05.19.2023
Apple's mixed-reality headset will cost the company around $1,500 per unit to manufacture, according to a series of reports coming out of Asia (via XRDailyNews). Apple headset concept by David
The first report from Minsheng Electronics, providing a detailed breakdown of the cost of each component in the headset, showing a total cost of $1,400. Including shipping, the conservative estimate for the bill of materials (BOM) is around $1,600.
The device's most expensive components are the microOLED displays, which come in at $280 to $320. The next most costly parts are the headset's 14 camera modules, costing $160. The device's two chips, presumably referring to the main M-series SoC and a separate dedicated image signal processor, are believed to cost $120 to $140. Assembly is expected to cost $110 to $120. The firm also expects 400,000 to 500,000 headsets to be manufactured toward the end of 2023, with Apple running a 15-day preparation cycle to stock units.
Another report from Wellsenn XR suggests that the headset will carry a total cost of $1,509, while a separate Chinese report citing two other Asian analysis firms claims that the device's BOM comes to around $1,290 or $1,300, excluding shipping. These reports add that mass production will begin in the third quarter of 2023, which runs from July to September, and that the device may be called "Apple Reality Pro."
XR expert Brad Lynch noted on Twitter that this BOM is around double that of the Meta Quest Pro headset. Including packaging, shipping, and marketing, the headset's total cost is likely well below its rumored retail price of $3,000, but with a smaller margin than most other Apple products.
Bloomberg's Mark Gurman recently claimed that Apple originally planned to sell the headset at a loss, but has now elected to sell it at its approximate cost. The device is believed to have cost Apple more than $1 billion per year to develop.
Related Roundup: AR/VR Headset
Related Forum: Apple Glasses, AR and VR
This article, "Apple Mixed-Reality Headset Rumored to Cost ~$1,500 to Manufacture" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
watchOS 9: Revolutionizin…
05.28.2024
In the ever-evolving landscape of wearable technology, Apple has consistently been at the forefront with its innovative Apple Watch series. The latest addition to this lineup, WatchOS 9, takes health
Here are the best Apple W…
05.16.2023
The Apple Watch Series 8 isn’t a massive step up from the prior model, but it does offer a few new features. | Photo by Amelia Holowaty Krales / The
Apple Broadens Self Servi…
06.20.2023
Apple has today announced the expansion of the Self Service Repair program to include the iPhone 14 lineup… The post Apple Broadens Self Service Repair Program with Exciting New Inclusions
VLC Media Player app gets…
05.08.2023
As of last week, VLC Media Player is now one of the newest apps that had enabled support… The post VLC Media Player app gets support for CarPlay appeared first
Daily deals: $50 off AirP…
06.15.2023
Today's hottest deals include $100 off a 15" MacBook Air, 40% off JBL Tune wireless headphones, $100 off a 2022 Samsung Galaxy Tab S6 Lite, and $200 off an HP
How to put an iPhone into…
06.23.2023
Macworld Recovery mode can be used to return your iPhone to factory settings. During the process your iPhone will be wiped and the newest version of iOS will be installed
iMessage is currently dow…
05.23.2023
If you’re having issues with Apple’s iMessage on Tuesday, it’s not just you. The platform is currently down or partially not working for some users. While in some cases users
Peak packs themes and wid…
07.07.2023
We can all use a little encouragement in our lives to stay active, and that’s what the new Peak app strives to do. The new app by indie developer Harshil

Apple headset concept by 