Apple has proposed revamping its App Store to address EU antitrust concerns following a €500 million ($580 million) fine. The new changes aim to reduce costs and simplify processes for third-party developers to guide users to alternative payment platforms outside Apple’s ecosystem.
Samuel Stolton and Josh Sisco for Bloomberg News:
“The European Commission is requiring Apple to make a series of additional changes to the App Store,” the company said in a statement. “We disagree with this outcome and plan to appeal.”
Under the changes, developers in the EU will have more ways to promote alternative payment options, including other websites, apps and app stores. They are also no longer required to follow Apple’s specific instructions on the language used in the promotions.
Apple will also offer new fee structures for alternative payments that the company says are cheaper for developers than standard terms.
Under the new terms, the most a developer would pay for the combined acquisition fee and store service fee would be 15%, while majority of developers would be paying closer to 10%, Apple said. That compares with fees amounting to as much as 30% previously.
Apple said it worked continuously with the European Commission as it developed the new plan, including what it says were an ever-evolving set of demands. The company said it believes it complies with the DMA.
MacDailyNews Take: Anything that makes enough money for a long enough time will be regulated whether it needs it or not.
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