Amazon’s annual Prime Day sales event is a fantastic opportunity to find a good deal on the Apple Watch, and this year you’ll get even more time to save. Amazon’s Prime Day sale runs a whopping four days this year, from Tuesday, July 8, to Friday, July 11, and we’re already seeing some great discounts on the Apple Watch even before it officially starts.

The Apple Watch models picked here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed everything we recommend, and we won’t recommend buying something that we wouldn’t buy ourselves. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks.

There are numerous case and band options with the Apple Watch, but make sure the combination you want doesn’t mean you miss out on a tasty discount. You can always buy a new band down the road.

For more coverage of Amazon’s deals, check out our round-up of the best Apple Deals for Amazon Prime day as well as our main Prime Day landing page.

Best Apple Watch deals for Prime Day 2025

Apple is gearing up to launch the Apple Watch Series 11, SE 3, and Ultra 3 in September, but rumors suggest these new products won’t bring any must-have features. The Series 10, Ultra 2, and SE 2 are excellent options, especially at these discounted prices, and will all get an update to watchOS 26 in the fall with loads of smart new capabilities.

U.S. Apple Watch Prime Day deals

• Amazon, Apple Watch Series 10 (42mm): $299 ($100 off, MSRP $399)
• Amazon, Apple Watch Series 10 (46mm): $329 ($100 off, MSRP $429)
• Amazon, Apple Watch SE 2 (40mm): $169 ($80 off, MSRP $249)
• Amazon, Apple Watch SE 2 (44mm): $200 ($79 off, MSRP $279)
• Amazon, Apple Watch Ultra 2: $779 ($20 off, MSRP $799)

U.K. Apple Watch Prime Day deals

We’re not seeing any deals on new Apple Watches on Amazon U.K. just yet (although there’s a discount on the Ultra 1 from 2022, as you can see below), but we expect to see plenty during the Prime Day sale. Watch this space.

• Amazon, Apple Watch Ultra (1st gen): £699 (£150 off, RRP was £849–Clearance)

You can also find the Best Apple Watch deals throughout the year in our round-up, which is updated monthly.

Prime Day 2025: How can I get the best Apple Watch deals?

Amazon runs two Prime Day sales a year. The first is typically in July and the second in October in the following countries: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S.

The motive behind the sale is to encourage customers to join the company’s Prime subscription service. For this reason, the sale is officially open to Prime members only, and you’ll need to sign in with an active membership to purchase one of the deals. (You’ll find, however, that some individual deals are available to non-members.) Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial which can be canceled at any time during the trial window.

Prime members also get free two-day shipping and access to all the content available on the Prime Video streaming service.

Prime Day 2025: More Apple bargains

For more Prime Day coverage, check out our roundups of the best deals across every Apple and Apple-related product line:

• Best Amazon Prime Day Apple deals
• Best Amazon Prime Day AirPods deals
• Best Amazon Prime Day iPhone deals
• Best Amazon Prime Day iPad deals 
• Best Amazon Prime Day MacBook Air and MacBook Pro deals
• Best Amazon Prime Day Mac deals
• Best Prime Day storage deals for Mac
• Best Prime Day Mac monitor and display deals
• Best Prime Day Apple accessories deals 
• Best U.K. Apple Amazon Prime Day deals