07.12.2025
Apple's bid to win US streaming rights for Formula One races appears to be in the lead, with the starting flag on Apple TV+ perhaps dropping in 2026.Tim Cook waving
Tim Cook waving the checkered flag at the U.S. Grand Prix.
In a move inspired by the blockbuster success of its F1 movie starring Brad Pitt, Apple is said to be seeking US broadcast rights for future F1 events. The success of the film is expected to grow the audience for F1 racing in the US overall.
Apple is said to have put in a $150 million bid for the rights. Disney-owned ESPN, which currently holds the American rights to broadcast the races, reportedly isn't going to try to match or beat that. Business Insider cited unnamed sources on Friday for the news of Apple's leading bid, and Disney's reticence to beat the offer.
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