The upcoming WWDC keynote may not help raise the profile and functionality of Apple Intelligence much, with a report claiming Apple's AI announcements will be sparse, and disappointing.Apple Intelligence shown
The upcoming WWDC keynote may not help raise the profile and functionality of Apple Intelligence much, with a report claiming Apple's AI announcements will be sparse, and disappointing.

Person presenting a large display featuring various Apple software features like Siri, Photos Cleanup, Genemoji, Writing Tools, Image Playground, and Natural Language Search, showcasing Apple's technological advancements.
Apple Intelligence shown off at WWDC 2024 - Image Credit: Apple

Following the introduction of Apple Intelligence at WWDC in 2024, the AI effort at Apple has endured an agonizingly slow and rocky rollout. While the 2025 event offers an opportunity for Apple to turn things around, a report offers little hope that Apple will do just that.

According to Sunday's "Power On" newsletter from Bloomberg, sources within Apple believe that WWDC will be a disappointment form an AI perspective. In the wake of the Google I/O keynote offering massive new AI features and advancements, WWDC could make Apple seem like it is falling behind the rest of the industry.


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