11.26.2025
A report suggests iPhone 17 demand, an extra-large upgrade cycle, and a range of significant new models through 2027 will see Apple crowned top smartphone maker through 2029, passing Samsung.iPhone
iPhone 17 Pro Max helped drive sales
Apple hasn't been the number one smartphone maker since 2011. The position has been held primarily by Samsung in that time, but a combination of factors will soon see Apple retake that position.
According to a Counterpoint Research report seen by Bloomberg, iPhone 17 demand will help drive iPhone shipments up 10% in 2025, compared to 4.6% growth for Samsung. The overall market will grow by 3.3%, leaving Apple at a projected 19.4% market share.
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