Apple's online store is now down ahead of today's WWDC keynote at 10 a.m. Pacific Time. In addition to previewing its rumored AR/VR headset, Apple is expected to announce a
Apple's online store is now down ahead of today's WWDC keynote at 10 a.m. Pacific Time. In addition to previewing its rumored AR/VR headset, Apple is expected to announce a 15-inch MacBook Air and potentially updated Mac Studio models.


Apple routinely takes down its online store prior to launching new hardware, a move that helps to build anticipation. In this case, the store going down is likely primarily related to new Macs, as investment firm Morgan Stanley recently estimated that Apple's headset is still months away from entering mass production and launching.

The new 15-inch MacBook Air is rumored to use the M2 chip, while the updated Mac Studio models would likely be available with M2 Max and M2 Ultra chips.

This is the second consecutive year in which Apple's online store has gone down ahead of WWDC. Hardware announcements during last year's keynote included 13-inch MacBook Air and 13-inch MacBook Pro models with the then-new M2 chip.

Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.
Related Roundup: WWDC 2023

This article, "Apple Store Down Ahead of WWDC Today: New Macs and More Expected" first appeared on MacRumors.com

Discuss this article in our forums

original link


You may also be interested in this

Apple releases Apple Musi…

After buying Primephonic in 2021, Apple premiered Apple Music Classical on iPhone at the end of March. Starting today, Android users with an Apple Music subscription can also tune in

Apple reveals iPadOS 17 w…

Apple has shared what features are coming to iPadOS 17 in the fall, with a newly customizable Lock Screen, interactive Home Screen widgets, and more.iPadOS 17The WWDC keynote is underway,

Apple previews iOS 17 acc…

Ahead of WWDC in June, Apple today has announced a range of new accessibility features coming to iPhone and iPad this year. The new features include a new “Assistive Access”

Apple buys AR headset sta…

A day after Apple unveiled Reality Pro came news Tuesday the company acquired Los Angeles-based AR headset startup Mira. (via Cult of Mac - Tech and culture through an Apple

Travel like a pro: unlock…

Get the most from your summer travel experiences with the 2023 Travel Hacker Bundle featuring a lifetime subscription to Rosetta Stone, now only $159.99 with coupon.Save on Rosetta Stone.The Travel

Daily Deals: $999 MacBook…

Today's top deals include 44% off an LG 65" 4K Smart TV, 86% off an iPhone 12 leather sleeve with MagSafe, 58% off a JBL Xtreme 2 portable Bluetooth speaker,

Apple intros the 15‑inch …

Only possible with Apple silicon, the 15-inch MacBook Air is the world’s best 15-inch laptop. It comes in four gorgeous finishes, including starlight, space gray, silver, and midnight. Apple today

CARROT Weather 5.11 relea…

This week, CARROT Weather was updated to Version 5.11 that brings a handful of new features to the… The post CARROT Weather 5.11 released with new data sources and other
X

A whimsical homage to the days in black and white, celebrating the magic of Mac OS. Dress up your blog with retro, chunky-grade pixellated graphics to evoke some serious computer nostalgia. Supports a custom menu, custom header image, custom background, two footer widget areas, and a full-width page template. I updated Stuart Brown's 2011 masterpiece to meet the needs of the times, made it responsive , got dark mode, custom search widget and more.You can download it from tigaman.com, where you can also find more useful code snippets and plugins to get even more out of wordpress.