05.22.2023
Just a few weeks ahead of WWDC, it appears that Apple continues to secretly apply for trademarks related to its rumored AR/VR headset. Apple headset concept by designer Marcus Kane
Apple headset concept by designer Marcus Kane
Delaware-based shell company "Deep Dive LLC" submitted a trademark application for "xrProOS" stylized in Apple's SF Pro font on May 18 in Argentina, Turkey, and the Phillippines, according to online records. The same company applied for an "xrOS" trademark in SF Pro in New Zealand earlier this month, and it is very likely that Apple is behind both filings as the company moves early to protect its headset-related intellectual property.
Deep Dive LLC also applied for xrProOS in Australia, New Zealand, and the UK on May 18, but without SF Pro styling. The company first applied for the trademark in Jamaica on April 27, according to the records. Jamaica is often where Apple first applies for trademarks related to future products, as the country lacks a searchable online trademark database, helping the company to maintain secrecy.
xrProOS image included in Argentina trademark application
This is the first time that the xrProOS name has been reported, and it's unclear how Apple plans to use the name, if at all. Bloomberg's Mark Gurman said Apple's headset operating system will be named xrOS, so it remains to be seen how the xrProOS name might fit into Apple's plans. Gurman did float "Reality Pro" as a potential name of Apple's headset, and xrProOS would mirror the "Pro" branding if it is used in some way. It's also very possible Apple is simply covering all of its bases here and has no current plans to use xrProOS.
Other previously-reported trademark applications with potential ties to Apple's headset include Reality One, Reality Processor, Optica, and Deep Screen, but it's unclear if any of these names will actually be used. Some of the applications were filed by a separate shell company named "Immersive Health Solutions LLC."
Apple is expected to unveil the AR/VR headset and related developer tools during its WWDC keynote on June 5, and it will likely be released to the public later this year. The device is expected to offer a mix of virtual reality and augmented reality features that can be controlled with hand and eye tracking. The headset is estimated to cost around $3,000 in the United States, and it will reportedly have an external battery pack.
Related Roundup: AR/VR Headset
Tag: Trademark
Related Forum: Apple Glasses, AR and VR
This article, "Apple Likely Filed for 'xrProOS' Trademark Last Week via Shell Company" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
10 million join Threads i…
07.06.2023
The new social media app Threads, from Meta, has experienced a mass swarm of popularity on launch day. The company announced more than 10 million sign-ups to the service, less
Younger Apple customers m…
06.07.2023
Apple has established a reputation for introducing innovative products, albeit at a premium price point, and the potentially higher cost of the Apple Vision Pro may not necessarily impede its
Beat Saber is the latest …
05.31.2023
We’re in the final days of Apple headset hype (at least we hope), and that means there’s still time to make predictions. Yesterday it was a potential tease for No
Should companies allow em…
05.09.2023
In 2023, security is a top priority for every organization, including businesses using Macs. While very secure, Macs are still vulnerable to threats, including phishing attacks and malware. Security is no longer
Apple brings Beats Studio…
06.16.2023
A month after their initial launch in the US, Apple's Beats Studio Buds + have now been released across Europe, with more countries due soon.In May 2023, Apple subsidiary Beats
Apple Watch SE Hits $169.…
04.24.2025
Amazon is discounting the 40mm GPS Apple Watch SE to $169.97 today, down from $249.00. This is just a few cents away from the best price we've tracked so far
Base iPhone 14 now sells …
06.16.2023
New research into iPhone usage on US carriers suggests that there's recently been a preference for the iPhone 14, and even the iPhone 11 is proving to be important to
First developer betas for…
06.05.2023
Shortly after unveiling macOS Sonoma and various other updates, Apple wasted no time making its operating system's initial beta versions available to users.Apple releases new betasDevelopers enrolled in the program
