06.05.2025
Big developers are hoping that US users will be tempted to buy subscriptions outside of the App Store, but a survey suggests that the few that shift will need to
App Store payments will still be preferred by most users - Image Credit: Apple
The continuing Epic vs Apple fight over the App Store resulted in Apple being forced to allow developers to link to external stores, after failing to abide by the 2021 injunction on the matter. It now seems that, while to a complete exodus from the App Store, Apple may see a considerable reduction in revenue in the future over the change.
According to a May AlphaWise survey outlined in a Morgan Stanley analyst note seen by AppleInsider, many consumers still want to make purchases without going through Apple's payment systems.
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