Apple's iPhone 17 launch event is expected to happen in the second week of September, continuing Apple's traditional event scheduling.Apple CEO Tim Cook in front of the company logo -
Apple's iPhone 17 launch event is expected to happen in the second week of September, continuing Apple's traditional event scheduling.

Person in dark clothing stands beside a glowing, multicolored Apple logo on a black background.
Apple CEO Tim Cook in front of the company logo - Image credit: Apple

Apple is well known to hold an event in early September to launch its newest range of iPhones. For 2025, it seems that there won't be a deviation from the usual timeline of events.

According to Mark Gurman in Sunday's "Power On" newsletter for Bloomberg, he reasons that Apple usually waits until the week after Labor Day to bring out new iPhones. Based on that, it's anticipated that the event will take place in the week of September 8.


Rumor Score: 🤯 Likely


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