Apple is expanding its participation at the 2023 Cannes Lions advertising festival, indicating the possibility of an advertising announcement at WWDC.
Tor Myhren, Apple’s VP of Marketing CommunicationsThe company usually maintains a low-profile presence during significant industry events. During such events, Apple’s representatives have even gained a reputation for discreetly flipping their lanyards to prevent passers-by from reading their name or company on their badges.

