07.30.2025
The iPhone 16e is gaining traction, but its real success may be more about Apple's strategy than customer demand.iPhone 16 familyApple's iPhone 16e accounted for 11% of US iPhone sales
iPhone 16 family
Apple's iPhone 16e accounted for 11% of US iPhone sales last quarter, more than doubling the iPhone SE's share from the same period in 2024. The data comes from Consumer Intelligence Research Partners' June 2025 survey.
The survey marks the first full quarter since Apple replaced the iPhone SE with the iPhone 16e in February. The new model pulled demand away from older iPhone 15 and iPhone 14 models, shrinking the share of legacy iPhones from 28% in 2024 to 15%.
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