10.15.2025
Apple's services chief Eddy Cue made a rare podcast appearance on "The Town" to talk about Apple's TV subscription rebrand and reveals a few tidbits along the way.Apple's 'more vibrant'
Apple's 'more vibrant' Apple TV icon
There have been a lot of questions about Apple TV+ (now Apple TV) and how it's performing in the market. Some consider the name change confusing, but Cue doubles down, suggesting it's what people call it already.
Eddy Cue appeared on an episode of the podcast The Town, first shared by 9to5Mac, and answered a few questions about Apple TV the service, Apple TV the app, and Apple TV the set-top box. It seems the decision to change the name was a simple one.
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