The new social media app Threads, from Meta, has experienced a mass swarm of popularity on launch day. The company announced more than 10 million sign-ups to the service, less

The new social media app Threads, from Meta, has experienced a mass swarm of popularity on launch day. The company announced more than 10 million sign-ups to the service, less than 10 hours after launch.

The popularity is fueled in large part by the deep cross-promotion with Instagram. After downloading the app from the App Store, Instagram users can sign up to Threads in one tap – with their same username – and a Threads badge appears on your Instagram profile.

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The post 10 million join Threads in under 10 hours, boosted by Instagram integration appeared first on 9to5Mac.

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