08.10.2025
Amazon has finally started rolling out Alexa+, its oft-delayed overhaul of the Alexa voice assistant built on large language model technology. However, Alexa+ shows how difficult it is to replace
Amazon has finally started rolling out Alexa+, its oft-delayed overhaul of the Alexa voice assistant built on large language model technology. However, Alexa+ shows how difficult it is to replace a mature voice assistant with generative AI, especially when users expect instant, consistent results for simple tasks. It’s a real reality check on the notion that Amazon has managed to release something Apple promised and hasn’t shipped.
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