10.17.2025
Eddy Cue has been on a media tour talking about Apple TV, sports rights, and F1, suggesting that Apple wants to differentiate itself by doing sports differently from everyone else.Apple
Apple wants to do more than make a movie about F1. Image source: Apple
On October 14, Apple's SVP of services, Eddy Cue, detailed some of Apple's media strategy on a podcast, and he's been touring since. His repeated comment is that the way sports are being handled by broadcasters today is broken, and Apple wants to do things differently.
According to a report from CNBC, Apple is on the verge of announcing a $140 million per year media rights deal with F1. Cue spoke about how Apple has approached sports and why things are so broken for sports fans today.
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