05.16.2023
The same "Deep Dive LLC" shell company that filed for an "xrOS" trademark in New Zealand last week also filed for a "Deep Screen" trademark in the U.S. and over
Apple headset mockup by designer Ian Zelbo
Apple is likely behind the "Deep Screen" trademark filing given Bloomberg's Mark Gurman has reported that "xrOS" will be the name of the operating system for Apple's long-rumored AR/VR headset, which the company is expected to unveil during WWDC next month. Apple has routinely used shell companies registered with the Delaware Corporation Trust Center to secretly apply for trademarks related to future products.
It's unclear if Apple still plans to use "Deep Screen" for its headset, as the U.S. Patent and Trademark Office marked the application as abandoned in July 2022 after the shell company failed to file a statement explaining how the trademark would be used within the required timeframe. The shell company had filed for and received a maximum of five six-month extensions on the deadline to submit the statement and never ended up doing so. The application is still registered or pending in some other countries, such as Canada and New Zealand.
On a speculative basis, the "Deep Screen" name could be Apple's branding for the screen inside its headset, with "deep" potentially referring to an immersive virtual reality and augmented reality experience. However, given the age of the trademark application and its abandoned status in the U.S., it's unclear if the name will still be used.
Last year, Gurman reported that another shell company named "Immersive Health Solutions LLC" applied for "Reality Pro" and "Reality One" trademarks in over two dozen countries. Apple is likely behind these applications as well, and perhaps one of them will be the name of Apple's headset. WWDC begins with Apple's keynote on June 5, so we're likely just under three weeks away from the headset being unveiled.
Related Roundup: AR/VR Headset
Related Forum: Apple Glasses, AR and VR
This article, "Apple Likely Filed for Headset-Related 'Deep Screen' Trademark in 2017" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Ryzen 7840U can beat Appl…
05.03.2023
Chipmaker AMD claims that its new laptop chip, the Ryzen 7840U, can outperform Apple’s M2 chip – though it provides no proof of this. The chip is destined to be
Casetify accessories will…
06.30.2023
Vision Pro isn't expected to hit store shelves until early 2024, but Casetify unveiled a lineup of accessories for the headset Friday anyway. (via Cult of Mac - Tech and
Apple releases fourth dev…
06.27.2023
Apple has introduced the latest update to the beta program for macOS Ventura 13.5, making the fourth beta version is now accessible for developers to conduct testing.The newest macOS Ventura
M2 Mac Studio vs Mac Pro …
06.15.2023
Apple updated the Mac Studio to M2 during WWDC 2023, at the same time as introducing an Apple Silicon Mac Pro. This is what's different between two Macs that are
Deals: Apple Watch Series…
06.22.2023
Amazon today has a few deals on the Apple Watch Series 8, including all-time low prices on both 41mm and 45mm GPS models. All of the watches mentioned below are
Apple Car News: How Close…
02.10.2025
The concept of autonomous vehicles has been an exciting and transformative idea in the automotive and technology industries for several years. Among the various players in this race, Apple has
Apple’s Windows Gam…
07.04.2023
Apple has updated the Game Porting Toolkit, with version 1.0.2 of the development tool now working at a higher level of performance when running Windows games on a Mac.The introduction
Apple bets big on micro-L…
05.18.2023
We’ve known for a while that Apple has been investing into research and development of micro-LED screen technology, which looks to be the best of both worlds of current-tech OLED
