Veteran tech executive Peter Moore credits his Apple Watch with an alert that ended up saving his life, resulting in the implantation of a pacemaker to regulate his heartbeat.Tech and
Veteran tech executive Peter Moore credits his Apple Watch with an alert that ended up saving his life, resulting in the implantation of a pacemaker to regulate his heartbeat.

Moore standing in a forest, smiling with arms crossed, wearing a navy shirt and smart watch, surrounded by greenery and trees.
Tech and sports exec Peter Moore is alive and well, thanks to his Apple Watch.

As a career-long tech and sports CEO and advisor, Peter Moore is a long-time major player in Silicon Valley — including stints as head of Sega, Microsoft's Xbox division, Electronic Arts' sports division, and CEO of his hometown of Liverpool's soccer team. He currently serves as SVP and GM of Unity Technologies' Sports and Live Entertainment division.

Recently, Moore was headed to the airport to pick up his daughter when he felt "a little lightheaded and a little faint," he told KTLA reporter Rich DeMuro. "Like a typical male, I thought, I'll go to Starbucks. That'll fix it.'"


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