How we pick the best Apple Watch deals

We’ve tested every Apple Watch model that Apple has ever sold, and wear them in our daily lives. We regularly check Apple Watch prices from all the retailers and have an extensive historical knowledge of historical prices and all-time lows. Therefore we know when we find a really good deal on a really good product, and we will share it here.

Right now our team is checking prices across Amazon and other major retailers several times a day and highlighting the verified low prices at the time of our latest update. We also evaluate deal prices against the current MSRP/RRP for each model and spot any discrepancies that might be missed when looking at the price of older models to help our readers avoid scams.

When it comes to deciding what actually constitutes a good deal, we would look for roughly $50 to $70 off the current models for U.S. buyers, while in the U.K., we rarely find more than £30 off.

Best Apple Watch deals for Black Friday 2025

Want to get a bargain on a new Apple Watch? These are the best deals we’ve seen so far. Check out our advice below this section for tips on what to look out for.

U.S.

You can save $60 on the new Apple Watch Series 11 at Amazon, but there is also $150 off the older model, which isn’t all that different (the two new health features, hypertension alerts and Sleep Score, are also available on the Series 10), so definitely worth your attention.

We gave the Apple Watch SE 3 a near-perfect score of 4.5 stars and highly recommend it at full price—for $50 off, it’s a no-brainer decision. There’s only $20 off the Ultra 3, so it’s probably worth waiting a little longer on that one to see if prices drop again.

• Amazon, Apple Watch Series 11 (42mm): $339 ($60 off, MSRP $399)
• Amazon, Apple Watch Series 11 (46mm): $369 ($60 off, MSRP $429)
• Amazon, Apple Watch SE 3 (40mm): $199 ($50 off, MSRP $249)
• Amazon, Apple Watch SE 3 (44mm): $229 ($50 off, MSRP $279)
• Amazon, Apple Watch Ultra 3: $699 ($100 off, MSRP $799)*
• Apple, $50 gift card with Apple Watch SE 3 and Series 11

• Walmart, Apple Watch Series 10 (46mm): $279 ($150 off, $429 MSRP)
• Amazon, Apple Watch Ultra 2: $599 ($200 off, MSRP $799) CYBER MONDAY DEAL

U.K.

In the U.K. the deals are small on the newest Apple Watch models, but they have improved a little over the Black Friday weekend – we’ve just seen Amazon drop the price of the Watch SE 3 further, so it’s now £20 off. If prices don’t drop further, our advice would be to snap up Apple’s Black Friday offer, which will get you a £40 gift card.

The biggest deals on offer right now are on the older models. We’d recommend Argos’s £200 off the Apple Watch Ultra 2 and Curry’s £130 off the Apple Watch Series 10. Just keep in mind that in the U.K., Apple cut the Apple Watch Series 11 and Ultra 3 prices by £30 and £50 compared to the previous generation when they were introduced. Keep this in mind when shopping, because some stores might make savings appear to be larger than they actually are.

• Amazon, Apple Watch Ultra 3: £719 (£30 off, RRP £749)
• Amazon, Apple Watch SE 3 (40mm): £199 (£20 off, RRP £219)
• Amazon, Apple Watch SE 3 (44mm): £229 (£20 off, RRP £249)
• Argos, Apple Watch Ultra 2: £599 (£200 off, RRP was £799, Ultra 3 is £749)
• Currys, Apple Watch Series 10 (42mm): £279 (£120 off, was £399, Series 11 is £369)
• Currys, Apple Watch Series 10 (46mm): £299 (£130 off, was £429, Series 11 is £399)
• Apple, £40 gift voucher with Apple Watch SE 3 and Series 11

How to get the best Apple Watch deals for Black Friday 2025: Our advice

Like always, Apple sells three watches, but for the first time in years, all three models were updated this year.

Apple Watch Series 11: The standard Apple Watch Series 11 starts at the same price as previous watches ($399/£369) and is largely the same as the Series 10. The main upgrade is better battery life (24 hours vs 18 hours), 5G connectivity (on cellular models), and better scratch resistance. We’re spotlighting a deal on the Series 10 for $120 off and recommend grabbing it instead of paying more for the Series 11.

Apple Watch Ultra 3: The Apple Watch Ultra 3 ($799/£749) has a slightly larger screen, 5G connectivity, Emergency SOS via satellite, and significantly longer battery life (42 hours vs 36 hours). With prices already dropping by $100, we recommend picking up the newer model if you’re looking for a large, rugged watch.

Apple Watch SE 3: Apple updated the Apple Watch SE for the first time in years and gave it several overdue features, including an always-on display, skin temperature sensor, gestures, 5G (on cellular models), a faster chip, and fast charging. With the same $249/£219 starting price, an older SE 2 would need to be around $100 to be worth it. Early Black Friday sales are already pushing the price of the SE 3 under $200 and we think it’s a fantastic option for just about anyone.

For detailed advice on selecting the best model for you, check out our Apple Watch buying guide.

Black Friday Apple Watch deals: What to avoid

Spot bad deals: It’s important to be aware that Black Friday brings bad deals as well as good ones. Retailers don’t want to give you a great deal; they want you to buy their unwanted stock at a high price and will use all sorts of tricks to persuade you to do so. Don’t let them get away with it.

Check the real pricing: Always check the current MSRP/RRP for the watch you’re planning to buy (we include these with all of our recommended deals). In the U.K. Apple dropped prices on the new set of Watches when they were introduced, but retailers will conveniently forget to mention this and quote the old price instead. That makes their discount look bigger and the deal more appealing. Some retailers also raise their own prices ahead of Black Friday, then drop them back down and claim a large saving. Price tracker sites like CamelCamelCamel can help you to work out if this has happened. We will also flag it if we see it.

Read about the product: It’s worth checking reviews and buying guides (such as ours, linked above) to assess the age and worth of the device. Make sure you’re not being fobbed off with antiquated stock. Also, watch out for deals on the cellular models; these can look like big savings, but in our experience, there is little point in owning a cellular Apple Watch. You might as well pay less and get the standard model.

Does Apple discount Apple Watches for Black Friday?

Apple doesn’t drop prices for Black Friday. Rather, it gives away gift cards when you buy certain items. For Apple’s Black Friday deal in 2025, it is giving away $50/£40 gift cards with Apple Watch SE and Apple Watch Series 11 purchases made on Apple’s U.S. site or Apple’s U.K. site. The Series 10 wasn’t included in 2024’s sale, so the fact that the Apple Watch 11 is included this year is a nice surprise.

In many cases, especially in the U.K. where the price drops aren’t as big, the Apple Black Friday deal is a better option.

Where to get Black Friday Apple Watch deals

These retailers may offer Black Friday Apple Watch discounts:

U.S.

• Apple – no direct discounts, just gift cards
• Amazon U.S. – widest range and often the deepest short-term discounts, but stock moves quickly
• Best Buy – wide range of deals on popular Apple products
• Costco – some deals on popular Apple products, watch out for restored and older models
• Target – some deals on popular Apple products
• Walmart – some deals on popular Apple products, watch out for restored and older models

U.K.

• Apple – no direct discounts, just gift cards
• AO.com – grants larger discounts to AO members (£39.99 annually)
• Amazon U.K. – widest range and often the deepest short-term discounts, but stock moves quickly
• Argos – some discounts
• Currys – a mix of new a older models
• John Lewis – mostly current products, with a few older models
• KRCS – good selection, but not as many models as the Apple Store
• Very – good selection of deals

Black Friday 2025: Best deals for Apple products

Check out these roundups for the best Apple deals:

• Apple Black Friday sale details
• Best Black Friday Apple deals
• Best Black Friday MacBook & Mac deals
• Best Black Friday AirPods deals
• Best Black Friday iPad deals
• Best Black Friday iPhone deals