Apple’s iPhone sales in China increased by 8% in Q2, marking the first growth since Q2 2023, per Counterpoint Research. Promotional pricing for the iPhone 16 lineup partly drove the sales boost, the report noted.
China’s Q2 2025 smartphone sell-through is likely to go up slightly YoY, with Huawei and Apple leading the growth, according to preliminary figures from Counterpoint Research’s latest China Smartphone Weekly Sales Tracker.
Huawei is expected to show the highest growth among major brands to take the number one spot in the Chinese market in Q2 2025. Apple saw sales increases in May driven by promotions for the iPhone 16 series, especially the iPhone 16 Pro and iPhone 16 Pro Max. Commenting on Apple’s Q2 performance, Associate Director Ethan Qi said, “Apple’s adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival.”
China Smartphone Sell-through Share by OEM
*Q2 2024: April 1 (Monday) to June 23 (Sunday); Q2 2025: April 1 (Tuesday) to June 22 (Sunday)
The actual 618 sales period was flat YoY, with most growth occurring during May. Apple claimed the top spot during the sales period, with three iPhone variants securing spots on the top half of the bestseller list.
Huawei’s increase during the promotional period was also evident. Senior Analyst Ivan Lam said in a statement, “Huawei is still riding high on the loyalty of its core users as they replace their old phones with new Huawei releases.”
Senior Analyst Mengmeng Zhang added, “Second quarter performance has been propped up by the national subsidy for smartphones, but it looks like the program will be scaled back during the latter half of the year. This creates some risk, especially considering the recent sales season was uneventful.”
MacDailyNews Take: Good news for Apple’s iPhone in China.
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