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		<title>How to Prevent Your iPhone&#8217;s Low Power Mode From Turning Off</title>
		<link>https://www.latest-apple-news.com/2023/07/06/how-to-prevent-your-iphones-low-power-mode-from-turning-off/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 06 Jul 2023 14:56:45 +0000</pubDate>
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					<description><![CDATA[Whether your iPhone or iPad is long overdue a battery replacement, or you just want to get more juice out of a single charge, here's a way to keep your device's Low Power Mode on all the time.<br>
<br>
<img src="https://images.macrumors.com/article-new/2022/08/ios-16-battery-low-power-mode-beta-6.jpg" alt="" width="1500" height="940" class="aligncenter size-full wp-image-858446"><br>
Most ‌iPhone‌ and iPad users will be familiar with the way their device throws up a prompt to turn on Low Power Mode when the battery falls to 20 percent. The special mode conserves what remaining battery life the device has left by limiting some features, but by default the mode automatically turns off when a charging iPhone or iPad reaches 80 percent. If that irks you, don't worry – there is a solution.<br>
<br>
Perhaps you're running the latest version of iOS or iPadOS on an older device and you've found that the battery life is inadequate to get you through the day. Or maybe you just want to reduce the amount of times you have to charge your iPhone or iPad. Either way, you can keep Low Power Mode enabled regardless of the battery level with the help of an automation.<br>
<br>
<h2>iPhone/iPad Features Disabled by Low Power Mode</h2><br>
Before you follow the steps in this article to create the automation, it's worth highlighting which of the features it disables to reduce your device's power consumption. <a href="https://support.apple.com/en-us/HT205234">According to Apple</a>, Low Power Mode turns off the following:<br>
<ul><li>5G (except for video streaming) on iPhone 12 models</li><br>
<li>Auto-Lock (defaults to 30 seconds) </li><br>
<li>Display brightness </li><br>
<li>Display refresh rate (limited up to 60 Hz) on iPhone and iPad models with ProMotion display </li><br>
<li>Some visual effects </li><br>
<li>iCloud Photos (temporarily paused) </li><br>
<li>Automatic downloads </li><br>
<li>Email fetch </li><br>
<li>Background app refresh </li></ul>If you're happy to live without the above features for as long as Low Power Mode is on, follow the steps below to create your automation. <br>
<br>
<h2>Creating an Always-On Low Power Mode Automation</h2><br>
<ol><li>Launch the <strong>Shortcuts</strong> app on your iPhone, then tap the <strong>Automation</strong> tab at the bottom.</li><br>
<li>Tap the <strong>+</strong> button in the top right, then select <strong>Create Personal Automation</strong>.<br>
<img src="https://images.macrumors.com/article-new/2023/07/stop-iphone-low-power-mode-turning-off4.jpg" alt="shortcuts" width="2738" height="2716" class="aligncenter size-full wp-image-902423"><br>
</li><li>Scroll down and choose <strong>Low Power Mode</strong>.</li><br>
<li>Deselect the <strong>Is Turned On</strong> option and select the <strong>Is Turned Off</strong> option instead, then tap <strong>Next</strong>.<br>
<img src="https://images.macrumors.com/article-new/2023/07/stop-iphone-low-power-mode-turning-off3.jpg" alt="shortcuts" width="2738" height="2716" class="aligncenter size-full wp-image-902424"><br>
</li><li>Tap <strong>Add Action</strong>.</li><br>
<li>Tap inside the search field and search for the <strong>Set Low Power Mode</strong> script, then select it below.<br>
<img src="https://images.macrumors.com/article-new/2023/07/stop-iphone-low-power-mode-turning-off2.jpg" alt="shortcuts" width="2738" height="2716" class="aligncenter size-full wp-image-902425"><br>
</li><li>Make sure the <strong>Turn</strong> and <strong>On</strong> options in blue are selected, then tap <strong>Next</strong>.</li><br>
<li>Toggle off the switch next to <strong>Ask Before Running</strong>, then tap <strong>Don't Ask</strong> in the prompt to confirm.<br>
<img src="https://images.macrumors.com/article-new/2023/07/stop-iphone-low-power-mode-turning-off1.jpg" alt="shortcuts" width="2738" height="2716" class="aligncenter size-full wp-image-902426"><br>
</li><li>Tap <strong>Done</strong> to finish.</li></ol>Low Power Mode can be turned on and off manually at any time by going to <strong>Settings -&#62; Battery</strong> and toggling on the switch next to <strong>Low Power Mode</strong>. Just bear in mind that if you want to turn it off, you'll have to disable your automation. You can do this in Shortcuts by selecting the automation and toggling off the switch next to <strong>Enable This Automation</strong>.<br>This article, "<a href="https://www.macrumors.com/how-to/stop-iphone-low-power-mode-turning-off/">How to Prevent Your iPhone's Low Power Mode From Turning Off</a>" first appeared on <a href="https://www.macrumors.com/">MacRumors.com</a><br><br><a href="https://forums.macrumors.com/threads/how-to-prevent-your-iphones-low-power-mode-from-turning-off.2395205/">Discuss this article</a> in our forums<br><br]]></description>
										<content:encoded><![CDATA[<p>Whether your iPhone or iPad is long overdue a battery replacement, or you just want to get more juice out of a single charge, here&#8217;s a way to keep your device&#8217;s Low Power Mode on all the time.</p>
<p><img fetchpriority="high" decoding="async" src="https://images.macrumors.com/article-new/2022/08/ios-16-battery-low-power-mode-beta-6.jpg" alt="" width="1500" height="940" class="aligncenter size-full wp-image-858446" /><br />
<br />
Most ‌iPhone‌ and iPad users will be familiar with the way their device throws up a prompt to turn on Low Power Mode when the battery falls to 20 percent. The special mode conserves what remaining battery life the device has left by limiting some features, but by default the mode automatically turns off when a charging iPhone or iPad reaches 80 percent. If that irks you, don&#8217;t worry – there is a solution.</p>
<p>Perhaps you&#8217;re running the latest version of iOS or iPadOS on an older device and you&#8217;ve found that the battery life is inadequate to get you through the day. Or maybe you just want to reduce the amount of times you have to charge your iPhone or iPad. Either way, you can keep Low Power Mode enabled regardless of the battery level with the help of an automation.</p>
<h2>iPhone/iPad Features Disabled by Low Power Mode</h2>
<p>
Before you follow the steps in this article to create the automation, it&#8217;s worth highlighting which of the features it disables to reduce your device&#8217;s power consumption. <a href="https://support.apple.com/en-us/HT205234">According to Apple</a>, Low Power Mode turns off the following:<br />
</p>
<ul>
<li>5G (except for video streaming) on iPhone 12 models</li>
<p></p>
<li>Auto-Lock (defaults to 30 seconds) </li>
<p></p>
<li>Display brightness </li>
<p></p>
<li>Display refresh rate (limited up to 60 Hz) on iPhone and iPad models with ProMotion display </li>
<p></p>
<li>Some visual effects </li>
<p></p>
<li>iCloud Photos (temporarily paused) </li>
<p></p>
<li>Automatic downloads </li>
<p></p>
<li>Email fetch </li>
<p></p>
<li>Background app refresh </li>
</ul>
<p>If you&#8217;re happy to live without the above features for as long as Low Power Mode is on, follow the steps below to create your automation. </p>
<h2>Creating an Always-On Low Power Mode Automation</h2>
<p></p>
<ol>
<li>Launch the <strong>Shortcuts</strong> app on your iPhone, then tap the <strong>Automation</strong> tab at the bottom.</li>
<p></p>
<li>Tap the <strong>+</strong> button in the top right, then select <strong>Create Personal Automation</strong>.<br />
<br />
<img decoding="async" src="https://images.macrumors.com/article-new/2023/07/stop-iphone-low-power-mode-turning-off4.jpg" alt="shortcuts" width="2738" height="2716" class="aligncenter size-full wp-image-902423" /><br />
</p>
<li>Scroll down and choose <strong>Low Power Mode</strong>.</li>
<p></p>
<li>Deselect the <strong>Is Turned On</strong> option and select the <strong>Is Turned Off</strong> option instead, then tap <strong>Next</strong>.<br />
<br />
<img decoding="async" src="https://images.macrumors.com/article-new/2023/07/stop-iphone-low-power-mode-turning-off3.jpg" alt="shortcuts" width="2738" height="2716" class="aligncenter size-full wp-image-902424" /><br />
</p>
<li>Tap <strong>Add Action</strong>.</li>
<p></p>
<li>Tap inside the search field and search for the <strong>Set Low Power Mode</strong> script, then select it below.<br />
<br />
<img loading="lazy" decoding="async" src="https://images.macrumors.com/article-new/2023/07/stop-iphone-low-power-mode-turning-off2.jpg" alt="shortcuts" width="2738" height="2716" class="aligncenter size-full wp-image-902425" /><br />
</p>
<li>Make sure the <strong>Turn</strong> and <strong>On</strong> options in blue are selected, then tap <strong>Next</strong>.</li>
<p></p>
<li>Toggle off the switch next to <strong>Ask Before Running</strong>, then tap <strong>Don&#8217;t Ask</strong> in the prompt to confirm.<br />
<br />
<img loading="lazy" decoding="async" src="https://images.macrumors.com/article-new/2023/07/stop-iphone-low-power-mode-turning-off1.jpg" alt="shortcuts" width="2738" height="2716" class="aligncenter size-full wp-image-902426" /><br />
</p>
<li>Tap <strong>Done</strong> to finish.</li>
</ol>
<p>Low Power Mode can be turned on and off manually at any time by going to <strong>Settings -> Battery</strong> and toggling on the switch next to <strong>Low Power Mode</strong>. Just bear in mind that if you want to turn it off, you&#8217;ll have to disable your automation. You can do this in Shortcuts by selecting the automation and toggling off the switch next to <strong>Enable This Automation</strong>.<br />This article, &quot;<a href="https://www.macrumors.com/how-to/stop-iphone-low-power-mode-turning-off/">How to Prevent Your iPhone&#039;s Low Power Mode From Turning Off</a>&quot; first appeared on <a href="https://www.macrumors.com/">MacRumors.com</a></p>
<p><a href="https://forums.macrumors.com/threads/how-to-prevent-your-iphones-low-power-mode-from-turning-off.2395205/">Discuss this article</a> in our forums</p>
]]></content:encoded>
					
		
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			</item>
		<item>
		<title>If Apple is worth $3 trillion, why does it keep nickel and diming us?</title>
		<link>https://www.latest-apple-news.com/2023/07/03/if-apple-is-worth-3-trillion-why-does-it-keep-nickel-and-diming-us/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Mon, 03 Jul 2023 10:30:00 +0000</pubDate>
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		<guid isPermaLink="false">http://www.latest-apple-news.com/?guid=dbec97544b280161e55064c799b2d989</guid>

					<description><![CDATA[Macworld






Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but]]></description>
										<content:encoded><![CDATA[<p><a rel="nofollow" href="https://www.macworld.com/">Macworld</a></p>
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<p>Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it&rsquo;s cool if you want to give it a read during lunch or dinner hours too.</p>
<h2 class="wp-block-heading" id="the-only-way-is-upsell">The only way is upsell</h2>
<p>One of the quirkier stories we covered last week centered on a <a href="https://www.macworld.com/article/1969195/apple-vision-pro-headset-strap-accessory-extra-charge.html">simple Velcro strap</a>.</p>
<p>Apple&rsquo;s upcoming Vision Pro headset, you see, is rather heavy, and the company seems to have addressed possible issues with comfort by adding on an extra strap that goes over the top of the user&rsquo;s head. But this strap is depicted nowhere in the press photos, and (according to the Bloomberg reporter Mark Gurman) is likely to cost extra on top of the standard $3,499 price tag.</p>
<p>If you spend that sort of money on a product, you&rsquo;d hope that comfort would be priced in. (And it&rsquo;s entirely possible, we should stress, that it will be. For now this is merely a rumor.) But the idea that the strap won&rsquo;t be included in the box is sadly compatible with Apple&rsquo;s broader strategy in recent years. Apple has become the king of the upsell.</p>
<p>It all started, for me at least, with the charger. In 2020 Apple made the decision to stop including a power adapter with new iPhones, using the pretext that most customers already owned one, and that they were all ending up in landfill. Handy, then, that the move also enabled Apple to reduce the size of boxes and cut costs without lowering the price. And of course Apple will still happily <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.apple.com/shop/product/MHJA3AM/A/20w-usb-c-power-adapter&amp;xcust=1-1-1967034-1-0-0&amp;sref=https://www.macworld.com/feed" >sell you an adapter</a> for an extra $19 if you haven&rsquo;t got one lying around. The company also stopped including EarPods in iPhone boxes, which means more AirPods sales.</p>
<p>To be clear, I&rsquo;m not saying the environmental justification was entirely disingenuous. But I do strongly suspect that Apple found a genuinely worthwhile idea more appealing because it could be used to squeeze out bigger profits. If the company sincerely wanted to reduce tech waste in landfill, after all, it would make its phones compatible with a global connection standard rather than a proprietary one before being forced to do so by regulatory pressure. But proprietary cables and chargers are better for upsell.</p>
<p>In 2022, Apple went all-out on the upsell strategy. It wasn&rsquo;t enough for customers to spend $799 on a new iPhone 14; the company gave that device a year-old processor and generally did all it could to push customers who could possibly afford it to get the $999 14 Pro instead. (In our <a href="https://www.macworld.com/article/1073091/iphone-14-review.html">review</a>, we called the 14 &ldquo;basically an iPhone 13s.&rdquo;) Similarly, the Apple Watch Series 8 was barely an improvement on its predecessor&ndash;why bother with the Series 8, when you&rsquo;ve got the Apple Watch Ultra to push&ndash;and the AirPods Pro were heavily pushed over the standard AirPods. Every company wants you to buy their most expensive models, but for Apple that year it became an obvious and calculated strategy to an extent never seen before.</p>
<p>It&rsquo;s difficult to argue with decisions made by a company that just touched a <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://9to5mac.com/2023/06/30/aapl-stock-high/&amp;xcust=1-1-1967034-1-0-0&amp;sref=https://www.macworld.com/feed" >$3 trillion market cap</a> (again). But this sort of thing&ndash;gouging out an extra $400 for wheels, when your customer has already shelled out $6,999 for a Mac Pro&ndash;might not be wise in the long term. It can get people&rsquo;s backs up, eroding goodwill towards your brand, but more importantly, it makes your entry-level products seem a bit, well, rubbish. And those who can&rsquo;t afford the iPhone 14 Pro or the Apple Watch Ultra or the Vision Strap Plus might decide to give up on the idea entirely and spend their money elsewhere. </p>
<h2 class="wp-block-heading" id="have-your-say">Have your say</h2>
<p>Thanks to the readers who got in touch about last week&rsquo;s <a href="https://www.macworld.com/article/1957801/siri-disaster-apple-doesnt-care.html">Siri-bashing column</a>. I was reassured to discover that some of you are even angrier about the state of Apple&rsquo;s error-prone personal assistant than I am.</p>
<p>Richard Raymond-Smith, for example, complained bitterly about Siri&rsquo;s apparent regression. It used to be able to respond to natural-language queries about a journey&rsquo;s ETA, he notes, but now unhelpfully replies along the lines of &ldquo;Here&rsquo;s what I found on the web about ETA&hellip;&rdquo; That&rsquo;s a big fail, Siri.</p>
<p>Robert Williams, meanwhile, finds it &ldquo;mystifying that Apple continues to sully its reputation for excellent products by muddling along with a product that is VASTLY inferior to, say, Alexa,&rdquo; and ponders why any of the company&rsquo;s software engineers would willingly work on Siri, given the embarrassment factor when revealing this in conversation. And Gus Pistolis throws down a challenge: &ldquo;How do we mount a grassroots effort to get Apple to create a better if not new Siri?&rdquo; The campaign starts here!</p>
<p>Drop me an email if you&rsquo;ve got any strong opinions about this week&rsquo;s piece above; I can&rsquo;t respond to them all, but I do read them. No promises, but I might include a few more reader comments next week.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full"><img decoding="async" src="https://images.macworld.co.uk/cmsdata/features/3811721/apple_breakfast_logo.jpg?quality=50&amp;strip=all" alt="Apple Breakfast logo" class="wp-image-678234" loading="lazy" /></figure>
<p class="imageCredit">Foundry</p>
</div>
<h2 class="wp-block-heading" id="reviews-corner">Reviews corner</h2>
<ul>
<li><a href="https://www.macworld.com/article/1968214/affinity-photo-review.html">Affinity Photo review</a>: An affordable Photoshop alternative.</li>
<li><a href="https://www.macworld.com/article/230919/pixelmator-pro-review.html">Pixelmator Pro review</a>: An affordable alternative for Photoshop pro users.</li>
</ul>
<h2 class="wp-block-heading" id="trending-top-stories">Trending: Top stories</h2>
<p>Does anyone actually <strong>enjoy working at Apple</strong>, <a href="https://www.macworld.com/article/1968386/macalope-apple-employee-relations-retail-app-store.html">asks the Macalope</a>.</p>
<p>Wallets out, everyone. A rare <strong>original 4GB iPhone</strong> is expected to <a href="https://www.macworld.com/article/1975880/original-iphone-100k-auction.html">fetch as much as $100K</a> at auction.</p>
<p>Apple has <a href="https://www.macworld.com/article/1971296/stardew-valley-apple-arcade.html">bagged Stardew Valley</a> in a notable <strong>coup for Apple Arcade</strong>.</p>
<h2 class="wp-block-heading" id="the-rumor-mill">The rumor mill</h2>
<p>Apple is planning to launch its <strong>biggest iMac ever</strong>. It could have a screen <a href="https://www.macworld.com/article/1966933/imac-larger-than-30-inches-development-launch-specs.html">beyond 30 inches</a>.</p>
<p>But there might be a <a href="https://www.macworld.com/article/1966309/imac-macbook-air-pro-mac-mini-m3-2024.html">very long wait</a> until the <strong>next new Mac</strong> arrives.</p>
<p>The <strong>next Apple Watch Ultra</strong> might arrive <a href="https://www.macworld.com/article/1967628/new-apple-watch-ultra-fall-2023.html">sooner than we thought</a>.</p>
<p>You might <a href="https://www.macworld.com/article/1969195/apple-vision-pro-headset-strap-accessory-extra-charge.html">have to pay extra</a> to make the <strong>Vision Pro headset</strong> comfortable.</p>
<p>After a <strong>huge June</strong>, here&rsquo;s everything <a href="https://www.macworld.com/article/1970098/july-2023-apple-releases-ios-17-macos-sonoma-beta-beats-studio-pro.html">coming from Apple in July</a>.</p>
<p>And looking further into the future, here&rsquo;s <a href="https://www.macworld.com/article/1968474/apple-new-products-m3-macs-ipad-pro-imac-2024.html">everything Apple plans to release</a> over the <strong>next 12 months</strong>.</p>
<h2 class="wp-block-heading" id="podcast-of-the-week">Podcast of the week</h2>
<p>The Apple Watch is getting its first major revamp to its operating system this fall. And can FaceTime spur Apple TV hardware sales? Plus the fundamental change coming to all of Apple&rsquo;s operating systems, all in this episode of the Macworld Podcast!</p>
<figure class="wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">
<iframe title="Spotify Embed: Episode 847: watchOS 10, how widgets change everything, and tvOS 17" style="border-radius: 12px" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/2NCrPy0GTIjMEDbXVniYvK?utm_source=oembed"></iframe>
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<p>You can catch every episode of the Macworld Podcast on&nbsp;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://open.spotify.com/show/3uyZkE4tjbwNNrJCLsBUAM&amp;xcust=1-1-1967034-1-0-0&amp;sref=https://www.macworld.com/feed"  rel="nofollow">Spotify</a>,&nbsp;<a rel="noreferrer noopener" href="https://soundcloud.com/macworld" >Soundcloud</a>, the&nbsp;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://podcasts.apple.com/us/podcast/id563933198&amp;xcust=1-1-1967034-1-0-0&amp;sref=https://www.macworld.com/feed"  rel="nofollow">Podcasts app</a>, or&nbsp;<a href="https://www.macworld.com/opinion/podcast">our own site</a>.</p>
<h2 class="wp-block-heading" id="software-updates-bugs-and-problems">Software updates, bugs, and problems</h2>
<p><strong>iOS 17</strong> is finally tapping into the <a href="https://www.macworld.com/article/1970317/ios-17-gives-nfc-new-life.html">iPhone 6&rsquo;s full potential</a>.</p>
<p><strong>Visual Look Up</strong> is getting <a href="https://www.macworld.com/article/1974121/iphone-visual-look-up-feature-more-useful-ios-17.html">a lot more useful</a> in iOS 17.</p>
<p>And with that, we&rsquo;re done for this week&rsquo;s Apple Breakfast. If you&rsquo;d like to get regular roundups, sign up for&nbsp;<a href="https://www.macworld.com/newsletters/signup">our newsletters</a>. You can also follow us&nbsp;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://twitter.com/macworld&amp;xcust=1-1-1967034-1-0-0&amp;sref=https://www.macworld.com/feed"  rel="nofollow">on Twitter</a>&nbsp;or&nbsp;<a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.facebook.com/Macworld/&amp;xcust=1-1-1967034-1-0-0&amp;sref=https://www.macworld.com/feed"  rel="nofollow">on Facebook</a>&nbsp;for discussion of breaking Apple news stories. See you next Monday, and stay Appley.<a rel="noreferrer noopener" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://jadserve.postrelease.com/trk?ntv_at=390&amp;ntv_ui=3fcb594a-c1bb-4130-ad33-b4c3bc89a5f9&amp;ntv_a=ziUIAAW9bAMGoRA&amp;ntv_fl=uLwwHH-3iMjp33A8JDFpToF4fcvUdW4kl5HhKUmyMfD5uf-kpjsAJcZW_lfkOZigEFy174IOWQioZUNkMvN5MhkmkEEq6vr4MEgo93aYl8tKBqprmwslSyV9bY9t0KxDOuqpBb9FFnV5GkhAJDDdB3EXF2DoP3obEVgq0x1Z8ckP0_yCabDhSsr_9f3-zoIFUWFWmTfiBE6GzyueWhjM1Dy9glNPSKyhdkIYFNHCBDAkn0YU9GwFyqcsGWgSD9De7IQfADxW99iAN-tQfguSyey0LxKC14qT7QotFoVLA7JMJMsZl862UoMPm7hffCjaA4gbw6I5aEKgbL34OJcc2i6xgYV3cbGVVw-xUFYsBDp31sYgLIWSAp8cuEBF1KVzecIanuMGCgkhvAzy-65ibAvr9Iv1qBaotIftBiXxtx4vtnJkqRqRq2_iYw8clEgVuDbWEbleSPPOV9gzoTMKct3IfTwRcLi25jiukDMTkX0WwflUsWfmw-WWgql1qmmpat1GPFErgw5g-7uTxp_D9fZo2NLcRMEQVojW0hG-pCjgDqdCpBUnNh7cvUZwP5344OBQ5jqbMnyRIq82MyKNOqbV7SSy6OXHagJiqVutHgsFQaCdBEa3sl6uFzURdb2uxiRkB9drkjeyvWnpMlVlHS63DcUYNr-hTtaJQLz3OK5JnUksmtYX9tKsZKw6zCeS0jyM8bQWKG833yN5XVtep1XXVnQ-OkZ6l6u9KyIm0WqoR3jy29n3Ay_JcMdkanK16CQW1uRD_hs5KdCRoytNtnmxPGCrO-JwKUhk01zy9FEgAl8sKdZq1FP0E_SehptZj_DS8mIyBfjAr1RoT1YgfKFPDWuKWyAo7eGcdFtaOcKtzzMuSzgGGGxwoHrMBe0s4fIc5YQ5EP8GQF7chTLGjoeskDkFDDYBl1dI2Hk3rwBivY9-ts8Pe2nivrPwnf3LiMCROKvxnA91EuElz8sjBexgtE8YvAQ4hs671Hz1huAcZqLYv9-NfKYSnC4VgPZZ&amp;ord=2065604428&amp;ntv_ht=DAZRZAA&amp;ntv_r=http://www.nativo.com/adchoices?utm_medium=adchoicesicon&amp;utm_source=macworld.com&amp;xcust=1-1-1805321-1-0-0&amp;sref=https://www.macworld.com/article/1805321/imac-colors-design-weirdness-wwdc.html" ></a></p>
<p><category>Apple Inc</category></body></div>
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		<title>How to use Visual Look Up to identify laundry symbols in iOS 17</title>
		<link>https://www.latest-apple-news.com/2023/06/30/how-to-use-visual-look-up-to-identify-laundry-symbols-in-ios-17/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Fri, 30 Jun 2023 12:06:42 +0000</pubDate>
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		<guid isPermaLink="false">https://appleinsider.com/inside/ios-17/tips/how-to-use-visual-look-up-to-identify-laundry-symbols-in-ios-17?utm_medium=rss</guid>

					<description><![CDATA[Doing laundry will be made simpler using iOS 17, as the Photos app will gain the ability to recognize and provide explanations for laundry symbols. Here's how to use it.Visual Look Up expands to include laundry careApple has steadily been approving its]]></description>
										<content:encoded><![CDATA[<p>Doing laundry will be made simpler using <a href="https://appleinsider.com/inside/ios-17" title="iOS 17" data-kpt="1">iOS 17</a>, as the Photos app will gain the ability to recognize and provide explanations for laundry symbols. Here&#8217;s how to use it.</p>
<div align="center"><img decoding="async" src="https://photos5.appleinsider.com/gallery/55166-111994-laundry-symbols-xl.jpg" alt="Visual Look Up expands to include laundry care"  height="675" ><span class="minor2 small gray">Visual Look Up expands to include laundry care</span></div>
<p>Apple has steadily been approving its <a href="https://appleinsider.com/articles/22/05/19/how-to-use-visual-look-up-in-ios-15">Visual Look Up</a> functionality in the Photos app. It&#8217;s a feature introduced by Apple in <a href="https://appleinsider.com/inside/ios-15" title="iOS 15" data-kpt="1">iOS 15</a> and later versions.</p>
<p> <a href="https://appleinsider.com/inside/ios-17/tips/how-to-use-visual-look-up-to-identify-laundry-symbols-in-ios-17?utm_medium=rss">Read more&#8230;</a></p>
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		<title>Visual Look Up is getting a lot more useful in iOS 17</title>
		<link>https://www.latest-apple-news.com/2023/06/29/visual-look-up-is-getting-a-lot-more-useful-in-ios-17-2/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 29 Jun 2023 13:22:10 +0000</pubDate>
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					<description><![CDATA[Macworld






When Apple launched iOS 15 back in 2021, the updated software included a new feature in Photos called Visual Look Up. This neat AI-powered tool can recognize animals, plants, and landmarks in your photos, and provide information about th]]></description>
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<p>When Apple launched iOS 15 back in 2021, the updated software included a new feature in Photos called <a href="https://www.macworld.com/article/351513/ios-15-how-to-search-inside-your-photos-using-visual-look-up.html">Visual Look Up</a>. This neat AI-powered tool can recognize animals, plants, and landmarks in your photos, and provide information about them when tapped.</p>
<p>Here&rsquo;s how it works: When you open a picture of some greenery in Photos, for example, you&rsquo;ll notice a couple of small stars next to the information icon in the bottom bar, which means iOS has spotted something it recognizes. Tap the icon and you&rsquo;ll quickly be told that the nearest tree is probably a European ash. Very handy, albeit within a relatively small number of spheres.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full is-resized"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Look-Up-iOS-16-tree.jpg?quality=50&amp;strip=all" alt="Visual Look Up in iOS 16" class="wp-image-1974126" width="416" height="900" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Look-Up-iOS-16-tree.jpg?quality=50&amp;strip=all 554w, https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Look-Up-iOS-16-tree.jpg?resize=139%2C300&amp;quality=50&amp;strip=all 139w" sizes="auto, (max-width: 554px) 100vw, 554px" /></figure>
<p class="imageCredit">Foundry</p>
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<p>But two years on, Apple is expanding the usefulness of this previously niche feature. iOS 17 and iPadOS 17, which were demoed at WWDC this month and will become widely available in the fall of this year, upgrade the Visual Look Up feature to add the ability to recognize various kinds of food and, perhaps most useful of all, symbols.</p>
<p>These upgrades were revealed during WWDC (they&rsquo;re mentioned in our write-up of <a href="https://www.macworld.com/article/1942718/ipados-17-features-lock-screen-widgets-messages-health.html">iPadOS 17</a> written on the same day) but beta testers are only now getting to grips with them. And it&rsquo;s fair to say that they&rsquo;re impressed.</p>
<p>Writing on <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://mastodon.macstories.net/@viticci/110622299384488214&amp;xcust=1-1-1974121-1-0-0&amp;sref=https://www.macworld.com/feed" >Mastodon</a> Wednesday, Federico Viticci from MacStories praised iOS 17&rsquo;s performance interpreting laundry tags: &ldquo;iOS 17&rsquo;s Photos app can now identify <em>and</em> explain laundry symbols in pictures and this is amazing,&rdquo; he wrote. &ldquo;We need to take back whatever we all said about Apple not doing machine learning right.&rdquo; (For what it&rsquo;s worth, not <em>all</em> of us have been criticizing Apple&rsquo;s <a href="https://www.macworld.com/article/1521988/apple-machine-learning-ai-microsoft-bing-google-bard.html">machine-learning efforts</a>.)</p>
<p>Laundry tags are difficult for humans, being small, often faded, and cryptic or even counterintuitive in design. But they&rsquo;re the perfect use case for computer AI, being largely consistent within tight visual parameters and essentially dependent on simply remembering what each one means; there&rsquo;s very little room for subjective interpretation. And accordingly, Visual Look Up happily tells Viticci that the proffered garment should not be tumble-dried (too late, apparently) or dry-cleaned.</p>
<p><a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.macrumors.com/2023/06/28/ios-17-laundry-symbol-visual-lookup/&amp;xcust=1-1-1974121-1-0-0&amp;sref=https://www.macworld.com/feed" >MacRumors</a> has done some more testing of its own and further notes that you can click on the provided information to find out where it comes from. The laundry instructions come ultimately, the site reports, from the International Organization for Standardization.</p>
<p>The feature, according to MacRumors, is already reliable at this stage of beta testing, appearing to successfully identify every laundry symbol the site tried&ndash;although it does note that images had to be zoomed in quite far for Visual Look Up to work. And the feature can recognize symbols on car dashboards too, MacRumors has discovered. That&rsquo;s an upgrade that wasn&rsquo;t mentioned during the keynote.</p>
<p>While laundry tags may be a small upgrade, it speaks to the kind of work Apple is putting into Visual Look Up to make it a feature we&rsquo;ll all use more often. And of course, it&rsquo;s a feature that could be a key component of the Vision Pro headset once it becomes a device that&rsquo;s meant to be worn outside.  </p>
<p>For more information about the new features coming to an iPhone near you, check out our <a href="https://www.macworld.com/article/1519552/ios-17-release-date-features-compatibility-beta.html">complete guide to iOS 17</a>.</p>
<p><category>iOS, iPad, iPhone</category></body></div>
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		<title>Visual Look Up is getting a lot more useful in iOS 17</title>
		<link>https://www.latest-apple-news.com/2023/06/29/visual-look-up-is-getting-a-lot-more-useful-in-ios-17/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Thu, 29 Jun 2023 13:22:10 +0000</pubDate>
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					<description><![CDATA[Macworld






When Apple launched iOS 15 back in 2021, the updated software included a new feature in Photos called Visual Look Up. This neat AI-powered tool can recognize animals, plants, and landmarks in your photos, and provide information about th]]></description>
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<p>When Apple launched iOS 15 back in 2021, the updated software included a new feature in Photos called <a href="https://www.macworld.com/article/351513/ios-15-how-to-search-inside-your-photos-using-visual-look-up.html">Visual Look Up</a>. This neat AI-powered tool can recognize animals, plants, and landmarks in your photos, and provide information about them when tapped.</p>
<p>Here&rsquo;s how it works: When you open a picture of some greenery in Photos, for example, you&rsquo;ll notice a couple of small stars next to the information icon in the bottom bar, which means iOS has spotted something it recognizes. Tap the icon and you&rsquo;ll quickly be told that the nearest tree is probably a European ash. Very handy, albeit within a relatively small number of spheres.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full is-resized"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Look-Up-iOS-16-tree.jpg?quality=50&amp;strip=all" alt="Visual Look Up in iOS 16" class="wp-image-1974126" width="416" height="900" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Look-Up-iOS-16-tree.jpg?quality=50&amp;strip=all 554w, https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Look-Up-iOS-16-tree.jpg?resize=139%2C300&amp;quality=50&amp;strip=all 139w" sizes="auto, (max-width: 554px) 100vw, 554px" /></figure>
<p class="imageCredit">Foundry</p>
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<p>But two years on, Apple is expanding the usefulness of this previously niche feature. iOS 17 and iPadOS 17, which were demoed at WWDC this month and will become widely available in the fall of this year, upgrade the Visual Look Up feature to add the ability to recognize various kinds of food and, perhaps most useful of all, symbols.</p>
<p>These upgrades were revealed during WWDC (they&rsquo;re mentioned in our write-up of <a href="https://www.macworld.com/article/1942718/ipados-17-features-lock-screen-widgets-messages-health.html">iPadOS 17</a> written on the same day) but beta testers are only now getting to grips with them. And it&rsquo;s fair to say that they&rsquo;re impressed.</p>
<p>Writing on <a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://mastodon.macstories.net/@viticci/110622299384488214&amp;xcust=1-1-1974121-1-0-0&amp;sref=https://www.macworld.com/feed" >Mastodon</a> Wednesday, Federico Viticci from MacStories praised iOS 17&rsquo;s performance interpreting laundry tags: &ldquo;iOS 17&rsquo;s Photos app can now identify <em>and</em> explain laundry symbols in pictures and this is amazing,&rdquo; he wrote. &ldquo;We need to take back whatever we all said about Apple not doing machine learning right.&rdquo; (For what it&rsquo;s worth, not <em>all</em> of us have been criticizing Apple&rsquo;s <a href="https://www.macworld.com/article/1521988/apple-machine-learning-ai-microsoft-bing-google-bard.html">machine-learning efforts</a>.)</p>
<p>Laundry tags are difficult for humans, being small, often faded, and cryptic or even counterintuitive in design. But they&rsquo;re the perfect use case for computer AI, being largely consistent within tight visual parameters and essentially dependent on simply remembering what each one means; there&rsquo;s very little room for subjective interpretation. And accordingly, Visual Look Up happily tells Viticci that the proffered garment should not be tumble-dried (too late, apparently) or dry-cleaned.</p>
<p><a rel="nofollow" href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.macrumors.com/2023/06/28/ios-17-laundry-symbol-visual-lookup/&amp;xcust=1-1-1974121-1-0-0&amp;sref=https://www.macworld.com/feed" >MacRumors</a> has done some more testing of its own and further notes that you can click on the provided information to find out where it comes from. The laundry instructions come ultimately, the site reports, from the International Organization for Standardization.</p>
<p>The feature, according to MacRumors, is already reliable at this stage of beta testing, appearing to successfully identify every laundry symbol the site tried&ndash;although it does note that images had to be zoomed in quite far for Visual Look Up to work. And the feature can recognize symbols on car dashboards too, MacRumors has discovered. That&rsquo;s an upgrade that wasn&rsquo;t mentioned during the keynote.</p>
<p>While laundry tags may be a small upgrade, it speaks to the kind of work Apple is putting into Visual Look Up to make it a feature we&rsquo;ll all use more often. And of course, it&rsquo;s a feature that could be a key component of the Vision Pro headset once it becomes a device that&rsquo;s meant to be worn outside.  </p>
<p>For more information about the new features coming to an iPhone near you, check out our <a href="https://www.macworld.com/article/1519552/ios-17-release-date-features-compatibility-beta.html">complete guide to iOS 17</a>.</p>
<p><category>iOS, iPad, iPhone</category></body></div>
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		<title>iOS 17 Photos App Can Tell You What Those Confusing Laundry Symbols Mean</title>
		<link>https://www.latest-apple-news.com/2023/06/28/ios-17-photos-app-can-tell-you-what-those-confusing-laundry-symbols-mean/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Wed, 28 Jun 2023 18:37:05 +0000</pubDate>
				<category><![CDATA[Latest Apple News]]></category>
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		<guid isPermaLink="false">https://www.macrumors.com/2023/06/28/ios-17-laundry-symbol-visual-lookup/</guid>

					<description><![CDATA[The Photos app in iOS 17 can identify a wide range of symbols, including the laundry symbols that you see on clothing tags. As noted by MacStories' Federico Vittici, if you take a photo of a tag with laundry symbols, it is highlighted through the Visua]]></description>
										<content:encoded><![CDATA[<p>The <a href="https://www.macrumors.com/guide/photos/">Photos</a> app in <a href="https://www.macrumors.com/roundup/ios-17/">iOS 17</a> can identify a wide range of symbols, including the laundry symbols that you see on clothing tags. As noted by <a href="https://mastodon.macstories.net/@viticci/110622299384488214"><em>MacStories</em>&#8216; Federico Vittici</a>, if you take a photo of a tag with laundry symbols, it is highlighted through the Visual Lookup feature, and can be tapped for a symbol translation.</p>
<p><img loading="lazy" decoding="async" src="https://images.macrumors.com/article-new/2023/06/ios-17-look-up-laundry.jpg" alt="" width="5518" height="3104" class="aligncenter size-full wp-image-901883" /><br />
<br />
The <a href="https://www.macrumors.com/guide/iphone/">iPhone</a> will provide an explanation for each symbol that is on the tag, with a tap on the explanation able to provide more information from the website that Apple is sourcing. Apple is getting information for laundry instructions from the Online Browsing Platform that is run by the International Organization for Standardization.</p>
<p>Visual Lookup appears to recognize all of the laundry symbols that we tested with, including washing machine temperatures, bleaching recommendations, dryer restrictions, ironing temperatures, and more. It should recognize almost any laundry tag, but note that the image does need to be fairly zoomed in for the &zwnj;iPhone&zwnj; to detect the symbols.</p>
<p><img loading="lazy" decoding="async" src="https://images.macrumors.com/article-new/2023/06/ios-17-visual-lookup-laundry-symbols-close-up.jpg" alt="" width="2424" height="1364" class="aligncenter size-full wp-image-901885" /><br />
<br />
Visual Lookup is also able to <a href="https://www.macrumors.com/2023/06/21/8-new-photo-features-ios-17/">detect car symbols</a> on vehicle dashboards, so it looks like Apple has quietly added Visual Lookup support for many of the common symbols that you might come across in your day to day life.</p>
<p>Other features in the &zwnj;iOS 17&zwnj; &zwnj;Photos&zwnj; app include <a href="https://www.macrumors.com/2023/06/06/ios-17-photos-recognizes-pets/">pet recognition</a>, <a href="https://www.macrumors.com/2023/06/05/ios-17-zoom-crop-option/">one-tap crop</a>, <a href="https://www.macrumors.com/2023/06/06/ios-17-animated-stickers/">animated stickers</a> made from <a href="https://www.macrumors.com/guide/live-photos/">Live Photos</a>, <a href="https://www.macrumors.com/2023/06/06/ios-17-tidbits-whats-new/">recipe searches</a> based on food pictures, and more. A full list of features in &zwnj;iOS 17&zwnj; can be <a href="https://www.macrumors.com/roundup/ios-17/">found in our dedicated iOS 17 roundup</a>.</p>
<div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/ios-17/">iOS 17</a>, <a href="https://www.macrumors.com/roundup/ipados-17/">iPadOS 17</a></div>
<div class="linkback">Related Forums: <a href="https://forums.macrumors.com/forums/ios-17.241">iOS 17</a>, <a href="https://forums.macrumors.com/forums/ipados-17.242">iPadOS 17</a></div>
<p>This article, &quot;<a href="https://www.macrumors.com/2023/06/28/ios-17-laundry-symbol-visual-lookup/">iOS 17 Photos App Can Tell You What Those Confusing Laundry Symbols Mean</a>&quot; first appeared on <a href="https://www.macrumors.com/">MacRumors.com</a></p>
<p><a href="https://forums.macrumors.com/threads/ios-17-photos-app-can-tell-you-what-those-confusing-laundry-symbols-mean.2394483/">Discuss this article</a> in our forums</p>
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		<title>Apple Vision Pro’s Velcro comfort strap might cost extra</title>
		<link>https://www.latest-apple-news.com/2023/06/28/apple-vision-pros-velcro-comfort-strap-might-cost-extra/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Wed, 28 Jun 2023 14:43:45 +0000</pubDate>
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		<guid isPermaLink="false">http://www.latest-apple-news.com/?guid=aaa466c19e52ffc09ccd2661e4092c10</guid>

					<description><![CDATA[Macworld






Apple&#8217;s Vision Pro headset, unveiled at WWDC earlier this month, is only the first step on the company&#8217;s journey into the mixed-reality market, and it clearly isn&#8217;t perfect. It&#8217;s understood that Cupertino&#8217;s ]]></description>
										<content:encoded><![CDATA[<p><a rel="nofollow" href="https://www.macworld.com/">Macworld</a></p>
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<p>Apple&rsquo;s Vision Pro headset, unveiled at WWDC earlier this month, is only the first step on the company&rsquo;s journey into the mixed-reality market, and it clearly isn&rsquo;t perfect. It&rsquo;s understood that Cupertino&rsquo;s design team recommended that the project be pushed back until the available technology caught up with the sort of product they wanted to make, but CEO Tim Cook <a href="https://www.macworld.com/article/1655723/ar-vr-headset-2023-launch-design-team-tim-cook.html">overruled them</a> and insisted on announcing something this year. Real artists ship, after all.</p>
<p>One of Vision Pro&rsquo;s obvious physical limitations at this stage of evolution is its relatively high weight, which some early testers have suggested is likely to make it uncomfortable when worn for long sessions. But Apple is aware of this issue, and working to solve it. Indeed, when my colleague Roman was able to spend an hour going <a href="https://www.macworld.com/article/1944516/apple-vision-pro-hands-on-feaures-design-fit.html">hands-on with the device</a>, he was equipped with an additional strap over the top of the headset, which appears to have at least partially mitigated the weight problem over that admittedly quite short period.</p>
<p>&ldquo;In my demo,&rdquo; he writes, &ldquo;the headset had a Velcro strap that goes across the top of your head&ndash;this strap is not shown in Apple&rsquo;s product photos or videos. I think that after the measurements were taken of my head, Apple determined that I would benefit from this top strap.</p>
<p>&ldquo;After about an hour, my demo was done and I took off the headset. I didn&rsquo;t have any fatigue in my neck or feel any tenderness where the headset and straps hugged my head. I felt like I could&rsquo;ve gone on longer with the session, and I would&rsquo;ve if Apple let me.&rdquo;</p>
<p>One can readily imagine that Apple&rsquo;s design team, already irritated at being pushed into announcing earlier than they wanted, would have been extremely keen to make sure the additional strap was kept out of publicity materials as much as possible; it doesn&rsquo;t sound very minimalist. But for most customers, comfort will be at least as important as aesthetics, and it makes sense for Apple to explore ways to address the headset&rsquo;s weight issue, especially if movie watching will be one of the main selling points.</p>
<div class="extendedBlock-wrapper block-coreImage undefined">
<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" src="https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Pro-1-1.jpg?quality=50&amp;strip=all" alt="Vision Pro" class="wp-image-1944572" srcset="https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Pro-1-1.jpg?quality=50&amp;strip=all 1200w, https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Pro-1-1.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Pro-1-1.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https://b2c-contenthub.com/wp-content/uploads/2023/06/Visual-Pro-1-1.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w" width="1024" height="683" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">No sign of the extra strap.</figcaption></figure>
<p class="imageCredit">Petter Ahrnstedt / Foundry</p>
</div>
<p>Less pleasingly, however, it&rsquo;s emerged that the company currently plans to sell that top strap as an optional extra rather than bundling it in the box. That&rsquo;s according to knowledgeable leaker-analyst Mark Gurman, writing in the latest instalment of his <a href="https://go.redirectingat.com/?id=111346X1569486&amp;url=https://www.bloomberg.com/news/newsletters/2023-06-25/apple-2023-and-2024-road-map-iphone-15-m3-macs-ipad-air-vision-pro-headset-ljbftjwx&amp;xcust=1-1-1969195-1-0-0&amp;sref=https://www.macworld.com/feed"  rel="nofollow">Power On newsletter</a>.</p>
<p>&ldquo;With more people testing the headset, its shortcomings are coming under greater scrutiny,&rdquo; Gurman writes. &ldquo;Many users are finding that the metal-framed device feels too heavy after a couple hours of continuous use. To address the weight issue, Apple has developed a second strap that goes over a wearer&rsquo;s head. But the company is considering selling that strap as an extra accessory rather than including it in the box.&rdquo;</p>
<p>Sounds like the strap that Roman used in his testing, doesn&rsquo;t it? But it&rsquo;s astonishing that the company would view this as an upsell add-on rather than something worth including in the box as standard.</p>
<p>For one thing, Roman suspects that he was pushed into using the extra strap because of his less-than-petite head (he reports a hat size between 7 &frac12; and 7 &frac34;). If that&rsquo;s correct, that would make the accessory analogous to the larger-size Apple Watch bands for those with chunkier wrists, for which Apple <em>does not</em> charge extra.</p>
<p>For another, when a product costs $3,499, you need some serious brass neck to not include the accessory that stops it being uncomfortable. But then again, the $6,999 Mac Pro doesn&rsquo;t include wheels, so perhaps we shouldn&rsquo;t be surprised.</p>
<p><category>Apple Inc</category></body></div>
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		<title>Nanoleaf Debuts 4D Lightstrip Kit and Ultra Black Hexagons</title>
		<link>https://www.latest-apple-news.com/2023/06/27/nanoleaf-debuts-4d-lightstrip-kit-and-ultra-black-hexagons/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Tue, 27 Jun 2023 17:00:00 +0000</pubDate>
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		<guid isPermaLink="false">https://www.macrumors.com/2023/06/27/nanoleaf-4d-lightstrip-kit/</guid>

					<description><![CDATA[Nanoleaf today announced the launch of preorders for several new products, including new light panels and the 4D Screen Mirroring and Lightstrip Kit that it announced at CES.


The Nanoleaf 4D is a lightstrip and camera setup that is designed to pro]]></description>
										<content:encoded><![CDATA[<p>Nanoleaf today announced the launch of preorders for several new products, including new light panels and the 4D Screen Mirroring and Lightstrip Kit that it <a href="https://www.macrumors.com/2023/01/03/nanoleaf-ces-2023/">announced at CES</a>.</p>
<p><img loading="lazy" decoding="async" src="https://images.macrumors.com/article-new/2023/06/nanoleaf-4d-kit.jpg" alt="" width="2000" height="1125" class="aligncenter size-full wp-image-901709" /><br />
<br />
The Nanoleaf 4D is a lightstrip and camera setup that is designed to provide backlighting for your TV or display that matches the content on the screen. There is a Nanoleaf Lightstrip that attaches to the back of a TV set, paired with a camera that is pointed at the screen to detect the colors.</p>
<p>The camera is able to capture the different shades on the display, syncing them in real-time to the gradient lightstrip behind it. Nanoleaf says that this setup is meant to provide a &#8220;true 4D effect&#8221; that extends content beyond the TV. The camera does not record footage and is used solely for color syncing, plus there is a privacy cover for those who are concerned.</p>
<p><img loading="lazy" decoding="async" src="https://images.macrumors.com/article-new/2023/06/nanoleaf-camera-4d.jpg" alt="" width="2000" height="1125" class="aligncenter size-full wp-image-901710" /><br />
<br />
There are four mirror modes from a subtle ambient glow to a direct match to the TV screen, and the Screen Mirror Modes can be combined with Rhythm Music Sync to mirror the colors on the screen while also reacting to soundtracks or in-game effects.</p>
<p>Nanoleaf&#8217;s Sync+ feature allows the screen mirroring to work with the included lightstrip as well as other Nanoleaf lighting products for an &#8220;all-encompassing visual experience.&#8221; Up to 50 Nanoleaf RGB devices can be connected, including Nanoleaf&#8217;s light panels.</p>
<p>There&#8217;s a Nanoleaf x Overwolf partnership for gamers that allows real-time lighting reactions synced to in-game events, with a customizable color palette available. The Overwolf functionality is available for titles that include Apex Legends, Call of Duty, and Dota, and it works across any Nanoleaf RGB setup. Overwolf can be set up with the Nanoleaf Desktop app starting today.</p>
<p>Nanoleaf today also announced the upcoming launch of the Ultra Black Shapes Hexagons, which are light panels that feature a 360-degree black finish to match darker decor. The Ultra Black Hexagons are identical to the standard Hexagons, but are black when powered off rather than white.</p>
<p><img loading="lazy" decoding="async" src="https://images.macrumors.com/article-new/2023/06/nanoleaf-black-hexagons.jpg" alt="" width="1472" height="828" class="aligncenter size-full wp-image-901711" /><br />
<br />
Both the Nanoleaf 4D and the Ultra Black Hexagons work with the Nanoleaf app or with <a href="https://www.macrumors.com/guide/homekit/">HomeKit</a>. Later this year, an over-the-air Matter update will launch to improve compatibility across smart home platforms.</p>
<p>The Nanoleaf 4D Screen Mirror and Lightstrip Kit can be <a href="https://nanoleaf.me/en-US/products/">preordered today from Nanoleaf</a>. Two lengths are available, with the 65-inch lightstrip priced at &#36;100, and the 85-inch lightstrip priced at &#36;120. The camera is also available on a standalone basis for &#36;80. The kits are expected to ship in mid-July, and customers who preorder by June 28 will receive a bonus &#36;20 Nanoleaf gift card.</p>
<p>The Nanoleaf Ultra Black Hexagons are also <a href="https://nanoleaf.me/en-US/products/">available for preorder</a> from Nanoleaf today, with a nine-piece kit priced at &#36;220. Orders will ship out in late July.</p>
<div class="linkback">Tag: <a href="https://www.macrumors.com/guide/nanoleaf/">Nanoleaf</a></div>
<p>This article, &quot;<a href="https://www.macrumors.com/2023/06/27/nanoleaf-4d-lightstrip-kit/">Nanoleaf Debuts 4D Lightstrip Kit and Ultra Black Hexagons</a>&quot; first appeared on <a href="https://www.macrumors.com/">MacRumors.com</a></p>
<p><a href="https://forums.macrumors.com/threads/nanoleaf-debuts-4d-lightstrip-kit-and-ultra-black-hexagons.2394342/">Discuss this article</a> in our forums</p>
]]></content:encoded>
					
		
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		<title>Apple patent describes wearing Vision Pro to sporting events for ‘visual augmentation’</title>
		<link>https://www.latest-apple-news.com/2023/06/27/apple-patent-describes-wearing-vision-pro-to-sporting-events-for-visual-augmentation/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Tue, 27 Jun 2023 14:03:00 +0000</pubDate>
				<category><![CDATA[Latest Apple News]]></category>
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		<guid isPermaLink="false">https://macdailynews.com/?p=263859</guid>

					<description><![CDATA[<p>Apple has been granted a U.S. patent entitled “Method And Device For Visual Augmentation Of Sporting Events” relating…</p>
<p>The post <a rel="nofollow" href="https://macdailynews.com/2023/06/27/apple-patent-describes-wearing-vision-pro-to-sporting-events-for-visual-augmentation/">Apple patent describes wearing Vision Pro to sporting events for ‘visual augmentation’</a> appeared first on <a rel="nofollow" href="https://macdailynews.com/">MacDailyNews</a>.</p]]></description>
										<content:encoded><![CDATA[<p>Apple has been granted a U.S. patent entitled “Method And Device For Visual Augmentation Of Sporting Events” relating to the company&#8217;s forthcoming Apple Vision Pro spatial computer.</p>
<figure id="attachment_263860" aria-describedby="caption-attachment-263860" style="width: 660px" class="wp-caption alignnone"><a href="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/06/230627_vision_pro_sports.png?ssl=1"><img loading="lazy" decoding="async" src="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/06/230627_vision_pro_sports.png?resize=640%2C504&#038;ssl=1" alt="Apple patent application illustration shows an extended reality environment based on a physical environment including a football game" width="640" height="504" class="size-full wp-image-263860" srcset="https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/06/230627_vision_pro_sports.png?w=660&amp;ssl=1 660w, https://i0.wp.com/macdailynews.com/wp-content/uploads/2023/06/230627_vision_pro_sports.png?resize=300%2C236&amp;ssl=1 300w" sizes="auto, (max-width: 640px) 100vw, 640px" data-recalc-dims="1" /></a><figcaption id="caption-attachment-263860" class="wp-caption-text">Apple patent application illustration shows an extended reality environment based on a physical environment including a football game</figcaption></figure>
<p><a href="https://appleworld.today/apple-hopes-youll-wear-the-vision-pro-to-sporting-events-for-visual-augmentation/">Dennis Sellers for Apple World Today</a>:</p>
<blockquote>
<p>
The newly granted patent involves systems, methods, and devices for visual augmentation of sporting events. Apple notes that folks have become accustomed to supplemental infor being displayed while watching a sporting event on television. For example, a yellow first-down line may be displayed over the field during broadcast of a football game. </p>
<p>As another example, the score may be displayed in the lower right corner during broadcast of a basketball game. However, when physically present at a sporting event, a person watching the sporting event live does not receive the same experience. Apple wants to change this — well, at least for folks wearing Vision Pros at such events.</p>
<p>Apple’s method includes detecting, in the image of the sporting event, an object. The method includes obtaining data regarding a current state of the sporting event with respect to the object. The method includes displaying, on the display in association with the physical environment, a representation of the data.
</p>
</blockquote>
<p><strong><span style="color: #ff0000;">MacDailyNews Take: </span></strong>As <a href="https://macdailynews.com/2023/06/22/apple-vision-pro-will-come-with-a-super-powered-visual-search-feature/">we wrote last week</a>:</p>
<p><em>Ever been to a baseball game and seen some guys listening to the radio broadcast wearing headphones during it?</em></p>
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<p>The post <a rel="nofollow" href="https://macdailynews.com/2023/06/27/apple-patent-describes-wearing-vision-pro-to-sporting-events-for-visual-augmentation/">Apple patent describes wearing Vision Pro to sporting events for ‘visual augmentation’</a> appeared first on <a rel="nofollow" href="https://macdailynews.com/">MacDailyNews</a>.</p>
]]></content:encoded>
					
		
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		<title>The Mac Pro’s biggest problem is the MacBook</title>
		<link>https://www.latest-apple-news.com/2023/06/27/the-mac-pros-biggest-problem-is-the-macbook/</link>
		
		<dc:creator><![CDATA[tigaman webdesign]]></dc:creator>
		<pubDate>Tue, 27 Jun 2023 13:00:00 +0000</pubDate>
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		<guid isPermaLink="false">https://www.theverge.com/23770770/apple-mac-pro-m2-ultra-2023-review</guid>

					<description><![CDATA[  

    
      
    


  Apple’s latest Mac Pro targets professionals with highly demanding computing workloads. But we talked to those professionals, and they don’t want it — because Apple’s other computers are just too good. Apple’s latest Mac Pro wa]]></description>
										<content:encoded><![CDATA[<br />
<figure>
      <img decoding="async" alt="The Mac Pro seen from the side." src="https://cdn.vox-cdn.com/thumbor/Wd_NLKTTQKie_Jo45A55kk_qeHw=/0x0:2550x1700/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/72405516/236706_Mac_Pro_AKrales_0094.0.jpg" /><br />
    </figure>
<p>Apple’s latest Mac Pro targets professionals with highly demanding computing workloads. But we talked to those professionals, and they don’t want it — because Apple’s other computers are just too good.</p>
<p class="p--has-dropcap p-large-text" id="35Epsy">Apple’s latest Mac Pro was<a href="https://www.theverge.com/2023/6/5/23743528/apple-mac-pro-m2-ultra-chip-features-specs-price-release-date-wwdc-2023"> finally revealed</a> at this year’s Worldwide Developers Conference as a machine for the most power user of power users. The<a href="https://www.youtube.com/watch?v=GYkq9Rgoj8E"> video</a> discussed audio engineering, color grading, and video transcoding. <a href="https://www.apple.com/mac-pro/">Apple’s product page</a> mentions code compiling, animation, compositing 8K scenes, 3D rendering, and “analyzing enormous datasets.” This isn’t just for pros, Apple seems to claim; it’s for capital-P <em>Pros</em>.</p>
<p id="d3ZkGQ">Exactly who these pros are and <em>why </em>the Mac Pro is the perfect device for them remains somewhat unclear to me, even after testing the new machine for a few days and speaking to various professionals that Apple is ostensibly targeting. That’s in part because Apple, on the same day it announced the Mac Pro, also announced a smaller, M2 Ultra <a href="https://www.theverge.com/23762570/apple-mac-studio-m2-ultra-2023-review">Mac Studio</a> with the exact same RAM, storage, and processor options. The former, nevertheless, costs at least $3,000 more and carries a towering starting price <a href="https://www.apple.com/shop/buy-mac/mac-pro/tower">of $6,999</a>.</p>
<p id="X3m2fg">I wanted to know whether Apple’s purported target demographic — people who spend their days animating, making visual effects, and doing various other tasks generally associated with big, powerful computers — were actually interested in purchasing this machine. So I asked a bunch of them, and the answer, basically across the board, was no. Not because the Mac Pro is bad but because Apple’s other computers, namely its laptops, have just gotten too good. </p>
<div class="c-float-left c-float-hang">
<aside id="qxd73J">
<div data-anthem-component="readmore" data-anthem-component-data='{"stories":[{"title":"The Mac Pro ends the Apple Silicon transition, but it’s just one step in a much bigger journey","url":"https://www.theverge.com/2023/6/7/23752425/mac-pro-apple-silicon-transition-professional-users-trashcan"},{"title":"Mac Pro with M2 Ultra first look: boy, that’s a big chip","url":"https://www.theverge.com/2023/6/5/23750004/mac-pro-m2-ultra-first-look-specs-price-release-date"},{"title":"Apple Mac Studio (2023) review: the M2 Ultra rips","url":"https://www.theverge.com/23762570/apple-mac-studio-m2-ultra-2023-review"}]}'></div>
</aside>
</div>
<p id="WZRpaJ">Zach Passero, who does editing, animation, and visual effects for films, has been a diehard Mac Pro user for over a decade. “I’m still a big champion of the old trash can,” he says, referring to the <a href="https://www.theverge.com/2013/12/23/5234574/apple-mac-pro-review-2013">oft-maligned 2013 design</a>. He was skeptical when the M1 Max chip was announced — he’d never envisioned that a laptop could handle his heavy workload. But he gave the <a href="https://www.theverge.com/22751921/apple-macbook-pro-14-16-inch-2021-m1-pro-max-review">16-inch MacBook Pro</a> a shot and was surprised — and a little bit sad — to find that it felt just as fast as his older desktop. “Video editing, even doing effects, compositing, animating — it has been a smooth and fluid process,” he says. “I’m like, ‘This might actually suffice for a while.’”</p>
<p id="pNpFlD">Passero still loves the Mac Pro, but he can’t justify buying the latest one when his laptop is so good. “There’s something about my experience using the M1 chip where I’m like, ‘I don’t know if I need the full Mac Pro,’” he says, with some disappointment in his voice.</p>
<p id="98Ktbl">Vikram Bodicherla, a staff privacy engineer at WhatsApp, previously owned two Intel-based Mac Pro models — one for home and one for work. The minute the M1 Max came out, he jettisoned both of them. Like Passero, Bodicherla now spends his day — he works on mobile apps for Android and iOS, as well as “server-side stuff” — on a MacBook Pro with the M1 Max. He can build much faster. He hasn’t even considered buying Apple’s new desktop. “I don’t really need any other computer,” he says.</p>
<p id="oAk3Va">Kevin Ford, who shoots and edits documentaries, has been using the Mac Pro for years. He’s owned both the tower models and the trash can. But he switched to the latest 16-inch MacBook Pro with the M2 Max a few weeks ago, and he’s not looking back — it can do everything he needs. He can cut 4K and 6K footage. He can color correct. He can even create graphics and titles. As a bonus, he can now do it all on the road; the last project he cut, which is now on Netflix, was done entirely in hotel rooms and airplanes.</p>
<p id="WXexIS">“I’m very practical when I’m looking at a piece of equipment — what will allow me to do what I need to do for the best cost?” Ford says. “If the cheese grater was priced at a certain point, would that have been more attractive to me? Possibly.” But, he adds, his new MacBook is “working very well.”</p>
<div class="c-wide-block">
<figure class="e-image">
        <img decoding="async" alt="The Mac Pro beside the Pro Display XDR, a magic keyboard, and magic mouse." data-mask-text="false" src="https://cdn.vox-cdn.com/thumbor/DvCXBygdTxPpGJgSvb7reO5qiBU=/400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24748324/236706_Mac_Pro_AKrales_0016.jpg"><figcaption><em>We tested our machine with a Pro Display XDR.</em></figcaption></figure>
</div>
<p class="p--has-dropcap" id="ui6dG8">But it’s not just that the MacBook has gotten better with the release of Apple’s M-series chips. The Mac Pro, with the release of the Mac Studio, has also gotten significantly more confusing.</p>
<p id="E4YLzX">The Pro I received to test vastly outperforms Intel models from 2019 — even those with Apple’s fancy Afterburner card that <a href="https://www.theverge.com/2020/3/2/21161358/mac-pro-review-apple-display-xdr-adobe-hardware-software-price-video">cost thousands of dollars more</a>. But it’s a step backward from those other models in another way: modularity.</p>
<p id="p8unPU">The 2019 Mac Pro was endlessly configurable, and ports could be swapped out and upgraded as users needed. Much has changed. Spec choice is now more limited (there are only two processor options, for example, and memory is now capped at 192GB where previously up to 1.5TB was available). The 2023 Mac Pro’s memory is not upgradeable after purchase for the first time in the model’s history. </p>
<p id="PaLQ8Q">And now, of course, the Mac Studio is here. And while the Pro delivers impressive performance, you can now get that same performance in a less expensive and much more compact chassis.</p>
<p id="NdhHtI">I had similarly specced models of the Pro and the Studio on hand to test. Both included Apple’s 24-core M2 Ultra processor with 76 GPU cores, as well as 128GB of unified memory. While the two look quite different, and the Mac Pro has a couple extra ports, I can confirm that their performance is close to the same.</p>
<div class="c-wide-block">
<figure class="e-image">
        <img decoding="async" alt="The Mac Pro seen from the side." data-mask-text="false" src="https://cdn.vox-cdn.com/thumbor/Ac_S-mPckt9SxGoJo6vAwkiMBKo=/400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24748327/236706_Mac_Pro_AKrales_0092.jpg"><figcaption><em>It’s much bigger than the Studio, but the numbers are not far apart.</em></figcaption></figure>
</div>
<p id="Rr1Fp8">The primary advantage that the Mac Pro can claim over the Studio is the fact that the former has PCIe expansion slots — six full-length PCIe Gen 4 slots, specifically, as well as a half-length Gen 3. These, in theory, allow for some degree of modularity, where a user could slot in additional storage, IO, or other peripherals.</p>
<p id="pHVsYY">Except: <a href="https://support.apple.com/en-us/HT213661">that doesn’t include external GPUs</a>, which mitigates the utility of these slots for graphic use cases significantly. The Mac hasn’t supported Nvidia cards for quite some time, and Apple’s own silicon doesn’t support AMD’s GPUs, either. Further muddling this matter is the fact that most PCI-E cards can now be used with Thunderbolt via an external enclosure — you specifically need to require the PCI-E 4 x16 speeds in order to gain a tangible benefit from those extra thousands of dollars.</p>
<p id="rqOg36">The slots, with those caveats, didn’t blow anyone I spoke to out of the water. “Would it be nice to have? Yeah, totally… if it wasn’t a machine that started at $7,000,” said Evan Stone, a senior iOS engineer at the software development agency MartianCraft. (Stone also works on the MacBook Pro with M1 Max, and he’s a fan; he has one for work and another at home.)</p>
<p id="HzFTeM">Passero used to be a huge fan of the Mac Pro’s expandability, but his new MacBook performs so well that he doesn’t feel the need to add anything extra. “The new silicon chips and these built-in GPUs that they have, and the neural networks, I’m finding that most of my needs are met,” he says. “I’m like, ‘Do I just settle in and see how this goes?’”</p>
<div class="c-wide-block">
<figure class="e-image">
        <img decoding="async" alt="The Mac Pro power button and handle seen from above." data-mask-text="false" src="https://cdn.vox-cdn.com/thumbor/CPqtPx2EG_q2r9RfNslljaCam1g=/400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24748336/236706_Mac_Pro_AKrales_0169.jpg"><figcaption><em>Sadly, no SD slot..</em></figcaption></figure>
</div>
<p id="joMrNN">The lack of support for external GPUs makes the feature particularly confounding for graphic professionals. “GPU support, that’s what we mostly use PCIe for,” said Tom Lindén, who runs a 3D animation agency. Other than a capture card, he says, “there are not that many expansion cards that would be useful.” </p>
<p id="oZSEKF">The only aspect of the Pro that Lindén finds particularly compelling for his studio is its double ethernet port. “We’re simulating huge simulations, so fast networking is really important,” Lindén says. “I don’t know how much we’d be able to utilize two slots — like if that would help the speed.” He thinks for a moment. “I guess it could, probably.”</p>
<div class="c-float-left c-float-hang">
<aside id="dP98J9"><q>“I would probably just get the Mac Studio and be done.”</q></aside>
</div>
<p id="nykatl">Emilio Guarino, a music producer and engineer, thinks that feature is mostly useful for “edge case kind of scenarios” in his field. “If you’re doing game development, I’ve seen session files where the track count is like two or three thousand. You might need the added expansion for that,” he says. “But if I’m just doing commissions or just building virtual instruments and samples&#8230; I would probably just get the Mac Studio and be done.”</p>
<p id="pIB2gN">What about additional storage? People mostly shrugged. “I’ve never really hit that limit, and I have a very large chunk of the company’s code base on my computer,” WhatsApp’s Bodicherla says — companies as large as his, he explains, generally have processes in place that mean their engineers don’t need to hold unreasonable amounts of data on their personal machines. “If you’re doing a huge ML model, it might make sense to download everything. But even then, I feel like for running that one odd job, you could always go to, like, a server cluster,” he muses.</p>
<p id="QOrhjM">“I can’t justify paying double for a machine that has a couple of slots,” said Danny Nathan, founder and CEO of the product design and venture studio Apollo 21.</p>
<p id="WZX5lE">In general, the attitude among the professionals I spoke to was not skepticism so much as confusion. </p>
<p id="BQ9PzB">“I don’t know why they made two different products,” said Vyacheslav Drofa, a UX director at Alty, which engineers mobile applications for banks, as he looked bemusedly at the Studio’s and Pro’s identical spec sheets. </p>
<p id="AK6fMq">“The offering across the board from Apple has gotten so powerful that, frankly, the Mac Pro feels a little unnecessary,” echoes Nathan, who has owned a number of Mac Pros throughout his career but is now very happy with his 14-inch MacBook. “I think we all appreciate it for what it is and what it demonstrates, but at no point has anyone said to me, ‘So when are we getting an office load of these?’”</p>
<div class="c-wide-block">
<figure class="e-image">
        <img decoding="async" alt="The Mac Pro seen from the back." data-mask-text="false" src="https://cdn.vox-cdn.com/thumbor/oxmWjB9koV_8t_Oq_GXQsM4Vp3Y=/400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24748340/236706_Mac_Pro_AKrales_0206.jpg"><figcaption><em>Here’s where the ports live.</em></figcaption></figure>
</div>
<p class="p--has-dropcap" id="Z5gSJL">Many people across industries, who were confident that the Mac Pro wasn’t a good investment for them, spitballed about who it might be ideal for but weren’t exactly sure. Maybe architects need it, Stone suggested. “Really, really tough machine learning tasks,” posited Serhii Popov, a software engineer at Setapp. 3D rendering, Guarino proposed, but only if you’re doing a lot of it. DevOps, others said. But there was one use case that pretty much everyone suspected might tangibly benefit from the Mac Pro and its plethora of slots: VFX.</p>
<p id="Xcb4Lj">David Lebensfeld, founder and VFX supervisor at Ingenuity Studios, was dubious. “That doesn’t seem like something a VFX studio would use,” he said after I described the product. Nobody on Lebensfeld’s team has expressed interest in the Mac Pro — there has been “zero chatter” about the product, he says.</p>
<p id="JW8w4K">Lebensfeld’s company is all in on Windows and Linux, and that’s common for studios of Ingenuity’s size. Switching over to the Mac Pro, given its price point, would just be impractical. Lebensfeld gets better value out of Windows PCs, which support the latest GPUs from Nvidia and can be equipped with the exact parts and specs that each team needs. When a part breaks, they can grab another one off the shelf.</p>
<p id="ia2b1D">In fact, some of the VFX and animation professionals I contacted for this story declined to be interviewed because they simply don’t know much about Macs — they just aren’t widely used in that industry at this point. The reality is that these types of studios need to keep their hardware functional and up to date. Replacing a full Mac Pro system — let alone a fleet of them — regularly would be an absurd cost.</p>
<div class="c-float-left c-float-hang">
<aside id="H7TMX3"><q>“It feels like they’re gonna put this chip in every laptop and iPad that they can, and then later, they’re gonna fuse 20 of them together, and that’s the Pro.”</q></aside>
</div>
<p id="t9omhv">Lebensfeld speculated that the Mac Pro might be better for small businesses and independent artists who work with heavy graphics. But Lindén’s smaller studio is also fully a Windows shop, decked out with high-end Nvidia cards (which decisively outperform the M2 Ultra <a href="https://opendata.blender.org/benchmarks/query/?group_by=device_name&amp;blender_version=3.5.0">in programs like Blender</a>), largely for the same reason. “We like to keep updating our machines with new hardware when we need to,” he says. </p>
<p id="SNnAgd">Deborah Wright, a digital sculptor, has the same hang-ups; she also uses a Windows PC. “I really, really love Mac&#8230; but it’s become prohibitively expensive,” she says. “Part of the attractiveness of a PC is my ability to customize the heck out of it,” she adds. “You buy a Mac, and you hold onto it for a few years. Buying a PC, you’re switching out your hardware pretty regularly.” </p>
<p id="dB8IRR">Wright suspects her next purchase might be a MacBook Pro, which, while not modular, is at least more affordable. “Their displays are just exquisite,” she says. “Velvet on the eyes.”</p>
<div id="jH806P">
<div data-anthem-component="table:11947944"></div>
</div>
<p id="Yb9VEr">But the larger issue among the professionals I spoke to, and one that will likely take many more product cycles for Apple to truly fix, is one of trust. Apple, the business behemoth that it is, still has a reputation to build in the enterprise space. In order to become a go-to purchase for studios, Apple doesn’t just need to make the Mac Pro more competitive on price — it needs to reestablish itself as a brand that industries can rely on for years to come. And it needs to make some amends.</p>
<p id="b8qi4m">“Apple doesn’t really have a great history of servicing this market,” Lebensfeld said. “Do you want to hang millions of dollars of equipment purchases on a company where you know this isn’t their main focus?” He added, “It really feels like an afterthought. It feels like they’re gonna put this chip in every laptop and iPad that they can, and then later, they’re gonna fuse 20 of them together, and that’s the Pro.”</p>
<div class="c-wide-block">
<figure class="e-image">
        <img decoding="async" alt="The top half of the Mac Pro seen from the right." data-mask-text="false" src="https://cdn.vox-cdn.com/thumbor/Pv3klNBk6PFVReKViqfvcyE2vu8=/400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/24748337/236706_Mac_Pro_AKrales_0176.jpg"><figcaption><em>The middle handle is what you use to open the case and jam some PCI cards in.</em></figcaption></figure>
</div>
<p id="vstHX7">And while Apple’s decision to <a href="https://www.theverge.com/apple/2012/1/18/2716416/final-cut-pro-x-users-leaving">overhaul Final Cut Pro </a>was over a decade ago, studios still haven’t forgotten. Almost all of the video professionals I spoke to brought it up. “Every filmmaker in the world was using this,” Lebensfeld complained. “And they lost that whole market. They just don’t take it seriously.”</p>
<p id="NxtA8g">“They really did screw us over on that,” Ford, the documentarian, agreed. “I was really upset.”</p>
<p id="4p5431">I searched high and low and ended up connecting with over 20 professionals for this story in order to locate someone who enthusiastically wanted to buy the Mac Pro. I found exactly one: Drofa. He loves the cheese-grater design.</p>
<p class="c-end-para" id="1ADaSp">“The killer feature is when somebody comes and says, ‘Okay, you have a Mac Pro,’ and I say, ‘Yeah, I can make a cheesesteak,’” he explained. Asked about the Mac Studio, he replied, “I don’t trust that small thing.”</p>
<p id="V0Yubz">
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