Investment firm Morgan Stanley has raised its Apple price target to $190 on the expectation it will launch a category-defining AR and VR headset — and in doing so, dramatically
Investment firm Morgan Stanley has raised its Apple price target to $190 on the expectation it will launch a category-defining AR and VR headset — and in doing so, dramatically expand the market.
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Ahead of Apple's WWDC announcements on June 5, 2023, Morgan Stanley says it is now including estimates of Apple AR headsets in its overall prediction model for the company. As a consequence, its expectations for the headset means that it has increased its target price from $185 to $190.

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