Apple Intelligence is the personal artificial intelligence system for iPhone, iPad, and Mac that combines the power of generative AI models with personal context to deliver intelligence that’s incredibly useful and relevant.
Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.
With Private Cloud Compute, Apple sets a new standard for AI privacy, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple Silicon servers.
Kyle Chayka for The New Yorker:
A.I. models are measured on their number of “parameters,” or the variables adjusted during the training process; while OpenAI’s GPT-4 has more than one and a half trillion parameters, Apple’s model has three billion. For queries that require more horsepower, users will be offered the option to outsource a task via the cloud to ChatGPT, via a corporate licensing deal that is reportedly not in exchange for a fee but for exposure for OpenAI. In other words, there’s no Apple-made superintelligent thinking machine — at least not yet…
I suppose we should be celebrating the fact that Apple hasn’t entered the A.I. arms race full throttle. Google’s rush to keep pace with Microsoft’s A.I. developments has already resulted in the accelerated decay of Google Search tools. But I had a less sanguine reaction to the W.W.D.C. Apple Intelligence, a small model that could eventually be nestled on more than a billion iPhones around the world, crosses a kind of Rubicon: A.I. is entering our personal lives, and once it’s there it’s not likely to retreat…
Over the past two decades, Apple has succeeded in integrating iPhones into all of the mundane tasks of our daily lives: contacting friends, navigating places, sending work e-mails, making payments. Its introduction of Apple Intelligence marks a step into a new technological era—call it the domestication of generative A.I.… The A.I. technology that Apple is demonstrating may not be the most powerful out there, but it sends a powerful message that A.I. belongs in every corner of our lives…
We will rapidly enter a world in which we don’t know whether a text message was written by the person sending it or by Apple Intelligence, a world in which our phones help shape who we’re in touch with and how we recall our own memories.
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