Black Friday is just around the corner, but before we get there, Amazon has its own pre-holiday sale, Prime Big Deals Days, running October 7-8. In the U.S. we’re already seeing some big savings on Apple gear, including $100 off the iPad Pro, $250 off the M4 Pro MacBook Pro, while in the U.K. we’ve seen £70 off the Apple Watch Series 10, £70 off the 13-inch MacBook Air and £354 off the M4 Max MacBook Pro, but we expect even better deals to arrive during the Amazon sale.
As always, the deals will be coming and going quickly, so be sure to bookmark this page as we’ll be monitoring the latest best prices on Macs, iPads, AirPods, Apple Watches, and more.
Since Amazon’s last Prime Day, Apple has released some new products, so be on the lookout for super discounts on older Apple Watches and AirPods, as well as price cuts on the newest models. And of course, you’ll also find great deals on AirPods, Apple Watches, Macs, and everything else Apple sells.
We’ll gather the best deals we see in this article, along with some tips for getting the best bargains. Read on for the best deals on AirPods, iPhone, iPad, Apple Watch, MacBook, Mac, and Apple Accessories in the U.S. and U.K.
Amazon Prime AirPods deals
David Price / Foundry
The AirPods 4 are now a year old, so discounts are likely. Similarly, the AirPods Max, now almost five years on from introduction, may see some significant discounts. The recently introduced AirPods Pro 3 are unlikely to see big price drops, but there could be deals on the older AirPods Pro 2.
U.S. AirPods Prime Day deals
Apple’s AirPods Pro just got an upgrade to the 3rd-gen model, so we don’t expect discounts much greater than $10 or $20. However, Amazon is still selling the AirPods Pro 2 for $199, so be on the lookout for the price to drop as low as $150.
Last Prime Day, we saw AirPods 4 for under $100 and AirPods 4 with ANC for under $125, which are fantastic deals, especially since we don’t expect updates on those models until at least 2026.
- AirPods Pro 2: $199 ($50 off, MSRP $249)
- AirPods Pro 3: $249 (FULL PRICE, MSRP $249)
- AirPods 4: $119 ($10 off, MSRP $129)
- AirPods 4 (with ANC): $169 ($10 off, MSRP $179)
- AirPods Max: $519 ($30 off, MSRP $549)
- Wired EarPods (USB-C): $17 ($2 off, MSRP $19)
U.K. AirPods Prime Day deals
Because Apple has dropped the price of the AirPods 4 in the U.K. be sure to check the discount against the new price (AirPods 4 are now £119, AirPods 4 with ANC are now £169). Also keep in mind that the AirPods Pro 3 cost £219, which is £10 less than the AirPods Pro 2 sold for.
For Prime Day in July, Amazon was selling the AirPods Pro 2 for £179, AirPods 4 for £113 and the AirPods 4 with ANC for £149.
- AirPods Pro 2 (USB-C case): £199 (£30 off, RRP was £229)
- AirPods 4: £119 (FULL PRICE: RRP £119)
- AirPods 4 (with ANC): £169 (FULL PRICE: RRP £169)
Amazon Prime iPhone deals
If you’re in the U.S., Amazon is not the place to go to buy a iPhone 16 of iPhone 17 (though there are occasional deals on renewed models); however, in other countries, including the U.K., you will find the latest iPhones at Amazon at lower prices.
Apple just launched the iPhone 17 in September, so U.K. shoppers should look for big discounts on the iPhone 16 models. In July the iPhone 16e was £105 off and the iPhone 16 series all had £100 off. Just note that Apple has reduced the price of the iPhone 16 by £100 now.
Apple has also discontinued the iPhone 16 Pro and Pro Max models and the 512GB models of the 16 and 16 Plus now that the iPhone 17 is here, so this could be the best opportunity to pick up a deal on one of these models while stock is still available.
- iPhone 16e (256GB): £649 (£50 off, RRP £699)
- iPhone 16e (512GB): £849 (£50 off, RRP £899)
- iPhone 16 (128GB): £699 (FULL PRICE, RRP now £699)
- iPhone 16 (512GB): £999 (RRP was £1,099)
- iPhone 16 Plus (128GB): £799 (FULL PRICE, RRP now £799)
- iPhone 16 Plus (512GB): £1,099 (RRP was £1,199)
For more deals see our Best Amazon Prime Day iPhone deals.
To see if other resellers are offering better deals, and to see the best on-contract offers, take a look at our Best iPhone deals roundup.
Amazon Prime iPad deals
Britta O’Boyle
The iPad, iPad Air, and iPad mini were all updated within the past year, so we expect to see all models on sale with all-time low savings. Additionally, the M5 iPad Pro may be coming soon, so Apple may be knocking M4 prices even lower. Just note, the cheapest iPad with an A16 processor doesn’t run Apple intelligence like the other models, so you’ll miss out on the upcoming new Siri features. But for under $300, it’s still a fantastic tablet. To see if other resellers are offering better deals, take a look at our Best iPad deals roundup.
U.S. iPad Prime Day deals
During Prime Day in July we saw prices drop by $120, $146 in the case of the 13-inch M4 iPad Pro.
- iPad (A16, 128GB): $319 ($30 off, MSRP $349)
- iPad mini (A17 Pro, 128 GB): $489 ($10 off, MSRP $499)
- 11-inch M3 iPad Air (128GB): $549 ($50 off, MSRP $599)
- 13-inch M3 iPad Air (128GB): $749 ($50 off, MSRP $799)
- 11-inch M4 iPad Pro (256GB): $899 ($100 off, MSRP $999)
- 13-inch M4 iPad Pro (256GB): $1,196 ($103 off, MSRP $1,299)
U.K. iPad Prime Day deals
During Prime Day in July we saw prices drop by up to £69.
- iPad (A16, 128GB): £307.97 (£21.03 off, RRP £329)
- iPad mini (A17 Pro, 128GB): £461 (£38 off, RRP £499)
- 11-inch iPad Air (M3, 128GB): £560 (£39 off, RRP £599)
- 13-inch iPad Air (M3, 256GB): £849.97 (£50 off, RRP £899)
For more deals, see our Best Amazon Prime Day iPad deals.
Amazon Prime Apple Watch deals
Eugen Wegmann
Apple just overhauled its entire watch lineup with the Series 11, SE 3, and Ultra 3, so be on the lookout for ultra-low prices on previous-generation models as Amazon looks to clear out stock. We might not get any major discounts on the new models until Black Friday, but the older Series 10 and Ultra 2 are still excellent options for the right price.
U.S. Apple Watch Prime Day deals
Back in July prices dropped by $120 for the Series 10 and there was $80 off the Apple Watch SE 2. We recommend staying away from the SE 2 unless it drops under $150, as the newer model brings an array of new features.
- Apple Watch Series 11 (42mm): $389 ($10 off, MSRP $399)
- Apple Watch Series 11 (46mm): $429 (MSRP $429)
- Apple Watch SE 3 (40mm): $239 ($10 off, MSRP $249)
- Apple Watch SE 3 (44mm): $269 ($10 off, MSRP $279)
- Apple Watch Ultra 3: $780 ($19 off, MSRP $799)
- Apple Watch Series 10 (42mm): $329 ($70 off, MSRP $399)
- Apple Watch Series 10 (46mm): $359 ($70 off, MSRP $429)
U.K. Apple Watch Prime Day deals
It is important to note that the new Apple Watch Series 11 is now £30 cheaper than its predecessor was. The Apple Watch Ultra has also had a £50 price drop compared to the older model. Keep this in mind if looking at a deal on an older Apple Watch model as you may find that it’s not much cheaper than the newer model. In July the the Apple Watch Ultra 2 had £140 off and the Series 10 had £104 off.
- Amazon, Apple Watch Ultra 2: £659 (£140 off, RRP was £799, Ultra 3 is £749)
For more deals, see our Best Amazon Prime Day Apple Watch deals.
Prime Big Deals Days MacBook deals
Foundry
Apple’s M5 Macs will likely begin rolling out this fall, so we expect to see significant savings on the current M4 models. Apple’s M4 lineup is one of the strongest ever, and the M5 is rumored to be little more than a chip upgrade, so don’t hesitate to grab an M4 for an all-time low.
U.S. MacBook Prime Day deals
- 13-inch M4 MacBook Air (256GB): $899 ($100 off, MSRP $999)
- 15-inch M4 MacBook Air (256GB): $1,079.88 ($119 off, MSRP $1,199)
- 14-inch M4 MacBook Pro (512GB): $1,399 ($200 off, MSRP $1,599)
- 14-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $1,792.46 ($206 off, MSRP $1,999)
- 16-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $2,249 ($250 off, MSRP $2,499)
- 16-inch M4 Max MacBook Pro (48GB RAM, 1TB): $3,599 ($400 off, MSRP $3,999)
U.K. MacBook Prime Day deals
The Prime Day Deals in July included up to £193 off the MacBook Air and £379 off the M4 Mac MacBook Pro.
- 13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 256GB/16GB RAM): £879 (£120 off, RRP £999)
- 13-inch MacBook Air, M4 (10-core CPU/10-core GPU, 1TB/16GB RAM): £1,229.97 (£169 off, RRP £1,399)
- 15-inch MacBook Air, M4 (10-core CPU/10-core GPU, 256GB/16GB RAM): £1,079.97 (£119 off, RRP £1,199)
- 14-inch M4 MacBook Pro (512GB/16GB RAM): £1,419.97 (£180 off, RRP £1,599)
- 14-inch M4 Pro MacBook Pro (512GB/24GB RAM): £1,749.97 (£249.03 off, RRP £1,999)
- 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): £2,119.97 (£279 off, RRP £2,399)
- 14-inch M4 Max MacBook Pro (512GB/36GB RAM): £2,845 (£354 off, RRP £3,199)
- 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): £2,149.97 (£350 off, RRP £2,499)
For more deals, see our Best Amazon Prime Day MacBook Air and MacBook Pro deals. Also, have a look at our best MacBook Pro deals and Best MacBook Air deals to see if there are better prices elsewhere.
Prime Big Deals Days Mac deals
Apple updated the Mac mini with a new design and M4 chip and the iMac in late 2024, and we don’t expect much to change with the M5. So this sale and Black Friday are a great time to grab one for cheap.
U.S. Mac Prime Day deals
There was $140 off the M4 Pro Mac mini and $150 off the M4 iMac during Prime Day this July.
- M4 Mac mini (256GB): $499 ($100 off, MSRP $599)
- M4 Mac mini (24GB RAM, 512GB): $942 ($56 off, MSRP $999)
- M4 Pro Mac mini (24GB RAM, 512GB): $1,301 ($98 off, MSRP $1,399)
- M4 iMac (8-core GPU, 256GB): $1,182 ($117 off, MSRP $1,299)
- M4 iMac, 10-core GPU, 256GB): $1,374 ($125 off, MSRP $1,499)
U.K. Mac Prime Day deals
Prime Day in July saw £194 off the M4 Pro Mac mini and £150 off the M4 iMac.
- M4 Mac mini, 256GB/16GB RAM, £528.98 (£70 off, RRP £599)
- M4 Mac mini, 512GB/16GB RAM, £699.99 (£100 off, RRP £799)
- M4 Pro Mac mini, 512GB/24GB RAM, £1,259.99 (£139 off, RRP £1,399)
- M4 iMac (8-core GPU, 256GB/16GB RAM), £1,179 (£120 off, RRP £1,299)
- M4 iMac (10-Core GPU, 256GB/16GB RAM), £1,349 (£150 off, RRP £1,499)
- M4 iMac (10-Core GPU, 512GB RAM) £1,549 (£150 off, RRP £1,699)
For more deals, see: Best Amazon Prime Day Mac deals. Check other resellers at Best Mac mini deals and Best iMac deals.
Prime Big Deals Days Beats deals
Apple also sells a line of Beats headphones and earbuds that have many of the same AirPods features for less. Plus, they come in a variety of colors.
U.S. Beats Prime Day deals
We saw $180 off the Beats Studio Pro in July.
- Beats Solo 4: $150 ($50 off, MSRP $200)
- Beats Solo Buds: $70 ($10 off, MSRP $80)
- Beats Studio Pro: $250 ($100 off, MSRP $350)
- Beats Pill: $130 ($20 off, MSRP $150)
U.K. Beats Prime Day deals
We saw £183 off the Beats Studio Pro in July.
- Beats Solo 4: £179 (£20 off, RRP £199.95)
- Beats Studio Buds+: £169 (£10 off, RRP £179.99)
- Beats Fit Pro: £199 (£20 off, RRP £219.99)
Prime Big Deals Days Apple Accessories deals
Even if you don’t need a new MacBook or iPad, you can still get a great Prime Day deal on an Apple Pencil, Magic Keyboard, or AirTag.
U.S. Apple accessory Prime Day deals
In July the AirTags had $34 off a pack of four.
- Apple Pencil Pro: $99 ($30 off, MSRP $129)
- Apple Pencil USB-C: $71 ($8 off, MSRP $79)
- Magic Keyboard Folio for iPad: $204 ($45 off, MSRP $249)
- AirTag (4-pack): $75 ($24 off, MSRP $99)
- AirTag (single): $25 ($4 off, MSRP $29)
- Apple USB-C Charge Cable (2m): $22 ($7 off, 429)
U.K. Apple accessory Prime Day deals
We saw £24 off the Magic Keyboard in July.
- Magic Keyboard: £85 (£14 off, RRP £99)
- Magic Keyboard with Touch ID: £130 (£19 off, RRP £149)
- Magic Keyboard with Touch ID & Numeric Pad: £169.98 (£10 off, RRP £179)
- Magic Mouse (white): £75.98 (£3 off, RRP £79)
- Magic Trackpad (white): £124 (£5 off, RRP £129)
- Apple Magic Keyboard case (13-inch iPad Pro): £329 (£20 off, RRP £349)
- Apple Pencil Pro: £119 (£10 off, RRP £129)
- AirTag (4-pack): £89 (£30 off, RRP £119)
- AirTag (single): £28 (£7 off, RRP £35)
- Apple TV 4K, 128GB: £158 (£11 off, RRP 169)
How to get Prime Day discounts
While “Prime” is in the name of Amazon’s sale events, some of these discounts above are available to everyone. For the ones that are exclusive to Prime members, you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time. You’ll also get free one or two-day delivery and access to Amazon Prime Video and Music, as well as other perks.
How we pick the best Prime Day discounts
The products picked here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed everything we recommend, and we won’t tell you to buy something that’s not worth it. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks. The products here are all at or near all-time lows, and we’ve selected what we think is the more popular configuration for each product type.
How to find the best Prime Day discounts
When you click on a good deal—even if it’s from a Macworld page—check that the product isn’t redirected to a refurbished model and that the current manufacturer’s price is listed, as that can make the price drop look a lot better than it is. And if a product here is listed as sold out on Amazon, we recommend checking back periodically, as Amazon has been known to restock Prime Day deals throughout the sale.
Prime Big Deals Days : More Apple bargains
For more Prime Big Deals Day coverage, check out our other Apple deal roundups:
- Best Amazon Prime Day AirPods deals
- Best Amazon Prime Day iPhone deals
- Best Amazon Prime Day iPad deals
- Best Amazon Prime Day Apple Watch deals
- Best Amazon Prime Day MacBook & Mac deals
- Best Prime Day Apple accessories deals
- Best Mac Monitor Prime Day Deals
- Best Mac Storage Prime Day Deals
- See all our Prime Day Apple Deals coverage
