06.17.2025
A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad Pitt, as Apple's "F1" promotion tour
Brad Pitt (left) and Tim Cook promoting "F1" at Apple Fifth Avenue — image credit: Apple
Despite spending a billion on films every year, Apple has been criticized for letting movies flop through a lack of marketing. There's no possibility of that criticism being repeated now, as the new Apple Original movie "F1" is practically being pushed as hard as a new iPhone.
The latest promotion was a special edition of the company's Today at Apple in-store workshops, this time at the New York Fifth Avenue Apple Store. Attendees turned up to hear from the cast and crew of "Severance."
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