02.02.2026
Apple CEO Tim Cook declined to comment on repeated questions during Thursday’s earnings call about how the company would respond to rising memory costs. The decision on whether to absorb
Apple CEO Tim Cook declined to comment on repeated questions during Thursday’s earnings call about how the company would respond to rising memory costs.
The decision on whether to absorb rising costs or pass them on to customers in the form of higher prices is not going to be an easy one, and a look at the numbers makes it clear why Cook was unwilling to rule out the latter possibility …
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