Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's place in it, and how they aren't technically in the same AI race.


Apple's executives rarely speak in interviews, let alone share details about how they think about products beyond them being the best in class. However, a refreshingly honest snippet of an upcoming wider interview showed exactly where Apple sees itself in the bigger picture.

Wall Street Journal's Joanna Stern sat down with Apple SVP of Software Engineering Craig Federighi and SVP of Worldwide Marketing Greg Joswiak, and she's shared a seven-minute snippet focused on AI before the larger interview is released. Much of what Federighi discussed on Apple Intelligence echoed what was seen in an earlier conversation with iJustine, but new details emerged once Joz weighed in.


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