05.21.2025
Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in loyalty doesn't mean much without better data.iPhone 16eApple
iPhone 16e
Apple iPhone owners aren't quite as loyal as they used to be. New data shows that 89% bought another iPhone when upgrading. That figure, known as the loyalty rate, measures how often customers stick with the same brand.
Though 89% still stick with the company when upgrading, that's down from a 94% high in 2021, according to new data from Consumer Intelligence Research Partners (CIRP).
Continue Reading on AppleInsider | Discuss on our Forums
You may also be interested in this
New iPads Pro, iPad Air, …
04.07.2024
Apple stores will reportedly prepare for a long-awaited update its iPad Pro and iPad Air models in the first week of May.New iPad Pro logo on the backIn his weekly
Best MacBook for students…
07.19.2023
It's that time again — getting the best MacBook for back to school can help students crush their academic goals and exams. Here are our top picks, and one to
1Password introduces reco…
06.20.2024
Tools like 1Password or Apple’s upcoming Passwords app offer a convenient storage hub for all your important account info. But what happens if you somehow get locked out of your
Apple TV+ just landed thi…
12.10.2024
Apple TV+ just landed an upcoming film about a protest that led to a university’s first Deaf president. The title comes from a Deaf actor, filmmaker, and advocate as well
iPhone SE 4 Rumored to Us…
07.19.2024
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out
CarPlay can now control a…
07.10.2023
Porsche has updated a companion app for its cars that makes it easier for drivers to manage various functions of the vehicle from within the CarPlay interface.Porsche controls within CarPlayAnnounced
Prime Video just launched…
02.13.2025
Amazon is one of the most popular streaming services, and it just got a big update on the Apple TV that offers an improved tvOS experience. Here’s everything that’s new.
Prime Day deals extended:…
10.12.2023
The calendar may say Prime Day is over, but the discounts tell a different story. You can still grab Apple devices at jaw-dropping prices, with some models slashed by up
