European XR industry hopes Apple’s new headset will be the miracle it needs appeared first on MacDailyNews. European XR industry hopes Apple’s new headset will be the miracle it needs appeared first on MacDailyNews. European XR industry hopes Apple’s new headset will be the miracle it needs appeared first on MacDailyNews. European XR industry hopes Apple’s new headset will be the miracle it needs appeared first on MacDailyNews.
Apple’s augmented reality (AR) / virtual reality (VR) / mixed reality (MR) headset is finally expected to be revealed on Monday, June 5th at 10am PDT / 1pm EDT after

Apple’s augmented reality (AR) / virtual reality (VR) / mixed reality (MR) headset is finally expected to be revealed on Monday, June 5th at 10am PDT / 1pm EDT after years in development. This is a huge moment for not only the company, but the European extended reality (XR) sector as a whole.

Designer Marcus Kane's conception Apple’s mixed reality headset (via Yanko Design)
Designer Marcus Kane’s conception Apple’s mixed reality headset (via Yanko Design)

Callum Booth for TNW:

With its VR/AR headset, the Cupertino giant is on the brink of jumping into an entirely new industry, one that could either reinforce or destroy its reputation as a sector definer.

And for European XR companies? Apple’s hardware has the potential to do miraculous things…

“The magnitude of the opportunity is enormous, but there’s a real risk that the technology could just not take off,” Leo Gebbie — Principal Analyst of Connected Devices at CCS Insight — tells TNW. “We’ve seen Meta pour billions of dollars into VR and the metaverse in recent years, but the technology has failed to inspire the masses.”

There was one common response across all the companies TNW spoke with for this article: the release of Apple’s AR/VR headset will bring a lot of attention to the industry — and that will have financial implications for everyone…

“We expect it to have a substantial impact on the XR space,” Jerome Botbol — the Group Head of Immersive at Happy Finish, a creative production agency — says to TNW. When you consider Apple’s track record, especially when it comes to products that “command market share and drive adoption,” the headset could be “a major milestone for the industry.”

MacDailyNews Take: While B2B is different from consumer, Apple focused on the consumer with iPhone and iPad and they both rather quickly moved strongly into the enterprise. If consumers find uses for Apple’s headset, professionals and the enterprise will, too.

Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

The post European XR industry hopes Apple’s new headset will be the miracle it needs appeared first on MacDailyNews.

original link


You may also be interested in this

Here’s when new Apple Int…

After releasing Apple Intelligence with iOS 18.1 in October, Apple will roll out more features to it with iOS 18.2 and iOS 18.4. (via Cult of Mac - Apple news,

In Apple’s latest iPhone …

Apple’s latest iPhone ad, “Invincibles,” aims to strike an emotional chord by following the journey of a tripod dog (a canine with only three legs). Still from Apple’s “Invincible” ad

Apple adds ‘reality…

More trademark filings related to Apple's mixed-reality headset have surfaced, with realityproOS' joining a growing list of terms for the inbound VR-AR ecosystem.A render of a potential Apple headset [AppleInsider]Early

Apple sets Q1 record in I…

Apple’s A18-powered iPhone 16 Apple achieved a record-breaking Q1 in India, shipping over 3 million iPhones, up 36% from last year, per IDC data. This growth offset a 9% shipment

Deals: Apple Watch Ultra …

Amazon has a few models of the Apple Watch Ultra for $729.99 today, down from the original price of $799.00. All of these sales require you to add the Apple

9to5Mac Daily: May 11, 20…

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our

Apple bans internal use o…

Internal documents and anonymous sources leak details of Apple's internal ban on ChatGPT-like technology and the plans for its own Large Language Model.Apple employees restricted from using ChatGPTLarge Language Models

Will the Vision Pro heads…

Apple is hoping its new Apple Vision Pro headset will shepherd in the era of "spatial computing," but apparently the company's aspirations might include replacing TVs, too.Apple TV+ series "Foundation"
X

A whimsical homage to the days in black and white, celebrating the magic of Mac OS. Dress up your blog with retro, chunky-grade pixellated graphics to evoke some serious computer nostalgia. Supports a custom menu, custom header image, custom background, two footer widget areas, and a full-width page template. I updated Stuart Brown's 2011 masterpiece to meet the needs of the times, made it responsive , got dark mode, custom search widget and more.You can download it from tigaman.com, where you can also find more useful code snippets and plugins to get even more out of wordpress.