06.19.2025
While getting an industry award, Apple Silicon chief Johny Srouji said that he wants generative AI to design chips, which has been blown out of proportion to mean that Apple

Apple's Johny Srouji during a hardware presentation - Image Credit: Apple
On Thursday, reports started to circulate about Apple and an intention to use generative AI to design the chips used in its products. Stemming from a speech at Imec in May, Apple Senior Vice President of Hardware Technologies Johny Srouji made comments about the use of machine learning to design chips.
A video of the speech, seen by Reuters has Srouji explaining Apple's design of custom chips, going back to the A4 and up to modern-day chips like the M4 processor line.
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