At this year’s prestigious Cannes Lions advertising festival on the south Riviera which starts June 19th, Apple is planning to make its presence known. Lara O’Reilly and Claire Atkinson
 for Business Insider: [Apple] has rented a space at the top of the iconic Carlton hotel, situated on the busy Croisette promenade, according to multiple advertising industry sources.  There, Apple execs will host meetings, lunches, and drinks events. It’s also planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering, those sources said. Apple execs have presented on the main stage at Cannes before to discuss Apple’s perspective as a marketer. But its increased presence this year…

Apple is expected to debut a mixed-reality headset at WWDC 2023 on June 5th, and while initial sales are expected to be limited, a BofA analyst says the launch could be a “game-changing” event. Designer Marcus Kane’s conception Apple’s mixed reality headset (via Yanko Design) Emily Bary for MarketWatch: Yes, Apple’s rumored mixed-reality headset is expected to set you back $3,000, and projections for initial sales aren’t particularly high. But the prospect of a splashy new device launch has BofA Securities analyst Wamsi Mohan asking whether the upcoming WWDC developer conference will be a “game-changing one.” “Although the lackluster uptake of the AR/VR (augmented reality/virtual reality) market and the transitory enthusiasm about the metaverse create a backdrop of challenges, it…

Macworld It’s looking more and more like Apple’s next big thing won’t be something that fits in your pocket or a bag. Rather it could be another wearable device–specifically an Apple headset that provides augmented and virtual reality. this strongly rumored Apple VR headset has been dubbed “Reality Pro”, but nobody knows for sure what Apple will call it’s headset, or for that matter, what the Apple headset will do, but a combination of VR and AR looks likely to be offered. Analyst Ming Chi-Kuo said back in 2021 that Apple’s “goal is to replace the ‌iPhone‌ with AR in 10 years.” Here’s everything we know so far about Apple’s rumored mixed-reality headset which could arrive in 2023–perhaps as soon…

After 22 years, Apple’s very first Retail Store, the Tysons Corner Apple Store in McLean, Virginia, has reopened its doors in a new location. Jason Aten for Inc.: There is a fascinating video of Steve Jobs giving a tour of the first ever Apple Store, located at the Tysons Corner shopping center in McLean, Virginia. It was 2001, and just about everything was different. You can tell that it’s an Apple Store, but a lot has changed since it first opened its doors 22 years ago today. Retail is expensive and risky and Apple wasn’t nearly as successful a company as it is today. Opening physical retail stores seemed foolish… In fact, that store — and the one that opened a…

After 22 years, Apple’s very first Retail Store, the Tysons Corner Apple Store in McLean, Virginia, has reopened its doors in a new location. Jason Aten for Inc.: There is a fascinating video of Steve Jobs giving a tour of the first ever Apple Store, located at the Tysons Corner shopping center in McLean, Virginia. It was 2001, and just about everything was different. You can tell that it’s an Apple Store, but a lot has changed since it first opened its doors 22 years ago today. Retail is expensive and risky and Apple wasn’t nearly as successful a company as it is today. Opening physical retail stores seemed foolish… In fact, that store — and the one that opened a…

Image: Apple Ever since The Blue Planet debuted more than two decades ago, we’ve been living in a particularly fruitful era of nature docs from the likes of the BBC and all of the various streamers. With all of that celebrity-voiced competition, it’s hard to do something new in the space, but Apple TV Plus managed it by looking at something old — really old. The first season of Prehistoric Planet had all the trappings of a traditional wildlife documentary, right down to the reassuring voice of Sir David Attenborough, but used them to explore the lives of dinosaurs 66 million years ago. And it worked, offering such a fully realized vision of the past that it almost seemed real.…