you can watch:</strong> <em>Criminal Record</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="sugar">Sugar</h3>
<p><strong>What it&rsquo;s about:</strong> Not much is known about the story yet, with Apple only calling it a &ldquo;genre-bending series&rdquo; and Deadline describes it as a &ldquo;Los Angeles-based, contemporary take on the private detective story.&rdquo;</p>
<p><strong>Important names:</strong> Starring Colin Farrell, directed by Fernando Meirelles, created by&nbsp;Mark Protosevich.</p>
<p><strong>When you can watch:</strong> <em>Sugar</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="untitled-formula-one-film-starring-brad-pitt">Untitled Formula One film starring Brad Pitt</h3>
<p><strong>What it&rsquo;s about:</strong> We don&rsquo;t know much, other than that Apple says &ldquo;Brad Pitt stars as a driver who comes out of retirement to compete alongside a rookie driver against the titans of the sport.&rdquo;</p>
<p><strong>Important names:</strong> Brad Pitt stars, with Joseph Kosinski directing, and seven-time Formula One champion Sir Lewis Hamilton producing.</p>
<p><strong>When you can watch:</strong> The film does not yet have a release date.</p>
<h3 class="wp-block-heading" id="speed-racer">Speed Racer</h3>
<p><strong>What it&rsquo;s about:</strong> A live-action series based on the beloved Japanese animated show from the &rsquo;60s. </p>
<p><strong>Important names: </strong>Will be produced by J.J. Abrams&rsquo; Bad Robot production company, with Hiram Martinez&nbsp;and Ron Fitzgerald as writers and showrunners.</p>
<p><strong>When you can watch:</strong> <em>Speed Racer </em>has no release date yet.</p>
<h3 class="wp-block-heading" id="las-azules">Las Azules</h3>
<p><strong>What it&rsquo;s about: </strong>A 10-episode crime drama series set in 1970 and based on the true stories of Mexico&rsquo;s first&nbsp;female police force.</p>
<p><strong>Important names:</strong> &nbsp;Fernando Rovzar&nbsp;and Pablo Aramendi serve as directors and showrunners. Starring B&aacute;rbara Mori.</p>
<p><strong>When you can watch:</strong> <em>Las Azules</em> is in production but does not yet have a release date.</p>
<h3 class="wp-block-heading" id="untitled-noel-fielding-comedy-series">Untitled Noel Fielding comedy series</h3>
<p><strong>What it&rsquo;s about:</strong> A comedy series about the legendary British highwayman Dick Turpin.</p>
<p><strong>Important names:</strong> Stars Noel Fielding, directed by Ben Palmer.</p>
<p><strong>When you can watch:</strong> This series does not have a release date yet, nor a title.</p>
<h3 class="wp-block-heading" id="the-white-darkness">The White Darkness</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series based on David Grann&rsquo;s nonfiction book about Henry Worsley, who crossed Antarctica on foot.</p>
<p><strong>Important names:</strong> Tom Hiddleston stars, Soo Hugh directs.</p>
<p><strong>When you can watch:</strong> <em>The White Darkness</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="the-big-cigar">The Big Cigar</h3>
<p><strong>What it&rsquo;s about: </strong>A six-episode limited series that tells the story of how Black Panther leader Huey P. Newton relied on his best friend Bert Schneider, the Hollywood producer behind &ldquo;Easy Rider,&rdquo; to elude a nationwide manhunt and escape to Cuba while being pursued into exile by the FBI.</p>
<p>I<strong>mportant names: </strong>Janine Sherman Barrois, Don Cheadle, Jim Hecht, and Joshuah Bearman, are on on board as producers. Don Cheadle will also direct the first two episodes. Andr&eacute; Holland is in discussions to star.</p>
<p><strong>When you can watch:</strong> <em>The Big Cigar</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="constellation">Constellation</h3>
<p><strong>What it&rsquo;s about:</strong> A thriller about Jo, a woman who returns to Earth after a disaster in space only to discover that key pieces of her life seem to be missing.</p>
<p><strong>Important names: </strong>The series will star Noomi Rapace and Jonathan Banks.</p>
<p><strong>When you can watch:</strong> <em>Constellation</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="dark-matter">Dark Matter</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A series based on the novel <em><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.amazon.com/dp/1101904240&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Dark Matter</a></em>; an alternate-universe thriller about a man who is abducted, drugged, and wakes up in a reality in which he made different choices in the past.</p>
<p class="p1"><strong>Important names:</strong> The series is being adapted as a series by the author Blake Crouch and stars Joel Edgerton.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="untitled-lewis-hamilton-documentary">Untitled Lewis Hamilton documentary</h3>
<p><strong>What it&rsquo;s about:</strong> A feature documentary about the groundbreaking life and career of seven-time Formula One world champion Lewis Hamilton</p>
<p><strong>Important names:</strong> Directed by Matt Kay, featuring full access to Hamilton and his team.</p>
<p><strong>When you can watch:</strong> This documentary does not yet have a release date.</p>
<h3 class="wp-block-heading" id="midnight-family">Midnight Family</h3>
<p><strong>What it&rsquo;s about:</strong> Apple&rsquo;s first all-Spanish-language series, with an entirely Hispanic cast and crew. The story follows Marigaby Tamayo, a medical student by day who spends her nights saving lives throughout Mexico City aboard her family&rsquo;s privately owned ambulance.</p>
<p><strong>Important names:</strong> Stars Joaqu&iacute;n Cos&iacute;o, Renata Vaca, Diego Calva, Yalitza Aparicio, Itzan Escamilla, and more.</p>
<p><strong>When you can watch:</strong> <em>Midnight Family</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="argylle">Argylle</h3>
<p><strong>What it&rsquo;s about:</strong> Follows the globe-trotting adventures of a super-spy named Argylle across the U.S., London and other exotic locations.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Apple TV+ Argylle" class="wp-image-1974575" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?quality=50&amp;strip=all 8640w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=1200%2C800&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=1536%2C1024&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=2048%2C1365&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2023/06/apple-tv-argylle.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="800" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p class="imageCredit">Apple</p>
</div>
<p><strong>Important names:</strong> An ensemble cast starring Henry Cavill, Bryce Dallas Howard, Sam Rockwell, Bryan Cranston, Catherine O&rsquo;Hara, Dua Lipa and Ariana DeBose with John Cena and Samuel L. Jackson.</p>
<p><strong>When you can watch:</strong> <em>Argylle</em> will get a theatrical release on February 2, 2024. It will stream on Apple TV+ after that date (likely a month or two later).</p>
<h3 class="wp-block-heading" id="benjamin-franklin-biography-series">Benjamin Franklin biography series</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series about one of America&rsquo;s founding fathers, based on the book <em>A Great Improvisation: Franklin, France, and the Birth of America</em> by Pulitzer Prize winner Stacy Schiff.</p>
<p><strong>Important names:</strong> Michael Douglass is set to star as Benjamin Franklin. </p>
<p><strong>When you can watch:</strong> This series does not yet have a release date, nor a final title.</p>
<h3 class="wp-block-heading" id="the-new-look">The New Look</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series that Apple describes as, &ldquo;an epic thriller set against the World War II Nazi occupation of Paris when Coco Chanel&rsquo;s reign as the world&rsquo;s most famous fashion designer ends and Christian Dior rises helping return spirit and life to the world with his groundbreaking, iconic imprint of beauty and influence that will go on to define generations to come.&rdquo;</p>
<p><strong>Important names:</strong> Written and executive produced by Todd A. Kessler, starring Ben Mendelsohn and Juliette Binoche.</p>
<p><strong>When you can watch:</strong> <em>The New Look</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="omnivore">Omnivore</h3>
<p><strong>What it&rsquo;s about:</strong> A food documentary series that tells the story of humanity and the planet through eight defining ingredients.</p>
<p><strong>Important names:</strong> Created by filmmaker Cary Joji Fukunaga and chef Ren&eacute; Redzepi.</p>
<p><strong>When you can watch:</strong> <em>Omnivore</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="the-dynasty">The Dynasty</h3>
<p><strong>What it&rsquo;s about:</strong> A 10-part documentary event series about the New England Patriots, based on the New York Times bestselling book by author Jeff Benedict.</p>
<p><strong>Important names:</strong> Directed by Matthew Hamachek.</p>
<p><strong>When you can watch:</strong> <em>The Dynasty</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="presumed-innocent">Presumed Innocent</h3>
<p><strong>What it&rsquo;s about:</strong> An eight-episode limited series inspired by the Scott Turow novel of the same name. A courtroom drama that tells the story of a murder that ends up in the Chicago Prosecuting Attorneys&rsquo; office when one of its own is suspected of the crime.</p>
<p><strong>Important names:</strong> The showrunner is David E. Kelley, with J.J. Abrams and Dustin Thomason as executive producers.</p>
<p><strong>When you can watch:</strong> <em>Presumed Innocent</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="mrs-american-pie">Mrs. American Pie</h3>
<p><strong>What it&rsquo;s about:</strong> A 10-episode comedy series <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/tv-pr/news/2022/02/apple-studios-greenlights-new-comedy-mrs-american-pie-starring-academy-award-nominee-kristen-wiig/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">in production at Apple Studios</a>. Set in the early 1970s, it tells the story of Maxine Simmons as she attempts to secure her place in Palm Beach high society.</p>
<p><strong>Important names:</strong> Starring Kirsten Wiig and Laura Dern.</p>
<p><strong>When you can watch:</strong> <em>Mrs. American Pie</em> does not yet have a release date.</p>
<h3 class="wp-block-heading" id="sunny">Sunny</h3>
<p><strong>What it&rsquo;s about:</strong> Apple describes this 10-episodes series as a &ldquo;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/tv-pr/news/2022/02/apple-tv-announces-new-dark-comedy-sunny-starring-rashida-jones/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">darkly comedic half-hour drama</a>&rdquo; about Suzie, an American woman living in Kyoto, Japan. When her husband and son disappear in a mysterious plane crash, she&rsquo;s given Sunny, one of a new class of domestic robots made by her husband&rsquo;s electronics company. They develop an unexpected friendship, and uncover the dark truth of what really happened to Suzie&rsquo;s family.</p>
<p><strong>Important names:</strong> Rashida Jones stars as Suzie, written and executive produced by Katie Robbins.</p>
<p><strong>When you can watch:</strong> <em>Sunny</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="untitled-godzilla-and-the-titans-series">Untitled Godzilla and the Titans series</h3>
<p><strong>What it&rsquo;s about:</strong> A live-action series in partnership with production company Legendary, taking place in the Monsterverse. Following the thunderous battle between Godzilla and the Titans that leveled San Francisco and the shocking new reality that monsters are real, the series explores one family&rsquo;s journey to uncover its buried secrets and a legacy linking them to the secret organization known as Monarch.</p>
<p><strong>Important names:</strong> Chris Black will server as executive producer and showrunner. The cast has not yet been revealed.</p>
<p><strong>When you can watch:</strong> The Godzilla series does not yet have a release date.</p>
<h3 class="wp-block-heading" id="manhunt">Manhunt</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series true crime story about the hunt for John Wilkes Booth and the aftermath of Abraham Lincoln&rsquo;s assassination.</p>
<p><strong>Important names:</strong> Set to star Tobias Menzies, directed by Carl Franklin.</p>
<p><strong>When you can watch:</strong> <em>Manhunt</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="disclaimer">Disclaimer</h3>
<p><strong>What it&rsquo;s about:</strong> Based on the novel of the same name by Renee Knight. Catherine Ravenscroft is a television documentary&nbsp;journalist whose work has been built on revealing the concealed transgressions of long-respected institutions. A novel written by a widower has her as a key character in a story that she had hoped was long buried in the past. A story that reveals her darkest secret. A secret she thought was hers alone.</p>
<p><strong>Important names:</strong> Acclaimed filmmaker Alfonso Cuar&oacute;n will write and direct all episodes. Cate Blanchett and Kevin Kline will star.</p>
<p><strong>When you can watch:</strong> This series has no release date yet.</p>
<h3 class="wp-block-heading" id="untitled-jon-watts-brad-pitt-george-clooney-film">Untitled Jon Watts / Brad Pitt / George Clooney film</h3>
<p><strong>What it&rsquo;s about:</strong> A thriller in which two lone-wolf fixers (Pitt and Clooney) get assigned to the same job. Deadline reports that Apple outbid other major studios and distributors for the film rights. The film doesn&rsquo;t have a title yet.</p>
<p><strong>Important names:</strong> Written and directed by Jon Watts, starring George Clooney and Brad Pitt.</p>
<p><strong>When you can watch:</strong> This film has no release date yet.</p>
<h3 class="wp-block-heading" id="yo-gabba-gabba">Yo Gabba Gabba!</h3>
<p><strong>What it&rsquo;s about:</strong> A beloved Nickelodeon series that ran for six seasons and featured live action, puppets, short sketches, and music. Apple has acquired the entire back catalog and rights to produce new episodes. So far, there are plans to produce 20 new episodes as a &ldquo;a reimagining based on the heart and essence of what&nbsp;<em>Yo Gabba Gabba!</em>&nbsp;is.&rdquo;</p>
<p><strong>Important names:</strong> It&rsquo;s unclear which of the original cast or crew will participate in the new episodes.</p>
<p><strong>When you can watch:</strong> We don&rsquo;t have word yet on when old episodes will appear on Apple TV+, nor when the new episodes will debut.</p>
<h3 class="wp-block-heading" id="the-changeling">The Changeling</h3>
<p><strong>What it&rsquo;s about: </strong>According to Apple, <em>The Changeling</em> is a fairytale for grown-ups. A horror story, a parenthood fable and a perilous odyssey through a New York City you didn&rsquo;t know existed. It&rsquo;s based on the novel of the same name by Victor LaValle.</p>
<p><strong>Important names: </strong>The series will star LaKeith Stanfield and be written/adapted by Kelly Marcel, who will also serve as showrunner.</p>
<p><strong>When you can watch:</strong> <em>The Changeling</em> has no release date yet.</p>
<h3 class="wp-block-heading" id="bad-monkey">Bad Monkey</h3>
<p><strong>What it&rsquo;s about:</strong> An adaptation of the <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.amazon.com/Bad-Monkey-Carl-Hiaasen/dp/0446556149&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Carl Hiaasen novel</a> of the same name, &ldquo;Bad Monkey&rdquo; tells the story of Andrew Yancy, a one-time detective demoted to restaurant inspector in Southern Florida. A severed arm found by a tourist out fishing pulls Yancy into the world of greed and corruption that decimates the land and environment in both Florida and the Bahamas. And yes, there&rsquo;s a monkey.</p>
<p><strong>Important names: </strong>Written and produced by Bill Lawrence (Scrubs, Ted Lasso, Cougar Town) and starring Vince Vaughn. </p>
<p><strong>When you can watch:</strong> <em>Bad Monkey</em> has no release date yet.</p>
<h3 class="wp-block-heading" id=""></h3>
<h3 class="wp-block-heading" id="untitled-negro-league-baseball-series">Untitled Negro League Baseball series</h3>
<p><strong>What it&rsquo;s about:</strong> Follows the life and career of legendary pitcher Leroy &ldquo;Satchel&rdquo; Paige. </p>
<p><strong>Important names:</strong> The series is produced by Erving &ldquo;Magic&rdquo; Johnson, among others. It is in conjunction with the Negro Leagues Baseball Museum and MLB.</p>
<p><strong>When you can watch:</strong> This series has no release date yet.</p>
<h3 class="wp-block-heading" id="strange-planet">Strange Planet</h3>
<p><strong>What it&rsquo;s about: </strong>An animated series based on the <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://twitter.com/nathanwpyle/status/1098710518058176512&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">web-based comic</a> and graphics novels by Nathan Pyle. The comic features aliens who live lives not unlike our own, but refer to our everyday activities with usual, sometimes scientific-ish verbiage (like calling a hug &ldquo;limb enclosure&rdquo;).</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?quality=50&amp;strip=all&amp;w=1200" alt="Strange Planet" class="wp-image-349431" srcset="https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?quality=50&amp;strip=all 2870w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=768%2C516&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=1200%2C806&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=1536%2C1031&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=2048%2C1375&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2021/06/strange-planet.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1200" height="806" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure>
<p><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://twitter.com/nathanwpyle/status/1098710518058176512&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed"  class="imageCredit" rel="nofollow">Nathan Pyle</a></div>
<p><strong>Important names:</strong> The series is being developed in part by Dan Harmon, of <em>Community</em> and <em>Rick and Morty</em> fame.</p>
<p><strong>When you can watch:</strong> The series has no release date yet.</p>
<h3 class="wp-block-heading" id="the-big-door-prize">The Big Door Prize</h3>
<p><strong>What it&rsquo;s about:</strong> Based on <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.amazon.com/Big-Door-Prize-M-Walsh/dp/073521848X&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">the bestselling novel</a> by M. O. Walsh. The residents of the small town Deerfield one day discover a mystery machine in their local grocery story that promises to predict one&rsquo;s future potential, and craziness ensues.</p>
<p><strong>Important names:</strong> David West Read, who was writer and executive producer on <em>Schitt&rsquo;s Creek</em>, will write the adaptation and serve as showrunner.</p>
<p><strong>When you can watch:</strong> <em>The Big Door Prize</em> does not have a release date yet.</p>
<h3 class="wp-block-heading" id="number-one-on-the-call-sheet">Number One on the Call Sheet</h3>
<p><strong>What it&rsquo;s about:</strong> A pair of documentary films that examine the history of black actors and actresses in Hollywood. One focuses on leading men, the other on leading women.</p>
<p><strong>Important names: </strong>Producers include Jamie Foxx, Kevin Hart, Datari Turner, Dan Cogan, Angela Bassett, Halle Berry, Reginald Hudlin, and Bryan Smiley.</p>
<p><strong>When you can watch:</strong> These two companion films have no release date yet.</p>
<h3 class="wp-block-heading" id="black-blues-the-colorful-ballad-of-louis-armstrong">Black &amp; Blues: The Colorful Ballad of Louis Armstrong</h3>
<p><strong>What it&rsquo;s about:</strong> A documentary film about the life of the pioneering jazz musician. Using a ton of never-before-seen archival footage, the film will tell the story of Armstrong&rsquo;s life entirely through his own words.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?quality=50&amp;strip=all&amp;w=1024" alt="Louis Armstrong" class="wp-image-343214" srcset="https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?quality=50&amp;strip=all 4133w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=300%2C233&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=768%2C597&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=1200%2C932&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=1536%2C1193&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2021/04/apple-tv-plus-louis-armstrong.jpg?resize=2048%2C1591&amp;quality=50&amp;strip=all 2048w" width="1024" height="796" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
<p class="imageCredit">Apple</p>
</div>
<p><strong>Important names:</strong> Louis Armstrong is the big name here. The film will be directed by Sacha Jenkins.</p>
<p><strong>When you can watch:</strong> This film is set to release in the fall of 2022.</p>
<h3 class="wp-block-heading" id="untitled-chuck-barris-drama">Untitled Chuck Barris drama</h3>
<p><strong>What it&rsquo;s about:</strong> Gong Show host Chuck Barris famously claimed to be a secret CIA assassin in his autobiography <em>Confessions of a Dangerous Mind</em>, which was made into a feature film in 2002. A <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://deadline.com/2021/04/justin-timberlake-chuck-barris-apple-tv-series-auction-gong-show-host-cia-assassin-confessions-of-a-dangerous-mind-1234731030/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Deadline report</a> says Apple is developing an hour-long drama series about Barris as both Gong Show host and CIA assassin.</p>
<p><strong>Important names:</strong> Justin Timberlake is attached to star as Chuck Barris.</p>
<p><strong>When you can watch:</strong> This series has no release date yet.  </p>
<h3 class="wp-block-heading" id="lady-in-the-lake">Lady in the Lake</h3>
<p><strong>What it&rsquo;s about:</strong> Apple&rsquo;s description of this limited series says it &ldquo;takes place in &rsquo;60s Baltimore, where an unsolved murder pushes housewife and mother Maddie Schwartz to reinvent her life as an investigative journalist and sets her on a collision course with Cleo Sherwood, a hard-working woman juggling motherhood, many jobs and a passionate commitment to advancing Baltimore&rsquo;s Black progressive agenda.&rdquo;</p>
<p><strong>Important names:</strong>&nbsp;It will star Natalie Portman and&nbsp;Moses Ingram. Directed by&nbsp;Alma Har&rsquo;el.</p>
<p><strong>When you can watch:</strong>&nbsp;No release date yet.</p>
<h3 class="wp-block-heading" id="the-search-for-wondla">The Search for WondLa</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> Based on the children&rsquo;s book by Tony DiTerlizzi, which follows the story of Eva Nine, a girl who spent most of her life living underground before being forced to flee outside and survive with a robot named Muthr, an alien named Rovander Kitt, and a water bear named Otto. Apple plans to run at least two seasons of this show.</p>
<p class="p1"><strong>Important names:</strong> Written and produced by&nbsp;Lauren Montgomery.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="spellbound">Spellbound</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A musical that&nbsp;follows Elian, a young girl who sets out to break the spell that has divided her kingdom in two.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image"><a class="zoom" href="https://images.idgesg.net/images/article/2021/02/spellbound_skydance-100877854-orig.jpg" rel="nofollow"><img decoding="async" src="https://images.idgesg.net/images/article/2021/02/spellbound_skydance-100877854-large.jpg?auto=webp&amp;quality=85,70" alt="spellbound skydance" loading="lazy" /></a></figure>
</div>
<p class="p1"><strong>Important names:</strong> Directed by Vicky Jenson, with music by&nbsp;Alan Menken and lyrics by Glenn Slater.</p>
<p class="p1"><strong>When you can watch:</strong> <em>Spellbound</em> is currently expected to be released in late 2023.</p>
<h3 class="wp-block-heading" id="dolly">Dolly</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://deadline.com/2021/02/apple-tv-dolly-with-florence-pugh-drew-pearce-vanessa-taylor-1234691631/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Deadline</a> describes it as a &ldquo;sci-fi courtroom drama in which a robotic &lsquo;companion doll&rsquo; kills its owner and then shocks the world by claiming that she is not guilty and asking for a lawyer.&rdquo;</p>
<p class="p1"><strong>Important names:</strong> Florence Pugh and Vanessa Taylor are attached to star and Drew Pearce will write the script.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="bride">Bride</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> Deadline reports that this is a genre-bending film about an engineered &ldquo;ideal wife&rdquo; who rejects her creator, escapes captivity, and discovers her true self.</p>
<p class="p1"><strong>Important names:</strong>&nbsp;The film will star Scarlett Johansson and will be directed by&nbsp;Sebasti&aacute;n Lelio.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="earthsound">Earthsound</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A natural history documentary series that uses new audio technology and cinematic 360-degree audio to reveal untold nature stories from every continent.</p>
<p class="p1"><strong>Important names:</strong> It will be executive produced by&nbsp;Alex Williamson, and the series producer is Sam Hodgson.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="the-supermodels">The Supermodels</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A documentary series exploring the careers of&nbsp;Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington. Four models whose fame and prestige made them bigger names than the fashion brands and designers they showcased.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image"><a class="zoom" href="https://images.idgesg.net/images/article/2020/10/apple-the-supermodels-100861040-orig.jpg" rel="nofollow"><img decoding="async" src="https://images.idgesg.net/images/article/2020/10/apple-the-supermodels-100861040-large.jpg?auto=webp&amp;quality=85,70" alt="apple the supermodels" loading="lazy" /></a></figure>
</div>
<p class="p1"><strong>Important names:</strong> Outside of the four aforementioned models, the series is directed by&nbsp;Barbara Kopple, who has two academy awards.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id=""></h3>
<h3 class="wp-block-heading" id="untitled-idris-elba-spy-thriller">Untitled Idris Elba spy thriller</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2020/film/news/idris-elba-simon-kinberg-apple-spy-romance-film-1234735319/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed">According to Variety</a>, this is to be a &ldquo;spy movie with romance set in Africa&rdquo; but little else is known about the nascent project. The report says it&rsquo;s early in production.&nbsp;</p>
<p class="p1"><strong>Important names:</strong> The film will star Idris Elba and is produced by Simon Kinberg and&nbsp;Audrey Chon.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="snow-blind">Snow Blind</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> When a high school student in a small Alaskan town posts a photo of his dad online, and discovers that his family is in the Witness Protection Program.&nbsp;A man seeking revenge soon finds them, the FBI shows up&hellip;but what if his dad&rsquo;s reasons for going into the program aren&rsquo;t as innocent as he says?</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image"><a class="zoom" href="https://images.idgesg.net/images/article/2020/07/snowblind-graphic-novel-100851556-orig.jpg" rel="nofollow"><img decoding="async" src="https://images.idgesg.net/images/article/2020/07/snowblind-graphic-novel-100851556-large.jpg?auto=webp&amp;quality=85,70" alt="snowblind graphic novel" loading="lazy" /></a></figure>
</div>
<p class="p1"><strong>Important names:</strong> Jake Gyllenhaal is set to start with&nbsp;Gustav M&ouml;ller directing.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="hedy-lamarr-series">Hedy Lamarr series</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> According to <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.hollywoodreporter.com/live-feed/gal-gadot-led-hedy-lamarr-series-moves-apple-showtime-1296281&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">The Hollywood Reporter</a>, it&rsquo;s an eight-episode series about the 1930s and 40s actress and inventor Hedy Lamarr (whose frequency-hopping radio technology is still the basis for many modern wireless communications).</p>
<p class="p1"><strong>Important names</strong>: Gal Gadot is set to star as Lamarr, with a script written by Sarah Treem.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="where-the-wild-things-are">Where the Wild Things Are</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> Apple has struck an overall deal with The Maurice Sendak Foundation to produce shows or series based on the author&rsquo;s works for children. The most famous of these, by far, is <em>Where the Wild Things Ar</em>e.</p>
<p class="p1"><strong>Important names:</strong> Apple is working with longtime Sendak collaborator&nbsp;Arthur Yorinks and his production studio Night Kitchen Studios.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="custom-of-the-country">Custom of the Country</h3>
<p class="p1"><strong>What it&rsquo;s about:</strong> A limited-series adaptation of the Edith Wharton novel&nbsp;<em>The Custom of the Country</em>. The novel, published in the early 20th century, is about a midwestern girl who climbs the ladder of New York high society.</p>
<p class="p1"><strong>Important names:</strong>&nbsp;The big one is Sofia Coppola, who is developing the series for Apple. No word yet on whether she will direct it.</p>
<p class="p1"><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="el-gato-negro">El Gato Negro</h3>
<p><strong>What it&rsquo;s about:</strong>&nbsp;Based on&nbsp;Richard Dominguez&rsquo;s comic book about an aging&nbsp;luchador who teams up with his grandson to use the El Gato Negro persona to fight crime in South Texas.</p>
<p><strong>Important names:</strong>&nbsp;Robert Rodriguez will direct and produce, while&nbsp;Diego Boneta will star and also produce.</p>
<p><strong>When you can watch:</strong>&nbsp;No release date yet.</p>
<h3 class="wp-block-heading" id="masters-of-the-air">Masters of the Air</h3>
<p><strong>What it&rsquo;s about:</strong> A limited series about the bombers of World War II. It is something of a follow-up to the hit HBO series <em>Band of Brothers.&nbsp;</em>Nearly all of the content on Apple TV+, while original and exclusive, is produced by outside production companies and studios. But <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2019/tv/news/apple-launches-in-house-studio-sets-band-of-brothers-follow-up-series-1203367345/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">according to Variety</a>, Apple is also building its own internal studio, named Masters, and this is its first project.</p>
<p><strong>Important names:</strong> It will be written by one of <em>Band of Brothers</em> writers,&nbsp;John Orloff, with Steven Spielberg and Tom Hanks once again on as executive producers. Several other producers and alumni of <em>Band of Brothers</em> will be involved with the project, too.</p>
<p><strong>When you can watch:</strong>&nbsp;No release date yet.</p>
<h3 class="wp-block-heading" id="brie-larson-cia-biography-series">Brie Larson CIA biography series</h3>
<p><strong>What it&rsquo;s about:</strong> A report in <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2019/tv/news/captain-marvel-brie-larson-apple-series-1203156340/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed">Variety</a> says that Apple has made a direct-to-series order for a new drama based on the&nbsp;real-life experiences of CIA undercover operative Amaryllis Fox. Fox has a hot novel named <em>Life Undercover: Coming of Age in the CIA</em> that released in October 2019.&nbsp;</p>
<p><strong>Important names:</strong>&nbsp;Brie Larson will star and executive produce the series.</p>
<p><strong>When you can watch:</strong> No release date yet.</p>
<h3 class="wp-block-heading" id="my-glory-was-i-had-such-friends">My Glory Was I Had Such Friends</h3>
<p><strong>What it&rsquo;s about:</strong>&nbsp;A <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2018/tv/news/jennifer-garner-j-j-abrams-apple-my-glory-was-i-had-such-friends-1203089145/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">report from Variety</a> says that Apple has made a direct-to-series order of <em>My Glory Was I Had Such Friends</em>. The limited series, based on the&nbsp;Amy Silverstein memoir about a woman awaiting heart surgery and the women who supported her, will star Jennifer Garner and be executive produced by J.J. Abrams through his Bad Robot production company.</p>
<p><strong>Important names:</strong> J.J. Abrams and Jennifer Garner are working together again for the first time since the show <em>Alias</em>.</p>
<p><strong>When you can watch:&nbsp;</strong>No release date yet.</p>
<h3 class="wp-block-heading" id="losing-earth">Losing Earth</h3>
<p><strong>What it&rsquo;s about:</strong> This summer, <em>The New York Times Magazine</em> published an epic feature titled, &ldquo;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.nytimes.com/interactive/2018/08/01/magazine/climate-change-losing-earth.html&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Losing Earth: The Decade We Almost Stopped Climate Change</a>.&rdquo; At over 30,000 words, it took up an entire issue of the magazine and earned critical acclaim. It focused on how, from 1979 to 1989, a small team of scientists, activists, and politicians tried to stop climate change while there was still time.&nbsp;</p>
<p>We don&rsquo;t know the format the show will take, but The New York Times specifically calls it a &ldquo;series.&rdquo; Based on the source material, it seems like a single-season limited series makes the most sense.</p>
<p><strong>Important names:</strong>&nbsp;The article&rsquo;s author, Nathaniel Rich, will serve as executive producer together with Anonymous Content founder and CEO Steve Golin.</p>
<p><strong>When you can watch: </strong>No release date yet.</p>
<h3 class="wp-block-heading" id="time-bandits">Time Bandits</h3>
<p><strong>What it&rsquo;s about:</strong> Terry Gilliam&rsquo;s time-traveling adventure comedy <em>Time Bandits</em> may make its way to the small screen in a TV series. <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://deadline.com/2018/07/time-bandits-apple-tv-series-deal-terry-gilliam-anonymous-content-paramount-television-mrc-1202435077/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Deadline reports</a> that Apple is buying up the rights to make a TV show of the cult classic film.</p>
<p>The film, about a young boy who gets caught up with a troupe of thieves as they hop across history to steal treasure, ever on the run from the &ldquo;supreme being&rdquo; from whom they&rsquo;ve stolen their time map, is good fodder for a TV show. But the film has a dedicated cult following who will place high demands on maintaining the film&rsquo;s heart and quirky sense of British humor.</p>
<p><strong>Important names:</strong> Terry Gilliam will have an executive producer role, but will not write for the show. A <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://variety.com/2019/tv/news/taika-waititi-time-bandits-series-apple-1203160217/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">report in Variety</a> says that the series will be directed by Taika Waititi, whose quirky film&nbsp;<em>What We Do in the Shadows</em> earned him a cult following, and who earned huge international acclaim for his direction of <em>Thor: Rangrarok</em> and <em>Jojo Rabbit</em>.&nbsp;</p>
<p><strong>When you can watch: </strong>No release date yet.</p>
<h3 class="wp-block-heading" id="you-think-it-ill-say-it">You Think It, I&rsquo;ll Say It</h3>
<p><strong>What it&rsquo;s about:</strong>&nbsp;&nbsp;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=http://variety.com/2018/tv/news/kristen-wiig-reese-witherspoon-comedy-series-apple-1202667008/&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">According to Variety</a>, Apple has ordered a 10-episode, half-hour run of a new comedy variety show. The show&nbsp;is inspired by Curtis Sittenfeld&rsquo;s collection of short stories <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.amazon.com/You-Think-Ill-Say-Stories/dp/0399592865&amp;xcust=1-1-340717-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow"><em>You Think It, I&rsquo;ll Say It</em></a>.</p>
<p><strong>Important names:</strong> SNL alum Kristen Wiig was set to star, but pulled out citing scheduling conflicts with <em>Wonder Woman 1984.</em>&nbsp;The show is created and produced by Colleen McGuinness (<em>30 Rock</em>, <em>About a Boy</em>).</p>
<p><strong>When you can watch:</strong> This project does not yet have a title or release date.</p>
<h3 class="wp-block-heading" id="damien-chazelle-drama-series">Damien Chazelle drama series</h3>
<p><strong>What it&rsquo;s about:</strong> According to Variety, Apple has gone straight-to-series (ordered a whole season of a series without first shooting a pilot) on a drama by Damien Chazelle. Chazelle is the acclaimed writer and director of <em>La La Land</em> and <em>Whiplash</em>, and is currently working on a Neil Armstrong biopic called <em>First Man</em>.</p>
<p>No details have been given about the series at all, except that Chazelle will write and direct every episode. We don&rsquo;t know the subject matter, the stars, the length of each episode&hellip;really nothing at all.&nbsp;</p>
<p><strong>Important names:</strong>&nbsp;Chazelle is the acclaimed writer and director of <em>La La Land</em> and <em>Whiplash</em>, and is currently working on a Neil Armstrong biopic called <em>First Man</em>.</p>
<p><strong>When you can watch:</strong> No release date yet.</p>
<p><category>Apple TV</category></body></div>
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		<title>Apple Watch for kids: What to buy and avoid, Family Setup, band recommendations [June 2023]</title>
		<link>https://www.latest-apple-news.com/2023/06/26/apple-watch-for-kids-what-to-buy-and-avoid-family-setup-band-recommendations-june-2023/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Mon, 26 Jun 2023 19:00:00 +0000</pubDate>
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		<guid isPermaLink="false">http://www.latest-apple-news.com/?guid=5b031c921e8091dcf6ac1d692b9981b2</guid>

					<description><![CDATA[
Apple Watch for kids is something parents are embracing more and more. The New York Times ran a story in September 2022 about Apple Watch adoption among children as young as five. Parents are finding the Apple Watch more appropriate for kids wanting s]]></description>
										<content:encoded><![CDATA[<div class="feat-image"><img decoding="async" src="https://9to5mac.com/wp-content/uploads/sites/6/2022/09/apple-watch-se-2.jpg?quality=82&#038;strip=all&#038;%23038;w=1600" /></div>
<p>Apple Watch for kids is something parents are embracing more and more. The <em><a href="https://www.nytimes.com/2022/09/01/technology/apple-watch-children-kids.html">New York Times</a></em> ran a story in September 2022 about Apple Watch adoption among children as young as five. Parents are finding the Apple Watch more appropriate for kids wanting smartphones.</p>
<p>The Apple Watch gives kids a way to stay in touch with parents, share location, and build responsibility without the full cost and risk of a smartphone. With school out for the summer, it may be time to consider adding more connectivity without the complexity of a phone.</p>
<p> <a href="https://9to5mac.com/2023/06/26/apple-watch-for-kids/#more-839364" data-post-id="839364" data-layer-pagetype="post" data-layer-postcategory="apple-watch" data-layer-viewtype="unknown" class="more-link">more…</a></p>
<p>The post <a rel="nofollow" href="https://9to5mac.com/2023/06/26/apple-watch-for-kids/">Apple Watch for kids: What to buy and avoid, Family Setup, band recommendations [June 2023]</a> appeared first on <a rel="nofollow" href="https://9to5mac.com/">9to5Mac</a>.</p>
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		<title>Apple Watch for kids: Family Setup, best models and bands, more</title>
		<link>https://www.latest-apple-news.com/2023/06/26/apple-watch-for-kids-family-setup-best-models-and-bands-more/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Mon, 26 Jun 2023 19:00:00 +0000</pubDate>
				<category><![CDATA[Latest Apple News]]></category>
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		<guid isPermaLink="false">http://www.latest-apple-news.com/?guid=57ba3c14144b833185e6527fa9e2a964</guid>

					<description><![CDATA[
Apple Watch for kids is something parents are embracing more and more. The New York Times ran a story in September 2022 about Apple Watch adoption among children as young as five. Parents are finding the Apple Watch more appropriate for kids wanting s]]></description>
										<content:encoded><![CDATA[<div class="feat-image"><img decoding="async" src="https://9to5mac.com/wp-content/uploads/sites/6/2022/09/apple-watch-se-2.jpg?quality=82&#038;strip=all&#038;%23038;w=1600" /></div>
<p>Apple Watch for kids is something parents are embracing more and more. The <em><a href="https://www.nytimes.com/2022/09/01/technology/apple-watch-children-kids.html">New York Times</a></em> ran a story in September 2022 about Apple Watch adoption among children as young as five. Parents are finding the Apple Watch more appropriate for kids wanting smartphones.</p>
<p>The Apple Watch gives kids a way to stay in touch with parents, share location, and build responsibility without the full cost and risk of a smartphone. With school out for the summer, it may be time to consider adding more connectivity without the complexity of a phone.</p>
<p> <a href="https://9to5mac.com/2023/06/26/apple-watch-for-kids/#more-839364" data-post-id="839364" data-layer-pagetype="post" data-layer-postcategory="apple-watch" data-layer-viewtype="unknown" class="more-link">more…</a></p>
<p>The post <a rel="nofollow" href="https://9to5mac.com/2023/06/26/apple-watch-for-kids/">Apple Watch for kids: Family Setup, best models and bands, more</a> appeared first on <a rel="nofollow" href="https://9to5mac.com/">9to5Mac</a>.</p>
]]></content:encoded>
					
		
		<enclosure url="" length="0" type="" />

			</item>
		<item>
		<title>Apple’s Journal app needs to read the room</title>
		<link>https://www.latest-apple-news.com/2023/06/08/apples-journal-app-needs-to-read-the-room/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 08 Jun 2023 13:04:46 +0000</pubDate>
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		<guid isPermaLink="false">https://www.theverge.com/23750998/apple-ios-17-journal-app-ai</guid>

					<description><![CDATA[  

    
      
        I would love to replace my six journals and multiple journaling apps with a single app. But without greater user controls, I’m stuck with this clunky but effective system. &#124; Photo by Victoria Song / The Verge
    

  Ever since ]]></description>
										<content:encoded><![CDATA[<br />
<figure>
      <img decoding="async" alt="Photo of a stack of six journals and an iPhone showing the Day One app" src="https://cdn.vox-cdn.com/thumbor/KOKCVAqlCv0O41X4N4BZldhV2Bk=/0x0:2040x1360/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/72351475/IMG_1933.0.png" /><figcaption><em>I would love to replace my six journals and multiple journaling apps with a single app. But without greater user controls, I’m stuck with this clunky but effective system.</em> | Photo by Victoria Song / The Verge</figcaption></figure>
<p id="X05fXW">Ever since I learned how to write, I’ve never been without a journal. There are currently six I use regularly on my desk, plus the <a href="https://dayoneapp.com/">Day One</a> and <a href="https://daylio.net/">Daylio</a> apps on my phone. Each has its purpose, but I often wish for a single app or notebook to replace the rest. On paper, I’m the type of person Apple was appealing to when it announced the <a href="https://www.theverge.com/2023/6/5/23738869/apple-journal-app-ios-iphone-wwdc-2023">Journal app</a> during this year’s WWDC keynote.  </p>
<p id="x8coYM">Instead, my reaction while watching the keynote was a knee-jerk Hell to the No. My hands were sweaty, my heart was racing, and I ended up walking away from my desk to take five deep breaths. The fact that Apple is Sherlocking Day One isn’t what set me off. It was the fact that Apple said it’ll use “on-device machine learning” to create customized journaling prompts based on your contacts, photos, music, workouts, location data, and even podcasts. Essentially, it was pitched as a riff on the Memories feature in the Photos app. An AI-powered scrapbook and digital diary rolled into one, if you will. And that’s worrying considering the AI behind Memories is&#8230; let’s just say it ain’t too bright.</p>
<p id="mtB06R">The Journal app itself is not an inherently bad idea. According to Apple’s <a href="https://www.apple.com/newsroom/2023/06/ios-17-makes-iphone-more-personal-and-intuitive/">press release</a>, it seems the intention is to help you cultivate gratitude by commemorating positive moments. There’s a growing <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8867461/">body of</a> <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8582291/">research</a> that suggests gratitude journaling may help boost your mental health — so it’s not as if the premise is completely woo-woo snake oil. My problem, based on the preliminary details Apple’s given us, is<strong> </strong>this proposed execution feels half-baked. People don’t <em>only</em> take photos of happy things or moments that spark joy. If your camera roll is like mine, it’s a jumble of happy, serene, infuriating, vain, mundane, and melancholy moments. It’s messy because <em>life</em> is messy. And if the Journal app truly takes a page from Apple’s Memories feature, there’s a good chance it’s going to tactlessly ambush you with memories you either don’t want or aren’t ready to see. </p>
<div class="c-float-left c-float-hang">
<figure class="e-image">
        <img decoding="async" alt="Screenshot of iPhone showing Memories slideshow" data-mask-text="false" src="https://cdn.vox-cdn.com/thumbor/tACvWJFHEdb-vptg5d2kx-EfVFs=/400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24708886/IMG_1343.PNG"><br />
      <cite>Image: Victoria Song / The Verge</cite><figcaption><em>Woke up to this in my “Good morning” Focus mode the day before what would’ve been her 74th birthday. The irony is that it’s a smart widget stack because I would never put a Memories widget there. I’ve since removed the smart widget stack.</em></figcaption></figure>
</div>
<p id="nxTds7">In the past year, Memories has made two slideshows of my mom’s funeral set to an upbeat pop tune. Once around the one-year anniversary of her death — and again the day before her birthday. I wish I could say it was a fluke, but it’s done the same with the last pictures I have of my dad and me together before he lost his battle with Parkinson’s and Alzheimer’s. Photos where he was skeletal, half-lucid, and unable to walk. And again with photos of Daisy, our beloved family dog, who died eight months ago. The first few times were unexpected and ruined my day or week. </p>
<p id="n2QQjc">If my parents were alive, they’d say this AI-powered feature lacks <a href="https://www.nytimes.com/2019/11/02/opinion/sunday/nunchi.html">nunchi</a>. Nunchi is one of those untranslatable words, but it’s a Korean term for quickly sussing out other people’s feelings and adjusting your behavior based largely on nonverbal context clues. It’s kind of like an amplified version of reading the room, mixed with mind reading and emotional intelligence. For example, my spouse might deduce I’m feeling sad because I’m looking at photos of my dead family while lying comatose in bed. Without commenting on it, they’ll get me a bowl of my favorite ice cream or suggest we go out for a walk. My iPhone would probably just assume I just really love my family (why else would I look at photos if not to feel happy?!) and suggest two new slideshows featuring them set to spunky tracks. My spouse has nunchi; my phone doesn’t.</p>
<div>
<aside id="umbdhM">
<div data-anthem-component="readmore" data-anthem-component-data='{"stories":[{"title":"Google, how do I ask your AI the right questions? ","url":"https://www.theverge.com/2023/5/14/23719048/google-ai-duet-sidekick-search-prompts-io"},{"title":"How to turn off unwanted ‘memories’ in Apple Photos, Google Photos, and Facebook ","url":"https://www.theverge.com/22628968/apple-photos-google-photos-facebook-memories-how-to"}]}'></div>
</aside>
</div>
<p id="osoAWZ">So, forgive me for not feeling 100 percent confident in the Journal app’s machine learning. A part of me is terrified that when I download the iOS 17 beta, I’ll open the Journal app, and it’ll recommend that I write about an afternoon visit to Chuncheon, Korea, in June 2022. That it’ll pair D.O’s <a href="https://www.youtube.com/watch?v=mNOPS61i8Fo"><em>That’s Okay</em></a><em> — </em>a song I listen to whenever I miss my mom — with pictures of her gravestone overlooking picturesque rolling green hills. Or the photos of me and my relatives reunited for the first time since the covid pandemic, red-eyed and trying to put on a brave face for the relatives who couldn’t make it to the burial.</p>
<p id="rDetNF">To be clear, I don’t expect nunchi from current AI technology. What I would like, however, is more granular control so I can tell it what not to do. The Memories feature gives you a semblance of it. While you can’t disable it entirely, you can disable notifications, tell it to feature a person less, or remove someone as a significant person in your Photos album. It’s not at all intuitive for someone in the throes of grief, depression, or anxiety, though. Besides, I don’t want to <em>Eternal Sunshine of the Spotless Mind</em> my mom, dad, and Daisy. I want to hold onto every bad, good, and in-between memory of them because we’ll never get to make new ones. I simply want a say in <em>when</em> I revisit those memories. I want Apple to give me the tools to tell its AI what types of photos are off-limits, under what circumstances, and for how long. Without this kind of customizability, the Journal app suggestions can’t be anything but half-baked.</p>
<figure class="e-image">
        <img decoding="async" alt="The Journal app logo on iOS, besides a mock-up of what the app will look like on an iPhone." data-mask-text="false" src="https://cdn.vox-cdn.com/thumbor/feDbGqyizzmXnS53XMbCAscCi_k=/400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24704177/Journal_iOS_app_hero.jpg"><br />
      <cite>Image: Apple</cite><figcaption><em>If all Journal entries looked like this, frankly, no one would ever journal.</em></figcaption></figure>
<p id="aIqvZE">It doesn’t help that all the Journal app screenshots Apple provided only feature Pollyanna-ish entries. I get why. No one wants to dwell on sad or unpleasant things. The problem is it gives the app a phony air — and inauthenticity is poison to any kind of journaling. It’d be surprising (though, in my opinion, comforting) if the example above said, “I dreamed about surfing last night. Usually when that happens I have a great day on the water, but today wasn’t my day. I had a hard time getting started. When Sarah picked me up around 5AM, the waves were choppy, and I just kept wiping out. Things mellowed out around 7AM, though, and hey, I got one or two good waves in. I wish the conditions had been better, but <em>thems the breaks.</em> But even if it wasn’t great, at least Sarah was with me.” The thing about cultivating gratitude is it doesn’t only come from commemorating or reliving happy times. In my experience, it comes from sitting with your worst moments and <a href="https://www.theverge.com/23663107/apple-watch-ultra-gps-running">practicing how to reframe that ugliness</a> into a lesson you can learn from. </p>
<div class="c-float-left c-float-hang">
<figure class="e-image">
        <img decoding="async" alt="Photo of author crying at mother’s grave and mother’s grave." data-mask-text="false" src="https://cdn.vox-cdn.com/thumbor/1S5i2DZhJS4Q3oAVP6XjBTrWEpA=/400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24709775/IMG_1555.PNG"><br />
      <cite>Image: Victoria Song / The Verge</cite><figcaption>
<em>I’m just saying the “Mom through the years” slideshow in the Photos app was capped off with pictures of me placing her urn in the ground. The song playing was “</em><a class="ql-link" href="https://www.youtube.com/watch?v=957jlT8DuDE" ><em>Nineteen Ninety</em></a><em>” by Liam Mour. I could edit the slideshow to remove it, but that’s not the intuitive AI feature I was promised.</em><br />
</figcaption></figure>
</div>
<p id="LZHolm">I could be wrong. Right now, my concerns are solely based on my previous experiences with Memories and other “On This Day” features from social media and journaling apps. The Journal app isn’t out of beta yet, and it’s entirely possible that the final version will include tools that grant users a bigger say in how this app can best work for them. Maybe the iOS 17 developers anticipated this and taught the on-device machine-learning model how to interpret complex context clues. Maybe the AI is capable of recognizing my mom’s portrait next to a grave, cross-referencing that with photos of my mom’s casket, running <em>That’s Okay</em>’s bittersweet lyrics through Google Translate, and coming to the conclusion that this is probably not a suitable journaling prompt for weeks surrounding my mom’s birthday and during holidays like Mother’s Day. Perhaps, it’ll put two and two together from the above facts and realize I’ll be more likely to appreciate the prompt during Korean holidays like Chuseok or Parents’ Day. Maybe it’ll note that despite all evidence pointing toward death, I keep her as a pinned contact and in my favorites because she’s my mom, and she’ll always be number one in my phone. </p>
<p id="RTyhXP">Somehow, I doubt it.</p>
<p id="rBVi5g">I don’t doubt it because I think Apple’s willfully ignoring the problem. I doubt it because I’m not the first one to bring up this issue. As this <a href="https://www.wired.com/story/weddings-social-media-apps-photos-memories-miscarriage-problem/"><em>Wired</em> story</a> beautifully illustrates, algorithms unintentionally repackage the worst parts of people’s lives every day in the name of personalization. Social media will suggest you friend your ex’s new squeeze simply because you both run in the same circles. Mothers who have miscarried are <a href="https://www.cnbc.com/2018/12/12/woman-calls-out-tech-companies-for-serving-baby-ads-after-stillbirth.html">haunted by ads for baby products</a> because the algorithms think the baby was born. I had to delete Timehop because it kept showing me pictures of anniversaries with an ex — I’ve long been over it, but why do I need an AI to prompt me to revisit those photos? If I want to remember those times fondly, I know where to find them. Apple, Meta, Google, and the zillions of other companies that use our data have yet to figure out how to compassionately curate memories. Some controls exist across varying platforms, but most lack the nunchi to be helpful when you need them most. </p>
<p id="cgQUA8">The fundamental problem here is that AI can’t read the digital room. Until it can, I have my doubts about how healing these AI-powered features can really be.</p>
]]></content:encoded>
					
		
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		<title>Messi’s move to MLS is a big deal for Apple</title>
		<link>https://www.latest-apple-news.com/2023/06/07/messis-move-to-mls-is-a-big-deal-for-apple/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Wed, 07 Jun 2023 19:49:43 +0000</pubDate>
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		<guid isPermaLink="false">https://www.theverge.com/2023/6/7/23752531/messi-mls-streaming-apple-tv-plus</guid>

					<description><![CDATA[  

    
      
        Photo by Manuel Cortina / SOPA Images / LightRocket via Getty Images
    

  Lionel Messi has found a new home, and it’s a big win for Apple. The legendary soccer player has said that he will be signing a deal with Inter Miami i]]></description>
										<content:encoded><![CDATA[<br />
<figure>
      <img decoding="async" alt="Lionel Messi of Argentina celebrates with the World Cup..." src="https://cdn.vox-cdn.com/thumbor/v70bPjeJ2JN8Wr2WOsOnvBHAwqE=/0x0:3250x2167/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/72349687/1249394592.0.jpg" /><figcaption>Photo by Manuel Cortina / SOPA Images / LightRocket via Getty Images</figcaption></figure>
<p id="G2KFtY">Lionel Messi has found a new home, and it’s a big win for Apple. The legendary soccer player has said that he <a href="https://www.nytimes.com/2023/06/07/sports/soccer/lionel-messi.html">will be signing a deal with Inter Miami in MLS</a>, fresh off of <a href="https://www.theverge.com/2022/11/18/23449187/fifa-world-cup-2022-guide">winning the World Cup last year with Argentina</a>, and the club confirmed the news with <a href="https://twitter.com/InterMiamiCF/status/1666525630454812686">a not-so-subtle tease on Twitter</a>. Having arguably the best player in the game is a big coup for both the club and the league — but also for Apple, <a href="https://www.theverge.com/2022/6/14/23167555/apple-tv-mls-live-sports-streaming">which has MLS streaming rights for the next decade</a>.</p>
<div class="c-float-left c-float-hang">
<aside id="tLbizQ">
<div data-anthem-component="readmore" data-anthem-component-data='{"stories":[{"title":"MLS opening weekend on Apple TV points to an expensive future for sports streaming","url":"https://www.theverge.com/2023/2/27/23616811/mls-soccer-season-pass-apple-tv-opening-weekend-price"}]}'></div>
</aside>
</div>
<p id="MO6cl2">The announcement comes after much consternation about where Messi would land following a stint in Paris; rumors placed him returning to Barcelona or heading for <a href="https://www.nytimes.com/2023/06/02/sports/soccer/saudi-soccer-messi-benzema-ronaldo.html">a big payday in Saudi Arabia</a>. But in coming to MLS, he instantly makes an MLS Season Pass subscription, which is available through Apple TV Plus, much more appealing, particularly for a global audience who might otherwise be focused on the big leagues in Europe.</p>
<p id="cTxfj9">On June 6th, Apple also announced that it would air a four-part docuseries on Messi on Apple TV Plus, which now feels like foreshadowing, and <a href="https://go.redirectingat.com/?id=66960X1514734&amp;xs=1&amp;url=https%3A%2F%2Ftheathletic.com%2F4590227%2F2023%2F06%2F07%2Fmessi-mls-inter-miami-american-soccer-impact%2F&amp;referrer=theverge.com&amp;sref=https%3A%2F%2Fwww.theverge.com%2F2023%2F6%2F7%2F23752531%2Fmessi-mls-streaming-apple-tv-plus" rel="sponsored nofollow noopener" >Messi will reportedly</a> also get a piece of the Apple / MLS broadcast partnership.</p>
<p id="PdRjpI">Apple has been a surprisingly big player in the world of soccer of late. In addition to its MLS deal and several documentaries, the company also counts <a href="https://www.theverge.com/23743849/ted-lasso-season-3-review-apple-tv-plus"><em>Ted Lasso</em></a> — <a href="https://www.theverge.com/2023/6/6/23751305/is-ted-lasso-over-or-what">which may or may not be over</a> — as one of its biggest streaming hits. And given <a href="https://www.instagram.com/p/CsoaGvNs8t9/?hl=en">Messi’s former manager made a guest appearance in season 3</a>, maybe we’ll see him flex his acting skills, too.</p>
<p id="3fYGU9"><em><strong>Update June 7th, 4:13PM ET: </strong></em><em>Added details about the deal from </em>The Athletic<em>.</em></p>
]]></content:encoded>
					
		
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		<title>Apple Vision Pro headset: Everything you need to know</title>
		<link>https://www.latest-apple-news.com/2023/06/05/apple-vision-pro-headset-everything-you-need-to-know/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Mon, 05 Jun 2023 19:01:26 +0000</pubDate>
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		<category><![CDATA[developed]]></category>
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		<category><![CDATA[earbuds]]></category>
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		<category><![CDATA[enables]]></category>
		<category><![CDATA[enabling]]></category>
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		<category><![CDATA[Everything]]></category>
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		<category><![CDATA[extended]]></category>
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		<category><![CDATA[graphics]]></category>
		<category><![CDATA[ground]]></category>
		<category><![CDATA[Gurman]]></category>
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		<category><![CDATA[handle]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[headband]]></category>
		<category><![CDATA[headbands]]></category>
		<category><![CDATA[headphones]]></category>
		<category><![CDATA[headset]]></category>
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		<category><![CDATA[HoloLens]]></category>
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		<category><![CDATA[imagine]]></category>
		<category><![CDATA[immersed]]></category>
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		<category><![CDATA[impressive]]></category>
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		<category><![CDATA[improving]]></category>
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		<category><![CDATA[iphone]]></category>
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		<category><![CDATA[isolated]]></category>
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		<category><![CDATA[keyboard]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[knocked]]></category>
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		<category><![CDATA[lighter]]></category>
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		<category><![CDATA[limited]]></category>
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		<category><![CDATA[measured]]></category>
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		<category><![CDATA[Messages]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[microphones]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[migraines]]></category>
		<category><![CDATA[minimize]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[models]]></category>
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		<category><![CDATA[mounted]]></category>
		<category><![CDATA[movement]]></category>
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		<category><![CDATA[multiple]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[Nobody]]></category>
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		<category><![CDATA[opened]]></category>
		<category><![CDATA[operating]]></category>
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		<category><![CDATA[optical]]></category>
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		<category><![CDATA[outward]]></category>
		<category><![CDATA[overlay]]></category>
		<category><![CDATA[overlays]]></category>
		<category><![CDATA[pacemaker]]></category>
		<category><![CDATA[palmer]]></category>
		<category><![CDATA[PalmerLuckey]]></category>
		<category><![CDATA[pancake]]></category>
		<category><![CDATA[partnering]]></category>
		<category><![CDATA[patent]]></category>
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		<category><![CDATA[people]]></category>
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		<category><![CDATA[perfectly]]></category>
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		<category><![CDATA[script]]></category>
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		<category><![CDATA[swappable]]></category>
		<category><![CDATA[switch]]></category>
		<category><![CDATA[syndrome]]></category>
		<category><![CDATA[system]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[tactic]]></category>
		<category><![CDATA[tailored]]></category>
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		<category><![CDATA[technology]]></category>
		<category><![CDATA[tethered]]></category>
		<category><![CDATA[theater]]></category>
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		<category><![CDATA[though]]></category>
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		<category><![CDATA[titles]]></category>
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		<category><![CDATA[tracking]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[trademarked]]></category>
		<category><![CDATA[trademarks]]></category>
		<category><![CDATA[transfers]]></category>
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		<category><![CDATA[transition]]></category>
		<category><![CDATA[traumatic]]></category>
		<category><![CDATA[turning]]></category>
		<category><![CDATA[tweeted]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[typeface]]></category>
		<category><![CDATA[Ultimate]]></category>
		<category><![CDATA[Unannounced]]></category>
		<category><![CDATA[uncertainty]]></category>
		<category><![CDATA[unclear]]></category>
		<category><![CDATA[undefined]]></category>
		<category><![CDATA[underwhelming]]></category>
		<category><![CDATA[unimpressed]]></category>
		<category><![CDATA[Unlike]]></category>
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		<category><![CDATA[unveil]]></category>
		<category><![CDATA[unveiled]]></category>
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		<category><![CDATA[update]]></category>
		<category><![CDATA[updated]]></category>
		<category><![CDATA[upgrade]]></category>
		<category><![CDATA[uploads]]></category>
		<category><![CDATA[variant]]></category>
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		<category><![CDATA[Verizon]]></category>
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		<category><![CDATA[videos]]></category>
		<category><![CDATA[viewing]]></category>
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		<category><![CDATA[virtually]]></category>
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		<category><![CDATA[visionOS]]></category>
		<category><![CDATA[wanted]]></category>
		<category><![CDATA[warned]]></category>
		<category><![CDATA[watching]]></category>
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		<category><![CDATA[wearable]]></category>
		<category><![CDATA[wearing]]></category>
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					<description><![CDATA[Macworld






Apple&#8217;s announced the long rumored headset &#8211; which will be called Vision Pro, probably indicating that one day in the not so distant future we will see a less &#8216;Pro&#8217; version of the headset. 



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<p>Apple&rsquo;s announced the long rumored headset &ndash; which will be called Vision Pro, probably indicating that one day in the not so distant future we will see a less &lsquo;Pro&rsquo; version of the headset. </p>
<h2 id="release-date">Release date </h2>
<p>Early next year. </p>
<h2 id="price">Price </h2>
<p>Vision Pro will start at $3,499. </p>
<h2 id="design">Design </h2>
<p>Modular design &ndash; can be tailored to fit you perfectly. Flexible straps to fit to your head, the Audio Pods fit near your ears. You can change the band for another size, or a different band. You can get custom optical inserts to correct vision if you need glasses. </p>
<h2 id="specs">Specs</h2>
<p>Display &ndash; more pixels than a 4K display for each eye. Enables video to be rendered at 4K resolution. Makes text sharp from any angle. </p>
<p>Audio &ndash; Sound feels like it is coming from the space around you. Personal sound, ambient spacial audio. Vision PRo matches the sound to your room using audio raytracing. Uses advance sensor array. </p>
<p>Interface &ndash; uses Lidar scanner and high performance eye tracking. &ldquo;So precise it frees up your hands.&rdquo; </p>
<p>Uses M2 chip. Runs virtually silent.  Uses R1 chip to process input from cameras and microphones. R1 eliminates lag to avoid latency. 8x faster than the blink of an eye. </p>
<h2 id="apps">Apps </h2>
<p>VisionOS &ndash; designed from the ground up for vision computing. New platform. Developers can use familiar tools to create apps. </p>
<p>Eye Sight &ndash; projects the correct perspective of your eyes to the people looking at you.</p>
<p>Video Conferencing &ndash; created a novel solution to the fact that you don&rsquo;t have a camera in front of you, and you have a mask on. With your persona you can appear in the other videos. It can also show your hand movements.</p>
<p>Eye Sight &ndash; projects the correct perspective of your eyes to the people looking at you.</p>
<p>Video Conferencing &ndash; created a novel solution to the fact that you don&rsquo;t have a camera in front of you, and you have a mask on. With your persona you can appear in the other videos. It can also show your hand movements.</p>
<p>SkyGuide &ndash; transfers you to space. </p>
<p>Lots of apps available at launch: Microsoft Office Apps, third party video conferencing apps, Adobe Lightroom. Contorlol.l.ed with your eyes. New App store to download apps for VisionOS as well as iOS and iPadOS. </p>
<p>Safari &ndash; scrolling. Text is easy to read at any angle. You can see all your open apps. </p>
<p>FaceTime &ndash; spacial. Take advantage of the room around you. See everyone life size. Their voice comes from the direction of their tile. </p>
<p>Content in apps isn&rsquo;t limited to 2D. You can look at objects in 3D. </p>
<p>Listen to music and use other apps side by side. Watch a movie together. </p>
<p>Arcade Games &ndash; you can play your favourite games, with 100 titles available on day one. Compatible with games controllers. </p>
<p>Spacial Videos and Photos &ndash; You can capture and then view images and feel like you are back where you took them. Go back to a moment in time with a Spacial Video or Photo. </p>
<p>Entertainment &ndash; Spacial Cinema can be adjusted to the perfect size. Surrounds you with spacial audio. Focus fully on the movie. You can watch 3D movies &ndash; it feels like you are looking into the movie itself. </p>
<p>Disney &ndash; Bob Iger CEO of Disney on stage to announce &ldquo;Apple Vision Pro can make our vision a reality&rdquo;. &ldquo;Bring Disney to our fans in ways we previously didn&rsquo;t think possible&rdquo;. Partnering to make Disney Plus available for Vision Pro on day one. </p>
<p>And with all the privacy and security features Apple is known for.  </p>
<h2 id="what-it-is-like-to-use">What it is like to use</h2>
<p>When you first put on Vision Pro you see your surroundings. You can freely move apps to fill the space around you, they can expend into your space. </p>
<p>Environments &ndash; extend and transform your space, enabling &ldquo;impossible experiences&rdquo;. </p>
<p>Control how immersed you are by turning the digital crown. </p>
<p>Apple Vision Pro relies on your hands, eyes and voice to browse. You browse the system by looking &ndash; it responds to your eyes. You can just look at a text input and begin dictating. </p>
<p>Design goal of Vision Pro: Never isolated from the people around you &ndash; it displays your eyes when there is someone near you. This provides cues to people and sends a clear signal to people that you can&rsquo;t see you. But if someone is near by they will appear in your view. And at the same time they will see your eyes. Easy to interact with the world around you. </p>
<p>Works seamlessly with familiar Bluetooth accessories. </p>
<p>Bring Mac wirelessly into Apple Vision Pro just by looking at it &ndash; will give you a 4K display. </p>
<p>Use when working remotely. Collaborate on the same document as your team. </p>
<p>We will update this story as the news breaks, please <a href="https://www.macworld.com/article/557878/apple-reality-headset-ar-vr-design-features-specs-price.html">reload this page</a> for the latest news.</p>
<p>&mdash; Here are the rumors &mdash;</p>
<p>It&rsquo;s looking more and more like Apple&rsquo;s next big thing won&rsquo;t be something that fits in your pocket or a bag. Rather it could be another wearable device&ndash;specifically an Apple headset that provides augmented and virtual reality&ndash;and it could be unveiled by Apple TODAY!  </p>
<p>This strongly rumored Apple VR headset has been dubbed &ldquo;Reality Pro&rdquo;, but nobody knows for sure what Apple will call the headset, or for that matter, what the Apple headset will do, but a combination of VR and AR looks likely to be offered. Analyst Ming Chi-Kuo said back in 2021 that Apple&rsquo;s &ldquo;goal is to replace the &zwnj;iPhone&zwnj; with AR in 10 years.&rdquo; </p>
<p>Here&rsquo;s everything we know so far about Apple&rsquo;s rumored mixed-reality headset that could arrive at <a href="https://www.macworld.com/article/678333/wwdc-ios-macos-watchos-hardware-keynote.html">WWDC</a> on June 5.</p>
<h2 class="toc" id="apple-ar-vr-headset-latest-rumors">Apple AR/VR headset: Latest rumors</h2>
<p><strong>June 2, 2023</strong>: Mark Gurman tweeted a list of the conditions that will probably stop you using the new Apple headset, including migraines, epilepsy, and pregnancy. </p>
<p><strong>May 30, 2023</strong>: Ross Young, CEO of Display Supply Chain Consultants claims to have received the final display specs for the AR headset. He says it will feature a <a href="https://www.macworld.com/article/1935837/apple-reality-headset-display-leak-resolution-brightness.html">1.41-inch 4K display for each eye</a>. </p>
<p><strong>May 22, 2023:</strong> Apple has apparently registered trademarks for &ldquo;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.macrumors.com/2023/05/21/xrproos-trademark-application/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">xrProOS</a>&ldquo;, &ldquo;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.macrumors.com/2023/05/22/apple-trademark-activity-realityproos-realos/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">realityproOS</a>&ldquo;, and &ldquo;realOS&rdquo; through shell companies (a common tactic with Apple for unannounced products).</p>
<p><strong>May 18, 2023</strong>: Mark Gurman discusses <a href="https://www.macworld.com/article/1922099/reality-pro-ar-headset-development-delays-glasses-confidence-tim-cook.html">Apple&rsquo;s uncertainty as to how successful the headset project will be</a> in a Bloomberg report. </p>
<p><strong>May 16, 2023</strong>: Apple appears to have trademarked xrOS in New Zealand using the name of a shell company.  </p>
<p><strong>May 15, 2023</strong>: Analyst Ming-Chi Kuo claims <a href="https://www.macworld.com/article/1917217/reality-pro-ar-headset-processor-camera-module-battery-suppliers.html">Apple is &ldquo;well prepared&rdquo; for next month&rsquo;s Reality Pro announcement</a>.</p>
<p><strong>April 24 2023:</strong> <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.bloomberg.com/news/newsletters/2023-04-23/apple-s-ar-vr-headset-plans-ipad-apps-fitness-sports-viewing-gaming-music-lgtgopgx&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" >Mark Gurman reports</a> that the battery pack, which is required for operation, is about the size of the MagSafe Battery Pack (about the same as a deck of cards). It has an integrated cable that cannot be removed, and the cable has a magnetic attachment to the headset that &ldquo;locks in&rdquo; with a clockwise turn to keep it from being knocked off while in use.</p>
<h2 class="toc" id="apple-ar-vr-headset-release-date">Apple AR/VR headset: Release date</h2>
<p>The most recent rumors come primarily from Bloomberg&rsquo;s Mark Gurman, who reports that the operating system (xrOS) and other software development for the headset are now in high gear with a release date aimed for 2023. A <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.bloomberg.com/news/articles/2023-02-15/apple-pushes-back-mixed-reality-headset-debut-two-months-to-june&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" >February 2023 report from Gurman</a> indicates that Apple will unveil the headset at WWDC in June 5, with a consumer release later in the year. </p>
<p>So we could see Apple unveil its Reality Pro headset at WWDC during the keynote on June 5. There may be a longer wait until the device goes on sale though. </p>
<p>There is some evidence that Apple is gearing up to launch the device soon. The company is presumed to have trademarked xrOS in New Zealand using a shell company: Deep Dive, which has previously been involved in xrOS trademark activity. Signs that this is Apple include the use of Apple&rsquo;s SF Pro typeface for the letters. The trademark application indicates that Apple is using xrOS not realityOS for the name of the operating system.  Apple has also registered trademarks for &ldquo;xrProOS&rdquo;, &ldquo;realityproOS&rdquo;, and &ldquo;realOS&rdquo;. </p>
<p>In January 2023 Apple released a preview version of a &ldquo;Devices&rdquo; app for Windows PCs (in which one would manage iPhones and other devices on a Windows PC as iTunes is phased out; Macs use Finder for this task) and Twitter user <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://twitter.com/aaronp613/status/1613299191433814017&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" >@aaronp613</a> discovered references in the code of this release to &ldquo;Reality OS&rdquo; and &ldquo;xrOS&rdquo;, the operating system code names for Apple&rsquo;s Reality headset.</p>
<h2 class="toc" id="apple-ar-vr-headset-name">Apple AR/VR headset: Name</h2>
<p>A Mark Gurman Bloomberg <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.bloomberg.com/news/features/2023-05-18/apple-s-mixed-reality-headset-may-define-tim-cook-s-legacy&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">report</a> on May 18 claimed that his sources had indicated that &ldquo;Reality&rdquo; will be part of the brand, with the first iteration of the headset being called Reality Pro and a more affordable model, that will launch in 2025 being named Reality One. </p>
<p>It is unclear what the operating system will be called. A company called &ldquo;Deep Dive LLC,&rdquo; believed to be a shell company for Apple to protect secret projects, filed for a trademark on &ldquo;xrOS&rdquo; in early May. It then later filed one for &ldquo;xrProOS.&rdquo; A company named &ldquo;Immersive Health Solutions LLC&rdquo; filed for trademarks on &ldquo;RealityproOS&rdquo; while a company by the name of &ldquo;Realityo Systems LLC&rdquo; filed for the term &ldquo;realOS.&rdquo; Fujitsu had a trademark on &ldquo;realOS&rdquo; since 2006, but that trademark was acquired by Realityo Systems LLC in 2022. Apple often uses small shell companies like these to secure trademarks and the like prior to the announcement of a new product or service.</p>
<h2 class="toc" id="apple-ar-vr-headset-price">Apple AR/VR headset: Price</h2>
<p>The headset is not expected to actually ship until later this year (and will be an expensive, limited-quantity item at the start). </p>
<p>As far as pricing is concerned, rumors suggest that the first iteration could be an extremely expensive device. Rumors from Bloomberg suggest a price of around $3,000, which will almost certainly keep the product from achieving mass appeal. The next version of the Reality Pro is said to be a significantly cost-reduced model, due a year or two after the first. That model should cut the price in half.</p>
<p>A report by XRDailyNews in late May 2023 indicated that the <a href="https://www.macworld.com/article/1923318/reality-pro-ar-headset-bill-of-materials-price-production-cost.html">materials used for the Apple headset will cost around $1,500</a>&ndash;the devices will of course cost a lot more than that, due to research and development costs, production, shipping, distribution, and other factors. In comparison, the Meta Quest materials cost around $750. </p>
<h2 class="toc" id="apple-ar-vr-headset-features-and-functionality">Apple AR/VR headset: Features and functionality</h2>
<p>We can only speculate at this stage about what Apple&rsquo;s rumored headset will do or be, and whether there is even need for such a device. </p>
<p>At least some people have, apparently, seen the device and have good things to say. For example, Oculus founder Palmer Luckey says it&rsquo;s &ldquo;so good&rdquo; and a source of Evan Blass @evleaks on Twitter was initially unimpressed by its &ldquo;&lsquo;underwhelming&rsquo; capabilities&rdquo;, but is now &ldquo;<a href="https://www.macworld.com/article/1792978/android-leaker-apple-headset-blown-away.html">blown away</a>&ldquo;. </p>
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter">
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">The Apple headset is so good.</p>
<p>&mdash; Palmer Luckey (@PalmerLuckey) <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://twitter.com/PalmerLuckey/status/1657828947877560323?ref_src=twsrc%5Etfw&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">May 14, 2023</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div>
</figure>
<p>It&rsquo;s not clear which technology the headset will showcase: <a href="https://www.macworld.com/article/1792115/apples-reality-pro-headset-explained-what-do-ar-vr-and-mr-mean.html">AR, VR, MR, XR</a> are all different forms of &lsquo;reality&rsquo; that the headset could present to us. Which one will it be or will it be all of them? </p>
<ul>
<li>VR = Virtual Reality (completely replaces your view)</li>
<li>AR = Augmented Reality (overlays real world with graphics and information)</li>
<li>MR = Mixed Reality (combining AR and VR) </li>
<li>XR = Extended Reality (combining AR, VR and MR)</li>
</ul>
<p>It seems most likely that we can expect a device that combines AR and VR, although what benefits such a combination would result in aren&rsquo;t clear. For example, the headset could overlay directions on the real world image of the street in front of you, but would a user want to wear a headset if it restricted their view of the outside world? An alternative use could be to join a conference call, but why would meeting people in a virtual environment be any better than watching people on a screen? </p>
<p>Existing devices from the competition include the Microsoft HoloLens and <a href="https://www.techadvisor.com/article/723592/best-vr-headsets.html">gaming headsets</a>, such as the PlayStation VR2 and Meta Quest 2. The HoloLens is really meant for industries such as healthcare and manufacturing, rather than consumer use (and has a price to match). The gaming headsets are consumer focused, but Apple&rsquo;s gaming prowess is debatable.  </p>
<p>Existing Apple apps will be part of xrOS. Apple is said to be focused on various apps and how they can be used with its headset. Alongside games, we can expect Apple to present users with the Books, TV, FaceTime and more apps as well as the ability to access email and messages, and apparently use Fitness and meditation apps. We can&rsquo;t imagine many people will want to do a workout with a headset on though&hellip; </p>
<h2 class="toc" id="apple-ar-vr-headset-technology">Apple AR/VR headset: Technology</h2>
<p>Rumors and leaks have suggested that Apple&rsquo;s headset will incorporate the following technology:</p>
<p>Advanced eye and hand tracking are said to be key features of the device&ndash;differentiators to set Reality Pro apart from rival devices. Several external cameras will monitor hand movements, and internal sensors will see where your eyes are looking. You&rsquo;ll be able to control something simply by looking at it, and then pinching your thumb and index finger together to select it. There will be no controllers or other pointing devices.</p>
<p>Bloomberg&rsquo;s Mark Gurman in May 2023 claimed that the user&rsquo;s surroundings will be displayed on the screen while an outward-facing display will show eye movement and facial expressions.</p>
<p>The headset will also incorporate gyroscopes and sensors to adjust what you see based on the direction you are facing. </p>
<p>Text input will be done by voice, or using an iPhone, iPad, or Mac keyboard. Eventually, users may be able to simply type in the air to input text, but Apple is apparently still working on that feature and isn&rsquo;t expected to have it available for launch. Unlike Apple Watch, an iPhone will not be required to set up or use Reality Pro.</p>
<p>The headset will apparently be able to smoothly transition between AR and VR modes by dialing a digital crown, can serve as an external display for a connected Mac, and perform many of the functions of an iPhone or iPad.</p>
<h2 class="toc" id="apple-ar-vr-headset-design">Apple AR/VR headset: Design</h2>
<p>According to Bloomberg&rsquo;s Mark Gurman&rsquo;s sources, Apple had initially wanted the headset to be similar to &ldquo;a pair of unobtrusive eyeglasses&rdquo; that &ldquo;would feel more like a fashion accessory than a computer strapped to your face.&rdquo; However, as per an 18 May 2023 report, Gurman claims the first iteration of the headset will be more like virtual reality (VR) &ldquo;ski goggles.&rdquo;</p>
<p>This confirms other reports that have indicated that, while the ultimate goal of Apple&rsquo;s AR project is apparently to produce <a href="https://www.macworld.com/article/234203/apples-ar-glasses-come-into-focus-with-rumored-specs-price-and-launch-date.html" data-type="URL" data-id="https://www.macworld.com/article/234203/apples-ar-glasses-come-into-focus-with-rumored-specs-price-and-launch-date.html">a pair of fashionable smart glasses</a>, the first version will reportedly be much bigger than that, weighing between 300-400 grams, <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://9to5mac.com/2021/12/08/kuo-apple-ar-vr-headset/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">according to Ming-</a><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://9to5mac.com/2021/12/08/kuo-apple-ar-vr-headset/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" data-type="URL" data-id="https://9to5mac.com/2021/12/08/kuo-apple-ar-vr-headset/" rel="nofollow">Chi</a><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://9to5mac.com/2021/12/08/kuo-apple-ar-vr-headset/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow"> Kuo</a>. </p>
<p>The first-generation Apple headset is therefore expected to be an <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.theinformation.com/articles/new-apple-mixed-reality-headset-details-swappable-headbands-eye-tracking&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Oculus-style headset</a> with a knit mesh-wrapped body similar to the AirPods Max. It could look something like a sleeker version of Google&rsquo;s Daydream headset, which also had a soft fabric body. </p>
<p>Apple has filed a <a href="https://www.macworld.com/article/334281/what-apple-patents-say-about-the-companys-vr-and-ar-ambitions.html">patent application</a> for a &ldquo;head-mounted display unit&rdquo; that detailed several areas of adjustment, suggesting comfort will be an area of focus. </p>
<p>Apple will also want to make the headset as light as possible. Supposedly the device is made of aluminum, glass, and carbon fiber to minimize weight. In January 2022 <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.macrumors.com/2022/01/05/kuo-apple-headset-pancake-lenses/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" data-type="URL" data-id="https://www.macrumors.com/2022/01/05/kuo-apple-headset-pancake-lenses/" rel="nofollow">Ming-Chi Kuo reported</a> that Apple will be using &ldquo;pancake&rdquo; lenses to keep the weight and bulk down. </p>
<p>In order to keep the headset weight down and improve comfort, the headset will require an external battery pack to use. It is said to be similar to the iPhone MagSafe Battery Pack&ndash;around the size of a deck of cards. The pack will recharge via USB-C and connect to the headset via a proprietary round magnetic connector that you twist clockwise to lock into place so it doesn&rsquo;t come off during use. The pack is said to last around two hours, so you&rsquo;ll have to use another one for longer sessions.</p>
<p>Curiously, Kuo says Apple is already <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://9to5mac.com/2021/12/08/kuo-apple-ar-vr-headset/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" data-type="URL" data-id="https://9to5mac.com/2021/12/08/kuo-apple-ar-vr-headset/" rel="nofollow">working on a second-generation model</a> (via 9to5Mac) expected to launch in 2024 with a &ldquo;significantly lighter&rdquo; and &ldquo;updated industrial&rdquo; design.</p>
<p>The New York Times <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.nytimes.com/2022/06/04/business/apple-virtual-reality-headset.html&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" data-type="URL" data-id="https://www.nytimes.com/2022/06/04/business/apple-virtual-reality-headset.html" rel="nofollow">reported in June</a> that the headset &ldquo;looks like a pair of ski goggles.&rdquo; <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.theinformation.com/articles/inside-the-tech-powering-apples-envelope-pushing-risky-mixed-reality-headset&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">The Information</a> says a small digital crown-like wheel on the side will let users seamlessly switch between fully virtual (VR) and seeing their surroundings (AR).</p>
<p>Freelancer.com held a contest for artists to create concepts of what the headset might look like. <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.freelancer.com/contest/What-will-the-Apple-VRAR-Headset-look-like-2196711/entries&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Take a look at the designs</a>. The winner of the contest was <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.freelancer.com/u/ahmadcheni31&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Ahmed Chenni</a>.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/01/Lineup.jpg?quality=50&amp;strip=all&amp;w=1200" alt="This is Ahmed Chenni's concept of what Apple's upcoming AR/VR headset might look like. This image was created for Freelancer.com." class="wp-image-1484049" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/01/Lineup.jpg?quality=50&amp;strip=all 2100w, https://b2c-contenthub.com/wp-content/uploads/2023/01/Lineup.jpg?resize=300%2C168&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/01/Lineup.jpg?resize=768%2C432&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/01/Lineup.jpg?resize=1200%2C675&amp;quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/01/Lineup.jpg?resize=1536%2C864&amp;quality=50&amp;strip=all 1536w, https://b2c-contenthub.com/wp-content/uploads/2023/01/Lineup.jpg?resize=2048%2C1152&amp;quality=50&amp;strip=all 2048w, https://b2c-contenthub.com/wp-content/uploads/2023/01/Lineup.jpg?resize=1240%2C697&amp;quality=50&amp;strip=all 1240w, https://b2c-contenthub.com/wp-content/uploads/2023/01/Lineup.jpg?resize=150%2C84&amp;quality=50&amp;strip=all 150w" width="1200" height="675" sizes="auto, (max-width: 1200px) 100vw, 1200px" /><figcaption>
<p>This is Ahmed Chenni&rsquo;s concept of what Apple&rsquo;s upcoming AR/VR headset might look like. This image was created for Freelancer.com.</p>
</figcaption></figure>
<p><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.freelancer.com/contest/What-will-the-Apple-VRAR-Headset-look-like-2196711/entries&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed"  class="imageCredit" rel="nofollow">Ahmed Chenni, Freelancer.com</a></div>
<h2 class="toc" id="apple-ar-vr-headset-audio">Apple AR/VR headset: Audio</h2>
<p>According to a report by <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.theinformation.com/articles/inside-the-tech-powering-apples-envelope-pushing-risky-mixed-reality-headset&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">The Information</a>, the latency for most wireless earbuds or headphones is too high for its purposes, so users will have to use one of two solutions. One is a headband with integrated speakers (much like that on the Meta Quest Pro), the other is to use recent AirPods models, which can enter an &ldquo;ultra-low latency&rdquo; mode when connected to the headset. The headset apparently contains the H2 processors (found in the 2nd-gen AirPods Pro).</p>
<h2 class="toc" id="apple-ar-vr-headset-displays">Apple AR/VR headset: Displays</h2>
<p>Ross Young, CEO of Display Supply Chain Consultants, claims to have seen the display specs for the AR headset. He claims the headset (which will be Micro OLED) will feature: </p>
<ul>
<li>Two 1.41 inch screens (measured diagonally)</li>
<li>4,000ppi per eye</li>
<li>More than 5,000 nits of brightness (peak brightness)</li>
</ul>
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter">
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">You want more, I will give you more: Micro OLED specs for Apple&#8217;s AR/VR headset: <br />1.41&#8243; in diagonal <br />4000 PPI  <br />&gt;5000 nits of brightness</p>
<p>&mdash; Ross Young (@DSCCRoss) <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://twitter.com/DSCCRoss/status/1663595816521699331?ref_src=twsrc%5Etfw&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">May 30, 2023</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div>
</figure>
<p>These are impressive specs. The PlayStation VR2 headset offers a ppi of around 850 per screen. The HoloLens had a max brightness of 500 nits. None of the current devices on the market use Micro OLED, which offers better brightness and black levels than mini LED. </p>
<p>As a mixed-reality device, Apple&rsquo;s glasses are rumored to handle both virtual and augmented reality via a pair of high-resolution OLED 4K screens made by Sony, including eye-tracking technology. The headset will reportedly feature more than a dozen cameras and sensors, <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.theinformation.com/articles/new-apple-mixed-reality-headset-details-swappable-headbands-eye-tracking&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">according to The Information</a>, which will project a real-world view onto the screens as if you were looking through clear glass. It will presumably use either OLED or mini LED and incorporate Apple&rsquo;s Ceramic Shield coating as well.</p>
<p>In January, <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://9to5mac.com/2022/01/04/report-apples-upcoming-ar-vr-headset-will-feature-innovative-three-display-configuration/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" data-type="URL" data-id="https://9to5mac.com/2022/01/04/report-apples-upcoming-ar-vr-headset-will-feature-innovative-three-display-configuration/" rel="nofollow">Display Supply Chain Consultants reported</a> that the headset will have &ldquo;three display modules&rdquo; comprised of two Micro OLED displays and one AMOLED panel. The AMOLED display is apparently a low-refresh display that faces <em>outward</em>, to show other people your facial expression and reduce the awkwardness of interacting with people wearing the headset.</p>
<p>Small internal motors are said to automatically adjust the lenses and displays to match the users&rsquo; IPD (inter-pupillary distance, which is how far apart your eyes are), giving a full field of view of 120 degrees.</p>
<h2 class="toc" id="apple-ar-vr-headset-processor-and-specs">Apple AR/VR headset: Processor and specs</h2>
<p>According to Kuo (<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.macrumors.com/2021/11/25/kuo-apple-ar-headset-mac-level-computing/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">via MacRumors</a>), Apple&rsquo;s AR headset will have two processors, with the higher-end processor being a sort of variant on the M2 processor used in Macs and iPads, and the secondary chip responsible for graphics and sensor-related functions for mixed reality. That second chip will be called the &ldquo;Reality Processor&rdquo; according to trademark applications. The sounds like a lot of processing power for a headset, but if the headset needs to power a pair of 4K displays, it will need a hefty chip. Reports also say that it will need to be tethered to an iPhone, much like the original Apple Watch.</p>
<p><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.macrumors.com/2021/11/25/kuo-apple-ar-headset-mac-level-computing/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Kuo also reported</a> that the headset will support Wi-Fi 6E, which is also rumored to come to the iPhone 14. It will also presumably have at least 8GB of RAM and a 256GB hard drive. We don&rsquo;t know anything yet about the battery life, but Kuo says improving battery life will be a focus of the <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://9to5mac.com/2021/12/08/kuo-apple-ar-vr-headset/&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">second-generation model</a>. Kuo reports that the headset will come with the same 96W power adapter as the MacBook Pro, which suggests it will have a big battery. </p>
<p><a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.theinformation.com/articles/inside-the-tech-powering-apples-envelope-pushing-risky-mixed-reality-headset&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">The Information</a> says the device is powered by a main SoC with CPU, GPU, RAM, and storage, along with a secondary custom image signal processor that stitches together all the inputs from all the cameras into a single representation of the outside world, and it communicates with the SoC via a custom ultra-low-latency streaming codec developed by Apple.</p>
<p>The headset is said too employ both short-range and long-range LiDAR to develop a 3D map of your surroundings.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2021/08/apple-ar-glasses-patent-illo.jpg?quality=50&amp;strip=all" alt="Apple AR glasses patent illustration" class="wp-image-353444" srcset="https://b2c-contenthub.com/wp-content/uploads/2021/08/apple-ar-glasses-patent-illo.jpg?quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2021/08/apple-ar-glasses-patent-illo.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2021/08/apple-ar-glasses-patent-illo.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2021/08/apple-ar-glasses-patent-illo.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1024" height="683" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
<p class="imageCredit">Apple</p>
</div>
<h2 class="toc" id="apple-ar-vr-headset-apps-and-software">Apple AR/VR headset: Apps and software</h2>
<p>As a mixed-reality device, Apple&rsquo;s headset will also be able to handle both AR and VR applications, which opens the headset up to a variety of apps and <a href="https://www.macworld.com/article/1814982/services-secret-to-apple-headset.html">services</a>.</p>
<p>A Bloomberg report in April 2023 indicates that Apple has been working with &ldquo;a small number of developers for months to help them upgrade their existing software for mixed reality&rdquo; as well as developing AR/VR versions of Apple&rsquo;s core apps. These apps are said to be updated to make use of the mixed reality capabilities of the headset and look like their iPad counterparts. </p>
<p>Apparently, every app that comes pre-installed on an iPhone/iPad is going to get a custom app for the Reality Pro, including:</p>
<ul>
<li>Books</li>
<li>Calendars</li>
<li>Camera</li>
<li>Contacts</li>
<li>FaceTime &ndash; create a digital avatar and meet other users in a virtual meeting room.</li>
<li>Fitness &ndash; watch a fitness instructor in VR while you work out in a virtual location (might be difficult to work out wearing a headset).</li>
<li>Files</li>
<li>Freeform</li>
<li>GarageBand</li>
<li>Home</li>
<li>iMovie</li>
<li>Keynote</li>
<li>Mail</li>
<li>Maps</li>
<li>Messaging</li>
<li>Notes</li>
<li>Pages</li>
<li>Photos</li>
<li>Reminders</li>
<li>Music</li>
<li>News</li>
<li>Numbers</li>
<li>Safari</li>
<li>Stocks</li>
<li>TV &ndash; allowing users to view video content in a &lsquo;virtual theater&rsquo; or other virtual settings like the desert or moon.</li>
<li>Weather</li>
</ul>
<p>The headset is expected to come with new versions of core apps like Messages and Maps and reports claim that Apple recently enlisted the head of engineering for its iWork productivity apps, Notes app, and Apple News to work on the headset.</p>
<p>Gurman suggests that the headset will be able to run multiple apps at the same time in floating windows. Apps can be automatically opened as you enter a specific location as well. </p>
<p>Gaming is meant to be a major category for Reality Pro. <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.bloomberg.com/news/newsletters/2021-12-05/apple-verizon-t-mobile-at-t-iphone-13-apple-watch-ipad-rebates-not-working-kwtm0hum&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">Bloomberg&rsquo;s Mark Gurman</a> also said in December 2021 that gaming could have &ldquo;a strong focus&rdquo; on the platform as well as &ldquo;media consumption.&rdquo; </p>
<p>Apple will also surely have apps dedicated to AR, such as the Measure app and things like the tool that lets you see a 3D render of Apple products before you buy it. In a December report, Gurman said the iPhone&rsquo;s Animojis and VR FaceTime could be positioned as &ldquo;the new-age Zoom.&rdquo;</p>
<p>Apple is expected to feature advanced FaceTime-based video conferencing and virtual meeting rooms that will realistically render a user&rsquo;s face and body in virtual reality. Two users, each with a Reality Pro headset, could have a virtual meeting and feel like they&rsquo;re in the same room, it is said. This requires a lot of processing power and will therefore only be available in one-on-one chats; additional users would be displayed as icons or Memoji.</p>
<p>The New York Times <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.nytimes.com/2022/06/04/business/apple-virtual-reality-headset.html&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">reported in June</a> that Apple &ldquo;has enlisted Hollywood directors such as Jon Favreau&rdquo; to develop content for its upcoming headset. The report said Favreau is &ldquo;working to bring (Prehistoric Planet&rsquo;s) dinosaurs to life on the headset.&rdquo;</p>
<p>We&rsquo;re told that we can expect a software development kit and App Store for third-party applications as well.</p>
<h2 class="toc" id="apple-ar-vr-headset-problems-and-prohibitions">Apple AR/VR headset: Problems and prohibitions</h2>
<p>If you have any of the following conditions you may not be able to use an Apple headset. </p>
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter">
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">If you&rsquo;re prone to inner ear infections, have ADHD/ADD, anxiety disorders, a pacemaker, epilepsy, blackouts/seizures or are pregnant, you may be warned against using the headset. In addition to Meniere&#8217;s disease, past traumatic brain injuries, post-concussion syndrome, migraines. <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://t.co/fuasZ1Cy8F&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">https://t.co/fuasZ1Cy8F</a></p>
<p>&mdash; Mark Gurman (@markgurman) <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://twitter.com/markgurman/status/1664709177195876391?ref_src=twsrc%5Etfw&amp;xcust=1-1-557878-1-0-0&amp;sref=https://www.macworld.com/feed" rel="nofollow">June 2, 2023</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div>
</figure>
<p>Those are all standard limitations for VR headsets, but none the less it illustrates the fact that this headset won&rsquo;t be for everyone.  </p>
<p><category>Computer Accessories</category></body></div>
]]></content:encoded>
					
		
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			</item>
		<item>
		<title>A short history of every time Apple CEO Tim Cook praised augmented reality</title>
		<link>https://www.latest-apple-news.com/2023/06/04/a-short-history-of-every-time-apple-ceo-tim-cook-praised-augmented-reality/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Sun, 04 Jun 2023 19:22:03 +0000</pubDate>
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		<guid isPermaLink="false">https://www.theverge.com/21077484/apple-tim-cook-ar-augmented-reality</guid>

					<description><![CDATA[  

    
      
        Laura Normand / The Verge
    


  The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable comp]]></description>
										<content:encoded><![CDATA[<br />
<figure>
      <img decoding="async" alt="" src="https://cdn.vox-cdn.com/thumbor/4xUKwdtT5pZobqfPSlkJpsYiIcU=/0x0:2040x1360/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/69848232/VRG_Illo_STK170_L_Normand_TimCook_Neutral.6.jpg" /><figcaption>Laura Normand / The Verge</figcaption></figure>
<p>The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years.</p>
<p class="p--has-dropcap" id="ERzUQ0">With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs.</p>
<p id="lP2ega">But while Cook’s impact on the company has largely been in his <a href="https://www.theverge.com/22639629/tim-cook-apple-ten-years-decade-steve-jobs-legacy">operational mastery</a> and the <a href="https://www.theverge.com/2023/5/4/23711640/apple-q2-2023-earnings-iphone-services-mac">massive pay-off</a> of his strategy in <a href="https://www.theverge.com/2019/3/20/18273179/apple-icloud-itunes-app-store-music-services-businesses">pivoting to services</a>, he’s consistently found time to talk about one platform as potentially game-changing without fully committing to the tech through actual new product releases: augmented reality.</p>
<p id="wiCunb">That was despite Cook’s denigrations of <a href="https://www.theverge.com/2013/5/28/4374482/tim-cook-apple-wearable-google-glass">early AR headgear like Google Glass</a>. This would become a running theme: AR good, VR not so good. In September 2021, he went as far as to call himself “AR fan number one.” Although he <a href="https://www.theverge.com/2016/1/26/10836066/tim-cook-virtual-reality-apple-not-niche-interesting-applications">once called</a> virtual reality “really cool,” he’s also said it’s “for set periods, but not a way to communicate well” while <a href="https://www.theverge.com/2022/10/3/23384708/tim-cook-metaverse-skeptical-meta-ar-vr-headset">taking swipes at the metaverse</a> in an interview last year.</p>
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<p id="w1rHxb">Now, on the eve of a <a href="https://www.theverge.com/23726938/apple-wwdc-2023-news-rumors-announcements-vr-headset">presumed announcement</a> of Apple’s new “Reality Pro” mixed reality headset, it&#8217;s much easier to see where it was all going. The company has been slowly <a href="https://www.theverge.com/2020/3/19/21185200/apple-ipad-pro-lidar-sensor-ar-hardware-solution-software-apps-augmented-reality">integrating the technology</a> that will presumably breathe life into the new device for years, adding AR features to its iPhone and iPads that, while none of it has ever made more than a momentary splash, may have been crucial development experience for Apple. </p>
<p id="i3stGJ">One example is the <a href="https://www.theverge.com/2019/6/3/18650201/minecraft-earth-demo-apple-wwdc-2019-microsoft">2019 <em>Minecraft Earth</em> demo at WWDC</a> that showed a hint of Apple’s capabilities without tipping its hand about any new hardware. As you’ll see in his various comments from 2016 onward, while Cook mentions gaming, it sounds like his vision for the Reality Pro is much broader, viewing it as a collaborative technology consistent with Apple’s overall philosophy about creating tech that integrates with your life. </p>
<h3 id="o5jIE1">Here’s a brief history of all the times Tim Cook said he was convinced AR was the future.</h3>
<p id="LR10VY"><strong>July 2016:</strong> Cook says in a <a href="https://www.theverge.com/2016/7/26/12290920/apple-augmented-reality-ar-tim-cook">quarterly earnings call</a> that “AR can be really great.” </p>
<blockquote>
<p id="wX7rQO">We have been and continue to invest a lot in this. We are high on AR for the long run, we think there’s great things for customers and a great commercial opportunity. The number one thing is to make sure our products work well with other developers’ kind of products like <em>Pokémon</em>, that’s why you see so many iPhones in the wild chasing pokemons.</p>
</blockquote>
<p id="qvdz4W">(Cook pronounces it “pokey-mans.”)</p>
<p id="a3BaXv"><strong>September 2016: </strong><a href="https://abcnews.go.com/Technology/exclusive-apple-ceo-tim-cook-prefers-augmented-reality/story?id=42064913">Cook tells <em>Good Morning America</em></a> in an interview that he believes AR is a bigger deal than VR.</p>
<blockquote>
<p id="JtE9kB">There’s virtual reality and there’s augmented reality — both of these are incredibly interesting. But my own view is that augmented reality is the larger of the two, probably by far.</p>
<p id="HEwdho">[AR] gives the capability for both of us to sit and be very present, talking to each other, but also have other things — visually — for both of us to see. Maybe it’s something we’re talking about, maybe it’s someone else here who’s not here present but who can be made to appear to be present.</p>
<p id="WB8GUn">There’s a lot of really cool things there.</p>
</blockquote>
<p id="JqvA1V"><strong>August 2016:</strong> Cook makes a brief mention of AR in a <a href="https://www.washingtonpost.com/sf/business/2016/08/13/tim-cook-the-interview-running-apple-is-sort-of-a-lonely-job/?utm_term=.71cfafb58188"><em>Washington Post</em> profile</a>:</p>
<blockquote>
<p id="GtWjvT"> I think AR [augmented reality] is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain that we talked about.</p>
</blockquote>
<p id="LfFqeu"><strong>October 2016: </strong>In an appearance at Utah Tech Tour, Cook goes into detail about <a href="https://9to5mac.com/2016/10/02/tim-cook-talks-steve-jobs-need-for-encryption-at-utah-tech-tour-video/">how crucial AR may become</a> and why he views it as superior to VR — while stressing that AR presents significant technology challenges before it can be adopted for mass consumerism. </p>
<blockquote>
<p id="s4U9pW">In terms of it becoming a mass adoption [phenomenon], so that, say, everyone in here would have an AR experience, the reality to do that, it has to be something that everyone in here views to be an “acceptable thing.”</p>
<p id="fE5O2T">And nobody in here, few people in here, think it’s acceptable to be tethered to a computer walking in here and sitting down, few people are going to view that it’s acceptable to be enclosed in something, because we’re all social people at heart. Even introverts are social people, we like people and we want to interact. It has to be that it’s likely that AR, of the two, is the one the largest number of people will engage with.</p>
<p id="uyxSDF">I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day, it will become that much a part of you, a lot of us live on our smartphones, the iPhone, I hope, is very important for everyone, so AR will become really big. VR I think is not going to be that big, compared to AR. I’m not saying it’s not important, it is important.</p>
<p id="6mfq3v">I’m excited about VR from an education point of view, I think it can be really big for education, I think it can be very big for games. But I can’t imagine everyone in here getting in an enclosed VR experience while you’re sitting in here with me. But I could imagine everyone in here in an AR experience right now, if the technology was there, which it’s not today. How long will it take?</p>
<p id="wx2VTE">AR is going to take a while, because there are some really hard technology challenges there. But it will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we lived without our phone today.</p>
</blockquote>
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<p id="d6ivZT"><strong>October 2016:</strong> Cook <a href="https://www.buzzfeednews.com/article/johnpaczkowski/apple-ceo-tim-cook-on-virtual-reality-theres-no-substitute-f#.qel1aEjdb">tells <em>BuzzFeed News</em></a> that while “VR has some interesting applications,” AR is superior to VR because “there’s no substitute for human contact. And so you want the technology to encourage that.”</p>
<blockquote>
<p id="LWV7WX">Augmented reality will take some time to get right, but I do think that it’s profound. We might &#8230; have a more productive conversation, if both of us have an AR experience standing here, right? And so I think that things like these are better when they’re incorporated without becoming a barrier to our talking. &#8230; You want the technology to amplify it, not to be a barrier.</p>
</blockquote>
<p id="8zwWMG"><strong>February 2017: </strong>Cook <a href="https://www.independent.co.uk/life-style/gadgets-and-tech/features/apple-tim-cook-boss-brexit-uk-theresa-may-number-10-interview-ustwo-a7574086.html">expands his thoughts on AR’s potential</a>, adding a new comparison: AR is a big idea, like the smartphone.</p>
<blockquote>
<p id="qlZDkX">I’m excited about augmented reality because unlike virtual reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance.</p>
<p id="xHlQnM">I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology. But there are things to discover before that technology is good enough for the mainstream. I do think there can be a lot of things that really help people out in daily life, real-life things, that’s why I get so excited about it.</p>
</blockquote>
<p id="ywuu2K"><strong>June 2017:</strong> In a <a href="https://www.bloomberg.com/news/features/2017-06-15/apple-s-tim-cook-on-donald-trump-the-homepod-and-the-legacy-of-steve-jobs">wide-ranging interview with <em>Bloomberg News</em></a>, Cook details his vision for AR at Apple:</p>
<blockquote>
<p id="b2MVpL">I think it is profound. I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to ­developers—and unleashing the creativity of millions of people. Even we can’t predict what’s going to come out.</p>
<p id="b5fDe2">There’s some things that you can already get a vision of. We’ve talked to IKEA, and they have 3D images of their furniture line. You’re talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home. You can take that idea and begin to think this is something that stretches from enterprise to consumer. There’s not a lot of things that do that.</p>
<p id="hboXPl">You’ll see things happening in enterprises where AR is ­fundamental to what they’re doing. You’re going to see some consumer things that are unbelievably cool. Can we do everything we want to do now? No. The technology’s not complete yet. But that’s the beauty to a certain degree. This has a runway. And it’s an incredible runway. It’s time to put the seat belt on and go. When people begin to see what’s possible, it’s going to get them very excited—like we are, like we’ve been.</p>
</blockquote>
<p id="DIea6k"><strong>October 2017:</strong> At an <a href="https://www.bbc.com/news/technology-41590323">event at Oxford</a>, Cook responds to a student who asks what technology he would consider “transformative.” Cook says there are widespread uses for AR:</p>
<blockquote>
<p id="gYUKHM">I’m incredibly excited by AR because I can see uses for it everywhere. I can see uses for it in education, in consumers, in entertainment, in sports. I can see it in every business that I know anything about.</p>
<p id="3JpVYm">I also like the fact that it doesn’t isolate. I don’t like our products being used a lot. I like our products amplifying thoughts and I think AR can help amplify the human connection. I’ve never been a fan of VR like that because I think it does the opposite. There are clearly some cool niche things for VR but it’s not profound in my view. AR is profound.</p>
</blockquote>
<p id="lJlluP"><strong>October 2017:</strong> In an <a href="https://www.vogue.co.uk/article/exclusive-apple-ceo-tim-cook-future-of-fashion-augmented-reality">interview with <em>Vogue UK</em></a>, Cook says while Apple wasn’t looking to build a “giant database of clothes,” it would support companies in the AR space who were doing this work. </p>
<blockquote>
<p id="uGaDzK">If you think about a runway show in the fashion world, that’s a great application of AR because some of these, you want to see the dress all the way around, you do not want to just see the front.</p>
</blockquote>
<p id="WBEvu6"><strong>November 2017:</strong> With the <a href="https://www.theverge.com/2017/6/6/15742736/apple-arkit-augmented-reality-platform-wwdc-breakdown">introduction of its ARKit platform on iOS 11</a>, Cook says in a quarterly earnings call that <a href="https://www.patentlyapple.com/patently-apple/2017/11/the-transcript-of-todays-opening-statement-from-apples-ceo-on-fiscal-q4-2017-is-now-available.html">Apple has created</a> the world’s largest augmented reality platform:</p>
<blockquote>
<p id="GdJYqz">There already are over a thousand apps with powerful AR features in our App Store today with developers creating amazing new experiences in virtually every category of app aimed at consumers, students and business users alike.</p>
<p id="RV7Y54">Put simply, we believe AR is going to change the way we use technology forever. We’re already seeing things that will transform the way you work, play, connect and learn. For example, there are AR apps that you interact with virtual models of everything you can imagine from the human body to the solar system. And of course you experience them like you’re really there.</p>
<p id="je9Rb6">Instantly education becomes much more powerful when every subject comes to life in 3D. And imagine shopping when you can place an object in your living room before you make a purchase – or attending live sporting events when you can see the stats on the field. AR is going to change everything<em>.</em></p>
</blockquote>
<p id="DM0tys">This is not quite what came to pass (more on that later). </p>
<p id="aJAyaa"><strong>October 2017:</strong> Post-ARKit launch, Cook admits he <a href="https://www.independent.co.uk/life-style/gadgets-and-tech/features/apple-iphone-tim-cook-interview-features-new-augmented-reality-ar-arkit-a7993566.html">thinks AR technology</a> for headsets or glasses isn’t yet up to par as far as Apple is concerned.</p>
<blockquote>
<p id="MMoVt4">I can tell you the technology itself doesn’t exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face — there’s huge challenges with that. The field of view, the quality of the display itself, it’s not there yet.</p>
<p id="5MrBg3">We don’t give a rat’s about being first, we want to be the best, and give people a great experience. But now anything you would see on the market any time soon would not be something any of us would be satisfied with. Nor do I think the vast majority of people would be satisfied.</p>
<p id="qvKmAY">Most technology challenges can be solved, but it’s a matter of how long.</p>
</blockquote>
<p id="WiQf8M"><strong>February 2018: </strong>During <a href="https://www.fool.com/earnings/call-transcripts/2018/02/01/apple-inc-appl-q1-2018-earnings-conference-call-tr.aspx">Apple’s Q1 earnings call</a>, Cook described “great excitement” around augmented reality among customers.</p>
<blockquote>
<p id="f5QNWq">Augmented reality is going to revolutionize many of the experiences we have with mobile devices, and with ARKit, we’re giving developers the most advanced tools on the market to create apps for the most advanced operating system running on the most advanced hardware. This is something only Apple can do.</p>
</blockquote>
<p id="3yOGiC"><strong>October 2018: </strong>Cook tells <em>NowThisNews</em> during an interview about Apple’s Watch that AR is poised to become indispensable.</p>
<blockquote>
<p id="8ZOOfV">I think that one day we will wonder how we ever lived without it. We can have a much more enhanced conversation with the power of AR. The future is now.</p>
</blockquote>
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<p id="VO88JU"><strong>January 2020: </strong><a href="https://www.siliconrepublic.com/machines/tim-cook-ar-war-ducks-healthtech">Cook tells an audience in Dublin, Ireland</a>, that augmented reality “is the next big thing” and that it will “pervade our entire lives.” He gives an example of a company using AR and describes its potential uses.</p>
<blockquote>
<p id="ImgYq0">Yesterday, I visited a development company called War Ducks … in Dublin – 15 people and they’re staffing up and using AR for games. You can imagine, for games it’s incredible but even for our discussion here. You and I might be talking about an article and using AR we can pull it up, and can both be looking at the same thing at the same time.</p>
<p id="YDw6RA">I think it’s something that doesn’t isolate people. We can use it to enhance our discussion, not substitute it for human connection, which I’ve always deeply worried about in some of the other technologies.</p>
</blockquote>
<p id="5lTJJO"><strong>April 2021:</strong> During an <a href="https://www.nytimes.com/2021/04/05/opinion/apples-ceo-is-making-very-different-choices-from-mark-zuckerberg.html?showTranscript=1">interview with journalist Kara Swisher</a> Cook agreed with her that augmented reality is “a critically important part of Apple’s future.” He imagines AR being used in health, education, retail, and gaming. </p>
<blockquote>
<p id="c7xT1K">I’m already seeing AR take off in some of these areas with use of the phone. And I think the promise is even greater in the future.</p>
</blockquote>
<p id="WsfUXn"><strong>September 2021:</strong> In <a href="https://youtu.be/UU6MtPwT_5c?t=547">an interview with tech YouTuber iJustine</a>, Cook said that he was AR’s number one fan and reiterated his hopes for it as a collaboration tool.</p>
<blockquote>
<p id="nqOlVs">I am so excited about AR. I think AR is one of these very few profound technologies that we will look back on one day and went, how did we live our lives without it? And so right now you can experience it in thousands of ways using your iPad or your iPhone, but of course, those will get better and better over time.</p>
<p id="IfPD0k">Already it’s a great way to shop, it’s a great way to learn. It enhances the learning process. I can’t wait for it to be even more important in collaboration and so forth. </p>
<p id="fBwShJ">So I’m AR fan number one. I think it’s that big.</p>
</blockquote>
<p id="ZoCvwM">After a comment from Justine about the future impact of AR, he continued:</p>
<blockquote>
<p id="JFbx8T">I mean, simple things today that you can use it for, like if you’re shopping for a sofa, or a chair, or a lamp, in terms of really experiencing it in your place, we’ve never been able to do that before until the last couple years or so. And that’s at the early innings of AR. It will only get better.</p>
</blockquote>
<p id="Cuhu4H"><strong>June 2022: </strong>During WWDC 2022, Cook <a href="https://www.chinadaily.com.cn/a/202206/14/WS62a83988a310fd2b29e62aa3.html">told the state-run outlet <em>China Daily</em></a> AR needs to focus on humanity:</p>
<blockquote>
<p id="qKQE9S">“I am incredibly excited about AR as you may know, and the critical thing in any technology, including AR, is putting humanity at the center of it. That is what we focus on every day,”</p>
</blockquote>
<p id="vqFehU"><strong>September 2022:</strong> During a livestream at the <a href="https://www.youtube.com/watch?v=E1-XV_t3_qI&amp;t=17461s">Universitá Degli Studi di Napoli Federico II in Naples, Italy</a>, Cook said he thinks we will wonder how we lived without AR:</p>
<blockquote>
<p id="K8O3ZF">I think that we’ve had a great conversation here today, but if we could augment that with something from the virtual world, it would have arguably been even better. So I think that if you, and this will happen clearly not too long from now, if you&#8230; zoom out to the future and look back, you’ll wonder how you led your life without augmented reality. Just like today, we wonder, how did people like me grow up without the internet.</p>
</blockquote>
<p id="i5VJcv"><strong>April 2023: </strong>Cook again <a href="https://www.gq.com/story/tim-cook-global-creativity-awards-cover-2023?mbid=social_twitter">explained Apple’s interest in AR while being interviewed by GQ’s Zach Baron</a>:</p>
<blockquote>
<p id="Ci1MIT">If you think about the technology itself with augmented reality, just to take one side of the AR/VR piece, the idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection.</p>
<p id="2AWmfH">We might be able to collaborate on something much easier if we were sitting here brainstorming about it and all of a sudden we could pull up something digitally and both see it and begin to collaborate on it and create with it.</p>
</blockquote>
<p id="UUuIQk">Baron then paraphrased Cook’s proposal that users could measure a glass pane or put some art up on the wall. Cook also said Apple isn’t trying to follow up anyone else’s efforts:</p>
<blockquote>
<p id="moYorP">Can we make a significant contribution, in some kind of way, something that other people are not doing? Can we own the primary technology? I’m not interested in putting together pieces of somebody else’s stuff. Because we want to control the primary technology. Because we know that’s how you innovate.</p>
</blockquote>
<h2 id="NExGsI">What’s Apple’s plan for AR?</h2>
<p id="MZhJMH">Clearly, Tim Cook has been bullish on AR for a long time. Until we see the new headset, the extent of Apple’s foray into AR will have been the 2017 launch of ARKit — which use iPhones’ and iPads’ cameras and sensors to overlay images in 3D space when the device is pointed at a given area — for iOS 11. ARKit is available across Apple’s devices, which has spurred a lot of <a href="https://github.com/olucurious/Awesome-ARKit">cool little projects</a> by amateur AR enthusiasts. When it launched, <a href="https://www.theverge.com/2017/6/6/15742736/apple-arkit-augmented-reality-platform-wwdc-breakdown"><em>The Verge</em> wrote</a> that the tech had the potential to allow Apple to catch rival Google in the AR space.</p>
<p id="4eEmRk">Ultimately, AR on phones, for most people, probably means the occasional quick measurement or level check when you can’t find your bubble leveler. And let’s not forget plopping a virtual chair in your room, which is an admittedly cool use of AR. But one of the most striking examples of what a combination of AI and augmented reality can produce was the <a href="https://www.theverge.com/2023/3/2/23621751/bold-glamour-tiktok-face-filter-beauty-ai-ar-body-dismorphia">recent introduction of TikTok’s “Bold Glamour</a>” face filter, which had been used in over <a href="https://www.theverge.com/2023/5/16/23725400/tiktok-effects-creators-ar-filters-monetization-fund">58 million videos</a> by mid-May.</p>
<p id="EjDP1U">There have been fun apps that take advantage of ARKit beyond those use cases — Tim Cook loved the Statue of Liberty AR app enough that he cited it when he <a href="https://twitter.com/tim_cook/status/1128412203932049408">tweeted about the transformative power of AR</a>. And, of course, there’s <em>Pokémon Go, </em>though <a href="https://www.theverge.com/2021/11/3/22761166/pokemon-go-ar-games-future-pikmin-harry-potter">that game may have been lightning in a bottle</a>, with nothing having achieved its massive success since.</p>
<p id="gIFQaA">In short, the company’s AR work on phones hasn’t been the sort of bombshell that Cook’s words hint at. It’s not clear yet that the Apple mixed reality headset’s debut will be any different, at least in the short term.</p>
<p id="8tgMvo">Reports started <a href="https://www.cnet.com/tech/mobile/apple-is-working-on-an-ar-augmented-reality-vr-virtual-reality-headset-powered-by-a-wireless-wigig-hub/">trickling out in 2018</a> that Apple had a timeline to launch both an AR headset and AR glasses. By 2019, <a href="https://www.bloomberg.com/news/articles/2019-11-11/apple-s-ar-push-will-start-with-ipad-and-culminate-with-glasses">the company reportedly had 1,000 engineers</a> working on its VR and AR initiative <a href="https://www.bloomberg.com/news/articles/2019-02-04/apple-augmented-reality-headset-executive-leaves-company">codenamed “T288”</a>.</p>
<p id="cWYpKH">Rumors are heavily <a href="https://www.theverge.com/23689334/apple-mixed-reality-headset-augmented-virtual-reality-ar-vr-rumors-specs-features">pointing to a WWDC 2023 reveal</a>, possibly under the name <a href="https://www.theverge.com/2023/1/23/23567935/apple-reality-pro-vr-headset-hand-tracking-mac-screen-mirror-facetime">“Reality Pro</a>.” Descriptions available so far lay out a mixed-reality device that can <a href="https://www.theverge.com/2023/1/3/23537191/apple-mixed-reality-headset-digital-crown">seamlessly switch between AR and VR with a dial</a> not unlike the Apple Watch’s digital crown, with an M2 Ultra processor and an external battery pack. </p>
<p id="740Hls">But it&#8217;s a first-run product that will probably come with first-run problems that will need dedicated work from Apple and good third-party support <a href="https://www.theverge.com/2023/6/2/23746354/apple-vr-headset-rumors-metaverse-potential">to ensure long-term success</a>. There are <a href="https://www.theverge.com/2023/6/4/23747110/apple-headset-augmented-reality-vr-industry-rumors-wwdc-2023">supporters and detractors</a> both inside the company and out, but given Cook’s enthusiasm and the Reality Pro’s long development period, it’s probable Apple is in it for the long haul.</p>
<p id="C2d0mj">It shouldn’t be all that surprising that Apple has taken its time making the Reality Pro, or whatever it’s actually called. This is, after all, the company that introduced the AirPower wireless charging pad, showed it off to the world, then <a href="https://www.theverge.com/circuitbreaker/2019/3/29/18287383/apple-airpower-wireless-charger-cancelled">canceled the product because it wasn’t up to company standards</a> — and that was just a charging accessory, not a potential new computing paradigm. </p>
<div class="c-float-left c-float-hang">
<aside id="NWAgj3">
<div data-anthem-component="readmore" data-anthem-component-data='{"stories":[{"title":"Tim Cook’s Apple, ten years later","url":"https://www.theverge.com/22639629/tim-cook-apple-ten-years-decade-steve-jobs-legacy"}]}'></div>
</aside>
</div>
<p id="NpFrnW"><em><strong>Update September 16th, 12:40PM ET:</strong></em><em> Added quote from his post-Apple event interview with iJustine.</em></p>
<p id="87U4uc"><em><strong>Update June 4th, 2023, 1:30PM ET:</strong></em><em> Added quotes from this April GQ profile and additional information about the headset ahead of its rumored introduction at WWDC 2023.</em></p>
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		<title>A short history of every time Apple CEO Tim Cook praised augmented reality</title>
		<link>https://www.latest-apple-news.com/2023/06/04/a-short-history-of-every-time-apple-ceo-tim-cook-praised-augmented-reality/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Sun, 04 Jun 2023 19:22:03 +0000</pubDate>
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		<guid isPermaLink="false">https://www.theverge.com/21077484/apple-tim-cook-ar-augmented-reality</guid>

					<description><![CDATA[  

    
      
        Laura Normand / The Verge
    


  The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable comp]]></description>
										<content:encoded><![CDATA[<br />
<figure>
      <img decoding="async" alt="" src="https://cdn.vox-cdn.com/thumbor/4xUKwdtT5pZobqfPSlkJpsYiIcU=/0x0:2040x1360/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/69848232/VRG_Illo_STK170_L_Normand_TimCook_Neutral.6.jpg" /><figcaption>Laura Normand / The Verge</figcaption></figure>
<p>The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years.</p>
<p class="p--has-dropcap" id="ERzUQ0">With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs.</p>
<p id="lP2ega">But while Cook’s impact on the company has largely been in his <a href="https://www.theverge.com/22639629/tim-cook-apple-ten-years-decade-steve-jobs-legacy">operational mastery</a> and the <a href="https://www.theverge.com/2023/5/4/23711640/apple-q2-2023-earnings-iphone-services-mac">massive pay-off</a> of his strategy in <a href="https://www.theverge.com/2019/3/20/18273179/apple-icloud-itunes-app-store-music-services-businesses">pivoting to services</a>, he’s consistently found time to talk about one platform as potentially game-changing without fully committing to the tech through actual new product releases: augmented reality.</p>
<p id="wiCunb">That was despite Cook’s denigrations of <a href="https://www.theverge.com/2013/5/28/4374482/tim-cook-apple-wearable-google-glass">early AR headgear like Google Glass</a>. This would become a running theme: AR good, VR not so good. In September 2021, he went as far as to call himself “AR fan number one.” Although he <a href="https://www.theverge.com/2016/1/26/10836066/tim-cook-virtual-reality-apple-not-niche-interesting-applications">once called</a> virtual reality “really cool,” he’s also said it’s “for set periods, but not a way to communicate well” while <a href="https://www.theverge.com/2022/10/3/23384708/tim-cook-metaverse-skeptical-meta-ar-vr-headset">taking swipes at the metaverse</a> in an interview last year.</p>
<div class="c-float-left c-float-hang">
<aside id="CXQhkA">
<div data-anthem-component="readmore" data-anthem-component-data='{"stories":[{"title":"Everything we know about Apple’s mixed reality headset ","url":"https://www.theverge.com/23689334/apple-mixed-reality-headset-augmented-virtual-reality-ar-vr-rumors-specs-features"}]}'></div>
</aside>
</div>
<p id="w1rHxb">Now, on the eve of a <a href="https://www.theverge.com/23726938/apple-wwdc-2023-news-rumors-announcements-vr-headset">presumed announcement</a> of Apple’s new “Reality Pro” mixed reality headset, it&#8217;s much easier to see where it was all going. The company has been slowly <a href="https://www.theverge.com/2020/3/19/21185200/apple-ipad-pro-lidar-sensor-ar-hardware-solution-software-apps-augmented-reality">integrating the technology</a> that will presumably breathe life into the new device for years, adding AR features to its iPhone and iPads that, while none of it has ever made more than a momentary splash, may have been crucial development experience for Apple. </p>
<p id="i3stGJ">One example is the <a href="https://www.theverge.com/2019/6/3/18650201/minecraft-earth-demo-apple-wwdc-2019-microsoft">2019 <em>Minecraft Earth</em> demo at WWDC</a> that showed a hint of Apple’s capabilities without tipping its hand about any new hardware. As you’ll see in his various comments from 2016 onward, while Cook mentions gaming, it sounds like his vision for the Reality Pro is much broader, viewing it as a collaborative technology consistent with Apple’s overall philosophy about creating tech that integrates with your life. </p>
<h3 id="o5jIE1">Here’s a brief history of all the times Tim Cook said he was convinced AR was the future.</h3>
<p id="LR10VY"><strong>July 2016:</strong> Cook says in a <a href="https://www.theverge.com/2016/7/26/12290920/apple-augmented-reality-ar-tim-cook">quarterly earnings call</a> that “AR can be really great.” </p>
<blockquote>
<p id="wX7rQO">We have been and continue to invest a lot in this. We are high on AR for the long run, we think there’s great things for customers and a great commercial opportunity. The number one thing is to make sure our products work well with other developers’ kind of products like <em>Pokémon</em>, that’s why you see so many iPhones in the wild chasing pokemons.</p>
</blockquote>
<p id="qvdz4W">(Cook pronounces it “pokey-mans.”)</p>
<p id="a3BaXv"><strong>September 2016: </strong><a href="https://abcnews.go.com/Technology/exclusive-apple-ceo-tim-cook-prefers-augmented-reality/story?id=42064913">Cook tells <em>Good Morning America</em></a> in an interview that he believes AR is a bigger deal than VR.</p>
<blockquote>
<p id="JtE9kB">There’s virtual reality and there’s augmented reality — both of these are incredibly interesting. But my own view is that augmented reality is the larger of the two, probably by far.</p>
<p id="HEwdho">[AR] gives the capability for both of us to sit and be very present, talking to each other, but also have other things — visually — for both of us to see. Maybe it’s something we’re talking about, maybe it’s someone else here who’s not here present but who can be made to appear to be present.</p>
<p id="WB8GUn">There’s a lot of really cool things there.</p>
</blockquote>
<p id="JqvA1V"><strong>August 2016:</strong> Cook makes a brief mention of AR in a <a href="https://www.washingtonpost.com/sf/business/2016/08/13/tim-cook-the-interview-running-apple-is-sort-of-a-lonely-job/?utm_term=.71cfafb58188"><em>Washington Post</em> profile</a>:</p>
<blockquote>
<p id="GtWjvT"> I think AR [augmented reality] is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain that we talked about.</p>
</blockquote>
<p id="LfFqeu"><strong>October 2016: </strong>In an appearance at Utah Tech Tour, Cook goes into detail about <a href="https://9to5mac.com/2016/10/02/tim-cook-talks-steve-jobs-need-for-encryption-at-utah-tech-tour-video/">how crucial AR may become</a> and why he views it as superior to VR — while stressing that AR presents significant technology challenges before it can be adopted for mass consumerism. </p>
<blockquote>
<p id="s4U9pW">In terms of it becoming a mass adoption [phenomenon], so that, say, everyone in here would have an AR experience, the reality to do that, it has to be something that everyone in here views to be an “acceptable thing.”</p>
<p id="fE5O2T">And nobody in here, few people in here, think it’s acceptable to be tethered to a computer walking in here and sitting down, few people are going to view that it’s acceptable to be enclosed in something, because we’re all social people at heart. Even introverts are social people, we like people and we want to interact. It has to be that it’s likely that AR, of the two, is the one the largest number of people will engage with.</p>
<p id="uyxSDF">I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day, it will become that much a part of you, a lot of us live on our smartphones, the iPhone, I hope, is very important for everyone, so AR will become really big. VR I think is not going to be that big, compared to AR. I’m not saying it’s not important, it is important.</p>
<p id="6mfq3v">I’m excited about VR from an education point of view, I think it can be really big for education, I think it can be very big for games. But I can’t imagine everyone in here getting in an enclosed VR experience while you’re sitting in here with me. But I could imagine everyone in here in an AR experience right now, if the technology was there, which it’s not today. How long will it take?</p>
<p id="wx2VTE">AR is going to take a while, because there are some really hard technology challenges there. But it will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we lived without our phone today.</p>
</blockquote>
<div id="o5nJLd">
<div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/ZkV78RZ73Mw?rel=0" style="border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;" allowfullscreen="" scrolling="no" allow="encrypted-media; accelerometer; gyroscope; picture-in-picture"></iframe></div>
</div>
<p id="d6ivZT"><strong>October 2016:</strong> Cook <a href="https://www.buzzfeednews.com/article/johnpaczkowski/apple-ceo-tim-cook-on-virtual-reality-theres-no-substitute-f#.qel1aEjdb">tells <em>BuzzFeed News</em></a> that while “VR has some interesting applications,” AR is superior to VR because “there’s no substitute for human contact. And so you want the technology to encourage that.”</p>
<blockquote>
<p id="LWV7WX">Augmented reality will take some time to get right, but I do think that it’s profound. We might &#8230; have a more productive conversation, if both of us have an AR experience standing here, right? And so I think that things like these are better when they’re incorporated without becoming a barrier to our talking. &#8230; You want the technology to amplify it, not to be a barrier.</p>
</blockquote>
<p id="8zwWMG"><strong>February 2017: </strong>Cook <a href="https://www.independent.co.uk/life-style/gadgets-and-tech/features/apple-tim-cook-boss-brexit-uk-theresa-may-number-10-interview-ustwo-a7574086.html">expands his thoughts on AR’s potential</a>, adding a new comparison: AR is a big idea, like the smartphone.</p>
<blockquote>
<p id="qlZDkX">I’m excited about augmented reality because unlike virtual reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance.</p>
<p id="xHlQnM">I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology. But there are things to discover before that technology is good enough for the mainstream. I do think there can be a lot of things that really help people out in daily life, real-life things, that’s why I get so excited about it.</p>
</blockquote>
<p id="ywuu2K"><strong>June 2017:</strong> In a <a href="https://www.bloomberg.com/news/features/2017-06-15/apple-s-tim-cook-on-donald-trump-the-homepod-and-the-legacy-of-steve-jobs">wide-ranging interview with <em>Bloomberg News</em></a>, Cook details his vision for AR at Apple:</p>
<blockquote>
<p id="b2MVpL">I think it is profound. I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to ­developers—and unleashing the creativity of millions of people. Even we can’t predict what’s going to come out.</p>
<p id="b5fDe2">There’s some things that you can already get a vision of. We’ve talked to IKEA, and they have 3D images of their furniture line. You’re talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home. You can take that idea and begin to think this is something that stretches from enterprise to consumer. There’s not a lot of things that do that.</p>
<p id="hboXPl">You’ll see things happening in enterprises where AR is ­fundamental to what they’re doing. You’re going to see some consumer things that are unbelievably cool. Can we do everything we want to do now? No. The technology’s not complete yet. But that’s the beauty to a certain degree. This has a runway. And it’s an incredible runway. It’s time to put the seat belt on and go. When people begin to see what’s possible, it’s going to get them very excited—like we are, like we’ve been.</p>
</blockquote>
<p id="DIea6k"><strong>October 2017:</strong> At an <a href="https://www.bbc.com/news/technology-41590323">event at Oxford</a>, Cook responds to a student who asks what technology he would consider “transformative.” Cook says there are widespread uses for AR:</p>
<blockquote>
<p id="gYUKHM">I’m incredibly excited by AR because I can see uses for it everywhere. I can see uses for it in education, in consumers, in entertainment, in sports. I can see it in every business that I know anything about.</p>
<p id="3JpVYm">I also like the fact that it doesn’t isolate. I don’t like our products being used a lot. I like our products amplifying thoughts and I think AR can help amplify the human connection. I’ve never been a fan of VR like that because I think it does the opposite. There are clearly some cool niche things for VR but it’s not profound in my view. AR is profound.</p>
</blockquote>
<p id="lJlluP"><strong>October 2017:</strong> In an <a href="https://www.vogue.co.uk/article/exclusive-apple-ceo-tim-cook-future-of-fashion-augmented-reality">interview with <em>Vogue UK</em></a>, Cook says while Apple wasn’t looking to build a “giant database of clothes,” it would support companies in the AR space who were doing this work. </p>
<blockquote>
<p id="uGaDzK">If you think about a runway show in the fashion world, that’s a great application of AR because some of these, you want to see the dress all the way around, you do not want to just see the front.</p>
</blockquote>
<p id="WBEvu6"><strong>November 2017:</strong> With the <a href="https://www.theverge.com/2017/6/6/15742736/apple-arkit-augmented-reality-platform-wwdc-breakdown">introduction of its ARKit platform on iOS 11</a>, Cook says in a quarterly earnings call that <a href="https://www.patentlyapple.com/patently-apple/2017/11/the-transcript-of-todays-opening-statement-from-apples-ceo-on-fiscal-q4-2017-is-now-available.html">Apple has created</a> the world’s largest augmented reality platform:</p>
<blockquote>
<p id="GdJYqz">There already are over a thousand apps with powerful AR features in our App Store today with developers creating amazing new experiences in virtually every category of app aimed at consumers, students and business users alike.</p>
<p id="RV7Y54">Put simply, we believe AR is going to change the way we use technology forever. We’re already seeing things that will transform the way you work, play, connect and learn. For example, there are AR apps that you interact with virtual models of everything you can imagine from the human body to the solar system. And of course you experience them like you’re really there.</p>
<p id="je9Rb6">Instantly education becomes much more powerful when every subject comes to life in 3D. And imagine shopping when you can place an object in your living room before you make a purchase – or attending live sporting events when you can see the stats on the field. AR is going to change everything<em>.</em></p>
</blockquote>
<p id="DM0tys">This is not quite what came to pass (more on that later). </p>
<p id="aJAyaa"><strong>October 2017:</strong> Post-ARKit launch, Cook admits he <a href="https://www.independent.co.uk/life-style/gadgets-and-tech/features/apple-iphone-tim-cook-interview-features-new-augmented-reality-ar-arkit-a7993566.html">thinks AR technology</a> for headsets or glasses isn’t yet up to par as far as Apple is concerned.</p>
<blockquote>
<p id="MMoVt4">I can tell you the technology itself doesn’t exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face — there’s huge challenges with that. The field of view, the quality of the display itself, it’s not there yet.</p>
<p id="5MrBg3">We don’t give a rat’s about being first, we want to be the best, and give people a great experience. But now anything you would see on the market any time soon would not be something any of us would be satisfied with. Nor do I think the vast majority of people would be satisfied.</p>
<p id="qvKmAY">Most technology challenges can be solved, but it’s a matter of how long.</p>
</blockquote>
<p id="WiQf8M"><strong>February 2018: </strong>During <a href="https://www.fool.com/earnings/call-transcripts/2018/02/01/apple-inc-appl-q1-2018-earnings-conference-call-tr.aspx">Apple’s Q1 earnings call</a>, Cook described “great excitement” around augmented reality among customers.</p>
<blockquote>
<p id="f5QNWq">Augmented reality is going to revolutionize many of the experiences we have with mobile devices, and with ARKit, we’re giving developers the most advanced tools on the market to create apps for the most advanced operating system running on the most advanced hardware. This is something only Apple can do.</p>
</blockquote>
<p id="3yOGiC"><strong>October 2018: </strong>Cook tells <em>NowThisNews</em> during an interview about Apple’s Watch that AR is poised to become indispensable.</p>
<blockquote>
<p id="8ZOOfV">I think that one day we will wonder how we ever lived without it. We can have a much more enhanced conversation with the power of AR. The future is now.</p>
</blockquote>
<div id="EZs5TM">
<div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/vX9xBB_vBsc?rel=0&amp;start=433" style="border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;" allowfullscreen="" scrolling="no" allow="encrypted-media; accelerometer; gyroscope; picture-in-picture"></iframe></div>
</div>
<p id="VO88JU"><strong>January 2020: </strong><a href="https://www.siliconrepublic.com/machines/tim-cook-ar-war-ducks-healthtech">Cook tells an audience in Dublin, Ireland</a>, that augmented reality “is the next big thing” and that it will “pervade our entire lives.” He gives an example of a company using AR and describes its potential uses.</p>
<blockquote>
<p id="ImgYq0">Yesterday, I visited a development company called War Ducks … in Dublin – 15 people and they’re staffing up and using AR for games. You can imagine, for games it’s incredible but even for our discussion here. You and I might be talking about an article and using AR we can pull it up, and can both be looking at the same thing at the same time.</p>
<p id="YDw6RA">I think it’s something that doesn’t isolate people. We can use it to enhance our discussion, not substitute it for human connection, which I’ve always deeply worried about in some of the other technologies.</p>
</blockquote>
<p id="5lTJJO"><strong>April 2021:</strong> During an <a href="https://www.nytimes.com/2021/04/05/opinion/apples-ceo-is-making-very-different-choices-from-mark-zuckerberg.html?showTranscript=1">interview with journalist Kara Swisher</a> Cook agreed with her that augmented reality is “a critically important part of Apple’s future.” He imagines AR being used in health, education, retail, and gaming. </p>
<blockquote>
<p id="c7xT1K">I’m already seeing AR take off in some of these areas with use of the phone. And I think the promise is even greater in the future.</p>
</blockquote>
<p id="WsfUXn"><strong>September 2021:</strong> In <a href="https://youtu.be/UU6MtPwT_5c?t=547">an interview with tech YouTuber iJustine</a>, Cook said that he was AR’s number one fan and reiterated his hopes for it as a collaboration tool.</p>
<blockquote>
<p id="nqOlVs">I am so excited about AR. I think AR is one of these very few profound technologies that we will look back on one day and went, how did we live our lives without it? And so right now you can experience it in thousands of ways using your iPad or your iPhone, but of course, those will get better and better over time.</p>
<p id="IfPD0k">Already it’s a great way to shop, it’s a great way to learn. It enhances the learning process. I can’t wait for it to be even more important in collaboration and so forth. </p>
<p id="fBwShJ">So I’m AR fan number one. I think it’s that big.</p>
</blockquote>
<p id="ZoCvwM">After a comment from Justine about the future impact of AR, he continued:</p>
<blockquote>
<p id="JFbx8T">I mean, simple things today that you can use it for, like if you’re shopping for a sofa, or a chair, or a lamp, in terms of really experiencing it in your place, we’ve never been able to do that before until the last couple years or so. And that’s at the early innings of AR. It will only get better.</p>
</blockquote>
<p id="Cuhu4H"><strong>June 2022: </strong>During WWDC 2022, Cook <a href="https://www.chinadaily.com.cn/a/202206/14/WS62a83988a310fd2b29e62aa3.html">told the state-run outlet <em>China Daily</em></a> AR needs to focus on humanity:</p>
<blockquote>
<p id="qKQE9S">“I am incredibly excited about AR as you may know, and the critical thing in any technology, including AR, is putting humanity at the center of it. That is what we focus on every day,”</p>
</blockquote>
<p id="vqFehU"><strong>September 2022:</strong> During a livestream at the <a href="https://www.youtube.com/watch?v=E1-XV_t3_qI&amp;t=17461s">Universitá Degli Studi di Napoli Federico II in Naples, Italy</a>, Cook said he thinks we will wonder how we lived without AR:</p>
<blockquote>
<p id="K8O3ZF">I think that we’ve had a great conversation here today, but if we could augment that with something from the virtual world, it would have arguably been even better. So I think that if you, and this will happen clearly not too long from now, if you&#8230; zoom out to the future and look back, you’ll wonder how you led your life without augmented reality. Just like today, we wonder, how did people like me grow up without the internet.</p>
</blockquote>
<p id="i5VJcv"><strong>April 2023: </strong>Cook again <a href="https://www.gq.com/story/tim-cook-global-creativity-awards-cover-2023?mbid=social_twitter">explained Apple’s interest in AR while being interviewed by GQ’s Zach Baron</a>:</p>
<blockquote>
<p id="Ci1MIT">If you think about the technology itself with augmented reality, just to take one side of the AR/VR piece, the idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people’s connection.</p>
<p id="2AWmfH">We might be able to collaborate on something much easier if we were sitting here brainstorming about it and all of a sudden we could pull up something digitally and both see it and begin to collaborate on it and create with it.</p>
</blockquote>
<p id="UUuIQk">Baron then paraphrased Cook’s proposal that users could measure a glass pane or put some art up on the wall. Cook also said Apple isn’t trying to follow up anyone else’s efforts:</p>
<blockquote>
<p id="moYorP">Can we make a significant contribution, in some kind of way, something that other people are not doing? Can we own the primary technology? I’m not interested in putting together pieces of somebody else’s stuff. Because we want to control the primary technology. Because we know that’s how you innovate.</p>
</blockquote>
<h2 id="NExGsI">What’s Apple’s plan for AR?</h2>
<p id="MZhJMH">Clearly, Tim Cook has been bullish on AR for a long time. Until we see the new headset, the extent of Apple’s foray into AR will have been the 2017 launch of ARKit — which use iPhones’ and iPads’ cameras and sensors to overlay images in 3D space when the device is pointed at a given area — for iOS 11. ARKit is available across Apple’s devices, which has spurred a lot of <a href="https://github.com/olucurious/Awesome-ARKit">cool little projects</a> by amateur AR enthusiasts. When it launched, <a href="https://www.theverge.com/2017/6/6/15742736/apple-arkit-augmented-reality-platform-wwdc-breakdown"><em>The Verge</em> wrote</a> that the tech had the potential to allow Apple to catch rival Google in the AR space.</p>
<p id="4eEmRk">Ultimately, AR on phones, for most people, probably means the occasional quick measurement or level check when you can’t find your bubble leveler. And let’s not forget plopping a virtual chair in your room, which is an admittedly cool use of AR. But one of the most striking examples of what a combination of AI and augmented reality can produce was the <a href="https://www.theverge.com/2023/3/2/23621751/bold-glamour-tiktok-face-filter-beauty-ai-ar-body-dismorphia">recent introduction of TikTok’s “Bold Glamour</a>” face filter, which had been used in over <a href="https://www.theverge.com/2023/5/16/23725400/tiktok-effects-creators-ar-filters-monetization-fund">58 million videos</a> by mid-May.</p>
<p id="EjDP1U">There have been fun apps that take advantage of ARKit beyond those use cases — Tim Cook loved the Statue of Liberty AR app enough that he cited it when he <a href="https://twitter.com/tim_cook/status/1128412203932049408">tweeted about the transformative power of AR</a>. And, of course, there’s <em>Pokémon Go, </em>though <a href="https://www.theverge.com/2021/11/3/22761166/pokemon-go-ar-games-future-pikmin-harry-potter">that game may have been lightning in a bottle</a>, with nothing having achieved its massive success since.</p>
<p id="gIFQaA">In short, the company’s AR work on phones hasn’t been the sort of bombshell that Cook’s words hint at. It’s not clear yet that the Apple mixed reality headset’s debut will be any different, at least in the short term.</p>
<p id="8tgMvo">Reports started <a href="https://www.cnet.com/tech/mobile/apple-is-working-on-an-ar-augmented-reality-vr-virtual-reality-headset-powered-by-a-wireless-wigig-hub/">trickling out in 2018</a> that Apple had a timeline to launch both an AR headset and AR glasses. By 2019, <a href="https://www.bloomberg.com/news/articles/2019-11-11/apple-s-ar-push-will-start-with-ipad-and-culminate-with-glasses">the company reportedly had 1,000 engineers</a> working on its VR and AR initiative <a href="https://www.bloomberg.com/news/articles/2019-02-04/apple-augmented-reality-headset-executive-leaves-company">codenamed “T288”</a>.</p>
<p id="cWYpKH">Rumors are heavily <a href="https://www.theverge.com/23689334/apple-mixed-reality-headset-augmented-virtual-reality-ar-vr-rumors-specs-features">pointing to a WWDC 2023 reveal</a>, possibly under the name <a href="https://www.theverge.com/2023/1/23/23567935/apple-reality-pro-vr-headset-hand-tracking-mac-screen-mirror-facetime">“Reality Pro</a>.” Descriptions available so far lay out a mixed-reality device that can <a href="https://www.theverge.com/2023/1/3/23537191/apple-mixed-reality-headset-digital-crown">seamlessly switch between AR and VR with a dial</a> not unlike the Apple Watch’s digital crown, with an M2 Ultra processor and an external battery pack. </p>
<p id="740Hls">But it&#8217;s a first-run product that will probably come with first-run problems that will need dedicated work from Apple and good third-party support <a href="https://www.theverge.com/2023/6/2/23746354/apple-vr-headset-rumors-metaverse-potential">to ensure long-term success</a>. There are <a href="https://www.theverge.com/2023/6/4/23747110/apple-headset-augmented-reality-vr-industry-rumors-wwdc-2023">supporters and detractors</a> both inside the company and out, but given Cook’s enthusiasm and the Reality Pro’s long development period, it’s probable Apple is in it for the long haul.</p>
<p id="C2d0mj">It shouldn’t be all that surprising that Apple has taken its time making the Reality Pro, or whatever it’s actually called. This is, after all, the company that introduced the AirPower wireless charging pad, showed it off to the world, then <a href="https://www.theverge.com/circuitbreaker/2019/3/29/18287383/apple-airpower-wireless-charger-cancelled">canceled the product because it wasn’t up to company standards</a> — and that was just a charging accessory, not a potential new computing paradigm. </p>
<div class="c-float-left c-float-hang">
<aside id="NWAgj3">
<div data-anthem-component="readmore" data-anthem-component-data='{"stories":[{"title":"Tim Cook’s Apple, ten years later","url":"https://www.theverge.com/22639629/tim-cook-apple-ten-years-decade-steve-jobs-legacy"}]}'></div>
</aside>
</div>
<p id="NpFrnW"><em><strong>Update September 16th, 12:40PM ET:</strong></em><em> Added quote from his post-Apple event interview with iJustine.</em></p>
<p id="87U4uc"><em><strong>Update June 4th, 2023, 1:30PM ET:</strong></em><em> Added quotes from this April GQ profile and additional information about the headset ahead of its rumored introduction at WWDC 2023.</em></p>
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		<title>Augmented reality needs an iPhone moment</title>
		<link>https://www.latest-apple-news.com/2023/06/04/augmented-reality-needs-an-iphone-moment/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Sun, 04 Jun 2023 13:45:00 +0000</pubDate>
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		<guid isPermaLink="false">https://www.theverge.com/2023/6/4/23747110/apple-headset-augmented-reality-vr-industry-rumors-wwdc-2023</guid>

					<description><![CDATA[  

    
      
        Apple turned the iPod into a status symbol. A headset might be a taller order. &#124; Photo by Justin Sullivan / Getty Images
    


  ‘This is the single greatest thing that could happen to this industry.’ As Apple prepares its long]]></description>
										<content:encoded><![CDATA[<br />
<figure>
      <img decoding="async" alt="A pedestrian passes a wall covered with iPod advertisements in 2005" src="https://cdn.vox-cdn.com/thumbor/fcfaPXJgfNnw9yrPCv30eGwQU44=/0x83:3000x2083/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/72339847/53238080.0.jpg" /><figcaption><em>Apple turned the iPod into a status symbol. A headset might be a taller order.</em> | Photo by Justin Sullivan / Getty Images</figcaption></figure>
<p>‘This is the single greatest thing that could happen to this industry.’</p>
<p class="p--has-dropcap p-large-text" id="PN42NF">As Apple prepares its long-rumored jump into augmented reality on Monday, <a href="https://www.theverge.com/23689334/apple-mixed-reality-headset-augmented-virtual-reality-ar-vr-rumors-specs-features">doubts have shadowed every step of the way</a>. There are reports of frequent changes in direction and <a href="https://www.nytimes.com/2023/03/26/technology/apple-augmented-reality-dissent.html">skepticism inside Apple’s ranks</a>. The device has allegedly been hard to manufacture and required numerous compromises. The process has taken <a href="https://www.theverge.com/2020/6/19/21296674/apple-vr-ar-headset-glasses-external-hub-jony-ive-bloomberg-go-read-this">years longer</a> than Apple expected. And at a rumored $3,000, even Apple reportedly expects slow short-term sales.</p>
<p id="c8M7vl">But among AR professionals, the mood is jubilant. “This is the single greatest thing that could happen to this industry,” says Jay Wright, CEO of VR / AR collaboration platform Campfire 3D. “Whether you make hardware or software. We’re excited about it.”</p>
<div class="c-float-left c-float-hang">
<aside id="RBSS97"><q>No industry needs Apple’s “it just works” ethos like AR</q></aside>
</div>
<p id="C4McqR">Building on <a href="https://appleinsider.com/articles/23/05/14/oculus-founder-says-apples-headset-is-so-good">positive reviews</a> from industry trailblazers like Palmer Luckey, AR hardware and software makers say Apple can finally validate a decade of attempts to take the technology mainstream. Some of this optimism is driven by Apple’s <a href="https://www.theverge.com/2023/5/30/23742631/apple-vr-ar-mixed-reality-headset-screens-displays-ppi">rumored specs</a>, including a lightweight design and a supposedly extraordinarily high-spec screen.</p>
<p id="BQDt7I">Proponents point to Apple’s history of entering a market once other companies have laid the groundwork, as it did with phones. But much of it can be summed up in two statements: Apple can sell hardware, and Apple is<em> cool.</em></p>
<div class="c-float-left c-float-hang">
<div id="54hbhC">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@verge/video/7240124800499322154" data-video-id="7240124800499322154" data-embed-from="oembed" style="max-width: 605px;min-width: 325px;">
<section> <a  title="@verge" href="https://www.tiktok.com/@verge?refer=embed">@verge</a> </p>
<p>Apple is widely expected to reveal the headset, potentially called the “Reality Pro,” at WWDC, which kicks off on June 5th. <a title="apple"  href="https://www.tiktok.com/tag/apple?refer=embed">#Apple</a> <a title="wwdc"  href="https://www.tiktok.com/tag/wwdc?refer=embed">#WWDC</a> <a title="appleheadset"  href="https://www.tiktok.com/tag/appleheadset?refer=embed">#AppleHeadset</a> <a title="tech"  href="https://www.tiktok.com/tag/tech?refer=embed">#Tech</a> <a title="techtok"  href="https://www.tiktok.com/tag/techtok?refer=embed">#TechTok</a> </p>
<p> <a  title="♬ original sound - The Verge" href="https://www.tiktok.com/music/original-sound-7240124842559720235?refer=embed">♬ original sound &#8211; The Verge</a> </section>
</blockquote>
<p> <script async="" src="https://www.tiktok.com/embed.js"></script>
</div>
</div>
<p id="UGRjv1">No tech category needs Apple’s “<a href="https://www.businessinsider.com/tim-cook-brings-back-it-just-works-in-interview-with-cnbc-2019-1">it just works</a>” promise more than AR. (This format is sometimes called “mixed reality” or “XR,” just to underscore how muddled the consumer pitch is.) Pure consumer VR — while a small market — has coalesced around relatively popular genres like fitness apps, a few common storefronts like SteamVR and the Quest store, and a widely used controller scheme. </p>
<p id="nduYqK">AR has no such guarantees. </p>
<p id="BCMkB3">Its hardware is wildly varied, ranging from bulky headsets with sophisticated tracking to smart glasses that do little more than show alerts. Its software is often geared toward hyper-specialized business uses. There’s no settled consensus on control schemes.</p>
<p id="keIHNG">Based on numerous leaks, Apple’s headset uses what’s called “passthrough” AR. It features high-resolution screens and is capable of running full VR applications, but it’s also studded by cameras that can pass through a high-resolution image of the real world — according to rumors, you’ll hit a “reality dial” to switch between AR and VR. That means it can offer the illusion of a real world with virtual objects overlaid on it.</p>
<div class="c-float-left c-float-hang">
<aside id="GazsVo">
<div data-anthem-component="readmore" data-anthem-component-data='{"stories":[{"title":"Meta’s Quest 3 revealed and a WWDC preview | The Vergecast ","url":"https://www.theverge.com/2023/6/2/23746623/on-the-vergecast-its-headsets-all-the-way-down"}]}'></div>
</aside>
</div>
<p id="KknGsb">Passthrough avoids some of the problems that AR glasses like Magic Leap and Microsoft HoloLens face, like translucent virtual objects and a limited field of view. Meta, the biggest player in consumer headsets, chose the style for its Quest Pro design last year. But the Quest Pro had a grainy, washed-out video feed and offered limited practical applications for its AR mode. A virtual office, for instance, required a convoluted syncing process with your Mac or PC. And Meta has generally focused on the lower end of the VR and AR market — it’s also including passthrough as a selling point on <a href="https://www.theverge.com/2023/6/1/23744576/meta-quest-3-vr-headset-price-details">the upcoming $499 Quest 3</a>.</p>
<p id="MQT0gk">By contrast, multiple people speculated that Apple’s headset could be like the Tesla Roadster: a flashy, expensive sports car that sold people on the concept of electric vehicles. “Apple makes devices in a way that are actually useful and comfortable to people and make people care about it,” says Jacob Loewenstein, SVP of 3D social platform Spatial, which has appeared on numerous AR and VR devices.</p>
<div>
<aside id="L2tcxQ"><q>“There’s going to be so much garbage out there, and there’s going to be some cool stuff, too.”</q></aside>
</div>
<p id="mmNMOZ">The exact uses of Apple’s rumored tech aren’t known yet. CEO <a href="https://www.theverge.com/23667912/tim-cook-apple-ar-vr-interview-gq">Tim Cook has said AR</a> is for “communication” and “connection,” and it will reportedly <a href="https://www.theverge.com/2023/1/23/23567935/apple-reality-pro-vr-headset-hand-tracking-mac-screen-mirror-facetime">feature FaceTime capability</a> that can render a person’s face and body. It’s <a href="https://www.bloomberg.com/news/articles/2023-04-18/apple-vr-ar-headset-apps-sports-tv-fitness-gaming-wellness-ipad-features#xj4y7vzkg">said to also offer</a> access to iPad apps, games, entertainment via Apple’s TV app, and a version of <a href="https://www.theverge.com/22299628/apple-fitness-plus-review-price-classes-features">Apple Fitness Plus</a>. “One of the reasons why I think Apple is immensely successful in many of their ventures is they’re not just launching a device, they’re launching an ecosystem,” says Gartner analyst Tuong Nguyen, who covers the VR / AR market. “It’s that combination of different applications applied to different use cases for different users — that is the ‘killer app.’”</p>
<p id="Qxr3jn">Apple reportedly isn’t expecting a large early market for the device — it’s revised its expectations downward to under a million units a year, compared to 200 million or more iPhones. Still, despite the device’s rumored cost, some predict a gold rush of app designers trying to replicate the success of early iPhone developers. “I’ve been like, wait, why am I not making some goofy version of some application that everyone likes — like, being one of the first to-do apps on the Apple headset?” says Gabe Baker, VP of browser-based VR collaboration platform Frame. “There’s going to be so much garbage out there, and there’s going to be some cool stuff, too — it’s going to be a fun time.”</p>
<div class="c-float-left c-float-hang">
<aside id="Nmp2si">
<div data-anthem-component="readmore" data-anthem-component-data='{"stories":[{"title":"Apple’s mixed reality headset: all the reports about the rumored AR / VR headset","url":"https://www.theverge.com/23689334/apple-mixed-reality-headset-augmented-virtual-reality-ar-vr-rumors-specs-features"},{"title":"A short history of every time Apple CEO Tim Cook praised augmented reality ","url":"https://www.theverge.com/21077484/apple-tim-cook-ar-augmented-reality"},{"title":"WWDC 2023: what to expect and how to watch Apple’s Worldwide Developers Conference ","url":"https://www.theverge.com/23728368/wwdc-2023-date-time-live-stream-watch-how-to-rumors"}]}'></div>
</aside>
</div>
<p id="BB1VAz">Apple has an <a href="https://www.theverge.com/2021/5/6/22421912/iphone-web-app-pwa-cloud-gaming-epic-v-apple-safari">ambivalent relationship with web developers</a>, who form a niche but notable subset of the AR / VR industry. <a href="https://www.protocol.com/entertainment/apple-webxr-ar-ios-iphone">Safari has badly lagged</a> at supporting WebXR, a common standard for browser-based immersive experiences, on iOS. But the browser is reportedly launching on its headset, which will put web-based AR in the spotlight. “We’re cautiously optimistic that Apple will actually make Safari a viable application on their upcoming hardware,” says Baker. “Meta has shown that the web browser can actually be a vehicle for high quality immersive content, hands-down, and I think Apple will want that on their headset.”</p>
<p id="T4uCN4">The iPhone’s decade-plus dominance has demonstrated plenty of downsides to “it just works.” Apple has mastered the walled garden, and many app developers who work inside it aren’t happy with the results. It’s spent years fighting some prominent developers like Epic and Match Group in court, and others have <a href="https://www.theverge.com/2020/7/29/21335706/antitrust-hearing-highlights-facebook-google-amazon-apple-congress-testimony">testified in Congress</a> about having their apps locked down and undercut by Apple’s own copycats.</p>
<div class="c-float-left c-float-hang">
<aside id="3EFA68"><q>Apple is still pushing into a field that’s bested some of the biggest companies in tech</q></aside>
</div>
<p id="JNH19U">But for AR and VR developers, the alternative to an Apple walled garden may be a desert. Many apps — particularly non-gaming ones — have pivoted onto more conventional computing devices as one headset after another has failed to capture a consumer market. A key exception has been Meta, which has defied expectations with its Quest 2 for VR. That’s raised the opposite problem: a system where some <a href="https://www.theverge.com/21455665/facebook-oculus-vr-indie-developers-power-monopoly-concerns">developers</a> and <a href="https://www.theverge.com/2023/2/1/23575041/meta-within-vr-acquisition-ftc-antitrust-lawsuit-injunction-denied">regulators</a> worry Meta could monopolize the nascent industry, and some competing hardware companies have <a href="https://www.theverge.com/2021/5/11/22417120/htc-vive-focus-3-standalone-vr-headset-price-release-date">expressed irritation</a> at the Quest’s rock-bottom, ad-subsidized prices.</p>
<p id="WD8INN">“I think the other thing that’s compelling is the arms race that it starts between Meta and Apple. We’ve never really had these two titans go head to head before on a new platform,” says Loewenstein. And even for hardware makers, Apple’s entry isn’t necessarily a bad thing — the AR glasses market is small enough that any new attention to the space is welcome.</p>
<p id="nto6Hh">Despite the excitement inside the industry, Apple is still pushing into a field that has bested some of the biggest companies in tech. Google and Microsoft have both debuted AR headsets with flashy consumer-friendly applications (in Microsoft’s case, an <a href="https://www.theverge.com/2015/1/21/7868363/minecraft-hololens-microsoft-freecell">AR edition of <em>Minecraft</em></a>) only to end up with a far less ambitious enterprise-focused product. So has the lavishly funded startup Magic Leap.</p>
<p id="uBhkci">Moreover, few people seem to think passthrough AR is an endpoint for the medium. As Nguyen points out, a passthrough headset poses basic safety risks compared to a more glasses-like system: if its video feed stutters or goes dark, it temporarily blinds the user. That makes it risky to use outside a controlled home or office environment. “I see the Apple device as being a replacement of my iMac,” says Nima Shams, VP at DigiLens, a longtime maker of optics for glasses-style headsets. “I don’t see the device being a replacement of my iPhone.” Apple has reportedly been working on a transparent, non-passthrough headset, too — but it’s not what anyone expects to see on Monday.</p>
<p id="vSxqWA">There are pragmatic reasons to believe Apple’s better positioned than these companies. For one thing, the tech <em>has </em>matured significantly since Google started testing <a href="https://www.theverge.com/2012/4/4/2925237/googles-project-glass-augmented-reality-glasses-begin-testing">Glass in 2012</a>, Microsoft announced HoloLens in 2015, and Magic Leap <a href="https://www.theverge.com/2018/8/8/17662040/magic-leap-one-creator-edition-preview-mixed-reality-glasses-launch">revealed its first product</a> in 2018. For another, Apple has a consumer hardware track record that virtually no other company can match. That includes not only carefully produced industrial design and interfaces like trackpads but, in recent years, its own fairly powerful chips. “If we were facing rumors of a similar headset made by someone not Apple, I don’t think it would be all that successful,” says IDC research manager Jitesh Ubrani. “Apple has huge scale, huge developer support, huge consumer support — and no one else comes even close to that.”</p>
<p id="KiyK5p">But the most emotionally compelling argument is simply that Apple can make even weird-looking products — like AirPods, compared to everything from <a href="https://www.thecut.com/2018/04/apple-airpod-headphones-new-york-subway-trend.html">Q-tips to sperm</a> — socially acceptable. As Loewenstein puts it, “the key has always been very, very simple: is this thing useful? Is this thing comfortable? And is this thing cool?” Meta has demonstrated VR’s value for games, but the company’s uncoolness is a running joke, from the famous picture of an <a href="https://www.theverge.com/2016/2/22/11087890/mark-zuckerberg-mwc-picture-future-samsung">MWC audience strapped into headsets</a> to CEO Mark Zuckerberg’s <a href="https://www.theverge.com/2022/8/19/23313469/mark-zuckerberg-horizon-worlds-screenshot-memes-response-upgrades">much-maligned legless avatar</a>. “I think Apple has the cool factor.”</p>
<p class="c-end-para" id="uXox1h">And if it doesn’t? Well, if you’ve stuck around the world of consumer AR for this long, you can probably handle disappointment.</p>
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