Apple will sell products via live streaming on Alibaba during the midyear “618” online shopping festival, the second most important e-commerce event in the country after Singles’ Day.
Coco Feng for South China Morning Post:
US tech giant Apple will host its first live-shopping event on China’s Tmall marketplace this week, embracing a sales practice that has drawn more than 500 million users in the world’s largest internet market.
Apple’s official store on Alibaba Group Holding’s Tmall posted a teaser about its first live streaming-shopping event, which kicks of at 7pm local time on Wednesday, saying it will include products such as iPhone 14 and iWatch [recte Apple Watch].
The 618 festival used to take place on June 18, to mark the anniversary of its initiator JD.com, but it is now embraced by rival platforms and runs for about a month.
This year’s JD.com and Tmall 618 campaigns began last week, when customers were able to pay a deposit to secure the goods they wanted.
Apple’s Tmall store has cut the price of an iPhone 14 Pro with 128-gigabyte storage to 6,499 yuan (US$917), from the original 7,999 yuan, with the offer available Wednesday night, while its JD.com store is offering the same model for 6,498 yuan, valid until Thursday.
MacDailyNews Take: Apple sales boost incoming!
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