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When Apple dropped App Tracking Transparency (ATT) prompts in iOS 14.5 back in 2021, it was a watershed moment for user privacy within third-party applications. Nothing like it had existed prior. The initiative gave iPhone users control over whether their in-app data could be aggregated and shared with third parties for advertising or other various purposes.
Still, today, I often find comments online from people who don’t really know what it does and find the wording very taboo. Like, why “Ask” the app? And is it still effective? Let’s briefly look at App Tracking Transparency in 2025…
