Even if developers discounted their prices by the whole 30% Apple would take for the first year of a subcription, a new report says it wouldn't be enough to get
Even if developers discounted their prices by the whole 30% Apple would take for the first year of a subcription, a new report says it wouldn't be enough to get most users away from the App Store.

Blue background with a white app store icon on the left and a large dollar sign on the right.
Apple makes $11 billion from the US App Store annually

Apple being forced to comply with mandated anti-steering instructions is definitely an own goal after it had won everything else in its trial against Epic Games. But a new report claims that financially, the potential loss of App Store income for Apple is trivial.

According to an investor note seen by AppleInsider, investment firm Morgan Stanley says its conclusions start with what the US App Store means to Apple's bottom line. Its analysts say it the US version of the store brings in $11 billion, which is 3% of Apple's total revenue, around 7.% of the firm's total Earnings Per Share (EPS).


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