05.11.2023
Small developers have seen growing success over the course of the last two years, according to an Apple-commissioned study conducted by economists at Analysis Group. Data shared today highlights the
Between 2020 and 2022, the revenue earned by small App Store developers increased 71 percent, and in the U.S. specifically, earnings growth was at 83 percent. Analysis Group defines small developers as those who have fewer than a million annual downloads and who earn up to $1 million per year, and this group accounts for more than 90 percent of developers on the App Store.
According to the study, revenue growth for small developers outpaced revenue growth for large developers, with earnings improving across all app categories. The study points out the opportunities provided by the App Store, such as tools that help developers reach a worldwide audience. Close to 80 percent of small developers are active on multiple storefronts and earn 40 percent of total app downloads from outside of their home country.
Developers have seen success over time, with the study suggesting that many apps earning over $1 million in 2022 started out as apps from small developers. 40 percent of these developers were not on the App Store or had less than $10,000 in earnings five years ago.
Apple has commissioned several App Store studies from Analysis Group as it faces growing pressure to open up iOS to sideloading and alternate app store options. The European Union, for example, is requiring Apple to allow apps to be installed outside of the App Store, functionality that Apple is rumored to be implementing in Europe in iOS 17.
In the United States, government officials are considering legislation that would let developers use non-Apple app stores and alternative in-app payment systems on iOS devices. Apple has been fighting these changes and studies like these from Analysis Group can be used to convince regulators and the public of the benefits of the App Store.
More information and the full study can be accessed through the Apple Newsroom.
This article, "Apple-Sponsored Study Highlights Success of Small Developers" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Apple to Remove Wi-Fi Syn…
11.07.2025
In a significant move first reported by the French publisher Numerama, Apple has announced it will disable automatic… The post Apple to Remove Wi-Fi Sync Between iPhone and Watch in
Lowest price ever: 16-inc…
06.14.2023
A record-breaking discount is delivering the cheapest MacBook Pro 16-inch price on the M1 Pro model with 32GB of memory. Save $1,050 with combined instant and coupon savings.This model has
New ‘Friend’ …
07.31.2024
AI wearables like the Rabbit R1 and the AI Pin have attempted to capitalize on the popularity of artificial intelligence and have largely flopped, but that isn't stopping the creator
One reason why Apple stoc…
06.15.2023
There’s one reason why Apple stock is a screaming buy right now, and it is not the Vision Pro. Many iPhone users are expected to upgrade their devices when the
Best Apple headphones for…
06.10.2023
Content creators can use Apple headphones seamlessly within the Apple ecosystem, including the latest iOS 17 features. Here are the best choices for videographers, music-makers, and more.Best Apple and Beats
Go old school with very a…
06.06.2023
Plugable just launched a hub for MacBook or iPad users who need to connect to multiple USB-A accessories. (via Cult of Mac - Tech and culture through an Apple lens)
Netflix subscription numb…
06.10.2023
Netflix's move to try and reduce instances of password sharing has resulted in a rise in new sign-ups for the subscription video service, which may be a sign the program
Apple TV is getting MLS g…
11.13.2025
Starting with the 2026 Major League Soccer (MLS) season, “all MLS matches” will be available to Apple TV subscribers “at no additional cost,” Apple and the MLS announced today. Since
