Summer isn’t just about beaches, pools, and baseball. It’s also time for Prime Day, and Amazon’s big annual sale is even bigger this year, running a whopping four days until midnight on Friday, July 11. If you want to buy an Apple device, Prime Day is a great time to do so because there will be Apple deals galore.

There are some great savings to be had: we are seeing $100 off AirPods Pro 2, $120 off 11-inch M3 iPad Air, and $119 off Apple Watch Series 10. $193 off a 13-inch MacBook Air with M4 and $140 off the M4 Pro Mac mini and $65 off a pack of 4 AirTags. Read on to see the best deals on Apple products this Prime Day!

As always, the deals will be coming and going quickly, so be sure to bookmark this page as we’ll be monitoring the latest best prices on Macs, iPads, AirPods, Apple Watches, and more. And don’t miss our first-ever live blog with running deals all day long!

Since Amazon’s last big sale in October, Apple has released some new products, so be on the lookout for super discounts on older iPads and MacBooks, as well as price cuts on the newest models. And of course, you’ll also find great deals on AirPods, Apple Watches, Macs, and everything else Apple sells. We’ll gather the best deals we see in this article, along with some tips for getting the best bargains. Read on for the best deals on AirPods, iPhone, iPad, Apple Watch, MacBook, Mac, and Apple Accessories in the U.S. and U.K.

Prime Day AirPods deals

Apple’s AirPods Pro are due for an update this fall, but we still recommend grabbing a pair on sale for their all-time-low of $150. And $119 for the AirPods 4 with ANC is incredible too. We don’t expect updates to the standard AirPods or AirPods Max until at least 2026, so these prices are a great time to buy those models.

U.S. AirPods Prime Day deals

• AirPods Pro 2: $149 ($100 off, MSRP $249)
• AirPods 4: $89 ($40 off, MSRP $129)
• AirPods 4 (with ANC): $119 ($60 off, MSRP $179) LIMITED TIME DEAL
• AirPods Max: $429 ($120 off, MSRP $549)
• Apple Earpods: $16 ($3 off, MSRP $19)

U.K. AirPods Prime Day deals

• AirPods Pro 2 (USB-C case): £179 (£50 off, MSRP £229) PRIME DAY DEAL
• AirPods 4: £113 (£16 off, MSRP £129) PRIME DAY DEAL
• AirPods 4 (with ANC): £149 (£30 off, MSRP £179) PRIME DAY DEAL

See: Best Amazon Prime Day AirPods deals.

Prime Day iPhone deals

If you’re in the U.S., Amazon is not the place to go to buy a new iPhone 16 (though there are occasional deals on renewed models); however, in other countries, including the U.K., you will find the latest iPhones at Amazon at lower prices.

Apple is expected to launch the iPhone 17 in September, so we expect big discounts on the iPhone 16 models as Amazon looks to clear out stock.

• iPhone 16e (512GB): £594 (£105 off, RRP £699) PRIME DAY DEAL
• iPhone 16e (512GB): £794 (£105 off, RRP £899) PRIME DAY DEAL
• iPhone 16 (128GB): £698 (£100 off, RRP £799)
• iPhone 16 (512GB): £999 (£100 off, RRP £1,099)
• iPhone 16 Plus (128GB): £799 (£100, RRP £899)
• iPhone 16 Plus (512GB): £1,099 (£100, RRP £1,199)
• iPhone 16 Pro (128GB): £898 (£100, RRP £999)
• iPhone 16 Pro (512GB): £1,198 (£100, RRP £1,299)
• iPhone 16 Pro Max (512GB): £1,298 (£100, RRP £1,399)
• iPhone 15 (128GB): £598 (£100 off, RRP £699)
• iPhone 15 Plus (128GB): £698 (£100 off, RRP £799)

For more deals see our Best Amazon Prime Day iPhone deals.

To see if other resellers are offering better deals, and to see the best on-contract offers, take a look at our Best iPhone deals roundup.

Prime Day iPad deals

Apple’s entire iPad lineup has been updated in the past 14 months, so we expect to see all models on sale with all-time-low savings. Just note, the cheapest iPad with an A16 processor doesn’t run Apple intelligence like the other models, so you’ll miss out on the upcoming new Siri features. But for under $300, it’s still a fantastic deal and look for at least $100 off the other models. To see if other resellers are offering better deals, take a look at our Best iPad deals roundup.

U.S. iPad Prime Day deals

• iPad (A16, 128GB): $279 ($70 off, MSRP $349)
• iPad mini (A17 Pro, 128 GB): $379 ($120 off, MSRP $499) LIMITED TIME DEAL
• 11-inch M3 iPad Air (128GB): $479 ($120 off, MSRP $599) LIMITED TIME DEAL
• 13-inch M3 iPad Air (128GB): $679 ($120 off, MSRP $799) LIMITED TIME DEAL
• 11-inch M4 iPad Pro (256GB): $899 ($100 off, MSRP $999)
• 13-inch M4 iPad Pro (512GB): $1,365 ($146 off with coupon, MSRP $1,499

U.K. iPad Prime Day deals

• iPad (A16, 128GB): £284 (£45 off, RRP £329) PRIME DAY DEAL
• iPad (A16, 512GB): £560 (£69 off, RRP £629) PRIME DAY DEAL
• iPad mini (A17 Pro, 128GB): £453.97 (£45 off, RRP £499)
• 11-inch iPad Air (M3, 128GB): £560 (£39 off, RRP £599)
• 13-inch iPad Air (M3, 128GB): £750 (£49 off, RRP £799)

For more deals, see our Best Amazon Prime Day iPad deals.

Prime Day Apple Watch deals

Apple is expected to launch a new Apple Watch Series 11 in the fall, so we’re seeing over $100 off on the current model as Amazon looks to clear out stock. You can wait till September for a new model, but with rumors suggesting there won’t be any killer reasons to upgrade, we recommend grabbing one of these deals.

U.S. Apple Watch Prime Day deals

• Apple Watch Series 10 (42mm): $280 ($119 off, MSRP $399) LIMITED TIME DEAL
• Apple Watch Series 10 (46mm): $310 ($119 off, MSRP $429) LIMITED TIME DEAL
• Apple Watch SE 2 (40mm): $169 ($80 off, MSRP $249)
• Apple Watch SE 2 (44mm): $199 ($80 off, MSRP $279)
• Apple Watch Ultra 2 w/Ocean Band: $649 ($250 off, MSRP $899) PRIME DAY DEAL

U.K. Apple Watch Prime Day deals

• Amazon, Apple Watch Ultra 2 w/Ocean Band: £659 (£140 off, RRP £799) PRIME DAY DEAL
• Amazon, Apple Watch Series 10 (42mm): £295 (£104 off, RRP £399) PRIME DAY DEAL
• Amazon, Apple Watch Series 10 (46mm): £325 (£104 off, RRP £429) PRIME DAY DEAL
• Amazon, Apple Watch SE (2nd gen, 40mm): £185 (£34 off, RRP £219) PRIME DAY DEAL
• Amazon, Apple Watch SE (2nd gen, 44mm): £215 (£34 off, RRP £249) PRIME DAY DEAL

For more deals, see our Best Amazon Prime Day Apple Watch deals.

Prime Day MacBook deals

Apple has updated its entire MacBook lineup with the M4 processor, so we expect to see significant savings of up to $500, depending on the model and configuration. Of note, all models start with 16GB of RAM, and all M4 MacBook Air models are $100 cheaper than their M3 counterparts. There may be an M5 update launching later this year, but rumors suggest it will merely be a spec bump, so grab a deal while you can.

U.S. MacBook Prime Day deals

• 13-inch M4 MacBook Air (256GB): $849 ($150 off, MSRP $999)
• 15-inch M4 MacBook Air (256GB): $1,049 ($150 off, MSRP $1,199)
• 14-inch M4 MacBook Pro (512GB): $1,429 ($170 off, MSRP $1,599)
• 14-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $1,788 ($211 off, MSRP $1,999)
• 16-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $2,233 ($267 off, MSRP $2,499)
• 16-inch M4 Max MacBook Pro (48GB RAM, 1TB): $3,558 ($441 off, MSRP $3,999)

U.K. MacBook Prime Day deals

• 13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 256GB/16GB RAM) £849 (£150 off, RRP £999) PRIME DAY DEAL
• 13-inch MacBook Air, M4 (10-core CPU/10-core GPU, 1TB/16GB RAM): £1,206 (£193 off, RRP £1,399) PRIME DAY DEAL
• 15-inch MacBook Air, M4 (10-core CPU/10-core GPU, 256GB/16GB RAM) £1,029 (£170 off, RRP £1,199) PRIME DAY DEAL
• 14-inch M4 MacBook Pro, 512GB/16GB RAM, £1,429.97 (£170 off, RRP £1,599)
• 14-inch M4 MacBook Pro, 1TB/16GB RAM, £1,619.97 (£184 off, RRP £1,799)
• 14-inch M4 Pro MacBook Pro, 512GB/24GB RAM, £1,749 (£250 off, RRP £1,999)
• 14-inch M4 Pro MacBook Pro, 1TB/24GB RAM, £2,149.97 (£245 off, RRP £2,399)
• 14-inch M4 Max MacBook Pro, 512GB/36GB RAM, £2,879.97 (£380 off, RRP £2,499)
• 16-inch M4 Max MacBook Pro, 1TB/48GB RAM, £3,119.97 (£379 off, RRP £3,499)

For more deals, see our Best Amazon Prime Day MacBook Air and MacBook Pro deals. Also, have a look at our best MacBook Pro deals and Best MacBook Air deals to see if there are better prices elsewhere.

Amazon Prime Day Mac deals

Apple updated the Mac mini with a new design and M4 chip late last year, as well as the iMac. We don’t expect either model to get an M5 this year, so these Prime Day deals are a great time to buy.

U.S. Mac Prime Day deals

• M4 Mac mini (256GB): $500 ($99 off with coupon, MSRP $599)
• M4 Mac mini (24GB RAM, 512GB): $890 ($109 off, MSRP $999)
• M4 Pro Mac mini (24GB RAM, 512GB): $1,259 ($140 off, MSRP $1,399)
• M4 iMac (8-core GPU, 256GB): $1,149 ($150 off, MSRP $1,299)
• M4 iMac, 10-core GPU, 256GB): $1,379 ($120 off, MSRP $1,499)

U.K. Mac Prime Day deals

• M4 Mac mini, 256GB/16GB RAM, £499 (£100 off, RRP £599) PRIME DAY DEAL
• M4 Mac mini, 512GB/16GB RAM, £692 (£170 off, RRP £799) PRIME DAY DEAL
• M4 Pro Mac mini, 512GB/24GB RAM, £1,205 (£194 off, RRP £1,399) PRIME DAY DEAL
• M4 iMac (8-core GPU, 256GB/16GB RAM), £1,179 (£120 off, RRP £1,299)
• M4 iMac (10-Core GPU, 256GB/16GB RAM), £1,349 (£150 off, RRP £1,499)
• M4 iMac (10-Core GPU, 512GB RAM) £1,550 (£149 off, RRP £1,699)

For more deals, see: Best Amazon Prime Day Mac deals. Check other resellers at Best Mac mini deals and Best iMac deals.

Amazon Prime Day Beats Prime Day deals

If you don’t want AirPods, Apple also sells a line of Beats headphones and earbuds that have many of the same features for less. Plus they come in a variety of colors.

U.S. Beats Prime Day deals

• Beats Solo 4: $98 ($102 off, MSRP $200) LIMITED TIME DEAL
• Beats Solo Buds: $50 ($30 off, MSRP $80) LIMITED TIME DEAL
• Beats Studio Pro: $170 ($180 off, MSRP $350) LIMITED TIME DEAL
• Beats Pill: $98 ($52 off, MSRP $150)
• Powerbeats Pro 2: $180 ($70 off, MSRP $250) LIMITED TIME DEAL

U.K. Beats Prime Day deals

• Beats Solo Buds: £46 (£33.99 off, RRP £79.99) PRIME DAY DEAL
• Beats Solo 4: £114 (£85.95 off, RRP £199.95)
• Beats Studio Buds+: £99 (£80.99 off, RRP £179.99) PRIME DAY DEAL
• Beats Studio Pro: £166 (£183 off, RRP £349.99)
• Beats Pill: £89 (£60.99 off, RRP £149.99) PRIME DAY DEAL

Amazon Prime Day Apple Accessories deals

Even if you don’t need a new MacBook or iPad, you can still get a great Prime Day deal on

U.S. Apple accessory Prime Day deals

• Apple Pencil Pro: $99 ($30 off, MSRP $129)
• Apple Magic Keyboard case (13-inch iPad Pro): $339 ($10 off, MSRP $349) Amazon is inflating the typical price here!
• Apple Magic Keyboard case (13-inch iPad Air): $269 ($25 off, MSRP $319)
• Magic Keyboard Folio for iPad: $199 ($50 off, MSRP $249)

• AirTag (4-pack): $65 ($34 off, MSRP $99)
• AirTag (single): $20 ($9 off, MSRP $29)
• Apple USB-C Charge Cable (2m): $22 ($7 off, 429)
• Apple MagSafe Charger (2m): $40 ($9 off, MSRP $49)

U.K. Apple accessory Prime Day deals

• Magic Keyboard: £75 (£24 off, RRP £99) PRIME DAY DEAL
• Magic Keyboard with Touch ID: £126.65 (£22.35 off, RRP £149)
• Magic Keyboard with Touch ID & Numeric Pad: £169.98 (£10 off, RRP £179)
• Magic Mouse (white): £59 (£20 off, RRP £79) PRIME DAY DEAL
• Magic Trackpad (black): £129 (£20 off, RRP £149)

• Magic Keyboard Folio for iPad (10th gen): £197 (£52 off, RRP £249) PRIME DAY DEAL
• Apple Magic Keyboard case (13-inch iPad Pro): £329 (£20 off, RRP £349)
• Apple Pencil (USB-C): £65 (£14 off, RRP £79) PRIME DAY DEAL
• Apple Pencil Pro: £109 (£20 off, RRP £129) PRIME DAY DEAL

• AirTag (4-pack): £84 (£35 off, RRP £119) PRIME DAY DEAL
• AirTag (single): £28 (£7 off, RRP £35)
• Apple TV 4K, 128GB: £158 (£11 off, RRP 169)

See our Best Prime Day Apple accessories deals.

How to get Prime Day discounts

While it’s called Prime Day, some of these discounts above are available to everyone. For the ones that are exclusive to Prime members, you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time. You’ll also get free one or two-day delivery and access to Amazon Prime Video and Music, as well as other perks.

The products picked here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed everything we recommend, and we won’t tell you to buy something that’s not worth it. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks. The products here are all at or near all-time lows, and we’ve selected what we think is the more popular configuration for each product type.

One tip: When you click on a good deal—even if it’s from a Macworld page—check that the product isn’t redirected to a refurbished model and that the current manufacturer’s price is listed, as that can make the price drop look a lot better than it is. And if a product here is listed as sold out on Amazon, we recommend checking back periodically as Amazon has been known to restock Prime Day deals throughout the sale.

Amazon Prime Day: More Apple bargains

For more Prime Big Deals Day coverage, check out our other Apple deal roundups:

• Best Apple Prime Day Deals
• Best Mac Prime Day Deals
• Best MacBook Prime Day Deals
• Best iPhone Prime Day Deals
• Best iPad Prime Day Deals
• Best Apple Watch Prime Day Deals
• Best AirPods Prime Day Deals
• Best Mac Monitor Prime Day Deals
• Best Mac Storage Prime Day Deals
• Best Apple Accessory Prime Day Deals
• See all our Prime Day Apple Deals coverage