Apple is prepping generative artificial intelligence (AI) tools that could challenge those of OpenAI’s ChapGPT, Alphabet’s Bard, and others.
MArk Gurman for Bloomberg News:
The iPhone maker has built its own framework to create large language models — the AI-based systems at the heart of new offerings like ChatGPT and Google’s Bard — according to people with knowledge of the efforts. With that foundation, known as “Ajax,” Apple also has created a chatbot service that some engineers call “Apple GPT.” …The work includes trying to address potential privacy concerns related to the technology. A spokesman for the Cupertino, California-based company declined to comment.
Behind the scenes, Apple has grown concerned about missing a potentially paramount shift in how devices operate. Generative AI promises to transform how people interact with phones, computers and other technology. And Apple’s devices, which produced revenue of nearly $320 billion in the last fiscal year, could suffer if the company doesn’t keep up with AI advances.
That’s why Apple began laying the foundation for AI services with the Ajax framework, as well as a ChatGPT-like tool for use internally. Ajax was first created last year to unify machine learning development at Apple, according to the people familiar with the effort…
Apple employees say the company’s tool essentially replicates Bard, ChatGPT and Bing AI, and doesn’t include any novel features or technology. The system is accessible as a web application and has a stripped-down design not meant for public consumption. As such, Apple has no current plans to release it to consumers, though it is actively working to improve its underlying models… While the company doesn’t yet have a concrete plan, people familiar with the work believe Apple is aiming to make a significant AI-related announcement next year.
MacDailyNews Note: In May, Apple posted a number of job listings seeking generative AI talent.
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