06.19.2025
Apple's "Shot on iPhone" ad campaign has proven to be quite popular since it began in 2014, and it has now received the Grand Prix for Creative Effectiveness at Cannes
Apple promotes its camera capabilities via billboards and ads 'Shot on iPhone'
The "Shot on iPhone" campaign was originally introduced as a way to promote the camera system on iPhone. It suggested "if it's good enough to be on a billboard, it's good enough for anything you might do with a camera."
According to a report from Ad Week, Apple was given the Grand Prix for Creative Effectiveness at Cannes Lions for the "Shot on iPhone" campaign. The award was given as a reflection of the simplicity of the campaign around pitching to users that an iPhone and some imagination can produce something great.
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