06.28.2025
After some controversial advertising, Apple's 'F1' will be the company's best-ever theatrical debut, after a $10M preview and an immersive trailer for the Apple Vision Pro.Apple used custom cameras to
Apple used custom cameras to capture the racing in its new film 'F1.' Image credit: Apple
The company's strong push to promote the new Brad Pitt movie F1 — including a controversial ad within the Wallet app — position the Apple Original Films theatrical release to have the company's best-ever opening weekend.
Apple's new film, which stars Brad Pitt as a race-car driver returning to the Formula One circuit after 30 years away, drew $10 million during its first US preview, according to industry tracker Deadline. It is projected to bring in more than $55 million in its first full weekend, playing at 3,661 theatres.
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