The core of the U.S. Department of Justice’s argument that Google is an illegal monopoly is a process that involves four taps and a swipe on an iPhone.
Austin Carr for Bloomberg News:
That’s what it takes to switch search engines. To explain it step by step, prosecutors called to the witness stand on Sept. 26 one of Apple Inc.’s most powerful executives, Eddy Cue.
Presented with screenshots of an iPhone displayed on a flat screen, Cue sounded like a technician at the Genius Bar. “The Settings app, by default when you buy a new phone, is on the main screen,” he said. “When you tap on that Settings, you get a list.” He went on: “You tap on Safari, and then you have ‘search engine’ listed there. It would show you what the current search engine is that you’re using as the default. And then if you tap it, you get a list of choices, and you can pick any of them.”
“Not a difficult process,” Cue said.
Seen another way, it’s a labyrinth that most iPhone owners will never bother to enter and one that unfairly compounds Google’s lead over rivals such as Microsoft Corp.’s Bing, drives search startups out of business and enriches Apple, which earns billions of dollars annually for setting Google as the default. Whether or not the court agrees that Cue’s instructions are simple enough to follow will help determine whether Google faces legal consequences that could go as far as breaking up the company.
MacDailyNews Take: Google monopolized both the search and online advertising markets years ago when they bought politicians via myriad campaign contributions (monetary and services provided) who then pushed through approval of Google’s acquisition of DoubleClick in 2007 that never should have been rubber stamped.
Unless Apple is somehow forced to divorce itself from Alphabets no-work-required billion of dollars to make Google the default search engine across Apple devices, Apple isn’t going to do it.
While we wish Apple wouldn’t take Google’s money because the monopolized online Search Engine + Digital Ad Network that exists today (and has for years) is bad for everyone not named Alphabet Inc., Apple certainly has the right to monetize Safari’s default search engine – until they don’t. With both companies so large, it may be — in fact, is very likely — that the deal stifles competition in the search engine field. Antitrust remedies are called for in such cases. – MacDailyNews, September 11, 2023
Again, Google is a massive problem that simply must be addressed. There is one “Big Tech” company that is really stifling competition and for which antitrust remedies are in order: Alphabet (Google). — MacDailyNews, October 20, 2020
When one search engine has 86% share of the worldwide market (and Google basically isn’t even used in China), there is far, far, far too much power concentrated in one company. The whole concept of the World Wide Web is destroyed when a sole gatekeeper basically controls what gets seen, read, and heard. It’s not open, it’s completely closed and controlled.
Publishers who want to be read, for example, spend an inordinate amount of time making sure they follow Google’s dictates, nebulously sussed from Google’s secret algorithm, formatting their sites, even writing their articles a certain way, including certain words they might not choose if allowed to write freely, simply to please Google’s algorithm…
Hopefully, lawmakers can come together to figure out a way to do something to remedy the horribly uncompetitive situation in internet search. Google is, and has been for years, a perfect example of why antitrust laws exist. — MacDailyNews, July 29, 2020
With this unprecedented power, platforms have the ability to redirect into their pockets the advertising dollars that once went to newspapers and magazines. No one company should have the power to pick and choose which content reaches consumers and which doesn’t. — MacDailyNews, November 9, 2017
Imagine if your livelihood depended on one company that had not only monopolized web search (and, thereby, basically controlled how new customers find you), but also controlled the bulk of online advertising dollars which funded your business and which they could pull, simply threaten to pull, or reduce rates at any time? Now also imagine if you believe this monopolist basically stole the product of another company that is the very subject of your business? How much would you criticize the monopolist thief’s business practices?
You might guess that it would be a tough road to walk. (We’re only imagining, of course!)
That would be a good example of why monopolies are bad for everyone.
The U.S. government has utterly failed to police Google. Because the people with the power to do so currently are corrupt. Follow the money. Hopefully, the European Union will help to correct the situation.
In the meantime, stop using Google search and Google products wherever possible. Monopolies are bad for everyone. — MacDailyNews, July 14, 2016
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